1. Create Your Own Character In The
Market Place
Character Branding Webinar 4 of 4
2. Meet Your Presenters
Gary Kaskowitz, MBA, Ph.D.
Jim Socci, CPA, CAS
Artistic Toy, President
Marketing Strategist, Author, Speaker
Associate Professor of Management,
Moravian College
3. What You Will Learn
in the Next 60 Minutes
• Introducing Character Into Your Brand
• Selecting Characters For Clients
• Character Branding Presentation Ideas
4. WEBINAR 1- Purpose of Brands
WEBINAR 2- Speaking Clients Language WEBINAR 3- The Power of Story
Quick Re-Cap
5. Questions We’ve Been Asked
• How does a Product salesperson transition to selling brand?
• How do I select a character for my client?
• My Client doesn’t have a life changing story, now what?
6. Applied Example
Teddy Bear Toss
http://www.youtube.com/watch?v=iEfBJ7gbr4Y&feature=share&list=UUKL17jvZjPNdOLb29YAYeAA
8. A Little Bit More Background
• Basic Character roles you can adopt
• Brand Agents and your story
9. Action Steps
• Make your brand stand for something
• Use existing stories where possible
• The 5-minute story creation tool
10. Attendee Pulse
• Have you attended any of the previous 3 Character Branding
Webinars?
• What interests you most about Character Branding?
• Is there anything holding you back from talking Character
Branding with clients?
Make Character Branding part of your client presentations. How to adopt a powerful story. Next Steps to Selling Character Branding
A teddy bear toss is a popular Christmas season promotion at many minor and junior hockey arenas throughout North America. Fans are encouraged to bring teddy bears to the game, and to throw them onto the ice when the home team scores its first goal. The toys are then gathered up to be donated as Christmas presents to hospitals and charities. In many cases, the players themselves personally donate some of the bears to children at area hospitals. The Kamloops Blazers were the first team to start the tradition in the 1993-94 season.[1]The tradition is perhaps the most popular in the Western Hockey League cities of Calgary, Alberta and Portland, Oregon.
