SXSW 2010: Inbound Marketing Presentation

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SXSW 2010: Inbound Marketing Presentation

  1. 1. Inbound Marketing: Ideas for Starting Something New Dharmesh Shah Founder, CTO HubSpot
  2. 2. @dharmesh (and I’m a hackepreneur)
  3. 3. 23,000+ RSS subscribers 125,000 LinkedIn members Q&A: Answers.OnStartups.com
  4. 4. 1000 1500 2000 500 0 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 What Downturn? Apr-08 Jun-08 Aug-08 HubSpot Customer Growth Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
  5. 5. Who’s working on a new business/idea/project?
  6. 6. Outbound Marketing Why you should take the startup leap.
  7. 7. Inbound Marketing: Get Found using Google, Social Media and Blogs #2 Web Marketing Book InboundBook.com
  8. 8. Marketing was about pushing messages out.
  9. 9. Today it’s about pulling people in.
  10. 10. Make marketing about Outbound Marketing brains not budget. vs.
  11. 11. Inbound Marketing Gives Leverage
  12. 12. With inbound, you don’t have to be schmucky.
  13. 13. Outbound Marketing
  14. 14. Outbound Marketing Write a blog, not a business plan.
  15. 15. Stealth mode is for fighter jets, not startups
  16. 16. As ye SEO, so shall ye reap.
  17. 17. Lessons from 2,177,082 websites.
  18. 18. Friends don’t let friends make their page title “Home”
  19. 19. Keywords: Don’t pick a fight with a ninja. (Unless you’re a ninja)
  20. 20. Don’t forget the humans!
  21. 21. Building A Blog Following
  22. 22. Outbound Marketing Experiment with different types of content.
  23. 23. Polarization works
  24. 24. Example: Outbound marketing harms kittens.
  25. 25. Look deep into your data.
  26. 26. Social Media
  27. 27. Even normal people use twitter now. (via @dharmesh)
  28. 28. Outbound Marketing The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location
  29. 29. Not having fun? You’re doing it wrong!
  30. 30. Be a marketing superhero. Find your super power.
  31. 31. I #upvote @dharmesh for being non-lame at #sxsw. (Or, you can #downvote me too)
  32. 32. Thanks! Inbound Marketing: Get Found using Google, Social Media and Blogs Dharmesh: You need to run to B&N bookstore.
  33. 33. THANKS! Questions/Feedback: @dharmesh dshah@hubspot.com
  34. 34. Your idea stinks, market it anyways.

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