Inbound marketing is a means of promoting website of a company by sharing content with the outside world. The concept of Inbound Marketing is typically focused on sharing Blogs and promoting them, on podcast, on video, on eBooks, on eNewsletters, on whitepapers, on social media marketing, and on Many other forms of content marketing.

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2. Inbound Marketing:
What is Inbound Marketing ?
• Inbound marketing is a means of
promoting website of a company by
sharing content with the outside world.
The Inbound concept is typically
focussed on sharing and promoting
blogs, podcasts, video, eBooks,
eNewsletters, whitepapers, social
media marketing, and other forms of
content marketing
Inbound Marketing is marketing focused on getting found by customers.

3. Agenda
Of Inbound Marketing
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Inbound vs. Outbound Marketing
Inbound Marketing: Three Components
Key Concept: Give, Don’t Sell
Getting Organized
Content Targeting within Buying Funnel
Great Examples
Content Ideas, Tips, Do’s, Don’ts
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4. Inbound Vs. Outbound Marketing
Inbound
1. Blogs, EBooks, White Papers
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2. Viral YouTube Videos
3. Search Engine Optimization
4. Webinars
5. Feeds, RSS
Outbound
1. Print Ads
2. Television Ads
3. Cold Calling
4. Trade Shows
5. E-Mail Blasts

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Inbound Marketing is Pull
Inbound Marketing is based upon the Law of
Attraction
Soft costs, time and resources. Some hard
costs
Optimizing advertising dollars wisely can be
tough.
The Model
The
Budget
The Media
Plan

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Avg. Cost per Lead: Inbound vs. Outbound

7. Inbound Biggest Winners: Small Businesses
•Small Business(1 to 5 employees) plan to spend 49% of their lead
generation bugets on Inbound Marketing.
•Whereas, for medium to large enterprises(more than 50 employees),
this figure is just about 36%.
•Small business are spending lesser budget on outbound marketing
as compared to medium business
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The state of inbound Marketing

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and replace it with your own text.
This is an example text. Go ahead
and replace it with your own text.
2. This is an example text. Go ahead
and replace it with your own text.
3. This is an example text. Go ahead
and replace it with your own text.
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Inbound Marketing : 3 Components
Content
SEO
Social
Media

10. Inbound Marketing : 3 Components
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CONTENT SEO
On Page
Off Page
Link Building
Keyword Analysis
Social Media
Twitter
LinkedIn
Facebook
Forums
Blogs
Blogs
Videos
White Papers
E-Books

11. Inbound Marketing: Giving, not Selling
• People want access to great insights and
great people.
• Reveal, make it easy, do not charge, have
compassion, ask how you can help – be of
service.
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12. Inbound Marketing =Content Creation
• At the core of inbound marketing is - publishing compelling
content that attracts inbound links and potential buyers to
your website.
• Fundamentally, inbound philosophy is – fulfilling research
needs with passionate, entertaining, relevant and FREE
information
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Getting Organized
Create a Content Planning Strategy
• Brand Promise – why?
• Target Audience – who?
• Business Objective – what?
• Purchase Funnel – where?
• Content Production Costs?
• Content Formats (video, text, graphics, images)
• Keywords Targeting? – Customer Challenge?
• Content Calendar & Frequency.
• Distribution Channels
• Measurement

14. Content Targeting with Buying Funnel
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15. Inbound Success : Mint.com
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16. Mint.com – FREE Personal Financing Management
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• Content Strategy
News and tips posts, link roundups, slideshows, videos, and
infographics were all key components in Mint’s content
strategy, and they were held to a strict editorial standard.
• Content Credibility – lead to sales
By establishing itself as a smart resource that was easy and
accessible to the financially curious, Mint was able to
leverage its content credibility to convert readers into buyers
of its actual product, highly personalized financial products.
• Brand Value - lead to $170 Million Sale to Intuit
Mint.com connects with more than 16,000 US financial
institutions and supports more than 17 million individual
financial accounts. By May 2011, Mint had more than five
million users

17. Inbound Marketing – Blog Success
Mint is consistently lauded as a pioneer in successful blog
content marketing. Big takeaways:
• Dedicate resources to content (whether paying
outsourced/contributed writers or in-house editors).
outsourced/contributed writers or in-house editors).
• Enforce high quality editorial standards on all content
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types
(writing, illustration, video).
• Share content through social channels.
• Remember consistency and patience in building up an
audience.

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