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18 Blogging Essentials For Newbies In The Blogosphere!

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In the age of digital media, blog sphere serves as the business hub for marketers. It is the center-point of all marketing activities and allows brands to share their vision, mission, expertise and knowledge with the world - at a touch.  But maintaining a blog is a full time job, it takes time, energy and skill to run a successful blog. Besides there are nitty-gritties of blogging that bloggers need to remember all the time. And this can be daunting for those new in the field. So to get newbies up and running in no time, here are some essentials of blogging that every blogger/marketer should know.

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18 Blogging Essentials For Newbies In The Blogosphere!

  1. 1. 18 Blogging Essentials For Newbies In The Blogosphere
  2. 2. In the age of digital media, blog sphere serves as the business hub for marketers. It is the center-point of all marketing activities and allows brands to share their vision, mission, expertise and knowledge with the world - at a touch. But maintaining a blog is a full time job, it takes time, energy and skill to run a successful blog. Besides there are nitty-gritties of blogging that bloggers need to remember all the time. And this can be daunting for those new in the field. So to get newbies up and running in no time, here are some essentials of blogging that every blogger/marketer should know.
  3. 3. Quality: Quality is on top of everything. From text to visuals, each element should go through testing for quality assurance.
  4. 4. Relevance: Relevance is key to building connection with the audience. If a blog post is not relevant to the audience you are targeting, it is wasted.
  5. 5. Value: Always try to provide unique value to your audience i.e. bring into light a unique perspectives, offer discounts or simply help your audience learn something new.
  6. 6. Solution To A Problem: Problem solving is another crucial element of a blog post. Identify pain points of your target audience and offer them genuinely honest solutions through blog posts.
  7. 7. Social Media Buttons: To encourage visitors to share blog posts instantly, don't forget to embed social media sharing buttons on the blog. The easier it is to share a post, chances are more people will share the post.
  8. 8. Creativity: Creativity helps in more than one way. Creative content is interesting to read, it draws attention and ensures that the audience sticks to the blog. Also, it increases the attention span.
  9. 9. Originality: Originality or uniqueness of content is also an important factor in blog compilation. Duplicate or redundant content not just ill-performs on search engines but it also sounds bland to the readers.
  10. 10. Fun side: Nobody likes reading boring stuff. Bring life to your content with interesting and sensible puns.
  11. 11. Graphics: Graphics add life to a blog post. Adding a visual component enhances virality of a blog post. Posts with better graphics are easier to read and get more shares.
  12. 12. Comments: Enable comments so that the visitors can leave their feedback or initiate/participate through discussion. Blog comments also serve as a measure for a blog post's engagement.
  13. 13. Link Structure: Link structure is important to navigate audience from one page to another. Properly defined link structure ensures that the audience is served with the right content and does not bounce off quickly.
  14. 14. Call To Action: What do you want your audience to do once they have read the blog post? Sign-up for an account, click contact us or checkout another page on the website? Create sensible call-to-actions (CTAs) and guide users to the next step.
  15. 15. Engaging Title: The very first thing that catches attention in a blog post is its title. Make sure the title is short, snappy and interesting enough to buy audience's interest during promotion.
  16. 16. Format: Formatting is essential to make blog post readable and easy-to-navigate. Format blog post such that it is in order and legible. Don't complicate or confuse formatting with page's layout.
  17. 17. Grammar: A spell mistake, a typo or a simple grammatical error could earn you a bad reputation with your audience. Always read and reread your content and make sure there are no such mistakes.
  18. 18. References: Always attribute and credit resources. Quoting references adds authority to your content and it also serves as an evidence of the research done to produce the content.
  19. 19. Meta Tags: Forgotten but not gone, meta tags are still worth your attention. Meta tags make it easier to place content according to relevance and are also great for search engine marketing.
  20. 20. Monitoring: Monitoring is another crucial aspect of blogging. Set KPIs to evaluate blog post's performance and learn what works and what fails to grab attention and act accordingly in future.
  21. 21. Thank you!

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