1. Blogging for Business
Presenter: Mikaela Louve

2. Agenda
I. Why Blogging is Important
II.Your Keys to Blogging Success
III.Measuring Your Results

5. Why Blogging is Important?

6. Blogs Remain Most Important Social Media Channel

7. in•bound mar•ket•ing
-noun
Any marketing tactic that
relies on earning people’s
interest instead of buying
it;
a.k.a. the marketing
revolution.

9. Why Blogging is Important

11. Your Keys to Blogging Success

12. 3 Steps to making your blog a
Success
1. Effectiveness
2. Consistency
3. Content

13. Blogging
Effectiveness

15. Blog Content...

16. Interaction

17. Blogging
Consistency

18. How Often Should You Blog?

19. Customers and Blog Frequency

20. Blogging
Content

21. 3 Key Aspects to Great Content
1.Reading
2.Writing
3.Commenting

22. 1. Reading Other Blogs
http://www.google.com/reader

23. 2. Writing and Creating Content -
What Should My Blog Posts be About?

24. Are You On Target?

25. Do You Have a Schedule?

26. Managing Your Readers’ Content

27. 3. Commenting on Others...

29. Blog Topic Ideas
✦ List of 5-10 trends
✦ Publish a list of links
✦ Share an experience
✦ Answer a question
✦ Turn a comment into an article
✦ Turn a press release into an
article

30. Measuring Your Results

31. Interpreting Your Blog’s Success
✦ Quantitative & Qualitative
✦ Page views
✦ Inbound links
✦ # and sentiment of comments
✦ Conversion rate

32. Measure the Big Picture
✦ Overall blog
performance
✦ Individual article
performance

33. Analyze Key Metrics
✦ SEO & blog ranks
✦ Subscribers & visitors
✦ Blog article performance
✦ Blog article analysis

34. Overall Blog Performance

35. Individual Article Performance

38. For more information and resources on managing a
successful blog, download our ebook.
Why Blogging is No Longer an Option
http://www.louvenotesmedia.com/why-blogging-is-no-longer-an-option/
http://
www.louvenotes
media.com/why-
blogging-is-no-
longer-an-
option/

39. email us:
info@louvenotesmedia.com
We are a full-service Inbound Marketing agency for the health, fitness and
wellness industries. We get you found by people who need your services.
We are in business to serve you in your mission to serve others. We have
chosen to focus on small business owners and service professionals in the
health, fitness and wellness industries because we believe in what you do
and we want to help you serve as many people as you can.
When you’re doing what you were meant to do, you can’t help but Louve
your business.
Connect with us and subscribe to our blog www.louvenotesmedia.com/blog.
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