Boomers, Xers, Millennials - Who's Next? PDF from July 10, 2011 AFT Teach Conference

2. About
Jeff
and
TargetX

3. Manage Expectations & Disclaimers
Educate about American generations
Open your mind about other generations
Inspire you to educate members
Encourage you to learn more
Generations and generalizations
Howe & Strauss
Have fun!

5. “In America, each
generation is a
new people.”
Alec de Tocqueville, 1830

9. Contestant #1 Harry Rodriquez

10. Text
Contestant #2 Brenda Smith

11. Contestant #3 Richard Franklin

12. Two Rounds
Each round has questions worth 5, 10, and 15 points
Speed Round questions are worth 5 points each

13. Round One
Here We Are

14. Q:
A generation is a cohort group
whose length approximates
the span of a life and whose
boundaries are fixed by a
peer ________.
5 points

15. A:
A generation is a cohort group
whose length approximates
the span of a life and whose
boundaries are fixed by a
peer personality.
5 points

16. Q:
American generations
average how many
birth years?
18.9
23.4
28.7
5 points

17. A:
American generations
average how many
birth years?
18.9
23.4
28.7
5 points

18. Q:
Between 1701 and 2000
there have been _____
“American” generations.
5 points

19. A:
Between 1701 and 2000
there have been 14
“American” generations.
5 points

20. THE REVOLUTIONARY CYCLE
Generation Name Birth Years
Awakening 1701-1723
Liberty 1724-1741
Republican 1742-1776
Compromise 1777-1791

21. THE CIVIL WAR CYCLE
Generation Name Birth Years
Transcendental 1792-1821
Gilded 1822-1842
Progressive 1843-1859

22. THE GREAT POWER CYCLE
Generation Name Birth Years
Missionary 1860-1882
Lost 1883-1900
G.I./Greatest 1901-1924
Silent 1925-1942

23. Q:
THE MILLENNIAL CYCLE
Generation Name Birth Years
1943-1960
10 points

24. A:
THE MILLENNIAL CYCLE
Generation Name Birth Years
Baby Boomer 1943-1960
10 points

25. Q:
THE MILLENNIAL CYCLE
Generation Name Birth Years
Baby Boomer 1943-1960
1961-1981
10 points

26. A:
THE MILLENNIAL CYCLE
Generation Name Birth Years
Baby Boomer 1943-1960
Generation X 1961-1981
10 points

27. Q:
THE MILLENNIAL CYCLE
Generation Name Birth Years
Baby Boomer 1943-1960
Generation X 1961-1981
1982-2001
10 points

28. A:
THE MILLENNIAL CYCLE
Generation Name Birth Years
Baby Boomer 1943-1960
Generation X 1961-1981
Millennials 1982-2001
10 points

29. In the 1930’s and 40’s, schools prepared the Silent
Generation to be book smart corporate careerist.
In the 1950’s and 60’s, schools prepared Boomers
to be inner-driven, ideal-cultivating individualists.
In the 1970’s and 80’s, schools prepared Xers
to be street smart, free agent entrepreneurs.
In the 1990’s and 00’s, schools prepared Millennials
to be outer-driven, ideal-following team players.

30. Q:
Boomers and Xers were raised
to be inner directed. Both were
taught with a curriculum and in
an atmosphere that centered
around the individual.
In actuality this was a tactic to
win the ___ war.
15 points

31. A:
Boomers and Xers were raised
to be inner directed. Both were
taught with a curriculum and in
an atmosphere that centered
around the individual.
In actuality this was a tactic to
win the cold war.
15 points

32. Q:
Generation X was raised on
Sesame Street, which taught
children about their differences.
First cohort Millennials were
raised on what TV character that
taught how children are alike?
15 points

33. A:
Barney (and friends).
15 points

34. Q:
Millennials and their parents
often refer to each other as
“best friends.”
What is another name for this
hovering or attached parenting?
15 points

35. A:
Helicopter Parents
15 points

36. Q:
SPEED ROUND
Tell us whether the
generation described is
Boomer, X, or Millennial.
5 points each

37. Q:
They’re the largest, most
ethnically diverse and least
caucasian generation in
American history.
5 points

38. A:
Millennial
Average birthrate - 3.2 million
Highest birth year - 1992 (4.2 million)
1 in 5 has at least one immigrant parent
1 in 10 has at least one non-citizen parent
5 points

39. Q:
Movies playing in theaters
during this generation’s birth
years include Rosemary’s Baby,
The Exorcist, and The Omen.
5 points

40. A:
X
5 points

41. Q:
Movies playing in theaters
during this generation’s birth
years include Mr. Mom,
Three Men and a Baby, and
Baby Boom.
5 points

42. A:
Millennial
5 points

43. Q:
A mixture of high self-esteem
and selective self-indulgence
that has repelled and fascinated
other generations gives this
generation a reputation for
grating arrogance and for
transcendent cultural wisdom.
5 points

44. A:
Boomer
5 points

45. Q:
Parents of this generation have
paid up to $50,000 to purchase
an ovum from an attractive, high-
IQ student from a top university.
5 points

46. A:
Millennial
5 points

47. Q:
Social moments including the
sexual revolution,
consciousness movement,
women’s movement, gay rights
movement, and a high divorce
rate peppered this generation’s
childhood.
5 points

48. A:
X
5 points

49. Q:
This generation was raised in
homes with 50% more stuff in
weight than homes of just
20 years prior.
5 points

50. A:
Millennial
5 points

51. Q:
This generation is team
oriented, civic minded
and “special.”
5 points

52. A:
Millennial
5 points

53. Q:
This generation has always seen
its mission not as constructing a
society, but as justifying,
purifying, and even sanctifying it.
5 points

54. A:
Boomer
5 points

55. Q:
Surveyed in 8th and 10th grades,
this generation indicated they
would rather spend time with
friends than doing imaginative
tasks on their own.
5 points

56. A:
Millennial
5 points

57. Q:
Their critics call them smug,
narcissistic, puritanical,
and hypocritical.
Others describe them as
distracted perfectionists.
5 points

58. A:
Boomer
5 points

59. Q:
While this generation is the
most wanted, most watched
over, and most programmed,
they’ve also witnessed the
largest separation of wealth in
American history.
5 points

60. A:
Millennial
5 points

61. Each generation rebels against an
elder-built world and against the
generation before it. Is that why
Millennials behave almost opposite
of Generation X?

63. Each generation redirects society to
its own inclinations. Each generation:
1. solves problems facing the prior youth generation
(think Millennials and Generation X)
2. corrects for the behavioral excesses it perceives in the current
midlife generations (think Millennials and Boomers/Xers)
3. fills the social role being vacated by the departing elder
generation (think Millennials and G.I./Greatest)

64. Boomers grew up when institutions felt too strong
and individuals too weak.
Millennials grew up when institutions felt too
weak and individuals too strong.
Boomers grew up when rationalism ruled
and spiritualism lay dormant.
Millennials grew up when spiritualism ruled
and rationalism lies dormant.

65. Round Two
Who’s Next

66. Q:
The first cohort of America’s
15th or “next generation” is
being born now. Most
generational experts
believe this event was the
start of their birth years.
5 points

67. A:
9/11/2001
5 points

68. Q:
This 15th or next generation is
primarily born to parents from
this generation.
5 points

69. A:
Generation X
5 points

70. Q:
True or False
Though cautious to marry,
Generation X is dedicated to
maintaining stable families,
succeeding at a role many of
their parents did not.
5 points

71. A:
True
5 points

72. Generations are shaped by their surroundings
and by the generations with which they interact.
While being born, generations become history.
As they age they make history. The history
they make impacts current and future
generations. This is called a Social Moment.

73. Social Moments - a brief period in time (about
one decade) during which people perceive
that historical events are radically altering
their social environment and lives.
1. Secular Crisis - when society focuses on reordering the outer
world of institutions and public behavior.
2. Spiritual Awakening - when society focuses on changing the
inner world of values and personal behavior.

74. Social Moments have created a predictive
pattern of peer personality generational
behaviors repeating itself throughout
American history.
Idealist, Reactive, Civic and Adaptive.

75. Idealist - encounters a spiritual awakening while entering
adulthood and a secular crisis while entering elderhood.
Reactive - encounters a spiritual awakening while entering
youth, and a secular crisis while entering midlife.
Civic - encounters a secular crisis while entering adulthood,
and a spiritual awakening while entering elderhood.
Adaptive - encounters a secular crisis while entering youth
and a spiritual awakening while entering midlife.

76. Idealists birth Civics.
Reactives birth Adaptives.
Civics birth Idealists.
Adaptives birth Reactives.
Rinse and Repeat.

77. THE REVOLUTIONARY CYCLE
Generation Name Birth Years
Awakening - Idealist 1701-1723
Liberty - Reactive 1724-1741
Republican - Civic 1742-1776
Compromise - Adaptive 1777-1791

78. THE CIVIL WAR CYCLE
Generation Name Birth Years
Transcendental - Idealist 1792-1821
Gilded - Reactive 1822-1842
Progressive - Adaptive 1843-1859

79. THE GREAT POWER CYCLE
Generation Name Birth Years
Missionary - Idealist 1860-1882
Lost - Reactive 1883-1900
G.I./Greatest - Civic 1901-1924
Silent - Adaptive 1925-1942

80. THE MILLENNIAL CYCLE
Generation Name Birth Years
Boomer - Idealist 1943-1960
Generation X - Reactive 1961-1981
Millennial - Civic 1982-2000
15th - Adaptive 2001-?

81. SILENT > ADAPTIVE > 2001-?
15th
Homeland or
iGeneration

82. While the 15th
generation is comprised
of your current child
students, their parents
and the next generation
of AFT leaders are from
Generation X.

83. As this Reactive
generation reaches
midlife, they are:
-playing to win, half
expecting to lose;
-accepting wide gaps in
personal outcomes and
sex roles;
-becoming cautious in
family life and gradually
mellowing in personality.

84. Q:
True or False
Generation X is proud of its
ability to cut through hype.
10 points

85. A:
True
Could that be why AdAge reports
that we trust word of mouth at
90% and advertising at
only 10-40%.
10 points

86. Q:
Total number of Generation X?
72 million
42 million
76 million
10 points

87. A:
Total number of Generation X?
72 million (Boomers)
42 million
76 million (Millennials)
10 points

88. Q:
True or False
While Silent Generation parents
disconnected from their
Generation X children, today, as
grandparents, they’re
connected.
10 points

89. A: True
(We call them
“Boomerang” Grandparents.)
10 points

90. Hovering Boomer
parents of Millennials
are called Helicopter
parents. The extreme
ones are called
Blackhawks.
Generation X parents are
more Stealth in their
behavior.

91. Q:
Percentage of college freshmen in 1973 whose
parents held a college degree or higher:
mothers 20% fathers 32%
Today the % who hold a college degree or higher:
mothers 30% fathers 35%
mothers 35% fathers 38%
mothers 41% fathers 44%
15 points

92. A:
Percentage of college freshmen in 1973 whose
parents held a college degree or higher:
mothers 20% fathers 32%
Today the % who hold a college degree or higher:
mothers 30% fathers 35%
mothers 35% fathers 38%
mothers 41% fathers 44%
15 points

93. Q:
True or False
84% of college-bound freshmen
to residential campuses this fall
have never shared a room
with a sibling.
15 points

94. A: True
(According to The Chronicle of
Higher Education)
15 points

95. Q:
Average cumulative debt for
public university 2011
undergraduate?
$23, 227
$28,866
$32,328
15 points

96. A:
Average cumulative debt for
public university 2011
undergraduate?
$23, 227
$28,866
$32,328
15 points

97. Q:
SPEED ROUND
Who’s next is determined by
what’s been and what’s now.
5 points each

98. Q:
Besides Kaitlin, two of the most
popular first-cohort Millennial
girl names are derived
from 1984 movie Splash.
Name one of these two names.
5 points

99. A:
Madison or Hannah
(Mermaid’s name and the last
name of actress who played her.)
5 points

100. Q:
True or False
An average of 4.1 billion text
messages are sent daily in the
United States.
5 points

101. A: True
(Teens send an average
of 3339 monthly.)
5 points

102. Q:
True or False
In “Mommy Wars,” ABC news
reports that more Generation X
women chose not to return to the
workplace after having a baby.
5 points

103. A:
True
5 points

104. Q:
True or False
The 65-and-over population is
growing faster than the
nation’s birthrate.
5 points

105. A: True
(9000-10,000 are turning 65 daily.)
5 points

106. Q:
True or False
As Boomers retire and many
move in with their children, your
schools might add and market
to “grandstudents”.
5 points

107. A:
True
(And they might arrive in
multigenerational Clanavan,
Clan-a-wagon, or Clan-agon.)
5 points

108. Q:
True or False
Over 40% of births in this
country are to single women.
5 points

109. A:
True
5 points

110. Q:
True or False
24% of employed people do
all or some of their work
from home.
5 points

111. A:
True
5 points

112. Q:
True or False
Your members are assaulted
daily by over 1000 marketing
messages.
5 points

113. A: True
(It’s actually more than 5000.)
5 points

114. Q:
True or False
The average facebook user is
connected to 80 pages,
groups and events.
5 points

115. A:
True
5 points

116. Q:
True or False
facebook generates 770 billion
page views per month.
5 points

117. A:
True
5 points

118. Q:
True or False
The average facebook user
generates 60 pieces of
content per month.
5 points

119. A:False
(It’s actually 90.)
5 points

120. Q:
True or False
The average facebook user
spends 10 hours and 43 minutes
monthly on the network.
5 points

121. A: False
It’s 15 hours and 33 minutes!
5 points

122. The New York Times
reported that for
Millennials, reliance and
trust in nontraditional
sources (family, friends,
and networks they’ve
created) has a much
greater influence than
traditional advertising.

123. About Millennials
Team Oriented
Task Oriented
Civic Oriented
(not march on Washington way)
Parents are in partnership
Feel they have already paid
their dues

124. Seven Steps for
Reaching Millennials
1. Eliminate ambiguity
2. Think of time as 24/7 resource
3. Combine work with play
4. Make it worthwhile
5. Handle with care (mentor)
6. Play to their strengths
7. Groupthink

125. “What’s with these
young people!?”
.

126. “What’s with these
young people!?”
They out number you!
What have you done for
me lately?
If they don’t like you they’ll
go around you.
Want to be for something
not against something.

127. “What’s with these
OLD people!?”
.

128. Your Bookshelf

129. Media and Resources
Did You Know? Video
http://www.youtube.com/watch?v=PHmwZ96_Gos&feature=related
Web 2.0 Video
http://www.youtube.com/watch?v=6gmP4nkeOE0E
Pew Internet Research
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

130. Media and Resources
YouthQuake (Millennial Values in Work)
http://www.businessweek.com/magazine/content/08_03/b4067000290367.htm?
chan=magazine+channel_top+stories
Scenes From A Culture Clash
http://www.fastcompany.com/magazine/102/culture-clash.html
Get The Best Out Of Millennials
http://www.adage.com/talentworks/article?article_id=124891

131. Media and Resources
The Millennials are Coming
http://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml
Employee Evolution - Millennials at Work
http://www.employeeevolution.com/
TargetX iThink Blog
http://.targetx.com/ithink

132. www.slideshare.net/targetx/AFT2011
kallay@targetx.com