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Generation
              X        Parents
              The Game Show
             NSCEC 2009
  Jeff Kallay, Experience Evangelist
X Saves the World - The Game Show




            "Keep On Movin"
Generation
              X        Parents
              The Game Show
              NSCEC 2009
  Jeff Kallay, Experience Evangelist
Manage the Expectations
         -Big Picture Thinking
 -Recap Boomers, Xers, and Millennials
        (American Generations)
    -Play Generation X Pop Culture
     Multimedia Trivia Game Show
-Understanding the Generation X Parent
   -Your Questions and Observations
Recap Boomers, Xers, and
       Millennials
 (American Generations)
“In America, each generation
     is a new people.”
     Alec de Tocqueville, 1830
4
 Number of books by Howe and Strauss
Generations, 13th Generation, The Fourth Turning
             and Millennials Rising

              LifeCourse Associates www.lifecourse.com
23.4
Average Number of Years of
  American Generations
         Howe and Strauss
15
American Generations (18 New World)

              Howe and Strauss
4
Number of Generational Cycles and
 Number of Generations Per Cycle
             Howe and Strauss
Revolutionary Cycle
   Name + Birth Years
   Awakening + 1701-1723
     Liberty + 1724-1741
  Republican + 1742-1766
  Compromise + 1767-1791
Civil War Cycle
  Name + Birth Years
Transcendental + 1792-1821
    Gilded + 1822-1842
  Progressive + 1843-1859
Great Power Cycle
 Name + Birth Years
 Missionary + 1860-1882
    Lost + 1883-1900
    G.I. + 1901-1924
   Silent + 1925-1942
Millennial Cycle
     Name + Birth Years
      Boomer + 1943-1960
         X + 1961-1981
   Millennials + 1982-2000/01
15th (Homeland?) + 2000/01-20??
4/2
4 Stage/2 Stroke Per Cycle

         Howe and Strauss
Revolutionary Cycle
Name + Birth Years = Description
  Awakening + 1701-1723 = Idealist
   Liberty + 1724-1741 = Reactive
   Republican + 1742-1766 = Civic
 Compromise + 1767-1791 = Adaptive
Civil War Cycle
Name + Birth Years = Description
 Transcendental + 1792-1821 = Idealist
    Gilded + 1822-1842 = Reactive
  Progressive + 1843-1859 = Adaptive
Great Power Cycle
Name + Birth Years = Description
  Missionary + 1860-1882 = Idealist
    Lost + 1883-1900 = Reactive
       G.I. + 1901-1924 = Civic
   Silent + 1925-1942 = Adaptive
Millennial Cycle
  Name + Birth Years = Description
       Boomer + 1943-1960 = Idealist
          X + 1961-1981 = Reactive
     Millennials + 1982-2000/01 = Civic
15th (Homeland?) + 2000/01-20?? = Adaptive
4 Stage / 2 Stroke
Idealist     Idealist birth Civic
Reactive   Reactive birth Adaptive
 Civic       Civic birth Idealist
Adaptive   Adaptive birth Reactive
                   Repeat
Each Generation
   Rebels against the elder-built world and
      against the generation before it.
              (Millennial>X)

Redirects society towards its own inclinations.
Each Generation
Is shaped by their surroundings and by the
    generations with which they interact.

While being born becomes history, and as
       they age they make history.
Millennial
Largest, most wanted, most watched over, and
most diverse generation in American history.

              Howe and Strauss “Millennials Rising”
3.6
Average birthrate of Millennials
         (in millions)

        Howe and Strauss “Millennials Rising”
$50k
 Parents willing to pay for an ovum from an
attractive, high IQ, female at a top university

               Howe and Strauss “Millennials Rising”
50%
 Increase in amount of stuff in weight in
average American homes vs. 20 years ago

             US News and World Report, 2005
83%
College freshmen who have never shared
          a room with a sibling

          Chronicle of Higher Education, November 2007
44O
Text Messages Sent Weekly by Teens


            USA Today, June 2009
About Millennials
       35% are non-white (and Latino).

       1 in 5 have an immigrant parent,
       1 in 10 have a non-citizen parent.

Largest separation in wealth in American history.
About Millennials
     Remember “Baby on Board” signs?

Celebrated by Hollywood: Three Men and Baby,
 Baby Boom, Mr. Mom, and Disney princesses.

Bike helmets, car seats, nanny cams, and more.
About Millennials
         Raised by attached parents.
    “Helicopter Parents” or “Blackhawks”
Parents are “Best Friends” and co-purchasing.

 Conservative. Or is the term Conventional?
“A generation that can sneakily trump boomer
                                             X
   narcissism and millennial entitlement.”

 Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
About Generation X
               Born 1961-1981.

 Sandwiched between Boomers and Millennials.

Smaller Population = 46 million vs. 70+ million
    each for both Boomers and Millennials.
About Generation X
 Born and raised as independent latch-key kids.
    Sexual Revolution, Watergate, Vietnam,
 Gay Rights, High Divorce Rate, Recession and
   Woman’s Movement peppered their youth.

Demonized by Hollywood: Rosemary’s Baby, The
Exorcist, Taxi Driver, Pretty Baby, and The Omen.
About Generation X
     The last generation to care about the
         culture part of pop culture


So let’s review some Generation X pop culture...
X
Generation
               Parents
         The Game Show

   Let’s Meet Our
    Contestants!
Contestant #1
Peggy Minnich - College of Mount Saint Joseph
Contestant #2
Brad Parrish - Florida Southern College
Contestant #3
Jessica Akers - Reinhardt College
X
Generation
               Parents
         The Game Show


Let’s Play Generation X
 Multimedia Trivia!
Rules
    Three Ten Point Questions Each for a
       Total of Thirty Points Possible
      (One = Photo, Video and Audio)

Audience, Fellow Contestant or Mobile Lifeline
      You Can Use Your Lifeline Once

          Judge’s Decision is Final
Contestant #1 - X Childhood




    1969 - Children’s Television Workshop, Sesame Street
Contestant #2 - X Childhood




    1969-1974 Brady Bunch (Season Five Opening Theme)
Contestant #3 - X Childhood




1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Contestant #2 - X Youth




      1981 - MTV Music Television
Contestant #3 - X Youth




   1984 - Lena’s 99 Red Ballons/99 Luftballons
Contestant #1 - X Youth




     1984-1992 - NBC’s The Cosby Show
Contestant #3 - X Rising Adulthood




     1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
Contestant #1 - X Rising Adulthood




     1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Contestant #2 - X Rising Adulthood




 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
Tie-Breaker




1971 - Willy Wonka & The Chocolate Factory
X
Generation
               Parents
         The Game Show


Let’s Give Away Prizes!
Understanding the
Generation X Parent
“A generation that can sneakily trump boomer
                                             X
   narcissism and millennial entitlement.”

 Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
About Generation X
    Playing to win by half expecting to lose.

Accepting wide gaps between personal outcomes
                 and sex roles.

 Proud of their ability to cut through the hype.
About Generation X
Becoming cautious in family life and gradually
         mellowing in personality.

 Dedicated to starting and maintaining stable
  families, something their Silent generation
                parents did not.
About Generation X
Becoming cautious in family life and gradually
         mellowing in personality.

 Dedicated to starting and maintaining stable
  families, something their Silent generation
                parents did not.
Generation X
 Members include the founders of:
                 Google
                  eBay
                Amazon
                Meet-up
                YouTube
But, in spite of this “first” creativity...
Generation X
     ...will be known as the “last” generation.
 The last; to produce and hold onto vinyl albums,
to remember TV dials that stopped at 13 channels,
    to express resistance to corporate servitude,
      to produce “old-fashioned” movie stars,
and to care about the culture part of pop culture.
Stealth
Generation X parents (vs. Boomer helicopter)
        And, Generation X behavior

      Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World
They will question the value
of the “amenities” arms race and of attending college
The Generation X Duality:
                      “We’re equipped.
   We’re wary enough to feel a connection to the past;
we’re young enough to be wired; we’re snotty enough to
 not settle for crap; we’re resourceful enough to endure
our labors on the margins; we’re experienced enough to
         know that change begins on the margins.
               Beyond that, we’re all we got.”
 Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Generation X Low Down
   Betrayed by social institutions in their youth.
                  Boomer envy.
               A study of contrasts.
Their second cohort millennials have vastly different
    social moments and history molding them.
                    Pragmatic.
                   To the point.
               Stealth in behavior.
Recommended Reading
Download Session PDF
www.targetx.com>click “iThink Blog”>Presentation Slides
When It’s Time to Change - You’ve Got to Re-Arrange




         Advice from the Brady Bunch, “Time to Change”
X
Generation
                Parents
         The Game Show

        NSCEC 2009

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Small College Gen X

  • 1. Generation X Parents The Game Show NSCEC 2009 Jeff Kallay, Experience Evangelist
  • 2. X Saves the World - The Game Show "Keep On Movin"
  • 3. Generation X Parents The Game Show NSCEC 2009 Jeff Kallay, Experience Evangelist
  • 4.
  • 5. Manage the Expectations -Big Picture Thinking -Recap Boomers, Xers, and Millennials (American Generations) -Play Generation X Pop Culture Multimedia Trivia Game Show -Understanding the Generation X Parent -Your Questions and Observations
  • 6. Recap Boomers, Xers, and Millennials (American Generations)
  • 7. “In America, each generation is a new people.” Alec de Tocqueville, 1830
  • 8. 4 Number of books by Howe and Strauss Generations, 13th Generation, The Fourth Turning and Millennials Rising LifeCourse Associates www.lifecourse.com
  • 9. 23.4 Average Number of Years of American Generations Howe and Strauss
  • 10. 15 American Generations (18 New World) Howe and Strauss
  • 11. 4 Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss
  • 12. Revolutionary Cycle Name + Birth Years Awakening + 1701-1723 Liberty + 1724-1741 Republican + 1742-1766 Compromise + 1767-1791
  • 13. Civil War Cycle Name + Birth Years Transcendental + 1792-1821 Gilded + 1822-1842 Progressive + 1843-1859
  • 14. Great Power Cycle Name + Birth Years Missionary + 1860-1882 Lost + 1883-1900 G.I. + 1901-1924 Silent + 1925-1942
  • 15. Millennial Cycle Name + Birth Years Boomer + 1943-1960 X + 1961-1981 Millennials + 1982-2000/01 15th (Homeland?) + 2000/01-20??
  • 16. 4/2 4 Stage/2 Stroke Per Cycle Howe and Strauss
  • 17. Revolutionary Cycle Name + Birth Years = Description Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive
  • 18. Civil War Cycle Name + Birth Years = Description Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive
  • 19. Great Power Cycle Name + Birth Years = Description Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I. + 1901-1924 = Civic Silent + 1925-1942 = Adaptive
  • 20. Millennial Cycle Name + Birth Years = Description Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennials + 1982-2000/01 = Civic 15th (Homeland?) + 2000/01-20?? = Adaptive
  • 21. 4 Stage / 2 Stroke Idealist Idealist birth Civic Reactive Reactive birth Adaptive Civic Civic birth Idealist Adaptive Adaptive birth Reactive Repeat
  • 22. Each Generation Rebels against the elder-built world and against the generation before it. (Millennial>X) Redirects society towards its own inclinations.
  • 23. Each Generation Is shaped by their surroundings and by the generations with which they interact. While being born becomes history, and as they age they make history.
  • 24. Millennial Largest, most wanted, most watched over, and most diverse generation in American history. Howe and Strauss “Millennials Rising”
  • 25. 3.6 Average birthrate of Millennials (in millions) Howe and Strauss “Millennials Rising”
  • 26. $50k Parents willing to pay for an ovum from an attractive, high IQ, female at a top university Howe and Strauss “Millennials Rising”
  • 27. 50% Increase in amount of stuff in weight in average American homes vs. 20 years ago US News and World Report, 2005
  • 28. 83% College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2007
  • 29. 44O Text Messages Sent Weekly by Teens USA Today, June 2009
  • 30. About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent. Largest separation in wealth in American history.
  • 31. About Millennials Remember “Baby on Board” signs? Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom, and Disney princesses. Bike helmets, car seats, nanny cams, and more.
  • 32. About Millennials Raised by attached parents. “Helicopter Parents” or “Blackhawks” Parents are “Best Friends” and co-purchasing. Conservative. Or is the term Conventional?
  • 33. “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  • 34. About Generation X Born 1961-1981. Sandwiched between Boomers and Millennials. Smaller Population = 46 million vs. 70+ million each for both Boomers and Millennials.
  • 35. About Generation X Born and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth. Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby, and The Omen.
  • 36. About Generation X The last generation to care about the culture part of pop culture So let’s review some Generation X pop culture...
  • 37. X Generation Parents The Game Show Let’s Meet Our Contestants!
  • 38. Contestant #1 Peggy Minnich - College of Mount Saint Joseph
  • 39. Contestant #2 Brad Parrish - Florida Southern College
  • 40. Contestant #3 Jessica Akers - Reinhardt College
  • 41. X Generation Parents The Game Show Let’s Play Generation X Multimedia Trivia!
  • 42. Rules Three Ten Point Questions Each for a Total of Thirty Points Possible (One = Photo, Video and Audio) Audience, Fellow Contestant or Mobile Lifeline You Can Use Your Lifeline Once Judge’s Decision is Final
  • 43. Contestant #1 - X Childhood 1969 - Children’s Television Workshop, Sesame Street
  • 44. Contestant #2 - X Childhood 1969-1974 Brady Bunch (Season Five Opening Theme)
  • 45. Contestant #3 - X Childhood 1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
  • 46. Contestant #2 - X Youth 1981 - MTV Music Television
  • 47. Contestant #3 - X Youth 1984 - Lena’s 99 Red Ballons/99 Luftballons
  • 48. Contestant #1 - X Youth 1984-1992 - NBC’s The Cosby Show
  • 49. Contestant #3 - X Rising Adulthood 1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
  • 50. Contestant #1 - X Rising Adulthood 1991 - Nirvana, Nevermind, Smells Like Teen Spirit
  • 51. Contestant #2 - X Rising Adulthood 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
  • 52. Tie-Breaker 1971 - Willy Wonka & The Chocolate Factory
  • 53. X Generation Parents The Game Show Let’s Give Away Prizes!
  • 55.
  • 56. “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  • 57. About Generation X Playing to win by half expecting to lose. Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype.
  • 58. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not.
  • 59. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not.
  • 60. Generation X Members include the founders of: Google eBay Amazon Meet-up YouTube But, in spite of this “first” creativity...
  • 61. Generation X ...will be known as the “last” generation. The last; to produce and hold onto vinyl albums, to remember TV dials that stopped at 13 channels, to express resistance to corporate servitude, to produce “old-fashioned” movie stars, and to care about the culture part of pop culture.
  • 62. Stealth Generation X parents (vs. Boomer helicopter) And, Generation X behavior Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World
  • 63. They will question the value of the “amenities” arms race and of attending college
  • 64. The Generation X Duality: “We’re equipped. We’re wary enough to feel a connection to the past; we’re young enough to be wired; we’re snotty enough to not settle for crap; we’re resourceful enough to endure our labors on the margins; we’re experienced enough to know that change begins on the margins. Beyond that, we’re all we got.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  • 65. Generation X Low Down Betrayed by social institutions in their youth. Boomer envy. A study of contrasts. Their second cohort millennials have vastly different social moments and history molding them. Pragmatic. To the point. Stealth in behavior.
  • 67. Download Session PDF www.targetx.com>click “iThink Blog”>Presentation Slides
  • 68. When It’s Time to Change - You’ve Got to Re-Arrange Advice from the Brady Bunch, “Time to Change”
  • 69. X Generation Parents The Game Show NSCEC 2009