SlideShare a Scribd company logo
WWW.THESOUNDHQ.COM
GENERATION
THE SOUND 2
GEN EDGE EXHIBITION
BOOMERS, GENERATION X, AND MILLENNIALS
ARE ALL GLOBAL GENERATIONS with a distinct set
of values shaped by the world they grew up in. Boomers
are known for being idealistic change agents, and
Generation X are witheringly cynical individuals, while
Millennials are stressed out, irony obsessed, authenticity
seekers.
So what’s coming next? In 2013 and 2014, The Sound
spoke to today’s teens, parents, and academics to
understand the experiences, hopes, dreams, fears, and
values of the next youth generation. After a year of
research all around the world, we began to uncover
learnings that reveal a cohort very different to the
generations before them.
‣ They’ve grown up fast, and
they’ve been taught to be
critical thinkers.
‣ They are realistic and
resilient.
‣ They want to make a
difference to the world.
‣ They engage with the altern
ative and gravitate to rebels.
‣ They want
privacy, not infamy.
Coming of age in a
world on the edge of
collapse, they’ve
developed an edge to
survive. 

Meet Generation Edge.
THE SOUND 3
GEN EDGE EXHIBITION
IN 2014 WE ASKED 60 YOUNG PEOPLE AROUND THE WORLD
TO SHOW AND TELL US ABOUT THEIR GENERATION. We sent
them the challenge of photographing their lives and describing why
the image is important to them, and illuminating for us.
The photographs and stories they produced are beautiful, inspiring and
informative. Just like the best research should be.
The Generation Edge Photography Project reinforces The Sound’s belief that
insight is art.
Enjoy.
4THE SOUND
Tara, 18, Vancouver
Untitled
The trees in this picture represent
anyone’s life. Many branches
going off in different directions;
Just depends which path you'll
take.
5THE SOUND
Tara, 18, Vancouver
Untitled
Even on cloudy days things can be
beautiful. You just need to open
your eyes and look around you.
6THE SOUND
June, 18, Vancouver
Untitled
I always like to keep my future full
of options so I leave it unplanned,
like a puzzle on a sidewalk.
7THE SOUND
Chloe, 18, Toronto
Untitled
I often feel like I'm stuck
somewhere in between being a
child and an adult. When you're a
teenager you can get a part-time
job and save enough money to
go somewhere, but your school
will still call your parents when
you're 2 minutes late to class.
There are so many mixed
messages about what you should
be doing and how it should be
done. I would love to make
decisions without this idea that
being "too young" is a restriction.
  
8THE SOUND
Chloe, 18, Toronto
Untitled
Pictures of cats, lattes, best friends,
street lights, sunsets. We're
noticing the simple things and
sharing how happy it makes us.
9THE SOUND
Sarah, 19, Toronto
Queensway Park
This generation tends to be
labelled as technology-obsessed
and entitled. Without even an
understanding of the intricate
pros and cons to growing up in
this modern world, many are
quick to jump to conclusions.
Through this photo taken at a
common hangout place,
Queensway Park, I tried to
capture a very true, unbiased
moment of people in my life. I
hope this can bring some
understanding to the complexity
of each person that makes up
our generation.
10THE SOUND
Sarah, 19, Toronto
Leah
Mirrors have become outdated –
with front-facing phone screens
we can find every imperfection
on our face, fix our hair, retouch
our makeup, and even take a
quick selfie. Taken early in the
morning, Leah checks herself out
in her phone screen. Funny
enough, the same technology
she is using to maintain her
appearance is used to Photoshop
unachievable beauty standards,
share these beauty standards,
stare at these beauty standards,
and swallow these beauty
standards.
11THE SOUND
Sarah, 19, Toronto
Snap
A common occurrence in our
generation's classrooms, a
Snapchat selfie. Snapchat might
be the only platform where
photos aren't used to capture
moments, but to share them with
others. Therefore, when I took a
photo of two girls taking a
Snapchat photo, I eliminated its
"temporariness" and created a
permanence. I captured the
moment that had been meant
only for sharing.
12THE SOUND
Sarah, 19, Toronto
Haircut
This photo features my friend,
Elizabeth. A bit after they had
gotten their hair cut, a teacher
had asked them if it was "a
statement." There seems to be a
constant search for a purpose in
our generation's actions. The
notion that we want to do
something just for the sake of
doing it doesn't seem to make
sense to others. Sometimes
nothing more than intuition is
purposeful enough.
Kevin, 18, Toronto
Exhaustion
We agonize over contemplating
choices that will affect our
education and future; it's
perfectly normal to feel
overwhelmed and need a break.
13THE SOUND
14THE SOUND
Kevin, 18, Toronto
Commute
Public transit is my generation's
main means of transportation.
For the past 7 years, I have spent
10 hours a week commuting to
school.
15THE SOUND
Jesus, 18, New York
Faceless Man
I took this photo in a 
photography program from 
school, this is definitely my 
favorite picture because of the 
creepy look. People always tell 
me is a creepy photo but very 
cool, that's why I love this photo 
it's creepy and cool!
16THE SOUND
Jesus, 18, New York
Scary Girl
This photo was taken during the 
Halloween photo shoot, I just love
 how this picture came up, a girl 
in the middle of the road looking 
so scary. This picture reminds me
 of the old scary legends that 
grandma used to tell me.
17THE SOUND
Kayla, 17, Chicago
Zombie Bear
Making others afraid can be a
defense mechanism to one’s own
insecurities. My generation is
skilled in hiding our feelings and
pretending to be something we’re
not.
18THE SOUND
Kayla, 17, Chicago
Fight Club
This is a depiction of the anger
that my generation feels. Waking
up with bruises and blood all
over you is like waking up five
years from now older and
uncertain.
19THE SOUND
Mikayla, 18, Chicago
Hot Spots
I took this photo because I have a
strong appreciation for street art
and I am attracted to areas
where there is a lot of street art.
This photograph represents inner
city kids who are often
demonized in the mainstream
media. This photo embodies
them and how they are trying to
reach for the light and to be seen
in a positive way. 
20THE SOUND
Mikayla, 18, Chicago
House Dance
I love going to house style dance
battles because of the
contagious energy and positive
vibes. The whole room was filled
with excitement.
21THE SOUND
Mikayla, 18, Chicago
Long Distance Relationships
My best friend from Illinois was
dating her boyfriend Zach who
lives in New York. After a few
months, they finally met face to
face.
22THE SOUND
Ewan, 18, London
Absorbed
The internet's a sharp knife,
infinitely useful and infinitely
dangerous at the same time.
23THE SOUND
Bernice, 18, London
Untitled
I took this picture to show how I
think everyone in the world have
similarities. The image is a
combination of three images in
which everyone is on the
move. Everyone has a place they
want to be in their lives. Just
remember that only you as an
individual can truly decide where
you want to go. That's what I like
the most about my generation,
we are strong headed individuals
who know what we want and how
to get it.
24THE SOUND
Tami, 19, London
Magazine
As a teenage girl I often find
that I compare myself to
models in magazines; it’s
becoming a struggle for many
of my age, as portrayed here.
25THE SOUND
Tami, 19, London
Alone
A lot of my generation sadly suffer
with mental illnesses, although a
person may appear happy, inside
their heads they feel alone.
26THE SOUND
Anya, 18, Mumbai
Roaring Compassion
Competition doesn’t hold negative
connotations, as it’s everywhere.
We’re so accustomed to having to
fight for our rightful place that we
stopped looking at it as fighting.
There is a wonderful
amalgamation of compassion and
competition within us. The tiger
shows the strong determination,
but the white parts of the girl
prove that compassion cannot be
overruled by the generation’s
increasingly competitive nature.
27THE SOUND
Anya, 18, Mumbai
Urban Emotions
We are the technology
generation. However, while we
may be the last to read actual
books rather than Kindles and E-
books, we might also have been
the last to play dress up and
‘house’. While technology has
imposed itself onto us, we still
hold onto our humanity through
it. This image shows the concrete
nature of technology slowly
becoming a part of the essence of
our humanity. However, our
generation got saved from getting
sucked into its grasp completely,
thus we still can be seen in its
vividness.
28THE SOUND
Anya, 18, Mumbai
Intimate…Are We?
In today’s day and age, intimacy is
often brought down to the level
of social media. We’re so
comfortable sitting behind
computer screens and text
messages that we now have
become habituated to hiding
behind them when we’re afraid to
face any level of personal
connection. We communicate
with Snapchat, WhatsApp, and
Facebook so we can express our
emotions with emoticons and
end the conversation with the
infamous ‘k’. Friendships are
made, relationships ended,
secrets revealed - all through
keyboards and touch screens. So
does social media help us
connect across globes but
disconnect from the human
connection?
29THE SOUND
Anya, 18, Mumbai
Quivering Tonsils
Rebellion. We have grown up in a
world with an increasing amount
of ambiguity in its morality. We
demand answers to the injustice
and try to challenge all bigotry.
We grew up to be accepting of all
kinds of people of all cultures,
sexual orientations, and religions.
I find pride in the fact that most
of my generation helps in wiping
out any racism, sexism, and
injustice, which have previously
challenged the human condition.
We’ve refused to carry out old
traditions of blind acceptance
and have chosen our own
decisions. 
30THE SOUND
Karthik, 19, Mumbai
Untitled
Free as a bird- sport unleashes
the child in you, even if you
already are one!
THE SOUND 31
GEN EDGE EXHIBITION
LEARN MORE at
WWW.GENERATIONEDGE.COM
GIVE US a SHOUT!
INFO@THESOUNDHQ.COM
V A N C O U V E R | N E W Y O R K | L O N D O N | T O R O N T O | C H I C A G O | M U M B A I
W W W . T H E S O U N D H Q . C O M

More Related Content

What's hot

FringeStream is the New Mainstream: what used to be niche is now normal
FringeStream is the New Mainstream: what used to be niche is now normalFringeStream is the New Mainstream: what used to be niche is now normal
FringeStream is the New Mainstream: what used to be niche is now normal
The Sound: Exploration Strategy Innovation
 
Millennials vz Gen Z
Millennials vz Gen Z Millennials vz Gen Z
Millennials vz Gen Z
Miles Mainwaring
 
Most of the post millennial generation are still at school. It's not really ...
Most of the post millennial generation are still at school.  It's not really ...Most of the post millennial generation are still at school.  It's not really ...
Most of the post millennial generation are still at school. It's not really ...
The Sound: Exploration Strategy Innovation
 
Gen X @ 50
Gen X @ 50Gen X @ 50
Gen X @ 50
sparks & honey
 
Generation Z on Fire by CTR
Generation Z on Fire by CTRGeneration Z on Fire by CTR
Generation Z on Fire by CTR
Andre Hannemann Harris
 
Millennials vs. Gen-X
Millennials vs. Gen-XMillennials vs. Gen-X
Introducing Generation Z
Introducing Generation ZIntroducing Generation Z
Introducing Generation Z
Callum McGeoch
 
The Sound of Diversity
The Sound of DiversityThe Sound of Diversity
Gen Z Final White Paper
Gen Z Final White PaperGen Z Final White Paper
Boom! Understanding Baby Boomers
Boom! Understanding Baby BoomersBoom! Understanding Baby Boomers
Boom! Understanding Baby Boomers
The Sound: Exploration Strategy Innovation
 
The New Language of Gender
The New Language of GenderThe New Language of Gender
The New Language of Gender
sparks & honey
 
Generation z vs generation y by Nina Hoek van Dijke
Generation z vs generation y by Nina Hoek van DijkeGeneration z vs generation y by Nina Hoek van Dijke
Generation z vs generation y by Nina Hoek van Dijke
Online Media Higher Education
 
The Sound Presents Femfillment
The Sound Presents FemfillmentThe Sound Presents Femfillment
The Sound Presents Femfillment
The Sound: Exploration Strategy Innovation
 
Поколение «Z»
Поколение «Z»Поколение «Z»
Поколение «Z»
beluxa_Z
 
The 'Hunger Games' Generation: 7 insights into 'Gen Z'
The 'Hunger Games' Generation: 7 insights into 'Gen Z'The 'Hunger Games' Generation: 7 insights into 'Gen Z'
The 'Hunger Games' Generation: 7 insights into 'Gen Z'
Brand Genetics
 
LA C3 2017 Gen Z Workshop
LA C3 2017 Gen Z WorkshopLA C3 2017 Gen Z Workshop
LA C3 2017 Gen Z Workshop
Charlotte McCorquodale
 
The State of Men (June 2013)
The State of Men (June 2013)The State of Men (June 2013)
The State of Men (June 2013)
J. Walter Thompson Intelligence
 
Gen Z 2025: The Final Generation
Gen Z 2025: The Final GenerationGen Z 2025: The Final Generation
Gen Z 2025: The Final Generation
sparks & honey
 
-BAUTISTA- Winter 2016 / Generation Z
-BAUTISTA- Winter 2016 / Generation Z-BAUTISTA- Winter 2016 / Generation Z
-BAUTISTA- Winter 2016 / Generation Z
Luis Carlos Chacón
 
JWT: Generation Z Brazil – Executive Summary English
JWT: Generation Z Brazil – Executive Summary EnglishJWT: Generation Z Brazil – Executive Summary English
JWT: Generation Z Brazil – Executive Summary English
J. Walter Thompson Intelligence
 

What's hot (20)

FringeStream is the New Mainstream: what used to be niche is now normal
FringeStream is the New Mainstream: what used to be niche is now normalFringeStream is the New Mainstream: what used to be niche is now normal
FringeStream is the New Mainstream: what used to be niche is now normal
 
Millennials vz Gen Z
Millennials vz Gen Z Millennials vz Gen Z
Millennials vz Gen Z
 
Most of the post millennial generation are still at school. It's not really ...
Most of the post millennial generation are still at school.  It's not really ...Most of the post millennial generation are still at school.  It's not really ...
Most of the post millennial generation are still at school. It's not really ...
 
Gen X @ 50
Gen X @ 50Gen X @ 50
Gen X @ 50
 
Generation Z on Fire by CTR
Generation Z on Fire by CTRGeneration Z on Fire by CTR
Generation Z on Fire by CTR
 
Millennials vs. Gen-X
Millennials vs. Gen-XMillennials vs. Gen-X
Millennials vs. Gen-X
 
Introducing Generation Z
Introducing Generation ZIntroducing Generation Z
Introducing Generation Z
 
The Sound of Diversity
The Sound of DiversityThe Sound of Diversity
The Sound of Diversity
 
Gen Z Final White Paper
Gen Z Final White PaperGen Z Final White Paper
Gen Z Final White Paper
 
Boom! Understanding Baby Boomers
Boom! Understanding Baby BoomersBoom! Understanding Baby Boomers
Boom! Understanding Baby Boomers
 
The New Language of Gender
The New Language of GenderThe New Language of Gender
The New Language of Gender
 
Generation z vs generation y by Nina Hoek van Dijke
Generation z vs generation y by Nina Hoek van DijkeGeneration z vs generation y by Nina Hoek van Dijke
Generation z vs generation y by Nina Hoek van Dijke
 
The Sound Presents Femfillment
The Sound Presents FemfillmentThe Sound Presents Femfillment
The Sound Presents Femfillment
 
Поколение «Z»
Поколение «Z»Поколение «Z»
Поколение «Z»
 
The 'Hunger Games' Generation: 7 insights into 'Gen Z'
The 'Hunger Games' Generation: 7 insights into 'Gen Z'The 'Hunger Games' Generation: 7 insights into 'Gen Z'
The 'Hunger Games' Generation: 7 insights into 'Gen Z'
 
LA C3 2017 Gen Z Workshop
LA C3 2017 Gen Z WorkshopLA C3 2017 Gen Z Workshop
LA C3 2017 Gen Z Workshop
 
The State of Men (June 2013)
The State of Men (June 2013)The State of Men (June 2013)
The State of Men (June 2013)
 
Gen Z 2025: The Final Generation
Gen Z 2025: The Final GenerationGen Z 2025: The Final Generation
Gen Z 2025: The Final Generation
 
-BAUTISTA- Winter 2016 / Generation Z
-BAUTISTA- Winter 2016 / Generation Z-BAUTISTA- Winter 2016 / Generation Z
-BAUTISTA- Winter 2016 / Generation Z
 
JWT: Generation Z Brazil – Executive Summary English
JWT: Generation Z Brazil – Executive Summary EnglishJWT: Generation Z Brazil – Executive Summary English
JWT: Generation Z Brazil – Executive Summary English
 

Viewers also liked

FringeStream - Fallout Families
FringeStream - Fallout FamiliesFringeStream - Fallout Families
FringeStream - Fallout Families
The Sound: Exploration Strategy Innovation
 
The Sound's Guide to Writing a concept
The Sound's Guide to Writing a concept The Sound's Guide to Writing a concept
The Sound's Guide to Writing a concept
The Sound: Exploration Strategy Innovation
 
FringeStream: Food (Quick Read)
FringeStream: Food (Quick Read)FringeStream: Food (Quick Read)
FringeStream: Food (Quick Read)
The Sound: Exploration Strategy Innovation
 
FringeStream: Food
FringeStream: FoodFringeStream: Food
FringeStream: Food India
FringeStream: Food IndiaFringeStream: Food India
linguistic states problems and perspectives
linguistic states problems and perspectiveslinguistic states problems and perspectives
linguistic states problems and perspectives
Hemant Gaikwad
 
Essential business lessons from the world's leading innovators
Essential business lessons from the world's leading innovatorsEssential business lessons from the world's leading innovators
Essential business lessons from the world's leading innovators
The Sound: Exploration Strategy Innovation
 

Viewers also liked (7)

FringeStream - Fallout Families
FringeStream - Fallout FamiliesFringeStream - Fallout Families
FringeStream - Fallout Families
 
The Sound's Guide to Writing a concept
The Sound's Guide to Writing a concept The Sound's Guide to Writing a concept
The Sound's Guide to Writing a concept
 
FringeStream: Food (Quick Read)
FringeStream: Food (Quick Read)FringeStream: Food (Quick Read)
FringeStream: Food (Quick Read)
 
FringeStream: Food
FringeStream: FoodFringeStream: Food
FringeStream: Food
 
FringeStream: Food India
FringeStream: Food IndiaFringeStream: Food India
FringeStream: Food India
 
linguistic states problems and perspectives
linguistic states problems and perspectiveslinguistic states problems and perspectives
linguistic states problems and perspectives
 
Essential business lessons from the world's leading innovators
Essential business lessons from the world's leading innovatorsEssential business lessons from the world's leading innovators
Essential business lessons from the world's leading innovators
 

Similar to Generation Edge Exhibition

Way To Write A Persuasive Essay. Online assignment writing service.
Way To Write A Persuasive Essay. Online assignment writing service.Way To Write A Persuasive Essay. Online assignment writing service.
Way To Write A Persuasive Essay. Online assignment writing service.
Melissa Ford
 
Youth Essays
Youth EssaysYouth Essays
Teenager's World
Teenager's WorldTeenager's World
Teenager's World
tkoshevenko
 
28 CONTINUING HIGHER EDUCATION REVIEW, Vol. 75, 2011The Te.docx
28 CONTINUING HIGHER EDUCATION REVIEW, Vol. 75, 2011The Te.docx28 CONTINUING HIGHER EDUCATION REVIEW, Vol. 75, 2011The Te.docx
28 CONTINUING HIGHER EDUCATION REVIEW, Vol. 75, 2011The Te.docx
rhetttrevannion
 
Where Are Our Kids From 3 to 6 pm...and Beyond?
Where Are Our Kids From 3 to 6 pm...and Beyond?Where Are Our Kids From 3 to 6 pm...and Beyond?
Where Are Our Kids From 3 to 6 pm...and Beyond?
Karen Williams
 
The Veldt, By Ray Bradbury
The Veldt, By Ray BradburyThe Veldt, By Ray Bradbury
The Veldt, By Ray Bradbury
Jenny Richardson
 
Essay On Nature 10 Lines To 2. Online assignment writing service.
Essay On Nature  10 Lines To 2. Online assignment writing service.Essay On Nature  10 Lines To 2. Online assignment writing service.
Essay On Nature 10 Lines To 2. Online assignment writing service.
Michelle Meienburg
 
Martin Luther King Jr I Have A Dream Speech Essay.pdf
Martin Luther King Jr I Have A Dream Speech Essay.pdfMartin Luther King Jr I Have A Dream Speech Essay.pdf
Martin Luther King Jr I Have A Dream Speech Essay.pdf
Katy Langley
 

Similar to Generation Edge Exhibition (8)

Way To Write A Persuasive Essay. Online assignment writing service.
Way To Write A Persuasive Essay. Online assignment writing service.Way To Write A Persuasive Essay. Online assignment writing service.
Way To Write A Persuasive Essay. Online assignment writing service.
 
Youth Essays
Youth EssaysYouth Essays
Youth Essays
 
Teenager's World
Teenager's WorldTeenager's World
Teenager's World
 
28 CONTINUING HIGHER EDUCATION REVIEW, Vol. 75, 2011The Te.docx
28 CONTINUING HIGHER EDUCATION REVIEW, Vol. 75, 2011The Te.docx28 CONTINUING HIGHER EDUCATION REVIEW, Vol. 75, 2011The Te.docx
28 CONTINUING HIGHER EDUCATION REVIEW, Vol. 75, 2011The Te.docx
 
Where Are Our Kids From 3 to 6 pm...and Beyond?
Where Are Our Kids From 3 to 6 pm...and Beyond?Where Are Our Kids From 3 to 6 pm...and Beyond?
Where Are Our Kids From 3 to 6 pm...and Beyond?
 
The Veldt, By Ray Bradbury
The Veldt, By Ray BradburyThe Veldt, By Ray Bradbury
The Veldt, By Ray Bradbury
 
Essay On Nature 10 Lines To 2. Online assignment writing service.
Essay On Nature  10 Lines To 2. Online assignment writing service.Essay On Nature  10 Lines To 2. Online assignment writing service.
Essay On Nature 10 Lines To 2. Online assignment writing service.
 
Martin Luther King Jr I Have A Dream Speech Essay.pdf
Martin Luther King Jr I Have A Dream Speech Essay.pdfMartin Luther King Jr I Have A Dream Speech Essay.pdf
Martin Luther King Jr I Have A Dream Speech Essay.pdf
 

More from The Sound: Exploration Strategy Innovation

Sex in the Time of Covid-19 - Quantitative Exploration by The Sound
Sex in the Time of Covid-19 - Quantitative Exploration by The SoundSex in the Time of Covid-19 - Quantitative Exploration by The Sound
Sex in the Time of Covid-19 - Quantitative Exploration by The Sound
The Sound: Exploration Strategy Innovation
 
Jobs to be Done | Beauty and Grooming 2019
Jobs to be Done | Beauty and Grooming 2019Jobs to be Done | Beauty and Grooming 2019
Jobs to be Done | Beauty and Grooming 2019
The Sound: Exploration Strategy Innovation
 
The Sound's Approach to Creative Development Research
The Sound's Approach to Creative Development ResearchThe Sound's Approach to Creative Development Research
The Sound's Approach to Creative Development Research
The Sound: Exploration Strategy Innovation
 
The Sound Guide to Storytelling
The Sound Guide to StorytellingThe Sound Guide to Storytelling
The Sound Guide to Storytelling
The Sound: Exploration Strategy Innovation
 
Home: Living Outside The Box
Home: Living Outside The BoxHome: Living Outside The Box
Home: Living Outside The Box
The Sound: Exploration Strategy Innovation
 
The Sound's Fringestream Guidebook 2017
The Sound's Fringestream Guidebook 2017The Sound's Fringestream Guidebook 2017
The Sound's Fringestream Guidebook 2017
The Sound: Exploration Strategy Innovation
 
Hello Future: Generation Edge & Technology
Hello Future: Generation Edge & TechnologyHello Future: Generation Edge & Technology
Hello Future: Generation Edge & Technology
The Sound: Exploration Strategy Innovation
 
Gen-X VS Millennials VS Gen Edge
Gen-X VS Millennials VS Gen EdgeGen-X VS Millennials VS Gen Edge
Gen-X VS Millennials VS Gen Edge
The Sound: Exploration Strategy Innovation
 
Generation-X: Youth Never Gets Old
Generation-X: Youth Never Gets OldGeneration-X: Youth Never Gets Old
Generation-X: Youth Never Gets Old
The Sound: Exploration Strategy Innovation
 
The Art and Science of Changing People's Behaviour
The Art and Science of Changing People's BehaviourThe Art and Science of Changing People's Behaviour
The Art and Science of Changing People's Behaviour
The Sound: Exploration Strategy Innovation
 
Strategies for Disunity
Strategies for DisunityStrategies for Disunity

More from The Sound: Exploration Strategy Innovation (11)

Sex in the Time of Covid-19 - Quantitative Exploration by The Sound
Sex in the Time of Covid-19 - Quantitative Exploration by The SoundSex in the Time of Covid-19 - Quantitative Exploration by The Sound
Sex in the Time of Covid-19 - Quantitative Exploration by The Sound
 
Jobs to be Done | Beauty and Grooming 2019
Jobs to be Done | Beauty and Grooming 2019Jobs to be Done | Beauty and Grooming 2019
Jobs to be Done | Beauty and Grooming 2019
 
The Sound's Approach to Creative Development Research
The Sound's Approach to Creative Development ResearchThe Sound's Approach to Creative Development Research
The Sound's Approach to Creative Development Research
 
The Sound Guide to Storytelling
The Sound Guide to StorytellingThe Sound Guide to Storytelling
The Sound Guide to Storytelling
 
Home: Living Outside The Box
Home: Living Outside The BoxHome: Living Outside The Box
Home: Living Outside The Box
 
The Sound's Fringestream Guidebook 2017
The Sound's Fringestream Guidebook 2017The Sound's Fringestream Guidebook 2017
The Sound's Fringestream Guidebook 2017
 
Hello Future: Generation Edge & Technology
Hello Future: Generation Edge & TechnologyHello Future: Generation Edge & Technology
Hello Future: Generation Edge & Technology
 
Gen-X VS Millennials VS Gen Edge
Gen-X VS Millennials VS Gen EdgeGen-X VS Millennials VS Gen Edge
Gen-X VS Millennials VS Gen Edge
 
Generation-X: Youth Never Gets Old
Generation-X: Youth Never Gets OldGeneration-X: Youth Never Gets Old
Generation-X: Youth Never Gets Old
 
The Art and Science of Changing People's Behaviour
The Art and Science of Changing People's BehaviourThe Art and Science of Changing People's Behaviour
The Art and Science of Changing People's Behaviour
 
Strategies for Disunity
Strategies for DisunityStrategies for Disunity
Strategies for Disunity
 

Recently uploaded

Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
swethag283189
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
search engine jornal
 
Brand Conscience_ MKT470: Marketing Research_ DSr.pdf
Brand Conscience_ MKT470: Marketing Research_ DSr.pdfBrand Conscience_ MKT470: Marketing Research_ DSr.pdf
Brand Conscience_ MKT470: Marketing Research_ DSr.pdf
Mohammad Tauhidul Islam Khan Rifat
 
Distribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptxDistribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptx
SandeshAcharya17
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
mayurparate000
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
VWO
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
techkidunia
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
mjenkins13
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
mapleclicksca
 
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdfTAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
Social Samosa
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 
Buyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptxBuyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptx
SandeshAcharya17
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Aggregage
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
Tara Bahadur Thapa Magar
 
online digital marketing training in telugu
online digital marketing training in teluguonline digital marketing training in telugu
online digital marketing training in telugu
lakshmie988
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 

Recently uploaded (20)

Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
 
Brand Conscience_ MKT470: Marketing Research_ DSr.pdf
Brand Conscience_ MKT470: Marketing Research_ DSr.pdfBrand Conscience_ MKT470: Marketing Research_ DSr.pdf
Brand Conscience_ MKT470: Marketing Research_ DSr.pdf
 
Distribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptxDistribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptx
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
 
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdfTAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 
Buyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptxBuyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptx
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
 
online digital marketing training in telugu
online digital marketing training in teluguonline digital marketing training in telugu
online digital marketing training in telugu
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 

Generation Edge Exhibition

  • 2. THE SOUND 2 GEN EDGE EXHIBITION BOOMERS, GENERATION X, AND MILLENNIALS ARE ALL GLOBAL GENERATIONS with a distinct set of values shaped by the world they grew up in. Boomers are known for being idealistic change agents, and Generation X are witheringly cynical individuals, while Millennials are stressed out, irony obsessed, authenticity seekers. So what’s coming next? In 2013 and 2014, The Sound spoke to today’s teens, parents, and academics to understand the experiences, hopes, dreams, fears, and values of the next youth generation. After a year of research all around the world, we began to uncover learnings that reveal a cohort very different to the generations before them. ‣ They’ve grown up fast, and they’ve been taught to be critical thinkers. ‣ They are realistic and resilient. ‣ They want to make a difference to the world. ‣ They engage with the altern ative and gravitate to rebels. ‣ They want privacy, not infamy. Coming of age in a world on the edge of collapse, they’ve developed an edge to survive. 
 Meet Generation Edge.
  • 3. THE SOUND 3 GEN EDGE EXHIBITION IN 2014 WE ASKED 60 YOUNG PEOPLE AROUND THE WORLD TO SHOW AND TELL US ABOUT THEIR GENERATION. We sent them the challenge of photographing their lives and describing why the image is important to them, and illuminating for us. The photographs and stories they produced are beautiful, inspiring and informative. Just like the best research should be. The Generation Edge Photography Project reinforces The Sound’s belief that insight is art. Enjoy.
  • 4. 4THE SOUND Tara, 18, Vancouver Untitled The trees in this picture represent anyone’s life. Many branches going off in different directions; Just depends which path you'll take.
  • 5. 5THE SOUND Tara, 18, Vancouver Untitled Even on cloudy days things can be beautiful. You just need to open your eyes and look around you.
  • 6. 6THE SOUND June, 18, Vancouver Untitled I always like to keep my future full of options so I leave it unplanned, like a puzzle on a sidewalk.
  • 7. 7THE SOUND Chloe, 18, Toronto Untitled I often feel like I'm stuck somewhere in between being a child and an adult. When you're a teenager you can get a part-time job and save enough money to go somewhere, but your school will still call your parents when you're 2 minutes late to class. There are so many mixed messages about what you should be doing and how it should be done. I would love to make decisions without this idea that being "too young" is a restriction.   
  • 8. 8THE SOUND Chloe, 18, Toronto Untitled Pictures of cats, lattes, best friends, street lights, sunsets. We're noticing the simple things and sharing how happy it makes us.
  • 9. 9THE SOUND Sarah, 19, Toronto Queensway Park This generation tends to be labelled as technology-obsessed and entitled. Without even an understanding of the intricate pros and cons to growing up in this modern world, many are quick to jump to conclusions. Through this photo taken at a common hangout place, Queensway Park, I tried to capture a very true, unbiased moment of people in my life. I hope this can bring some understanding to the complexity of each person that makes up our generation.
  • 10. 10THE SOUND Sarah, 19, Toronto Leah Mirrors have become outdated – with front-facing phone screens we can find every imperfection on our face, fix our hair, retouch our makeup, and even take a quick selfie. Taken early in the morning, Leah checks herself out in her phone screen. Funny enough, the same technology she is using to maintain her appearance is used to Photoshop unachievable beauty standards, share these beauty standards, stare at these beauty standards, and swallow these beauty standards.
  • 11. 11THE SOUND Sarah, 19, Toronto Snap A common occurrence in our generation's classrooms, a Snapchat selfie. Snapchat might be the only platform where photos aren't used to capture moments, but to share them with others. Therefore, when I took a photo of two girls taking a Snapchat photo, I eliminated its "temporariness" and created a permanence. I captured the moment that had been meant only for sharing.
  • 12. 12THE SOUND Sarah, 19, Toronto Haircut This photo features my friend, Elizabeth. A bit after they had gotten their hair cut, a teacher had asked them if it was "a statement." There seems to be a constant search for a purpose in our generation's actions. The notion that we want to do something just for the sake of doing it doesn't seem to make sense to others. Sometimes nothing more than intuition is purposeful enough.
  • 13. Kevin, 18, Toronto Exhaustion We agonize over contemplating choices that will affect our education and future; it's perfectly normal to feel overwhelmed and need a break. 13THE SOUND
  • 14. 14THE SOUND Kevin, 18, Toronto Commute Public transit is my generation's main means of transportation. For the past 7 years, I have spent 10 hours a week commuting to school.
  • 15. 15THE SOUND Jesus, 18, New York Faceless Man I took this photo in a  photography program from  school, this is definitely my  favorite picture because of the  creepy look. People always tell  me is a creepy photo but very  cool, that's why I love this photo  it's creepy and cool!
  • 16. 16THE SOUND Jesus, 18, New York Scary Girl This photo was taken during the  Halloween photo shoot, I just love  how this picture came up, a girl  in the middle of the road looking  so scary. This picture reminds me  of the old scary legends that  grandma used to tell me.
  • 17. 17THE SOUND Kayla, 17, Chicago Zombie Bear Making others afraid can be a defense mechanism to one’s own insecurities. My generation is skilled in hiding our feelings and pretending to be something we’re not.
  • 18. 18THE SOUND Kayla, 17, Chicago Fight Club This is a depiction of the anger that my generation feels. Waking up with bruises and blood all over you is like waking up five years from now older and uncertain.
  • 19. 19THE SOUND Mikayla, 18, Chicago Hot Spots I took this photo because I have a strong appreciation for street art and I am attracted to areas where there is a lot of street art. This photograph represents inner city kids who are often demonized in the mainstream media. This photo embodies them and how they are trying to reach for the light and to be seen in a positive way. 
  • 20. 20THE SOUND Mikayla, 18, Chicago House Dance I love going to house style dance battles because of the contagious energy and positive vibes. The whole room was filled with excitement.
  • 21. 21THE SOUND Mikayla, 18, Chicago Long Distance Relationships My best friend from Illinois was dating her boyfriend Zach who lives in New York. After a few months, they finally met face to face.
  • 22. 22THE SOUND Ewan, 18, London Absorbed The internet's a sharp knife, infinitely useful and infinitely dangerous at the same time.
  • 23. 23THE SOUND Bernice, 18, London Untitled I took this picture to show how I think everyone in the world have similarities. The image is a combination of three images in which everyone is on the move. Everyone has a place they want to be in their lives. Just remember that only you as an individual can truly decide where you want to go. That's what I like the most about my generation, we are strong headed individuals who know what we want and how to get it.
  • 24. 24THE SOUND Tami, 19, London Magazine As a teenage girl I often find that I compare myself to models in magazines; it’s becoming a struggle for many of my age, as portrayed here.
  • 25. 25THE SOUND Tami, 19, London Alone A lot of my generation sadly suffer with mental illnesses, although a person may appear happy, inside their heads they feel alone.
  • 26. 26THE SOUND Anya, 18, Mumbai Roaring Compassion Competition doesn’t hold negative connotations, as it’s everywhere. We’re so accustomed to having to fight for our rightful place that we stopped looking at it as fighting. There is a wonderful amalgamation of compassion and competition within us. The tiger shows the strong determination, but the white parts of the girl prove that compassion cannot be overruled by the generation’s increasingly competitive nature.
  • 27. 27THE SOUND Anya, 18, Mumbai Urban Emotions We are the technology generation. However, while we may be the last to read actual books rather than Kindles and E- books, we might also have been the last to play dress up and ‘house’. While technology has imposed itself onto us, we still hold onto our humanity through it. This image shows the concrete nature of technology slowly becoming a part of the essence of our humanity. However, our generation got saved from getting sucked into its grasp completely, thus we still can be seen in its vividness.
  • 28. 28THE SOUND Anya, 18, Mumbai Intimate…Are We? In today’s day and age, intimacy is often brought down to the level of social media. We’re so comfortable sitting behind computer screens and text messages that we now have become habituated to hiding behind them when we’re afraid to face any level of personal connection. We communicate with Snapchat, WhatsApp, and Facebook so we can express our emotions with emoticons and end the conversation with the infamous ‘k’. Friendships are made, relationships ended, secrets revealed - all through keyboards and touch screens. So does social media help us connect across globes but disconnect from the human connection?
  • 29. 29THE SOUND Anya, 18, Mumbai Quivering Tonsils Rebellion. We have grown up in a world with an increasing amount of ambiguity in its morality. We demand answers to the injustice and try to challenge all bigotry. We grew up to be accepting of all kinds of people of all cultures, sexual orientations, and religions. I find pride in the fact that most of my generation helps in wiping out any racism, sexism, and injustice, which have previously challenged the human condition. We’ve refused to carry out old traditions of blind acceptance and have chosen our own decisions. 
  • 30. 30THE SOUND Karthik, 19, Mumbai Untitled Free as a bird- sport unleashes the child in you, even if you already are one!
  • 31. THE SOUND 31 GEN EDGE EXHIBITION LEARN MORE at WWW.GENERATIONEDGE.COM GIVE US a SHOUT! INFO@THESOUNDHQ.COM
  • 32. V A N C O U V E R | N E W Y O R K | L O N D O N | T O R O N T O | C H I C A G O | M U M B A I W W W . T H E S O U N D H Q . C O M