The document outlines an inclusive business model for village chicken production in sub-Saharan Africa. It notes that village chicken productivity remains low due to multiple challenges, and proposes a new integrated business model that would improve productivity, marketing opportunities, and job creation in rural areas. The model was informed by data from baseline surveys, on-farm experiments, randomized controlled nutrition trials, and marketing assessments.

1. Partners:
National Agricultural Research Centers
The CGIAR Research Program on Livestock thanks all
donors and organizations which globally support its work
through their contributions to the CGIAR Trust Fund.
cgiar.org/funders
This document is licensed for use under the
Creative Commons Attribution 4.0 International
Licence. June 2020
Future steps
• Presenting the business model to partners and policy makers
• Prioritizing interventions and sharing with development partners
POVERTY REDUCTION,
LIVELIHOODS & JOBS
§ Despite increasing demand for poultry products, the
productivity of village chicken remains very low due to
multiple challenges.
§ This requires a new business model to address multiple
challenges.
§ The business model needs to adopt an integrated approach
that would improve productivity and enhance marketing
opportunities together with job creation in rural areas.
Our innovative approach
We generated data from multiple studies such as baseline survey, on-farm
experiment, RCT on nutrition intervention, and marketing assessments to
inform the business model
Inclusive Business Model for Dual-
Purpose Breeds Based Village
Chicken Production in SSA
Mulugeta Y. Birhanu
Tadelle Dessie
m.yitayih@cigar.org
LIVESTOCK GENETICS