Inspired by an excerpt of Amy Poehler's book, "Yes, Please", about "women-on-women crime" and driven by out insatiable curiosity to study human behavior, we've decided to dig into the subject of modern-day parenthood.
A little over a year ago we introduced the world to Generation Edge, the generation after Millennials and one we feel is unlike any other...
...this generation are resilient, self-starting reformers. They’ve got a view of the way they want the world to be and understand that they are going to have to be the ones to change it!
We like to think of 2014 as the year of Edge and the talented, tenacious, tech-empowered guys and girls you’ll see over the next 20 pages exemplify what Edge is all about, they are....quite literally, changing the world as we know it!
In 2014, we asked 60 young people around the world to show and tell us about their generation. We set them the challenge of photographing their lives and describing why the images are important to them and illuminating to us.
The photographs and stories they produced are beautiful, inspiring, and informative – just like the best research should be.
The Generation Edge photography project reinforces The Sound’s belief that Insight is Art.
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
As part of our monthly presentation on the post-Millennials, we're exploring Gen Edge's philanthropic spirit, social consciousness, and entrepreneurial attitude towards making the world a better place.
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
Millennial women have realized what worked for previous generations of women will not work for them. Finally after decades, the fight is over, and she can focus on what truly matters. Visit our site to download a copy for free.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
A little over a year ago we introduced the world to Generation Edge, the generation after Millennials and one we feel is unlike any other...
...this generation are resilient, self-starting reformers. They’ve got a view of the way they want the world to be and understand that they are going to have to be the ones to change it!
We like to think of 2014 as the year of Edge and the talented, tenacious, tech-empowered guys and girls you’ll see over the next 20 pages exemplify what Edge is all about, they are....quite literally, changing the world as we know it!
In 2014, we asked 60 young people around the world to show and tell us about their generation. We set them the challenge of photographing their lives and describing why the images are important to them and illuminating to us.
The photographs and stories they produced are beautiful, inspiring, and informative – just like the best research should be.
The Generation Edge photography project reinforces The Sound’s belief that Insight is Art.
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
As part of our monthly presentation on the post-Millennials, we're exploring Gen Edge's philanthropic spirit, social consciousness, and entrepreneurial attitude towards making the world a better place.
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
Millennial women have realized what worked for previous generations of women will not work for them. Finally after decades, the fight is over, and she can focus on what truly matters. Visit our site to download a copy for free.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
Gen X is sometimes referred to as the “lost” or "grumpy" generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a generation with more debt than savings. They've gone from XTREME to XHAUSTED! Learn more about Gen X and what makes them tick.
Every generation has a shared set of experiences, values, and cultural flash points that come together to form distinct expressions of identity. To brush up on your generational differences, check out our latest guide.
Masculinity was more clearly defined when “men were men,” as the phrase goes. Today, as gender conventions blur, men are formulating more nuanced ideas of what it means to be a man. The household in particular is becoming more gender-neutral as men both embrace a more active role and get pushed into it out of necessity.
“The State of Men” examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined circa 2013, how men’s role in the home is changing and how men are navigating the new gender order.
The report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we surveyed 1,000 adults aged 18-plus in the U.S. and the U.K. from April 29-May 2, 2013 using SONAR™, JWT’s proprietary online panel. The report also includes input from experts and influencers in male trends and JWT’s Planning Foresight group in London, as well as JWT planners around the globe, including Argentina, Colombia, Venezuela, Australia, Spain, Poland, Japan and Thailand.
Go to JWTIntelligence.com/trendletters to see the full report, with recommendations for brands and additional data.
Welcome to our FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors. What happens when fragmentation, diversity and the choice to live differently becomes the new normal?
This month we explore Fallout Families, which challenges us to think about family structures differently and brings to life what new family norms look like, moving beyond the traditional - and increasingly outdated - model of the nuclear family.
Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
York Prep Spring 2015 Edition of The Paw York Prep
Thanks to the help of their faculty advisor, Ms. Lee Pinkas, and the leadership of their senior Co-Editors-in-Chief, an assortment of high school writers and artists were able to put together yet another edition of York Prep's school newspaper, The Paw. Filled with insightful opinion editorials, interviews, and comics, this student paper strives to reflect York ideals by providing accurate reporting and compelling points of view. Though it is created for the students by students, The Paw provides social commentary and covers matters like terrorism and politics, that people of all ages will enjoy reading. So take a look at this latest issue and keep your eyes peeled for the next one in the fall.
Diverse Millennials find themselves up against a trifecta of pressures... however it is what they do under that pressure that defines who they are and where they are going. Meet the Hyper-Millennial... Visit our site for a free download.
To be culturally relevant today means knowing how to speak the new language of gender. Constantly in-flux, the way we talk about gender is fluid, just like we are. In The New Language of Gender, we help you understand and speak naturally from this quickly changing lexicon.
Written Piece on Advertising & Media Beauty ThemesBrooke Hundley
Written discussion on advertising's approach to selling beauty in campaigns to consumers, as well as the media's portrayal within common entertainment.
Brazil’s generation Z has been shaped by the country's spectacular economic rise in recent years, as well as its persistent social inequality. The latest report from the Innovation Group at J. Walter Thompson Intelligence covers emerging trends across technology, media, retail, beauty and more for this generation that represents more than $35 billion in annual spending power and almost 17% of the population in Brazil, one of the world’s most important emerging markets. For the full report, visit www.jwtintelligence.com
Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world.
Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.”
The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K.
Read more and watch the feature produced with VICE Media here:
http://bit.ly/2cEzSWe
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
What makes the modern man tick?
Research from leading advertising agency JWT London reveals that being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with, it is actually a source of pride (62%).
Millennials are bending and breaking the traditional rules, while becoming fast, aggressive new competitors. They’ve been described as the “Me Generation” and:
Get bored quickly
Seek meaningful work
Enjoy constant change
Desire professional development
Crave instant gratification
Learn more about Millennials in order to more effectively recruit, retain, manage and motivate them in the workplace.
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

Gen X is sometimes referred to as the “lost” or "grumpy" generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a generation with more debt than savings. They've gone from XTREME to XHAUSTED! Learn more about Gen X and what makes them tick.
Every generation has a shared set of experiences, values, and cultural flash points that come together to form distinct expressions of identity. To brush up on your generational differences, check out our latest guide.
Masculinity was more clearly defined when “men were men,” as the phrase goes. Today, as gender conventions blur, men are formulating more nuanced ideas of what it means to be a man. The household in particular is becoming more gender-neutral as men both embrace a more active role and get pushed into it out of necessity.
“The State of Men” examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined circa 2013, how men’s role in the home is changing and how men are navigating the new gender order.
The report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we surveyed 1,000 adults aged 18-plus in the U.S. and the U.K. from April 29-May 2, 2013 using SONAR™, JWT’s proprietary online panel. The report also includes input from experts and influencers in male trends and JWT’s Planning Foresight group in London, as well as JWT planners around the globe, including Argentina, Colombia, Venezuela, Australia, Spain, Poland, Japan and Thailand.
Go to JWTIntelligence.com/trendletters to see the full report, with recommendations for brands and additional data.
Welcome to our FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors. What happens when fragmentation, diversity and the choice to live differently becomes the new normal?
This month we explore Fallout Families, which challenges us to think about family structures differently and brings to life what new family norms look like, moving beyond the traditional - and increasingly outdated - model of the nuclear family.
Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
York Prep Spring 2015 Edition of The Paw York Prep
Thanks to the help of their faculty advisor, Ms. Lee Pinkas, and the leadership of their senior Co-Editors-in-Chief, an assortment of high school writers and artists were able to put together yet another edition of York Prep's school newspaper, The Paw. Filled with insightful opinion editorials, interviews, and comics, this student paper strives to reflect York ideals by providing accurate reporting and compelling points of view. Though it is created for the students by students, The Paw provides social commentary and covers matters like terrorism and politics, that people of all ages will enjoy reading. So take a look at this latest issue and keep your eyes peeled for the next one in the fall.
Diverse Millennials find themselves up against a trifecta of pressures... however it is what they do under that pressure that defines who they are and where they are going. Meet the Hyper-Millennial... Visit our site for a free download.
To be culturally relevant today means knowing how to speak the new language of gender. Constantly in-flux, the way we talk about gender is fluid, just like we are. In The New Language of Gender, we help you understand and speak naturally from this quickly changing lexicon.
Written Piece on Advertising & Media Beauty ThemesBrooke Hundley
Written discussion on advertising's approach to selling beauty in campaigns to consumers, as well as the media's portrayal within common entertainment.
Brazil’s generation Z has been shaped by the country's spectacular economic rise in recent years, as well as its persistent social inequality. The latest report from the Innovation Group at J. Walter Thompson Intelligence covers emerging trends across technology, media, retail, beauty and more for this generation that represents more than $35 billion in annual spending power and almost 17% of the population in Brazil, one of the world’s most important emerging markets. For the full report, visit www.jwtintelligence.com
Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world.
Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.”
The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K.
Read more and watch the feature produced with VICE Media here:
http://bit.ly/2cEzSWe
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
What makes the modern man tick?
Research from leading advertising agency JWT London reveals that being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with, it is actually a source of pride (62%).
Millennials are bending and breaking the traditional rules, while becoming fast, aggressive new competitors. They’ve been described as the “Me Generation” and:
Get bored quickly
Seek meaningful work
Enjoy constant change
Desire professional development
Crave instant gratification
Learn more about Millennials in order to more effectively recruit, retain, manage and motivate them in the workplace.
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

Generational cohorts in India are never homogenous. In such a complex and diverse country, there are clear distinctions in the context and attitudes of urban, “small-town” and rural groups, even from the same generation, and understanding that is a story unto itself. However, understanding the attitudes and aspirations of the urban young is a great starting point, as these eventually find reflection in the larger groups throughout the rest of India.
India’s urban young aren’t the same as their western counterparts. Yes, living in an increasingly globalised world engages them in similar debates about geopolitics, draws them towards the same content and even leads them towards the same social and environmental causes. But that’s only scratching the surface.
To truly understand this generation, we must understand the context they come from….
This month in our ongoing FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors, we're digging into the a topic that tempts us all: FOOD. In gaining an understanding of FringeStream Food, we've unearthed some interesting findings that recognize how the simultaneous celebration of food culture and turmoil of traditional food systems have led to mainstream confusion over what to eat. Find out how empowered groups are moving beyond our over reliance on over-processed convenience food to create new opportunities and an increasing Appetite for Conviction.
This month in our ongoing FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors, we're digging into the a topic that tempts us all: FOOD. In gaining an understanding of FringeStream Food, we've unearthed some interesting findings that recognize how the simultaneous celebration of food culture and turmoil of traditional food systems have led to mainstream confusion over what to eat. Find out how empowered groups are moving beyond our over reliance on over-processed convenience food to create new opportunities and an increasing Appetite for Conviction.
What lessons can we learn from the people that are at the forefront of the creative revolution? What lessons can be gleamed from the cutting edge of modern day innovation? and how can we harness these lessons to improve our own companies, brands, advertising and marketing?
The Sound attended this years Fast Company: Innovation Uncensored event looking to find the answers to questions just like these. We heard from visionary speakers, creative masterminds and Fortune 500 CEO's. They spoke and we listened.
We got inside PepsiCo's playbook, heard about the new customer experience and learnt the secrets to building a cult brand. We heard about how to lead a creative company, why innovation is everything and how crowd funding will continue to disrupt well established industries - better yet, we synthesized the learnings and implications to share with you all.
Here they are, 10 carefully crafted lessons we think will benefit companies and professionals in any industry.
Marketing To Gen Y and Z: Is Your Brand Ready?yconic
Never before has a generation had so much purchase influence. But how do we find them, engage them and acquire them as long term customers? Are you ready for this challenge?
The headlines tell us about how Covid-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Enjoy our exploratory film and article here: https://www.thesoundhq.com/sex-in-the-time-of-covid-19/
How many Jobs-To-Be-Done exist when it comes to beauty and grooming? Turns out all those showers, shaves and new hairstyles really add up! Find out how The Sound can help simplify it all for you and your brand, using the Jobs to be Done method.
We know creative development research can sometimes feel like a way to kill great ideas. And we think that sucks. We’re here to make sure that doesn’t ever happen to you (again). Read on to learn how!
Human beings went from never sleeping in the same place twice to having home become the center of our lives.
Throughout this journey, home has steadily evolved – from a threadbare shelter to a high-rise penthouse, with each new cultural and technological development changing the meaning of what home is.
Now, home is changing again.
In the 20th century, the home became modern and took on quasi-utopian qualities. It moved from a structure built to ensure the survival of the family unit into a private oasis that separates what is yours from the world. A place where we can be our true selves and have some measure of control over our surroundings.
It is a place of rest and a respite from chaos. It is secure, private and above all else – dependable.
But over the last decade, the modern home has become destabilized, elusive, evasive, more constricted, less secure and broken.
At The Sound, we place individual experience at the heart of our work and expand outwards. So we put our feet on the ground on four continents, immersed ourselves in a wildly diverse range of households, explored the minutiae of home life and bore witness to inspiring stories of struggle, success and adaptation.
We’ve put our learnings into a lovely 50-page report for your reading pleasure.
Over the past year we’ve been taking notes on some fringe trends that have recently emerged or resurfaced. They relate to everything we do: what we eat, how we live, the technology we use and the culture we embrace.
Some have huge implications. Others are just incredibly weird. But all have some potential to disrupt the brandscape and make an impact on our lives.
It’s not good enough to simply understand the nature of disunity or recognize the value of empathy. We need to put our ideals and insights into practical action.
In FringesStream: Food India, we understand the latest movements impacting eating habits, ingredients and food occasions. Check this piece out to find out how India is exploring regional cuisine, reviving a more spiritual outlook towards food consumption and much more.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore Gen Edge's rebellious attitude. This is a generation that fully intends to speak out and shake things up. But it's not rebellion as we know it - Gen Edge has redefined it...
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are about 19 now.
In this edition we explore Gen Edge's critical point of view on education and its impact on their future and the future of the world.
Because these days reading, writing and arithmetic don't add up to anything...
More from The Sound: Exploration Strategy Innovation (11)
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
MOM CRIMES
1. 1
Strategic Research & Brand ConsultancyStrategic Research & Brand Consultancy
WWW.THESOUNDHQ.COM
MOM CRIMES
2. INSPIRED BY AN EXCERPT OF AMY POEHLER’S BOOK “YES PLEASE”, ABOUT “WOMEN-ON-WOMEN
CRIME” AND DRIVEN BY OUR INSATIABLE CURIOSITY TO STUDY HUMAN BEHAVIOR, WE’VE DECIDED TO
DIG INTO THE SUBJECT OF MODERN-DAY PARENTHOOD.
WE’VE BEEN STUDYING THE SUBJECT THROUGHOUT THE YEAR THROUGH CONTEXTUAL RESEARCH AND
CONDUCTED A PANEL DISCUSSION TO BRING SOME OF OUR HYPOTHESES TO LIFE.
WHAT RESULTED WAS A CANDID DISCUSSION ABOUT NEGOTIATING THE ROLE OF ‘MOM’...
2
Amy Denby
Author
of
“Dear
Babies,
Crazy
Life,
Simply
Explained”
Elissa Spencer
Special
Education
Teacher
at
PS321
Jessica Shevitz Rauch
Freelance
Writer
3. 3
MODERN DAY MOTHERS ARE NAVIGATING A
CULTURE OF POLARITY
These
women
observe
a
culture
of
extremes
in
point
of
view
and
behaviors
around
parenting
today.
It
just
seems
like
there
has
to
be
a
‘versus’
between
us.
Jessica
I
7ind
the
more
polarizing
the
piece
I
pitch
to
editors,
the
more
likely
it
will
get
picked
up.
‘Why
having
twins
is
easier
than
one’
or
‘Why
it’s
better
to
have
a
boy
than
a
girl.’
Amy
In
the
digital
age,
there
is
so
much
information
to
process,
that
this
black
and
white
view
seems
to
rise
to
the
surface.
vs.
Helicopter Parent
Attachment Parenting
Stay-at-Home Moms
‘No Rescue’ Parents
Free Range Parents
Working Moms
4. 4
THERE ARE POWERFUL EXTERNAL DRIVERS IN THIS
CULTURE OF POLARITY
Generations
ago,
women
were
homemakers
like
Donna
Reed.
Then
came
the
working
mother
in
her
white
sneakers;
now,
it’s
nebulous:
you
can
work,
you
can
work
3
days,
you
can
this,
you
can
that...
there
are
so
many
choices.
Jessica
For
better
or
worse,
the
fact
is
that
social
media
provides
direct
access
to
the
lives
of
other
people
and
the
ability
to
compare
yourself
to
them.
In
a
modern
culture
that
generally
accepts
and
supports
women
who
make
these
various
choices,
there
is
still
a
lot
of
judgment
that
“feels
very
intense
and
real.”
FREEDOM OF CHOICE ACCESS TO COMPARISON
Our
parents
didn’t
have
as
many
people
to
compare
themselves
to;
they
had
their
neighbors
or
friends.
Now
you
go
online,
and
you
see
Giselle
with
her
perfect
body,
doing
a
headstand
on
the
beach
next
to
her
2
kids.
Amy
5. 5
AS WELL AS INTERNAL DRIVERS:
THE IDENTITY STRUGGLE PLAYS A BIG ROLE
Your
life
is
changing.
You
de7initely
go
through
a
time
when
your
identity
changes.
Jessica
‘Mom’
is
a
really
intense
title.
It
can
conjure
up
this
image
of
a
Kathy
cartoon,
but
it’s
also
this
enormous
responsibility.
Amy
“I’m
a
stay
at
home
Mom...
but
I
used
to
write
for
Seventeen
magazine!”
Amy
Being
a
mom
is
only
one
part
of
who
women
are,
even
though
it
often
times
feels
like
it
consumes
their
identity.
They’re
introducing
themselves
when
they’re
out
to
dinner
and
Ninding
that
they
have
to
explain
themselves
with
a
qualiNier:
-‐ I
live
in
the
suburbs,
but
I
used
to
live
in
the
city
-‐ I’m
home
with
my
kids,
but
I
used
to
write
for
a
magazine
6. 6
AND THIS SAID, ‘WOMEN-ON-WOMEN CRIME,’ OR
‘MOM CRIMES’ ARE OFTEN THE RESULT
‘Mom
crimes’
aren’t
seen
as
malicious
attacks
on
other
moms.
It’s
simply
an
understanding
that
everyone
is
negotiating
their
choices
and
can’t
stop
comparing...
...And
everyone
has
all
of
these
choices,
but
why
can’t
we
be
okay
with
one
another’s
choices?
I
think
it
goes
back
to
our
own
insecurity.
Jessica
It’s
like
in
high
school.
We
form
these
cliques...
They’re
great
and
supportive,
but
we
also
make
ourselves
easy
targets.
Amy
Mom
crimes
are
also
seen
to
be
less
about
how
someone
feels
about
another
woman’s
choices
and
more
about
a
particular
personal
insecurity
or
the
need
for
validation
of
one’s
own
personal
choices.
JUSTIFYING ONE’S OWN INSECURITIES CAN BECOME A VICIOUS CYCLE
“You work 5 days a week? I don’t
know how you do it being away from
your kids so much?”
7. 7
‘MOMS’ ARE AN EASY TARGET
The
universal
truths
that
surround
the
parenthood
role
make
‘Mom’
an
easy
target
for
brands.
These
women
feel
that
the
‘Mom’
label,
when
applied
by
brands,
feels
like
it
is
diminishing
the
other
aspects
of
her
life.
Or
just
generally
“pisses
us
off”.
Moms
need
a
rebrand...
I
should
be
able
to
say
I’m
a
mom
and
for
it
to
be
cool.
You
get
this
title
of
‘mom’
that’s
all
encompassing:
‘Moms
Weekend,
Moms
Night
Out,
Moms
Getting
Wild...’
It’s
still
me
-‐
I’ve
always
liked
to
have
a
glass
of
wine
with
my
friends.
Amy
8. 8
AND ‘MOM’ GENERALIZATIONS CAN BE
A SELF-FULFILLING PROPHECY
It’s
undeniable
that
becoming
a
mother
is
a
vulnerable
time
and
that
what
a
woman
sees,
what
she
experiences
and
how
she’s
perceived
can
shape
a
woman’s
identity
and
perception
of
self.
There
is
something
about
being
seen
as
one
way
and
how
it
changes
your
perception
of
yourself.
Elissa
As
a
result,
generalizations
can
sometimes
become
something
women
internalize
for
themselves.
10. 10
DON’T MAKE ‘MOM’ A LABEL
On
the
playground,
I’m
7ine
with
being
Josie’s
mom.
That
feels
right.
But
when
a
brand
calls
me
‘Mom’
-‐
Ew...
I
don’t
mind
that
these
products
are
targeting
moms;
it’s
the
insinuation
that
it’s
all
on
you.
And
that’s
dif7icult
to
swallow
as
women
are
negotiating
their
choices.
Elissa
DEAR
BRAND:
“Me
being
a
mom
has
nothing
to
do
with
our
relationship...”
Elissa
These
women
feel
like
brands
are
often
speaking
to
the
lowest
common
denominator
when
they’re
targeting
‘mom.’
While
these
women
talk
about
the
amazing
experience
of
having
children,
the
‘Mom’
generalization
isn’t
the
persona
to
which
they
aspire.
Putting
her
in
this
box
is
the
exact
thing
she’s
working
to
avoid
as
she
tries
to
maintain
her
identity
and
navigate
the
modern
reality
of
parenthood.
11. 11
P.S. I
just
wish
brands
would
show
me
something
my
friends
without
kids
won’t
roll
their
eyes
at...
Elissa
thank you. happy mother’s day.
cara@thesoundhq.com