Cloud Recruiting SRM
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This document discusses using Salesforce Recruiting Module (SRM) to effectively communicate with prospects. It outlines three key elements: organization, communication, and integration. Under organization, it emphasizes having current and organized data in SRM. For communication, it discusses using phone, letters, email, social media, and in-person interactions. Integration is about using workflows in SRM to automate follow-ups across different communication channels. The overall goal is to implement a coordinated communication plan through SRM.
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The document discusses best practices for understanding student journeys to better serve students throughout their education. It defines student journeys as understanding students' goals, groups, stages/phases, questions, activities, relationships. The methodology involves mapping these components in a matrix to understand individual journeys. Practical tactics are provided for incorporating journeys into products, like collecting student stories. The presentation aims to help shape products around collecting and applying insights into diverse student experiences.
Retention War Stories and Best Practices
Meagan Wood presented on retention strategies and student success best practices at the #TargetXSummit. She began with an overview of retention theory, discussing key terminology like retention, student success, persistence, and attrition. She also reviewed the major theoretical models of retention proposed by Spady, Tinto, and Bean. Wood then discussed factors that influence student persistence, such as sense of belonging, self-efficacy, educational goals, perception of curriculum, and satisfaction. Finally, she outlined best practices for onboarding students from both the student and institutional perspectives, including collecting student information, understanding incoming class profiles, and preparing students for their educational journey.
How To Create an Engaging and Welcoming Community Through Schools App
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Retention & Student Success Track
TargetX and Telemarketing: Utilizing the Telemarketing Tool to Support Recrui...
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Simple Survey = Visit Victory
Martin Aucoin, Director of Admissions at Belmont Abbey College, created a simple one question survey to collect feedback from individual campus visits. The survey uses email links to gauge a positive or negative reaction and follow-up questions to collect qualitative data. Over 50% of visitors respond and 98% of reactions are positive. Visitors who respond positively have a 25% higher yield rate than non-respondents, helping the college collect actionable data and boost recruitment efforts. Some feedback notes areas for improvement like dorm amenities to further enhance the campus visit experience.
Schools App Best Practices
Schools App is a private mobile app that promotes student connections. It is important for colleges to maximize their use of Schools App to improve student outcomes like yield, diversity, and retention. Colleges should promote Schools App adoption, analyze usage data to understand student engagement, and utilize all of Schools App's features to strengthen connections with students.
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