This document provides an overview of search engine optimization (SEO) strategies. It notes that 92% of all search clicks are from natural, non-paid search results. The document discusses the importance of optimizing content, site architecture, external links, and performance metrics to improve natural search rankings. It emphasizes focusing on relevant keywords, organizing content and internal links well, and obtaining a critical mass of external links from high-quality domains. The document also stresses measuring SEO success through metrics like traffic, bookings, ROI, and share of search over time to continually improve performance.
In this introductory course, industry experts and leading publishers will provide valuable tips and guidance on managing search campaigns and maximizing performance.
This webinar was presented by Blueliner CEO, Arman Rousta on October 27th, 2010. It features Blueliner Marketing's methodology and digital strategy. Information on future webinar events can be viewed on http://www.bluelinerny.com/events
In this introductory course, industry experts and leading publishers will provide valuable tips and guidance on managing search campaigns and maximizing performance.
This webinar was presented by Blueliner CEO, Arman Rousta on October 27th, 2010. It features Blueliner Marketing's methodology and digital strategy. Information on future webinar events can be viewed on http://www.bluelinerny.com/events
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
Whether balancing brick, catalog, B2B, International, or pure digital businesses; understanding how to strategically utilize SEO is critical for all marketing channels.
This presentation was shared at the Kibo Commerce Summit in Half Moon Bay, CA on March 24,2016.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Â
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isnât only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isnât only one thing, either â there are a few different types of digital advertising.
Web Wise: Search Overview Sage Nonprofit Webinardanielgonzalez
Â
Informative recorded webcast with Dan Gonzalez of Sage and special guest and industry expert, Katie McNally, of Sitewire Marketspace Solutions. In this second session of our Web Wise series, you will learn how to really drive visitors and potential donors to your donor-centric website. You\'ll learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns, and more.
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Abila
Â
The second session in the Web-Wise series, learn how to really drive visitors and potential donors to your donor-centric web site. Learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns and more with Dan Gonzalez, Web Manager, Sage Nonprofit Solutions and Katie McNally of Sitewire Marketspace Solutions.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
⢠This presentation will demonstrate the necessity of integrating SEO and SEM and managing each channel successfully through all stages of the customerâs journey. Moreover, through case studies, this presentation will clearly show that either channel cannot successfully perform independent of the other.
⢠This session will also illustrate how brands should position themselves throughout the customerâs journey and appropriate strategies for each stage.
⢠Now that Google has completely encrypted their natural search conversion data and Yahoo is soon to follow, the methodology of measurement has completely changed. This presentation will also provide new methods of strategic analysis with Term Not Provided at 100%. In addition to SEO and SEM integration, additional strategies for integration with PLAs, display and social media will be covered.
⢠A case study demonstrating the lift cross-channel integration can provide will also be shared.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
Whether balancing brick, catalog, B2B, International, or pure digital businesses; understanding how to strategically utilize SEO is critical for all marketing channels.
This presentation was shared at the Kibo Commerce Summit in Half Moon Bay, CA on March 24,2016.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Â
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isnât only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isnât only one thing, either â there are a few different types of digital advertising.
Web Wise: Search Overview Sage Nonprofit Webinardanielgonzalez
Â
Informative recorded webcast with Dan Gonzalez of Sage and special guest and industry expert, Katie McNally, of Sitewire Marketspace Solutions. In this second session of our Web Wise series, you will learn how to really drive visitors and potential donors to your donor-centric website. You\'ll learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns, and more.
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Abila
Â
The second session in the Web-Wise series, learn how to really drive visitors and potential donors to your donor-centric web site. Learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns and more with Dan Gonzalez, Web Manager, Sage Nonprofit Solutions and Katie McNally of Sitewire Marketspace Solutions.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
⢠This presentation will demonstrate the necessity of integrating SEO and SEM and managing each channel successfully through all stages of the customerâs journey. Moreover, through case studies, this presentation will clearly show that either channel cannot successfully perform independent of the other.
⢠This session will also illustrate how brands should position themselves throughout the customerâs journey and appropriate strategies for each stage.
⢠Now that Google has completely encrypted their natural search conversion data and Yahoo is soon to follow, the methodology of measurement has completely changed. This presentation will also provide new methods of strategic analysis with Term Not Provided at 100%. In addition to SEO and SEM integration, additional strategies for integration with PLAs, display and social media will be covered.
⢠A case study demonstrating the lift cross-channel integration can provide will also be shared.
Original Power Point retrieved from http://www.mrsshirley.net/powerpoint/realidades/grammar/
real1grammar/real1grammar.htm. Educational use granted if credit given to original author.
Guestrin Listings And Donders Laws And The Estimation Of The Point Of GazeKalle
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This paper examines the use of Listingâs and Dondersâ laws for the calculation of the torsion of the eye in the estimation of the point-of-gaze. After describing Listingâs and Dondersâ laws and providing their analytical representation, experimental results obtained while subjects looked at a computer screen are pre-sented. The experimental results show that when the point-of-gaze was estimated using Listingâs and Dondersâ laws there was no significant accuracy improvement relative to when eye tor-sion was ignored. While for a larger range of eye rotation the torsion would be more significant and should be taken into ac-count, the torsion predicted by Listingâs and Dondersâ laws may be inaccurate, even in ideal conditions. Moreover, eye torsion resulting from lateral head tilt can be significantly larger than the torsion predicted by Listingâs and Dondersâ laws, and even have opposite direction. To properly account for eye torsion, it should be measured independently (e.g., by tracking the iris pattern and/or the scleral blood vessels).
This is a PPT that I created for the http://www.storagefront.com team to teach them the basics of SEO. Some illustrations were from SEOMoz and helped explain some basics nicely.
All branding and images property of StorageFront.
Hope you find this valuable.
Workshop #1: Introduction to Search Engines
Search engines (Google, Yahoo, etc.) are little hungry monsters that you constantly need to feed with keywords, presented in a logical manner, in order to get their attention! Search engines index Web pages individually. If one of your pages is successful (good positioning) for a given term, this does not mean that all of your websiteâs pages will fare as well. This workshop will address various techniques to follow in order to be successful with all of your pages. In order to do so, you must first understand how search engines work.
Workshop #2: Your Websiteâs Architecture
The architecture of a website has a considerable impact on search engine optimization efforts. A poor architecture will limit the number of pages found and indexed by robots, regardless of all the optimization efforts⌠they will simply be invisible. Robots love, and derive their primary sustenance, from text. The goal of stellar architecture is to provide text in a format that is simple and easy to read by robots. This website is aimed at content creators and will present various aspects of architecture that must be taken into account in order to reach this objective.
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Â
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Â
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
Â
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Â
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Â
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Â
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
Â
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Â
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
Â
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Â
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Â
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Â
Clients donât know what they donât know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clientsâ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Â
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But thereâs more:
In a second workflow supporting the same use case, youâll see:
Your campaign sent to target colleagues for approval
If the âApproveâ button is clicked, a Jira/Zendesk ticket is created for the marketing design team
Butâif the âRejectâ button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
Â
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
8. Think about your Non-Traditional Competition
Blogs, News
Content Sites rank well
Social Media
because their content is
structured to encourage
deep links.
Category Article
Page Page
Searchers
Pollution Sites eliminate the need for
Product deep links by making entire domain
or home pages around single keywords.
Services This siphons users from their desired
destination and arbitrages the traffic.
Affiliate & Adsense Sites
7
9. Natural Search is Most Under Spent Channel in Web Marketing
11.8 billion monthly searches
across major engines
(growing by 25% per year)
Natural Traffic
Paid
92% of all 92% 8% Only 8% of all
search engine clicks search engine clicks
Spend
11% 11%
11% 89% 89%
of search spend of search spend
CMOs are excited by the potential of SEO but extremely frustrated
by the lack of accountability and ability to measure ROI
Sources: Forrester, ComScore
Seth Besmertnik, CEO - Twitter: @Besmertnik seth@conductor.com
10. The Evolution of SEO SEO is Getting More Complicated
1998 2000 2002 2004 2006 2008 2010
www.conductor.com
11. Cornerstones of Driving Traffic via Natural Search
Site
Content
Architecture
Performance External
Metrics Link Profile
10
12. Content Content
Site
Architecture
Start with Keyword Research
Performance
Link Profile
Metrics
11
CONFIDENTIAL
13. Your Success Hinges on Keywords
â˘What Would
Users Search For
to Find Your
Content?
â Monitor your individual site search
engines. These logs provide instant
visibility into the minds of your
users.
â Use a thesaurus to brainstorm
additional keywords.
â Pay attention to customer-authored
blog comments. Work to
understand their vernacular.
12
16. Where to find Keywords
â˘Your Site Search
â˘Paid Search Data
â˘Categorization of Content is Key
â Build your categorization scheme like an outline. Deeper levels of the
outline will inherent relevance criteria from higher levels. Create new
content when keywords split
17. Keyword Selection
Converts Relatively Striking
well in high traffic distance of
paid volume first page
.
18. Site Architecture Content
Site
Architecture
Performance
Link Profile
Metrics
17
CONFIDENTIAL
19. An Example of Good, Consistent SEO
Title
Clean URL
H1 (Header)
Keyword in Copy
Meta Keywords:
<meta name="keywords"
content="Reed Business
Information,Broadcasting,Broad
casting & Cable,Computer
Relevant Links to Weekly,EDN
(magazine),Electronic
Related Information News,Farmers Weekly,Flight
International,Industrial
Distribution,Kellysearch,Kemps
Film and TV Production Services
Handbook" />
Each tag tells the same story.
18
20. Good Onsite Architecture Tips
â˘Content at the Top of your page
â First paragraph contains the keywords that will get picked up
â˘Meta Descriptions
â Will not help your rankings â but may help with your snippet optimization
to improve click-through rates
â˘Image-Only Based Sites and Flash
â Trouble for the Spiders
21. Organized Site Architecture
Home
â˘Optimize About Us
Internal Links AG Tire History Testimonials
Privileged
Partners
AG Facilities
Michelin AG
History
â Every page of your site should Products
be accessible from within three
clicks from the homepage. Testimonials Advantages Warranties
View By
Machine Type
And Usage
â Do so without excessive Standard
linking. Guide the user down a
Michelin Vs.
Bias Vs. Radial Against Large
Competitors
Volume
path. Tire Selector
â Fewer âhopsâ between the
homepage and each other
How To Best
Use Your
Tires
page helps the flow of internal
link popularity.
Control Power Reduce Soil Mounting & Ballast Pressure
Hop Compaction Storage Management Calculator
Dealer
Locator
News And
Info
Press Release
Press Releases Events/ Shows
Archive
Contact Us
20
22. Link Profile Content
Site
Architecture
Performance
Link Profile
Metrics
21
CONFIDENTIAL
23. What does a Search Engine Look for?
Home
Relevant Page Relevant
3rd Party 3rd Party
Pages Pages
CRITICAL MASS
OF EXTERNAL LINKS
Category Category Category
Page Page Page
Search Engines
Expect to See:
Relevant 3rd Party Pages
1. Good on-site optimization
2. Critical mass of domain links
3. Deep links to landing pages
4. Relevant, refreshed content
Relevant
3rd Party
Pages
24. Improving your back link profile
⢠Teach your PR Team about Links
⢠Embed Links in Your Contracts
⢠Give Testimonials
⢠Examine Competitor Backlinks
⢠Link Internally â
Donât compete with yourself
⢠Learn to 301
23
25. Performance Metrics Content
Site
Architecture
Performance
Link Profile
Metrics
24
CONFIDENTIAL
26. Measuring SEO Success / Performance Metrics
Measure
Define the Set Your
Like a
Opportunity Game Plan
Madman
Campai
Keywor gn
d Booking Level
Metrics Traffic s ROI
Ranking Attributi Overall
s on ROI
25
27. What is SEO Worth to Your Organization?
Total Realized Opportunity
28.5k Visitors
Total Unrealized Opportunity
173k Visitors
26
30. Stepping Stone SEO Metrics
Create a timeline on maturing your metrics
Q1 Q2 Q3 Q4 Q1 Q2
MILESTONES GOALS
Average
Keyword Page Overall
Metrics Scoring Rankings Conversions ROI
Recos # of Traffic Attribution Campaign
Made Indexed, Level ROI
backlinks
EtcâŚ
PRE-TRAFFIC POST TRAFFIC
32. SEO Maturity Cycle
Compete
Scale
Measure Share of search
calculations
Invest Opportunity
Try Move from SEO discovery Monitoring & alerts of
important SEO changes
Internal / metrics to
business Specialist
Education & agency External validation
metrics resources & auditing
evangelism investment
Regular and Real SEO Lost opportunity
Small/shared Tactical focus cost identification
systemic ROI prioritization
resources
No auditing reporting
Attribution
No formal modeling
No scale Shift from
mgmt around SEO
tactical to
process
No ROI strategic
31
35. Seth Dotterer
Senior Director, Marketing
230 Park Avenue South, 12th Floor | New York, NY 10003
P 212.542.5147 | F 212.213.6275
sdotterer@conductor.com | www.conductor.com