This document discusses generational trends in the United States population from 1900 to 2050. It notes that the population is growing older as life expectancy increases, and the proportion of children and youth is declining while the proportion of seniors is increasing rapidly. Specific generations discussed include Baby Boomers, Generation X, and Millennials. For each generation, key traits, values, and strategies for marketing and employment are outlined. The document emphasizes the importance of understanding new generations in order to stay current and avoid potential perils.
This document discusses generational marketing and provides information about key generations including Millennials. It defines generations based on birth years and defining historical events. Millennials are characterized as adaptable, impatient, tech-savvy multi-taskers who are learning-oriented. The document outlines traits and notable figures for Traditionals, Boomers, Gen-Xers, and Millennials to understand how each generation's experiences shape their perspectives and preferences.
It is estimated that by the year 2014, 36% of the workforce will be composed of Millennials, rising to nearly 50% in 2020. Born between 1981 and 2000, Millennials are a generation of individuals raised with technology and motivated by progress. Unlike previous generations, these individuals are disrupting traditional business models and demanding products that connect them with the world. Speed, innovation and collaboration are the key tools needed by organizations in order to keep this generation engaged. This presentation will examine the factors that differentiate Millennials from other individuals, offer insight into the unprecedented impact this generation is having on the enterprise, and detail strategies that companies may employ to transform Millennials’ unique abilities into a competitive advantage in today’s workplace.
Diverse Millennials find themselves up against a trifecta of pressures... however it is what they do under that pressure that defines who they are and where they are going. Meet the Hyper-Millennial... Visit our site for a free download.
Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
This document discusses generational differences and cycles. It notes that there have been 15 American generations grouped into 4 cycles. Each cycle contains 4 stages: Idealist, Reactive, Civic, and Adaptive. Generations tend to rebel against the previous generation and redirect society. Each generation interacts with and is shaped by the other generations. The document provides information about Generation X, Millennials, and the potential next generation. It suggests ways to effectively communicate and connect with different generations.
This document discusses different generations including their defining moments, core values, attitudes, and strategies for connecting with each generation. It provides information on the GI/Silent, Boomer, Gen X, Millennial, and emerging Next generations, defining each by their birth years and experiences that shaped them. The document aims to help understand generational differences and how to effectively engage and relate to customers, employees and audiences of different ages.
This document discusses generational marketing and provides information about key generations including Millennials. It defines generations based on birth years and defining historical events. Millennials are characterized as adaptable, impatient, tech-savvy multi-taskers who are learning-oriented. The document outlines traits and notable figures for Traditionals, Boomers, Gen-Xers, and Millennials to understand how each generation's experiences shape their perspectives and preferences.
It is estimated that by the year 2014, 36% of the workforce will be composed of Millennials, rising to nearly 50% in 2020. Born between 1981 and 2000, Millennials are a generation of individuals raised with technology and motivated by progress. Unlike previous generations, these individuals are disrupting traditional business models and demanding products that connect them with the world. Speed, innovation and collaboration are the key tools needed by organizations in order to keep this generation engaged. This presentation will examine the factors that differentiate Millennials from other individuals, offer insight into the unprecedented impact this generation is having on the enterprise, and detail strategies that companies may employ to transform Millennials’ unique abilities into a competitive advantage in today’s workplace.
Diverse Millennials find themselves up against a trifecta of pressures... however it is what they do under that pressure that defines who they are and where they are going. Meet the Hyper-Millennial... Visit our site for a free download.
Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
This document discusses generational differences and cycles. It notes that there have been 15 American generations grouped into 4 cycles. Each cycle contains 4 stages: Idealist, Reactive, Civic, and Adaptive. Generations tend to rebel against the previous generation and redirect society. Each generation interacts with and is shaped by the other generations. The document provides information about Generation X, Millennials, and the potential next generation. It suggests ways to effectively communicate and connect with different generations.
This document discusses different generations including their defining moments, core values, attitudes, and strategies for connecting with each generation. It provides information on the GI/Silent, Boomer, Gen X, Millennial, and emerging Next generations, defining each by their birth years and experiences that shaped them. The document aims to help understand generational differences and how to effectively engage and relate to customers, employees and audiences of different ages.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Originally prepared in 2006. Are Generation X a lost generation?
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Millennial women have realized what worked for previous generations of women will not work for them. Finally after decades, the fight is over, and she can focus on what truly matters. Visit our site to download a copy for free.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
This document summarizes information about Generation X, including:
- Generation X was born between 1961-1981 and sandwiched between Baby Boomers and Millennials. They experienced many social changes in their youth.
- As parents, Generation X takes a more cautious approach than Baby Boomer "helicopter parents" while still being dedicated to family.
- Generation X is considered the "last generation" to experience certain cultural touchstones like vinyl albums and few TV channels. They are also pragmatic and skeptical of social institutions.
The document discusses Generation X and their role as parents. It provides background on Gen X, noting they were born between 1961-1981 and grew up as independent children during times of social change. As parents, Gen X takes a stealth approach compared to boomer helicopter parents, and values stable family structures unlike their own parents. The document examines Gen X pop culture references and provides an overview of their experiences and characteristics.
The document discusses the Baby Boomer generation, born between 1943-1960. This massive cohort experienced significant post-WWII economic prosperity and stability. Major events during their childhood included the space race, civil rights movement, Vietnam War, and assassinations of JFK and MLK. As adults, Baby Boomers pushed for social change and valued individualism, community, and self-actualization. Now in their 50s and 60s, many Boomers are retiring from the workforce at a rate of thousands per day.
The document discusses generational diversity and how different generations have unique experiences, values, and perspectives that impact how they engage with the church. It profiles 6 generations - the G.I. Generation, Silent Generation, Baby Boomers, Generation X, Millennials, and Homelanders. Each generation is characterized by the historical events they experienced during their formative years and how they view work, family, and community involvement differently based on those experiences. Understanding these generational differences is important for churches to effectively minister to people of all ages.
This document discusses generational trends and characteristics based on the research of Howe and Strauss. It focuses on Millennials and how they differ from previous generations like Gen X and Boomers. Some key points:
- Millennials are the largest generation and most diverse generation in American history. There are around 76 million Millennials.
- Millennials have been highly protected and supervised by their "Helicopter Parents" compared to previous generations who had more independence.
- They are civic-minded and team-oriented but also want to achieve the high standards set for them. The document provides tips for how to market to and work with Millennials.
The document discusses generational differences in communication styles and motivations. It outlines the major influences and values that shaped the Traditionalist, Baby Boomer, and Generation X generations. Traditionalists are defined by events like the Great Depression and WWII, value hard work and respect for rules. Baby Boomers were shaped by the civil rights movement and assassinations, prioritize personal growth and teamwork. Generation X grew up with increasing divorce and new technologies, are self-reliant pragmatists who value diversity. Understanding generational differences can help identify what motivates each group.
Montreal advertising agency -Generational marketing Agence de publicité Montr...b-to-one
The document discusses generational intelligence and how to effectively market to different generations based on their shared experiences and personality traits. It analyzes the attributes of each generation - GI, Silent, Boomer, Gen-X, Millennial - and how they cycle through phases of life. To connect with audiences, the document recommends understanding each generation's preferences, heroes, and reactive behaviors, and tailoring brand messages accordingly. Speaking separately to generations with an isolated strategy is key to building relevance and followership.
Slides from a one-hour presentation to dealers of SmokerCraft boats. Some content on boat buyers, lots on how to sell to the different generations and how they buy.
Presentation 1: The Generations Presentation 1 introductionClicked
This presentation provides an overview of generational perspectives and marketing. It discusses that generations are defined by their shared experiences of key historical events during formative years. Generations last 15-20 years and have common beliefs, behaviors, and identities. The theory proposes that generations repeat in archetypes such as Prophets, Nomads, Heroes, and Artists. A generation's leadership shapes national mood in cycles of consensus building and crisis. The presentation will focus on understanding the Boomer, Generation X, and Millennial generations.
The guide to Generation Y, or Millennials, of Digital natives, or whatever you want to call them. Originally prepared in 2006. Reassuringly many of the insights still ring true. More in this series:
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Generation X: https://www.slideshare.net/Steve_Mellor/presentation-3-generation-x
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
- The "Brand Me" trend sees individuals carefully curating and optimizing their personal image across multiple social media channels. People are more aware of their image and how they present themselves online.
- By managing their profile and connections on networks like Facebook and Twitter, individuals can project the brand they want others to see. They carefully craft their online identity and reputation.
- This trend is most impacting teens, twentysomethings, and younger generations who have grown up with social media. They understand the importance of their online brand and how to leverage different platforms.
The document discusses strategies for recruiting and retaining volunteers of different generations based on their shared experiences and preferences. It outlines the key attributes and motivations of the Silent Generation, Baby Boomers, and Generation X, and how to approach, retain, and recognize each group. Younger generations like Generation Y may be highly interested in volunteer opportunities that allow them to see direct impact and combine interests with meaningful causes. Understanding generational differences can help create more effective volunteer programs.
This document discusses generational differences and how to bridge gaps between generations in the workplace. It provides information on 15 American generations defined by historians Howe and Strauss, noting there have been 4 cycles of generations with 4 stages per cycle. Each generation is shaped by the time period and other generations it interacts with. The document summarizes characteristics of Generation X, Millennials, and the potential next generation. It concludes with tips for how Generation X and Millennials prefer to communicate and highlights changes in technology use across generations.
This document discusses strategies for connecting with millennial members based on research about generational trends. It provides statistics on millennial characteristics like their size, diversity, and technology usage. The key points are that millennials are the largest generation, very connected to technology, prefer authenticity over traditional advertising, and want to be engaged with rather than simply talked to. Organizations should focus on storytelling, giving millennials tools to create their own experiences, and eliminating ambiguity in communications.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Originally prepared in 2006. Are Generation X a lost generation?
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Millennial women have realized what worked for previous generations of women will not work for them. Finally after decades, the fight is over, and she can focus on what truly matters. Visit our site to download a copy for free.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
This document summarizes information about Generation X, including:
- Generation X was born between 1961-1981 and sandwiched between Baby Boomers and Millennials. They experienced many social changes in their youth.
- As parents, Generation X takes a more cautious approach than Baby Boomer "helicopter parents" while still being dedicated to family.
- Generation X is considered the "last generation" to experience certain cultural touchstones like vinyl albums and few TV channels. They are also pragmatic and skeptical of social institutions.
The document discusses Generation X and their role as parents. It provides background on Gen X, noting they were born between 1961-1981 and grew up as independent children during times of social change. As parents, Gen X takes a stealth approach compared to boomer helicopter parents, and values stable family structures unlike their own parents. The document examines Gen X pop culture references and provides an overview of their experiences and characteristics.
The document discusses the Baby Boomer generation, born between 1943-1960. This massive cohort experienced significant post-WWII economic prosperity and stability. Major events during their childhood included the space race, civil rights movement, Vietnam War, and assassinations of JFK and MLK. As adults, Baby Boomers pushed for social change and valued individualism, community, and self-actualization. Now in their 50s and 60s, many Boomers are retiring from the workforce at a rate of thousands per day.
The document discusses generational diversity and how different generations have unique experiences, values, and perspectives that impact how they engage with the church. It profiles 6 generations - the G.I. Generation, Silent Generation, Baby Boomers, Generation X, Millennials, and Homelanders. Each generation is characterized by the historical events they experienced during their formative years and how they view work, family, and community involvement differently based on those experiences. Understanding these generational differences is important for churches to effectively minister to people of all ages.
This document discusses generational trends and characteristics based on the research of Howe and Strauss. It focuses on Millennials and how they differ from previous generations like Gen X and Boomers. Some key points:
- Millennials are the largest generation and most diverse generation in American history. There are around 76 million Millennials.
- Millennials have been highly protected and supervised by their "Helicopter Parents" compared to previous generations who had more independence.
- They are civic-minded and team-oriented but also want to achieve the high standards set for them. The document provides tips for how to market to and work with Millennials.
The document discusses generational differences in communication styles and motivations. It outlines the major influences and values that shaped the Traditionalist, Baby Boomer, and Generation X generations. Traditionalists are defined by events like the Great Depression and WWII, value hard work and respect for rules. Baby Boomers were shaped by the civil rights movement and assassinations, prioritize personal growth and teamwork. Generation X grew up with increasing divorce and new technologies, are self-reliant pragmatists who value diversity. Understanding generational differences can help identify what motivates each group.
Montreal advertising agency -Generational marketing Agence de publicité Montr...b-to-one
The document discusses generational intelligence and how to effectively market to different generations based on their shared experiences and personality traits. It analyzes the attributes of each generation - GI, Silent, Boomer, Gen-X, Millennial - and how they cycle through phases of life. To connect with audiences, the document recommends understanding each generation's preferences, heroes, and reactive behaviors, and tailoring brand messages accordingly. Speaking separately to generations with an isolated strategy is key to building relevance and followership.
Slides from a one-hour presentation to dealers of SmokerCraft boats. Some content on boat buyers, lots on how to sell to the different generations and how they buy.
Presentation 1: The Generations Presentation 1 introductionClicked
This presentation provides an overview of generational perspectives and marketing. It discusses that generations are defined by their shared experiences of key historical events during formative years. Generations last 15-20 years and have common beliefs, behaviors, and identities. The theory proposes that generations repeat in archetypes such as Prophets, Nomads, Heroes, and Artists. A generation's leadership shapes national mood in cycles of consensus building and crisis. The presentation will focus on understanding the Boomer, Generation X, and Millennial generations.
The guide to Generation Y, or Millennials, of Digital natives, or whatever you want to call them. Originally prepared in 2006. Reassuringly many of the insights still ring true. More in this series:
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Generation X: https://www.slideshare.net/Steve_Mellor/presentation-3-generation-x
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
- The "Brand Me" trend sees individuals carefully curating and optimizing their personal image across multiple social media channels. People are more aware of their image and how they present themselves online.
- By managing their profile and connections on networks like Facebook and Twitter, individuals can project the brand they want others to see. They carefully craft their online identity and reputation.
- This trend is most impacting teens, twentysomethings, and younger generations who have grown up with social media. They understand the importance of their online brand and how to leverage different platforms.
The document discusses strategies for recruiting and retaining volunteers of different generations based on their shared experiences and preferences. It outlines the key attributes and motivations of the Silent Generation, Baby Boomers, and Generation X, and how to approach, retain, and recognize each group. Younger generations like Generation Y may be highly interested in volunteer opportunities that allow them to see direct impact and combine interests with meaningful causes. Understanding generational differences can help create more effective volunteer programs.
This document discusses generational differences and how to bridge gaps between generations in the workplace. It provides information on 15 American generations defined by historians Howe and Strauss, noting there have been 4 cycles of generations with 4 stages per cycle. Each generation is shaped by the time period and other generations it interacts with. The document summarizes characteristics of Generation X, Millennials, and the potential next generation. It concludes with tips for how Generation X and Millennials prefer to communicate and highlights changes in technology use across generations.
This document discusses strategies for connecting with millennial members based on research about generational trends. It provides statistics on millennial characteristics like their size, diversity, and technology usage. The key points are that millennials are the largest generation, very connected to technology, prefer authenticity over traditional advertising, and want to be engaged with rather than simply talked to. Organizations should focus on storytelling, giving millennials tools to create their own experiences, and eliminating ambiguity in communications.
This document discusses Generation X and their role as parents. It provides an overview of Generation X, including that they were born between 1961-1981 and grew up as independent latch-key kids during times of social change. As parents, Generation X takes a stealth approach and questions the value of amenities for their children. The document ends by recommending a Brady Bunch song about change as advice for Generation X parents.
This document discusses generational differences and how Generation Y or Millennials are changing the landscape of information management and library services. It outlines the key characteristics of Gen Y including being tech-savvy, socially aware, and preferring flexibility. To attract and retain Gen Y librarians, the document suggests emphasizing purpose, responsibility, opportunities for growth, fair compensation, and empowerment. It concludes that Gen Y will require changes to how libraries provide and market their services to remain relevant in the future.
This document discusses generational trends in the United States based on research by historians Howe and Strauss. It outlines the 15 American generations that have existed since 1701 and notes there have been 4 generational cycles. Each cycle consists of 4 stages and 2 generations. The document provides details on characteristics and experiences of different generations including Millennials, Generation X, and Baby Boomers. It also offers recommendations for effectively reaching and engaging Millennial students and young adults.
This document discusses generational trends and characteristics. It describes 4 generational cycles in American history and the 4 stages within each cycle. It then profiles the Millennial generation as the largest and most diverse generation, noting their close parenting, team orientation, and civic focus. The document concludes by offering recommendations for effectively reaching Millennials in education and the workplace.
This document discusses generational trends and the Millennial generation. It notes that Millennials are the largest and most diverse generation in history. As the Millennial generation has come of age in a time of economic uncertainty, they have been dubbed "Millennials Rebooted" to recognize shifts in their experiences and expectations compared to older Millennials. The document provides context on generational theory and cycles to help understand different generations, and offers suggestions for effectively engaging Millennials.
This document discusses generational theory and characteristics of different generations including Millennials. It describes how generations experience social and spiritual events during their lifetimes that shape their outlooks. Each generation rebels against the prior generation and redirects society. Generations interact and influence each other over time. The document provides details on characteristics and experiences of the Millennial generation compared to prior generations. It also offers recommendations for effectively reaching and working with Millennials.
Dorothy Donor, the traditional charitable donor, is declining as older generations age. Younger generations like Generation X and Y engage differently and prefer digital methods. Charities must understand different age cohorts and meet audiences where they are. New events like outdoor yoga or skinny dipping can create buzz. Innovation is key to engaging digital natives and replacing declining legacy income. The challenge is understanding audiences and delivering the right offerings through the preferred channels of each generation.
This document provides demographic information about the Millennial generation:
- The Millennial generation is defined as those born between 1982-2002, numbering around 80 million. They are more ethnically diverse than previous generations.
- Millennials grew up with technology and the Internet playing a central role. They are the most digitally literate generation and heavy users of media and digital platforms.
- As this generation enters their prime spending and career years, they represent a huge economic force. All marketing efforts should target and message to Millennials to attract this influential consumer group.
This document discusses generational differences in the workplace between Baby Boomers, Generation X, and Millennials. It notes stereotypes that exist between generations but emphasizes that research does not always support these. The document outlines key events and influences that shaped each generation and how this relates to differences in work motivations, priorities, communication styles, and values. Areas of potential conflict are identified as well as differing perspectives between generations regarding feedback, work-life balance, rewards, leadership, and management styles. The document advocates understanding generational diversity and finding ways to meet the specific needs of each generation to minimize conflict in the workplace.
This document introduces the concept of generational intelligence as a new way to understand audiences and build brands. It argues that demographics are no longer relevant, and that generations can be understood through their shared experiences and behaviors. The document segments audiences into generations based on defining historical moments, and describes each generation's attributes, likes/dislikes, and roles over their lifespan. It suggests brands should communicate using the language, visual style, colors, and motivations that match each generation's DNA in order to build relevance and followership. The goal is to give brands meaning for each generation so they will support the brand loyally.
Are you struggling with marketing to different generations? So who and what and where do we have to go to discover who it is we need to be speaking to and what should our message say? Communication and marketing are different and will always be a challenge if we do not keep up with the language and knowledge of who it is we are targeting.Solutions can be found.
This document discusses generational characteristics and trends related to Millennials entering the workforce. It outlines key events and values of previous generations including Veterans, Baby Boomers, and Gen X for context. For Millennials, it notes they grew up with involved parenting, a focus on self-esteem, experience with customer service expectations, and impact from gaming. Overall, Millennials are described as civic-minded, optimistic, and bringing technology and teamwork skills to the workforce.
From Baby Boomers to Gen Y'ers: Managing Multiple Generations in the WorkplaceMultifamily Insiders
Produced by Multifamily Insiders: http://www.multifamilyinsiders.com
Most of us know the basics when it comes to generational gaps in the workplace, so now Alex is going to dig into these differences and explain how you can use this knowledge to manage your teams better! In this webinar, you will learn how to:
a. Define the four generations and their workplace characteristics
b. Define each generational personality
c. Recognize generational differences
d. Identify the common drivers and value systems of each generation and how those
drivers affect motivation and behavior in the workplace
Communicate Across the Generations to Build Relationships with DonorsLauren-Glenn Davitian
Marty Jacobs (Systems In Sync) and Mark Scott (eTapestry) present Communicate Across the Generations to Build Relationships with Donors on Wednesday, June 30th fas part of the Common Good Vermont: Nonprofit Maven Series (http://commongoodvt.org)
For the first time in history, four generations are working together in many organizations. So what does that mean for how we communicate and build relationships? And what does this suggest in terms of building a donor base? This webinar helps participants gain a greater understanding of generational differences and relate that to how technology and soft skills can combine to build new relationships and strengthen existing ones.
This document discusses generational characteristics and trends related to college enrollment. It profiles the Veterans/Silent Generation, Baby Boomers, Generation X, and Millennials. Key points include:
- Each generation has a unique set of values and reacts to previous generations.
- The Millennial Generation is large, civic-minded, and optimistic with lower crime/risk rates compared to previous generations.
- Baby Boomers reacted strongly against their parents' values and parenting styles, while seeking to be more open communicators with their own children, the Millennials.
This document provides an overview of how youth subcultures and collective identities are portrayed in media. It discusses key theorists like Hebdige who studied how subcultures allow youth to express opposition through styles and representations. The document also examines how portrayals of youth in media can be limited yet influential, and how youth themselves create alternative representations. Key periods of youth culture emergence are outlined from the 1940s onwards, showing how media both exploited and generated fears about rebellious teens while selling aspirational images to young audiences.
You may have a good understanding of your core audience, but to increase attendance and revenue you’ll need to expand to new audiences, new generations. So how do you appeal to Millennials without alienating your core Gen-X patrons, and completely losing your Boomers?
In this webinar you'll learn how to:
* Promote your venue and events to reach audiences of varying age ranges.
* Tap into the right channels in the right way to reach the right audience.
* Tailor experiences that will attract specific generations without alienating others.
Similar to New Generations - Look Who's Shopping Now (20)
Significant shifts in America’s cultural mix are changing how marketers design promotional campaigns. For example, the size and continued growth of America’s ethnic and lifestyle groups make it crucial to include them in any comprehensive marketing strategy. This presentation answers important questions such as: How is our cultural mix changing? What effect does it have on today's promotional strategies? What changes can we expect for the future? This presentation delivers detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.
It's time to think differently about collecting business intelligence. Today's technical environment allows your customers to easily avoid traditional surveys and phone outreach, so new methods are necessary.
This presentation - through real-life case studies - shows how new positioning processes and collection strategies help you break through to those "hard to reach" customers. You'll walk away with compelling reasons and innovative ideas for rethinking your approach to research.
The history, promise, limits, uses and applications associated with big data. A quick review provides enough knowledge to discuss the topic intelligently.
This document is a presentation on big data given by Susan Saurage-Altenloh at the IABC Southern Region Conference on October 16, 2014. The presentation defines big data, discusses its history and growth over time, examines some of its promises and limitations, and explores various applications and players within the big data field. It provides examples and graphics to illustrate key points about how big data has developed and is being used.
This document summarizes an April 2014 presentation by Susan Saurage-Altenloh on trends in audience engagement and effective marketing metrics. The presentation discusses 7 key trends driving changes in audience engagement, including immersive brand experiences and visual engagement. It also provides examples of different types of marketing metrics and insights that can be gathered, as well as potential pitfalls to avoid when selecting metrics. Case studies are presented on how insights can be applied to different marketing challenges across industries. The presenter is introduced as an expert in designing customized research strategies.
This document summarizes a presentation by Susan Saurage-Altenloh on integrating market research and shaping marketing strategies. It discusses the importance of understanding customers and leveraging customer insights for stronger positioning, loyalty and profits. It also outlines the market research process, including defining objectives, developing a research plan, collecting and analyzing data, and presenting findings to inform strategic decisions. Examples of how market research was used in different industries are provided.
This document contains a presentation by Susan Saurage-Altenloh on measurement for successful communications and marketing. The presentation discusses the importance of understanding customers and competitors through research in order to develop effective marketing strategies. It provides examples of low-cost tools for gathering both quantitative and qualitative insights from customers, markets, and internal stakeholders. The presentation also outlines metrics for evaluating the performance and effectiveness of marketing programs and discusses common pitfalls to avoid when using metrics.
This document defines mega trends and counter trends that influence markets. It discusses how trends like an aging population, immigration, and individualism affect marketing responses. Examples of behavioral mega trends include smart products and time compression. Global consumer trends involve complexity in age, gender, life stage and income. Innovative marketing uses tools like consumer generated advertising and crowd sourcing. Counter trends go against the grain. The document advises being consumer centric, thinking small, tapping pop culture, and standing for a brand personality. It provides resources for keeping up with marketing trends.
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence markets.
(2) Understand how today’s trends affect how markets respond to messaging.
This document discusses trends and counter trends that influence marketing. It defines megatrends as large, slow-forming changes like population aging or immigration that influence activities for decades. Trends are more individual and appeal to personal identity. Examples of megatrends given are aging populations, assimilation, and redefining family structures. The document then discusses behavioral megatrends like increased connectivity and individualism. It provides examples of trends in areas like travel, reviews, and luxury goods. The document concludes with tips for marketers to stay aware of trends through various online sources and to focus marketing on consumer needs.
Research Insights That Rock
How to structure research that makes sense as part of your business development, strategic planning
Marketing Jam '09
Saurage Research, Inc.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
2. America is Growing
U.S. Population
1900 76 million
1950 151 million
2010 310 million
2050 420 million
2
3. We are living longer
The year is . . . Life expectancy
– 1900 – 48 / 51 years
– 1950 – 66 / 71 years
– 2010 – 75 / 81 years
– 2050 – 81 / 87 years
3
4. America is aging rapidly
The year is... Seniors 65+
– 1900 – 4 percent
– 1950 – 7 percent
– 2010 – 13 percent
– 2050 – 21 percent
4
9. Generation X
32-44 years, born 1965 thru 1977
46 million, 17% of America
$190B purchasing power, $1.2T income
Think: focused on real issues, digital
revolution, visual, skeptical, highly
individual, insecure, pragmatic, highly-
motivated, need fun, fast-evolving,
forward-thinking, new music
9
10. What’s with the name?
Billy Idol of Generation X (1976 – 1981)
Generation X by Robert Capa
10
11. Gen-X: Traits
• Require real balance between
work and life / family /
personal time
• Deeply independent (save
16% of earnings)
• First “Information Age”
generation
• Seek workplaces that feel like
communities
• Well-adjusted, socially
responsible
11
12. Attributes of an Information Age Mindset
• Computers aren’t technology
• The Internet beats TV
• Reality is no longer real
• Doing trumps knowing
• Learning is X-box, not logic
• Multitasking is a way of life
• Staying connected is essential
• Zero tolerance for delays
• Consumer and creator are
blurring
12
13. Gen-X: Values
• 89% believe in God; 70% attend
church
• 90% say helping others >
helping self
• Would pay family debts if won
lottery
• 73% have volunteered (school,
charities, church)
• Say America’s education system
is nation’s top priority
• Will require two incomes and
long hours to achieve dream of
marriage, family, lifestyle
13
14. Generational Work Priorities
Gen Y Gen X Boom Matures
Balance work/personal life 87 88 89 79
Try new things 94 87 85 81
Succeed at your job 79 83 86 75
Get more training / educ 87 80 66 44
Find work that pays better 86 75 66 52
Establish career path 93 80 63 28
Find more work opportunity 83 73 58 39
Find more fulfilling work 83 66 58 41
Source: Randstad North America
14
15. Gen-X: Employer Strategies
• Common sense – what are
their wants and needs?
• Empowerment –
education, tools, authority
• Open-door policy –
elevates team spirit
15
16. Gen-X: Strategies
• Use humor, self-awareness, diversity in message
• Easy-to-read, hi-impact messaging
• Provide individualized attention
• Clear, informative communications
• Sophisticated ‘Net presence
• Integrate communications across media
16
17. Gen-X: Strategies
• It’s all about personal style: empower with “badge
value” items…use subtlety
• Believability: hip brands can push envelope; staid
brands cannot
• Avoid stereotyping – go for one-on-one relationships
• Recognize differences across key subsets: gender,
race, education, income, geography
17
18.
19. Millennials
10-32 years, born 1978-2000
76 million, 26.5% of America
$200T spending power,$61/day burn rate
Think: highly individual, ethnic, diverse,
mature, responsible, self-sufficient,
gender equality, curious, pragmatic,
communications junkies
19
20. Millennials, aka…
• Echo Boomers
• Generation Y
• Net Generation / iGeneration
• Wired Generation
• Bling generation
• e-Generation (stands for "electronic generation")
• Trophy Generation (overprotective kids and parents)
• Generation me
• IM generation
20
21. Generation X The Millennials
• PCs and Internet • Web-enabled cellphones
• Email • Text messaging
• Bars • Raves
• Bungee jumping • Skateboarding
• Cable TV • TiVo
• Fall of communism • Rise of terrorism
• Cynicism • Idealistic
• Distrust authority • Team players
• Julia Roberts • Sarah Michelle Gellar
• Tom Cruise • Ashton Kutcher
• Gap • Abercrombie & Fitch
• The Simpsons • South Park
• Talk shows • Reality TV
• Madonna • Avril Lavigne
21
22. Core Values and Personality Traits
• Perpetually connected
• Multi-taskers extraordinaire
• Filter for immediacy and control
• Told all their lives they are special
• Confident, optimistic, sociable
• Socially involved, sense of civic duty
– Will repair the civic decay, social
detritus
– Stop degradation of environment
• Self expressive & assimilative
• Conventional/moral, like the silent
generation
• Achievers, under pressure
22
23. It’s all about the connectivity
• 85% have cell phones, 30 min
mobile/day
• 67% text message
• 6-10x/day
• 35-40 txts by high schoolers daily
• Never known world without digital
access 24/7
• 50% use SM sites, download music
• Most spend 10-12 hrs/wk min
online
• 29% have/44% read blogs
• 69% (of students) have FB page
• Online as connective social function
23
24. Millennial Language Online
Term: Pasta Rocket
Definition:
Italian sports car or motorcycle
Usage:
“My new 999 is a sweet pasta rocket.”
24
25. Millennials: Education
• Parental influence
• Millies respect, highly regard parents
• Control own lives with parental help
• Irony: strive for independence even
as realizing dependence on them
• Kids welcome parental ‘hovering’
• Expecting it all
• High-dollar jobs, time for interests
• Not used to being let down, hearing
‘no’
• Education is path to dreams
• Crave approval; avoid criticism
• Far from fickle
• They convey excitement…or dismay
• Demand accountability from schools
25
26. Millennial Language Online
Term: Schnasty
Definition:
When something is so nasty you don’t know
how else to describe it.
Usage:
“Oh, man. That garbage disposal smells
schnasty.”
26
27. Millennials: Employer Strategies
• Think creatively about
reward strategies
• Consider global working
opportunities
• Clear statement on
corporate responsibility
• Use technology to engage
– think avatars, mobile
• Keep it fresh…really fresh
• Oh, and 4% want to wear
business clothing
27
28. Millennials: Empowerment
• Rebels with boundaries
• Respectful of authority
• Extreme sports – master
(w/protection)
• Making wise choices
• Reasons for choices (TV dinners,
underage intimacy, urban tunes)
• Female leadership
• Higher percentage of college students
• Lead positive attitudes in learning
• The cool factor
• Big success d/n rely on top dog appeal
(H Potter, Am Idol, boy bands, Britney)
• “Want to be different, just like
everyone else”
• Diversity is the new norm
28
29. Millennial Language Online
Term: Phail
Definition:
Internet speak to describe someone’s
extraordinary lack of ability
Usage:
“Did you hear about the guy who got demoted
for looking at porn at work on more than
100,000 occasions? That’s pure phail, dude.”
29
30. Millennials: Marketing Strategies
• Understand what is important to
them
• Edgy, yet pragmatic advertising
• Build brand loyalty via
emotional bond
• Prove your honesty – be
believable
• Seek shared core values
• Blended marketing avenues let
them ‘discover’ - use 5 senses
• Respect their choices,
empower (online & offline)
30
31. Millennials: Marketing Strategies
• Capitalize on preference for group settings with individual performance
opportunities
• Leverage the web and your marketing $ via viral campaigns
• Think psychographic rather than demographic
• Respond to cause consciousness, appeal to their green streak
• Use street marketing and guerrilla tactics
• Incorporate strong visual stimuli and interactive activities
31
32. What do we know now?
• Personal empowerment
• Align values
• Create new spaces, new
paradigms
• Authenticity over bs
• Look to ALL media venues
• Don’t tell me; show me…
• Or, better, let me do it myself
• The world never stops its
movement – will you?
32
33.
34. Wanna Keep Up?
• YouthNoise.com • Watch the movies
• TrendWatching.com • Restaurant menus
• Buzzwhack.com • Concert gear/style
• TrendCentral.com • Detail, TeenPeople.com, US
• eMarketer.com • Trendspotting
• DailyCandy.com • Coolhunting
• Springwise.com • Teach a high school course or
• Cool-reads.co.uk class
• Street Trends (from • Google search terms for
Sputnik in NYC) millies, teens, youth
34
35. Life Philosophy: Keep the Shiny Side Up!
Contact me at ssaurage@SaurageResearch.com or on Facebook or LinkedIn
Read my blog: www.RealitySpikes.com
http://twitter.com/RealitySpikes
35