This document provides an introduction to using social media for enterprise purposes. It discusses the primary tools of Facebook, blogs, and Twitter and how they can be used to promote a business, follow relevant conversations, monitor competitors, and engage customers. It also covers establishing social media identities, using tools like Picasa and Flickr, developing a social media strategy and policy, and tips for effective and responsible social media use. Practical exercises are included to have participants set up accounts and pages on these platforms.