The Blog Factor: Why Starting A Blog Now Is More Important Than Ever. August 2008 Chris Bonney Speaker/Writer/Trainer VP o...
7 Key Takeaways www.chrisbonney.com [email_address] What Is A Blog?
www.chrisbonney.com chris@chrisbonney.com
www.chrisbonney.com chris@chrisbonney.com
www.chrisbonney.com chris@chrisbonney.com Blogging is a conversation
Why Blog?  <ul><li>Create more leads </li></ul><ul><li>Increase your margins </li></ul><ul><li>Close more deals </li></ul>...
www.chrisbonney.com chris@chrisbonney.com
www.chrisbonney.com chris@chrisbonney.com
www.chrisbonney.com chris@chrisbonney.com
Is It Right For You?  <ul><li>You have something to say – and a unique way to say it.  </li></ul><ul><li>You have somethin...
Before You Blog <ul><li>Read other blogs </li></ul><ul><li>Subscribe to other blogs </li></ul><ul><li>Comment on other blo...
Mini Business Plan <ul><li>What type of blog will you write? </li></ul><ul><li>Who will your audience be? </li></ul><ul><l...
www.chrisbonney.com [email_address] Blogging is like rowing upstream
What Types Of Blogs Are There? <ul><li>Thought leader/expert </li></ul><ul><li>Practical advice </li></ul><ul><li>Advocacy...
www.chrisbonney.com chris@chrisbonney.com The  Biggest Blogs In  The  Land July  2008 According to technorati.com, June 25...
Who’s Your Audience? <ul><li>Your customers </li></ul><ul><li>Your prospects </li></ul><ul><li>Your employees </li></ul><u...
What Should You Blog About? <ul><li>Determine audience </li></ul><ul><li>What isn’t being talked about? </li></ul><ul><li>...
<ul><li>Are you passionate about your topic and the idea of blogging in general? </li></ul><ul><li>Well, are you?  </li></...
Your Blog Plan  <ul><li>Blog: Wedding catering </li></ul><ul><li>Audience: Brides-to-be </li></ul><ul><li>Subjects: The ba...
How Do You Actually Blog?  <ul><li>Blog vs. website </li></ul><ul><li>TypePad, WordPress, Blogger </li></ul><ul><li>Previe...
www.chrisbonney.com chris@chrisbonney.com
Structure Of Posts <ul><li>Title </li></ul><ul><li>Picture </li></ul><ul><li>Intro hook </li></ul><ul><li>Body </li></ul><...
What’s A Better Title? <ul><li>“ Cooking Under Pressure” </li></ul><ul><li>OR </li></ul><ul><li>“ 7 Insider Secrets For Co...
Brain Starters <ul><li>Who Else Wants… </li></ul><ul><li>The Secret Of… </li></ul><ul><li>Here Is A Method That Is Helping...
It’s Just This Easy! <ul><li>7 Things Every Bride Should Know Before Hiring A Caterer </li></ul><ul><li>Why Italian Food I...
Sticky Elements Of Posts <ul><li>Lists </li></ul><ul><li>Numbers </li></ul><ul><li>Anticipation </li></ul><ul><li>Contrari...
www.chrisbonney.com chris@chrisbonney.com
www.chrisbonney.com chris@chrisbonney.com
Your Side Bar <ul><li>RSS </li></ul><ul><li>Email </li></ul><ul><li>About </li></ul><ul><li>Blog roll </li></ul><ul><li>Be...
How Often Should You Post? <ul><li>Consider audience </li></ul><ul><li>Consider your schedule </li></ul><ul><li>Consider t...
How Do You Market Your Blog? www.chrisbonney.com [email_address] How Do You Market Your Blog?
www.chrisbonney.com chris@chrisbonney.com Remarkable Content Brings Traffic
www.chrisbonney.com chris@chrisbonney.com
Social Networking <ul><li>Digg </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></u...
www.chrisbonney.com chris@chrisbonney.com
www.chrisbonney.com chris@chrisbonney.com
www.chrisbonney.com chris@chrisbonney.com
What Else? <ul><li>Write in other places like Squidoo, HubPages, Helium, EzineArticles </li></ul><ul><li>Comment on other ...
www.chrisbonney.com chris@chrisbonney.com How do you measure success?
Is There An ROI? <ul><li>(Comments + trackbacks) ∕ posts = ≥2 </li></ul><ul><li>Result in loyal clients? </li></ul><ul><li...
Places To Measure Your Success <ul><li>MyBlogLog </li></ul><ul><li>Google Blogs </li></ul><ul><li>Technorati </li></ul><ul...
Mybloglog; www.chrisbonney.com chris@chrisbonney.com
What Will Make Your Blog Great? www.chrisbonney.com [email_address]
So will you start today? www.chrisbonney.com [email_address] When would now be a good time To start your blog?
Contact <ul><li>Materials:  www.chrisbonney.com/nace </li></ul><ul><li>Email:  [email_address] </li></ul><ul><li>Web:  www...
Books And Blogs <ul><li>BOOKS </li></ul><ul><li>Naked Conversations  – Robert Scoble and Shel Israel </li></ul><ul><li>The...
Photo Credits <ul><li>Rowing  - Peter -  http://www.flickr.com/people/psmithy/ </li></ul><ul><li>What is a blog – Brian So...
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The Blog Factor: Why Starting A Blog Now Is More Important Than Ever

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From the NACE Experience! conference. My presentation on how to blog successfully in this web 2.0 world.

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  • I do want to get started as soon as possible because we have a lot to cover today. Each of our slide could very well be a presentation into itself, but what I’m here to do today is give you an overview as well as some very practical and useful infor that will help you decide on whether blogging is right for you or not. Of course, the idea is for me to explain why I think it is vital that you start of blog, but there are considerations and it may not be right for everyone. But if you’ve been thinking aobut starting a blog or are wondering what all the fuss is about, then you’re in the right place. I’m here not to say that I know the true one way to be successful at a blog, I’m here to say, consider these things. They are things that have worked for me and for people that I’ve worked with and they complement the research and study I’ ve done on the topic as well. A little about me, I’m vp…and I write and speak. I have a blog. My relationship with NACE story. Let’s get started. Anyone here already have a blog? Anyone here like this close to doing a blog but just need a nudge? Anyone here just looking to see if it’s viable but not sure it’s for them? Does anyone want to volunteer as to why they haven’t started a blog yet? What is it that doesn’t seem like it’s a fit for you?
  • The Blog Factor: Why Starting A Blog Now Is More Important Than Ever

    1. 1. The Blog Factor: Why Starting A Blog Now Is More Important Than Ever. August 2008 Chris Bonney Speaker/Writer/Trainer VP of client services at Vanguard Technology [email_address]
    2. 2. 7 Key Takeaways www.chrisbonney.com [email_address] What Is A Blog?
    3. 3. www.chrisbonney.com chris@chrisbonney.com
    4. 4. www.chrisbonney.com chris@chrisbonney.com
    5. 5. www.chrisbonney.com chris@chrisbonney.com Blogging is a conversation
    6. 6. Why Blog? <ul><li>Create more leads </li></ul><ul><li>Increase your margins </li></ul><ul><li>Close more deals </li></ul><ul><li>Expand your online visibility </li></ul><ul><li>Be viewed as an expert </li></ul><ul><li>Starting a conversation </li></ul><ul><li>Creating value </li></ul><ul><li>Being transparent </li></ul><ul><li>Becoming Google-friendly </li></ul><ul><li>Being knowledgeable, relevant, passionate </li></ul>www.chrisbonney.com [email_address] By
    7. 7. www.chrisbonney.com chris@chrisbonney.com
    8. 8. www.chrisbonney.com chris@chrisbonney.com
    9. 9. www.chrisbonney.com chris@chrisbonney.com
    10. 10. Is It Right For You? <ul><li>You have something to say – and a unique way to say it. </li></ul><ul><li>You have something to say – and a unique way to say it and you’re passionate about it. </li></ul><ul><li>You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience. </li></ul><ul><li>You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value. </li></ul><ul><li>You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value and you can sustain it. </li></ul>www.chrisbonney.com [email_address]
    11. 11. Before You Blog <ul><li>Read other blogs </li></ul><ul><li>Subscribe to other blogs </li></ul><ul><li>Comment on other blogs </li></ul><ul><li>Track your company </li></ul>www.chrisbonney.com [email_address]
    12. 12. Mini Business Plan <ul><li>What type of blog will you write? </li></ul><ul><li>Who will your audience be? </li></ul><ul><li>What subject(s) will you write about? </li></ul><ul><li>Are you passionate about your topic and the idea of blogging in general? </li></ul><ul><li>Can you sustain the effort? </li></ul>www.chrisbonney.com [email_address]
    13. 13. www.chrisbonney.com [email_address] Blogging is like rowing upstream
    14. 14. What Types Of Blogs Are There? <ul><li>Thought leader/expert </li></ul><ul><li>Practical advice </li></ul><ul><li>Advocacy </li></ul><ul><li>Corporate </li></ul><ul><li>Journalistic </li></ul>www.chrisbonney.com [email_address]
    15. 15. www.chrisbonney.com chris@chrisbonney.com The Biggest Blogs In The Land July 2008 According to technorati.com, June 25, 2008.
    16. 16. Who’s Your Audience? <ul><li>Your customers </li></ul><ul><li>Your prospects </li></ul><ul><li>Your employees </li></ul><ul><li>The press </li></ul><ul><li>Your investors </li></ul><ul><li>Your vendors </li></ul><ul><li>Industry influencers </li></ul>www.chrisbonney.com [email_address]
    17. 17. What Should You Blog About? <ul><li>Determine audience </li></ul><ul><li>What isn’t being talked about? </li></ul><ul><li>What you know </li></ul><ul><li>What you can sustain </li></ul><ul><li>Your passion </li></ul>www.chrisbonney.com [email_address]
    18. 18. <ul><li>Are you passionate about your topic and the idea of blogging in general? </li></ul><ul><li>Well, are you? </li></ul><ul><li>. </li></ul>www.chrisbonney.com [email_address]
    19. 19. Your Blog Plan <ul><li>Blog: Wedding catering </li></ul><ul><li>Audience: Brides-to-be </li></ul><ul><li>Subjects: The basics with humorous stories </li></ul><ul><li>Schedule: 2x week: 1x tip and 1x story </li></ul><ul><li>Goal: 100 posts </li></ul>www.chrisbonney.com [email_address]
    20. 20. How Do You Actually Blog? <ul><li>Blog vs. website </li></ul><ul><li>TypePad, WordPress, Blogger </li></ul><ul><li>Preview, post, save, or schedule </li></ul><ul><li>Category, tagging </li></ul><ul><li>Trackbacks </li></ul>www.chrisbonney.com [email_address]
    21. 21. www.chrisbonney.com chris@chrisbonney.com
    22. 22. Structure Of Posts <ul><li>Title </li></ul><ul><li>Picture </li></ul><ul><li>Intro hook </li></ul><ul><li>Body </li></ul><ul><li>Sub-headers </li></ul><ul><li>Closing question </li></ul><ul><li>Photo credit </li></ul>www.chrisbonney.com [email_address]
    23. 23. What’s A Better Title? <ul><li>“ Cooking Under Pressure” </li></ul><ul><li>OR </li></ul><ul><li>“ 7 Insider Secrets For Cooking A World-class Dish When The Heat Is On” </li></ul>www.chrisbonney.com [email_address]
    24. 24. Brain Starters <ul><li>Who Else Wants… </li></ul><ul><li>The Secret Of… </li></ul><ul><li>Here Is A Method That Is Helping (blank) to (blank) </li></ul><ul><li>Little Known Ways To… </li></ul><ul><li>What Everybody Ought To Know About… </li></ul><ul><li>Excerpted from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/ </li></ul>www.chrisbonney.com [email_address]
    25. 25. It’s Just This Easy! <ul><li>7 Things Every Bride Should Know Before Hiring A Caterer </li></ul><ul><li>Why Italian Food Is Always Your Best Choice </li></ul><ul><li>The Secret Of Success For Any Corporate Event </li></ul><ul><li>Why Event Planners Make The Best Therapists </li></ul><ul><li>The One Immutable Law Of Event Planning </li></ul><ul><li>Why The Best Weddings Are In The Winter </li></ul><ul><li>How To Handle A Food Scare </li></ul><ul><li>Why Color On The Plate Creates Happy Customers </li></ul><ul><li>How To Make Any Event A Little More Green </li></ul><ul><li>The Renegade’s Guide To Marketing Your Catering Business </li></ul><ul><li>The Fool’s Guide To Family Reunions </li></ul><ul><li>What I Learned From Planning The Super Bowl Half-time Show </li></ul><ul><li>How To Sell Anything To Any Food Service Business </li></ul><ul><li>The Dollars And Sense Of Catering Cash Flow </li></ul>www.chrisbonney.com [email_address]
    26. 26. Sticky Elements Of Posts <ul><li>Lists </li></ul><ul><li>Numbers </li></ul><ul><li>Anticipation </li></ul><ul><li>Contrarian viewpoint </li></ul><ul><li>Irreverence </li></ul><ul><li>Call to action </li></ul>www.chrisbonney.com [email_address]
    27. 27. www.chrisbonney.com chris@chrisbonney.com
    28. 28. www.chrisbonney.com chris@chrisbonney.com
    29. 29. Your Side Bar <ul><li>RSS </li></ul><ul><li>Email </li></ul><ul><li>About </li></ul><ul><li>Blog roll </li></ul><ul><li>Best posts </li></ul><ul><li>Archive of previous posts </li></ul><ul><li>Your Picture </li></ul>www.chrisbonney.com [email_address]
    30. 30. How Often Should You Post? <ul><li>Consider audience </li></ul><ul><li>Consider your schedule </li></ul><ul><li>Consider the topic </li></ul><ul><li>Consider the long haul </li></ul><ul><li>1x week minimum </li></ul><ul><li>2x day maximum </li></ul>www.chrisbonney.com [email_address]
    31. 31. How Do You Market Your Blog? www.chrisbonney.com [email_address] How Do You Market Your Blog?
    32. 32. www.chrisbonney.com chris@chrisbonney.com Remarkable Content Brings Traffic
    33. 33. www.chrisbonney.com chris@chrisbonney.com
    34. 34. Social Networking <ul><li>Digg </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>Del.icio.us </li></ul><ul><li>FriendFeed </li></ul><ul><li>SlideShare </li></ul>www.chrisbonney.com [email_address]
    35. 35. www.chrisbonney.com chris@chrisbonney.com
    36. 36. www.chrisbonney.com chris@chrisbonney.com
    37. 37. www.chrisbonney.com chris@chrisbonney.com
    38. 38. What Else? <ul><li>Write in other places like Squidoo, HubPages, Helium, EzineArticles </li></ul><ul><li>Comment on other blogs </li></ul><ul><li>Blog rolls </li></ul><ul><li>Guest bloggers </li></ul><ul><li>Write great content </li></ul>www.chrisbonney.com chris@chrisbonney.com
    39. 39. www.chrisbonney.com chris@chrisbonney.com How do you measure success?
    40. 40. Is There An ROI? <ul><li>(Comments + trackbacks) ∕ posts = ≥2 </li></ul><ul><li>Result in loyal clients? </li></ul><ul><li>Result in revenues and/or profits? </li></ul><ul><li>Result in leads and referrals? </li></ul><ul><li>Result in getting us noticed? </li></ul>www.chrisbonney.com [email_address]
    41. 41. Places To Measure Your Success <ul><li>MyBlogLog </li></ul><ul><li>Google Blogs </li></ul><ul><li>Technorati </li></ul><ul><li>Google Analytics </li></ul><ul><li>Feedburner </li></ul><ul><li>Trackbacks </li></ul><ul><li>Comments </li></ul><ul><li>Diggs </li></ul><ul><li>Stumbles </li></ul><ul><li>Other blog mentions </li></ul><ul><li>Google alerts </li></ul>www.chrisbonney.com [email_address]
    42. 42. Mybloglog; www.chrisbonney.com chris@chrisbonney.com
    43. 43. What Will Make Your Blog Great? www.chrisbonney.com [email_address]
    44. 44. So will you start today? www.chrisbonney.com [email_address] When would now be a good time To start your blog?
    45. 45. Contact <ul><li>Materials: www.chrisbonney.com/nace </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: www.chrisbonney.com </li></ul><ul><li>Blog: http://chrisbonney.typepad.com </li></ul><ul><li>Book: www.blackberrybook.com </li></ul><ul><li>Twitter: @chrisbonney </li></ul><ul><li>YouTube: www.youtube.com/cbbonney </li></ul>www.chrisbonney.com [email_address]
    46. 46. Books And Blogs <ul><li>BOOKS </li></ul><ul><li>Naked Conversations – Robert Scoble and Shel Israel </li></ul><ul><li>The News of PR and Marketing – David Meerman Scott </li></ul><ul><li>Here Comes Everybody – Clay Shirky </li></ul><ul><li>BLOGS </li></ul><ul><li>www.problogger.com </li></ul><ul><li>www.copyblogger.com </li></ul><ul><li>sethgodin.typepad.com </li></ul><ul><li>www.chrisbrogan.com </li></ul><ul><li>www.thefoodwhore.com </li></ul><ul><li>http://kitchenpantry.blogspot.com/ </li></ul><ul><li>http://aidanbrooks.blogspot.com/ </li></ul>www.chrisbonney.com [email_address]
    47. 47. Photo Credits <ul><li>Rowing - Peter - http://www.flickr.com/people/psmithy/ </li></ul><ul><li>What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/ </li></ul><ul><li>Conversation – Gideon - http://www.flickr.com/people/malias/ </li></ul><ul><li>Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/ </li></ul><ul><li>Secret – MMGoode - http://www.flickr.com/photos/mmgoode/ </li></ul><ul><li>Trump tower – chascarper - http://www.flickr.com/people/chascarper/ </li></ul><ul><li>Syrup – i_yudai - http://www.flickr.com/people/y_i/ </li></ul><ul><li>Seth Godin – www.sethgodin.com </li></ul><ul><li>Cat – Katherine - http://www.flickr.com/people/aka_kath/ </li></ul><ul><li>Audience – James Emery - http://www.flickr.com/people/emeryjl/ </li></ul><ul><li>Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/ </li></ul><ul><li>Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/ </li></ul><ul><li>Tape measure – Shereen M - http://www.flickr.com/people/shereen84/ </li></ul><ul><li>Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/ </li></ul>www.chrisbonney.com [email_address]

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