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Creating your Agency Social Media Plan How To Integrate Social Media Into Your Communications Plan  Answering Your Toughest Questions On How To Get Your Agency Started By Using The Right Tools, Managing The Process And Tracking Results Andrea R. Baker Chief Social Engineer Andrearbaker.com @immunity
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think About It ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where Should You Be?
Social Media in Government ,[object Object],[object Object],[object Object],[object Object]
Understanding Your Organization ,[object Object],[object Object],[object Object],[object Object]
The Social Media Prism ,[object Object]
So Many Tools, Do So Much ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs Continued ,[object Object],[object Object],[object Object],[object Object]
Blogs Continued ,[object Object],[object Object],[object Object],[object Object]
Blogs Continued ,[object Object],[object Object],[object Object]
Wiki ,[object Object],[object Object]
What is Wiki Software? ,[object Object],[object Object]
Types of Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikis: A Replacement for Email? Graphic Credit: Manny Wilson, CENTCOM 2008
Microblogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chat/Instant Messaging ,[object Object],[object Object]
Forums ,[object Object],[object Object]
Social Networks ,[object Object],[object Object],[object Object]
Enterprise Collaboration Suites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email ,[object Object],[object Object],[object Object],[object Object]
What Tools? ,[object Object]
Internal vs. External Tools ,[object Object],[object Object]
Internal Comms Best Practices ,[object Object],[object Object],[object Object]
External Comms Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risks vs. Benefits of SocMed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Risks of Social Media ,[object Object],[object Object]
Additional Risks ,[object Object],[object Object]
Additional Risks ,[object Object],[object Object]
Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Team ,[object Object],[object Object],[object Object]
Create a Social Media Policy ,[object Object],[object Object],[object Object]
Essential Skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stay  Committed ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Agency SocMed Plan ,[object Object],[object Object],[object Object]
Open Government ,[object Object],[object Object],[object Object]
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object]

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Social media 101

  • 1. Creating your Agency Social Media Plan How To Integrate Social Media Into Your Communications Plan Answering Your Toughest Questions On How To Get Your Agency Started By Using The Right Tools, Managing The Process And Tracking Results Andrea R. Baker Chief Social Engineer Andrearbaker.com @immunity
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  • 17. Wikis: A Replacement for Email? Graphic Credit: Manny Wilson, CENTCOM 2008
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Editor's Notes

  1. http://www.opm.gov/About_OPM/keyofficials.asp
  2. The group should understand there are similarities of roadblocks and issues even though they are at disparate agencies.
  3. If you are your organization’s social media person, then you are your agencies champion. Which is why I am glad you are here today.
  4. http://y-desygn.com/ydesygnblog/wp-content/uploads/2009/12/social-media-prism.jpg
  5. Source: some questions found via govloop
  6. http://en.wikipedia.org/wiki/Wiki
  7. http://en.wikipedia.org/wiki/Wiki_software
  8. http://en.wikipedia.org/wiki/List_of_wiki_software
  9. If you use email to collaborate around documents, disseminate information to large groups of people at a time, you might want to consider a wiki
  10. Class will call out tools to add to the quadrant and vote on where they go.
  11. Source: Todd Pitt, Zero Strategist
  12. Source: Mashable.com
  13. It’s the first thing you want to do~
  14. From the whitehouse.gov’s open government policy and initiative site