50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
Marketers need digital asset creation to be collaborative so that assets can be reused and repurposed efficiently across multiple channels. That collaboration is only possible with a process that is powered by the marketers themselves. This new, agile process must be focused on the creation, publishing, re-use, and measurement of rich media, as opposed to finding, limiting, governing, and archiving assets. Discover how agile teams, assets, and processes can create collaborative content, better brands, and faster content marketing.
Looking for new ways to win over those high-potential B2B prospects? Account-based marketing may be the answer. Learn how advances in marketing and advertising technology help you leverage account-based marketing to build affection, relevance and trust to engage your high-potential prospects.
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
Marketers need digital asset creation to be collaborative so that assets can be reused and repurposed efficiently across multiple channels. That collaboration is only possible with a process that is powered by the marketers themselves. This new, agile process must be focused on the creation, publishing, re-use, and measurement of rich media, as opposed to finding, limiting, governing, and archiving assets. Discover how agile teams, assets, and processes can create collaborative content, better brands, and faster content marketing.
Looking for new ways to win over those high-potential B2B prospects? Account-based marketing may be the answer. Learn how advances in marketing and advertising technology help you leverage account-based marketing to build affection, relevance and trust to engage your high-potential prospects.
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
https://runfrictionless.com/b2b-white-paper-service/
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
6 Steps to Data Quality in Marketing AutomationRingLead
Data quality is not an accident. 74% of companies do not have a sophisticated approach to data quality, and 25% of the average B2B marketers' database contains critical data errors, which significantly impacts marketing automation. This infographic, in partnership with Marketo Champion, Inga Romanoff, explores these challenges and presents solutions to end bad data...for good.
Artificial intelligence and machine learning (AI/ML) present us with novel and efficient ways to solve challenging and persistent problems, particularly when it comes to predictions. Retail, due to its fast moving, trend powered, and fluid nature coupled to an extended logistics chain, relies heavily on making smart predictions. As improvements in AI/ML over the last several years have proliferated, not only in performance advances but deployability, there are exciting openings for experimentation in many domains of the retail value chain
https://runfrictionless.com/b2b-white-paper-service/
Research conducted earlier this year by Demand Metric confirmed that email is still the most favored marketing channel for businesses. Even with the growing popularity of social media, email remains at the top of the heap.
This report details results from the Demand Metric study on B2B email marketing effectiveness, whose goal was to understand how effective email is as a marketing channel, and specifically to understand the impact of multiple factors known to negatively impact email marketing effectiveness.
To obtain this document, visit us at http://www.demandmetric.com/register
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...LinkedIn
Alteryx, headquartered in Irvine, California, creates data blending and advanced analytics software that empowers data analysts to deliver deeper business insights in hours, not weeks. To more precisely target their paid acquisition campaigns, Alteryx utilized LinkedIn Sponsored Updates to deliver content offers directly to their target audience. Their utilization of Sponsored updates resulted in a 4x lower cost per lead and 3x lower cost per click than search advertising and ultimately helped them achieve 2.5x growth in their Company Page followers.
The Link to Your Tech Customers: By the NumbersLinkedIn
An effective technology marketing strategy is complex, regardless if you’re in PR, content development, events, brand or lead generation. And, at the end of the day, success depends upon a deep understanding of your customer and their content needs.
With over 13 million technology-minded professionals engaged on LinkedIn, we’ve taken a detailed look at the target audiences that matter most to technology marketers. Answering questions such as:
• What industries do they hail from?
• What are their business functions?
• What content do they look for most frequently?
• What groups are they active in?
We hope our original data will open up a few fresh perspectives!
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
DamoDigital's first annual survey revealed interesting trends into how B2B marketers in healthcare are approaching, doing, and implementing content marketing, including:
-Improving engagement with clients and prospects
-Delivering quality content with limited team size
Download the report to access deeper insights into what is working in content marketing in healthcare. Find answers to other trends, tactics, and decisions taken by B2B content marketers in healthcare.
Opportunités et enjeux de l'agriculture urbaine en France en 2016. Un panorama représentant les 3 formes principales d'urbaculture aujourd'hui, ainsi que les initiatives qui les représentent.
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
https://runfrictionless.com/b2b-white-paper-service/
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
6 Steps to Data Quality in Marketing AutomationRingLead
Data quality is not an accident. 74% of companies do not have a sophisticated approach to data quality, and 25% of the average B2B marketers' database contains critical data errors, which significantly impacts marketing automation. This infographic, in partnership with Marketo Champion, Inga Romanoff, explores these challenges and presents solutions to end bad data...for good.
Artificial intelligence and machine learning (AI/ML) present us with novel and efficient ways to solve challenging and persistent problems, particularly when it comes to predictions. Retail, due to its fast moving, trend powered, and fluid nature coupled to an extended logistics chain, relies heavily on making smart predictions. As improvements in AI/ML over the last several years have proliferated, not only in performance advances but deployability, there are exciting openings for experimentation in many domains of the retail value chain
https://runfrictionless.com/b2b-white-paper-service/
Research conducted earlier this year by Demand Metric confirmed that email is still the most favored marketing channel for businesses. Even with the growing popularity of social media, email remains at the top of the heap.
This report details results from the Demand Metric study on B2B email marketing effectiveness, whose goal was to understand how effective email is as a marketing channel, and specifically to understand the impact of multiple factors known to negatively impact email marketing effectiveness.
To obtain this document, visit us at http://www.demandmetric.com/register
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...LinkedIn
Alteryx, headquartered in Irvine, California, creates data blending and advanced analytics software that empowers data analysts to deliver deeper business insights in hours, not weeks. To more precisely target their paid acquisition campaigns, Alteryx utilized LinkedIn Sponsored Updates to deliver content offers directly to their target audience. Their utilization of Sponsored updates resulted in a 4x lower cost per lead and 3x lower cost per click than search advertising and ultimately helped them achieve 2.5x growth in their Company Page followers.
The Link to Your Tech Customers: By the NumbersLinkedIn
An effective technology marketing strategy is complex, regardless if you’re in PR, content development, events, brand or lead generation. And, at the end of the day, success depends upon a deep understanding of your customer and their content needs.
With over 13 million technology-minded professionals engaged on LinkedIn, we’ve taken a detailed look at the target audiences that matter most to technology marketers. Answering questions such as:
• What industries do they hail from?
• What are their business functions?
• What content do they look for most frequently?
• What groups are they active in?
We hope our original data will open up a few fresh perspectives!
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
DamoDigital's first annual survey revealed interesting trends into how B2B marketers in healthcare are approaching, doing, and implementing content marketing, including:
-Improving engagement with clients and prospects
-Delivering quality content with limited team size
Download the report to access deeper insights into what is working in content marketing in healthcare. Find answers to other trends, tactics, and decisions taken by B2B content marketers in healthcare.
Opportunités et enjeux de l'agriculture urbaine en France en 2016. Un panorama représentant les 3 formes principales d'urbaculture aujourd'hui, ainsi que les initiatives qui les représentent.
Tridifoodies - impression 3d alimentaire - disruption IAA par la foodtech - c...polenumerique33
Tridifoodies - impression 3d alimentaire - disruption industrie agroalimentaire par la foodtech - CCI Bordeaux Gironde 23 mars 2017 - Conférence "L'usine agroalimentaire du futur sera-t-elle
FoodTech StartUps Survey: Global insights by 33entrepreneursVincent PRETET
At 33entrepreneurs, we focus on three verticals: Wine&Spirits, Food and Tourism. In those fields, we are looking for the most promising teams, the boldest ideas, the most exciting technology. As a consequence, we invest significantly into market analysis and surveys. We have a team of Tech Analysts investigating Wine&SpiritsTech, FoodTech and TourismTech StartUps. We also have some secret sauce...
We are pleased to share some insights here on the 2,300 FoodTech StartUps we are monitoring.
Keyrus digital - Pilotage par les données de la production et qualité usine P...polenumerique33
Keyrus digital - Pilotage par les données de la production et qualité usine Pernod Ricard - CCI Bordeaux Gironde 23 mars 2017 - Conférence "L'usine agroalimentaire du futur sera-t-elle
L'apport de l'analyse d'entreprise dans les projetsMarc Bonnemains
L’apport de l’analyse d’entreprise dans les projets
À travers l’analyse des 2 référentiels PMBok et BABok, les rôles respectifs du chef de projet et de l’Analyste d’Entreprise.
Présentation réalisé à l'antenne des Yvelines du PMI Ile-de-France, le 12 juin 2013.
Mieux communiquer et vendre sur internet industrie agroalimentaire - CCI de B...polenumerique33
"Mieux communiquer et vendre sur internet industrie agroalimentaire" manifestation organisée le 9 juin 2015 par le Pôle Numérique de la CCI Bordeaux en partenariat avec le Club de l'Industrie Agroalimentaire et le témoignage des
sociétés Euralis, Sturgeon, Meneau et Alain Martin.
Présentation Yaskawa - automatisation et robotique pour l'industrie - cci bor...polenumerique33
Présentation du Groupe Yaskawa spécialisé dans l'automatisation et la robotique pour l'industrie et présence en Nouvelle Aquitaine. Participation à la Manifestation "Usine agroalimentaire du futur" 21 mars 2017 - CCI Bordeaux Gironde
The Hub "Digital Transformation Roadmap"HUB INSTITUTE
Le HUB INSTITUTE, présente "The Hub Digital Transformation Roadmap", une méthode concrète en 6 chantiers et 5 étapes pour aider les entreprises à accélérer et réussir leur Transformation Digitale : Leadership, Culture et Organisation, Technology, Data, Customer Centricity & Expérience, Measurement.
Estado de la Transformación Digital 2018-2019José Luis Casal
Interesante presentación de Brian Solis & Altimeter sobre el estado de la Transformación Digital y los pasos a seguir para lograr el éxito en este proceso.
THE STATE OF DIGITAL TRANSFORMATION 2018-2019 editionAmérico Roque
Agora em seu quinto ano, a pesquisa anual sobre o “Estado da transformação digital” continua documentando a constante evolução, à medida que as tecnologias disruptivas e seu impacto nas organizações e mercados continuam progredindo.
A pesquisa visa capturar as mudanças e tendências que estão moldando a transformação digital moderna.
Em 2019, a transformação digital estratégica está se tornando cada vez mais difusa, indo além da TI, para impactar a competitividade em toda a organização. Os investimentos estão subindo.
A experiência dos funcionários e a cultura organizacional também estão aumentando em importância para capacitar e acelerar mudanças, crescimento e inovação.
The State of Digital Transformation 2018 - 2019 by Brian SolisBrian Solis
"Digital is an enterprise-wide strategic priority — but there's work to be done," according to Brian Solis and Altimeter, a Prophet company.
Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation.
In 2019, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization. Budgets are soaring. The list of disruptive technologies on the radar of stakeholders is expanding. Ownership is moving to the C-Suite and managed by cross-functional, collaborative groups. Customer experience (CX) continues to lead digital transformation investments, but as we observed in 2017, employee experience and organizational culture are also rising in importance to empower and accelerate change, growth, and innovation.
Digital Transformation as an Enterprise-Wide Movement
This year, it’s clear that digital transformation is maturing into an enterprise-wide movement. Digital transformation is modernizing how companies work and compete and helping them effectively adapt and grow in an evolving digital economy.
What’s also evident is that there is still much work to do as companies are, by and large, prioritizing technology over grasping the disruptive trends that are influencing markets and, more specifically, customer and employee behaviors and expectations.
Learn more here: https://insights.prophet.com/the-state-of-digital-transformation-2018-2019
This summary report identifies what are crucial dimensions or elements when undertaking digital transformation within your organization. DTS interviewed 38 of the brightest digital minds across APAC including folks from Google, Facebook, eBay, comScore, Allianz, AGL, NAB, Sparkline, CompeteShark and many more. For a complete copy of the research project contact marcelo@dtscores.com
How to Win at Digital Transformation: Insights From a Global Study of Top Executives
Forbes Insights and Hitachi surveyed almost 600 executives across industries and geographies to learn about their digital maturity. IT and business leaders revealed the complexities, roadblocks and gains they face as they transform their organizations to digital enterprises.
Organizational Change Management: A Make or Break Capability for Digital SuccessCognizant
To realize the full benefits of digital transformation programs, businesses must manage the impact of digital change on their operational structure, culture and employees.
With a fundamental shift in the CFO mission, the finance function has become a critical change agent across organizations. The role of financial leaders such as CFOs is evolving, from a traditional financial controller, to one that drives performance improvements across the organization.
“The Vision Thing”: Developing a Transformative Digital VisionCapgemini
Digital vision: the cornerstone of successful digital transformation
Digital technologies are having a pervasive influence on business, transforming the customer experience, enhancing productivity in operations and improving the way employees collaborate.
Yet, many organizations fail to capture the full potential of digital technologies because their leaders lack a transformative vision. Executives with an incremental vision get what they aim for – incremental improvement. Those who realize the transformative power of digital can achieve much more.
Digital technologies are having a pervasive impact on businesses and yet many organizations fail to capture the full potential of digital technologies because their leaders lack a transformative vision. Some insights from Capgemini on the importance, structure, and value of a #DigitalT vision.
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
[Updated 2/27/17] Brian Solis, principal analyst of Altimeter, a Prophet Company, has tracked the autonomous industry for two years and has assembled the most comprehensive report on “The State of The Autonomous Driving.” The updated report features the latest developments among companies driving the future, including 76 automakers, startups and universities. The report also includes an infographic that organizes all of the companies by technology focus and its open to third party creative commons use. This report will be updated regularly, if you would like to contribute updates please contact Brian via email at brian@altimetergroup.com
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
Key findings from Altimeter's benchmark report on social business
DOWNLOAD THE COMPLETE REPORT:
http://www.altimetergroup.com/2015/07/new-research-the-2015-state-of-social-business-priorities-shift-from-scaling-to-integrating/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
2. Digital Darwinism continues to impact businesses as technology
and societies evolve. As a result, organizations are moving away
from “business as usual” as they pursue digital transformation
to compete. Today, companies are undergoing varying extents
of modernization, with systems, models, processes, and
architectures advancing along the way.
In the second edition of our “State of Digital transformation”
research, we set out to learn how companies are changing and
the challenges and opportunities they face while doing so. The
data and insights in this report are based on the input of more
than 500 digital transformation strategists and executives who
are leading change within their organizations. This year, we are
seeing companies evolve, with some changing faster and deeper
than others. But, what’s most clear is, two years after our previous
industry overview, companies are still facing significant challenges
to operate in a digital economy.
We learned that efforts in customer experience often serve as
the heart and soul of digital transformation, as we also saw in
2014. At the same time, many organizations continue to wrestle
with the balance of technology and organizational priorities to
define a collaborative and productive path toward change. In
many ways, IT remains influential in driving digital transformation.
As a result, companies are still prioritizing technology ahead
2
EXECUTIVE SUMMARY
of customer-centricity and investing in front- and back-office
solutions without a clear understanding of customer expectations,
preferences, or values. IT is the department most frequently
included in digital Centers of Excellence (CoEs), and updating
information technology is currently the second-highest priority in
terms of digital transformation initiatives.
But, focusing on customer experience (CX) through the lens of
technology has its limitations. For example, in 2014 we found
that 88% of companies were undergoing digital transformation
as a means to improve CX, but only 25% had mapped their
customer journeys.1
In 2016, companies are making progress,
but customer-centricity still appears to be more about words
than actions. Although CX remains a top driver of digital
transformation, only half of the companies we studied have
mapped or are mapping the customer journey. While CX
mapping is becoming more prominent, it still must gain greater
traction to counterbalance (and give purpose to) investments in
technology roadmaps.
In 2016, innovation has become a key priority in digital
transformation efforts. This trend is rapidly gaining momentum as
companies look to the startup ecosystem as a means to innovate
and tap into the new expertise and talent often missing from more
traditional organizations.
PREVIEW COPY
3. CX remains the top driver of digital transformation, but IT and
marketing still influence technology investments (even without fully understanding
customer behaviors and expectations).
Fifty-five percent of those responsible for digital transformation
cite “evolving customer behaviors and preferences” as their
primary catalyst.
Only half (54%) of survey respondents have completely mapped
out the customer journey within the last year or are in the process of doing so.
A mere 20% of digital transformation leaders are studying the
mobile customer journey and/or designing for real-time “micro moments” in
addition to customer journey work.
The top three digital transformation initiatives at organizations
today are accelerating innovation (81%); modernized IT infrastructure with
increased agility, flexibility, management, and security (80%); and improving
operational agility to more rapidly adapt to change (79%).
Digital transformation is largely led by the CMO (34%).
Just 29% of companies have a multi-year roadmap to guide digital
transformation evolution.
REPORT
HIGHLIGHTS
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4. DEFINING DIGITAL TRANSFORMATION
Over our years of digital transformation research, we’ve learned that there are many
definitions for the topic depending on who you talk to in the ecosystem. And, when
rooted in the context of CX efforts, digital transformation carries even broader
implications and opportunities for companies. Based on interviews with digital and
innovation leaders over the past few years, we continually adapt our definition to reflect
its current state and direction. For this report, we define digital transformation as:
The realignment of or investment in new technology, business models,
and processes to drive value for customers and employees and more effectively compete
in an ever-changing digital economy.
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Executives are going “all in” on exploring the impact and potential of digital on their
companies and markets. To what extent these companies change, and how quickly, is
dependent on a variety of elements ranging from culture to expertise to insights, and
everything in between.
Digital transformation is working its way from the edges of the organization to the
middle. Disparate efforts throughout the company, whether it’s IT, marketing, or
innovation, are starting to unite around a common effort to organize work, align
executives and direction, and reframe business models. One of the driving factors
behind those cross-functional efforts is CX.
THE 2016 STATE OF
DIGITAL TRANSFORMATION
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5. Companies look to customer behavior
to inform and lead change, which puts
CX at the heart of accelerating digital
transformation initiatives. More than half
(55%) of those responsible for digital
transformation cite “evolving customer
behaviors and preferences” as their top
driver of digital transformation (see Figure 1).
But it’s not just about chasing digital
customers. As technology and customer
behavior evolve, businesses are
identifying new ways to increase reach,
revenue, and impact.
Fifty-three percent cite “growth
opportunities in new markets” as a driver
to not only reach existing customers in
better ways, but also to expand markets.
The better companies understand digital
customers, identify new markets, and
increase digital literacy, the more they
earn significant competitive advantages.
This causes pressure for other companies
to respond. Almost half of those surveyed
(49%) cited “increased competitive
pressure” as driving their efforts.
CX CONTINUES TO DRIVE
DIGITAL TRANSFORMATION EFFORTS
FIGURE 1.
TOP DRIVERS OF DIGITAL
TRANSFORMATION
Question: What are the key drivers
of digital transformation within
your organization? Drivers are
trends or factors that
catalyze change.
5
Evolving
customer
behaviors and
preferences
55%
Growth
opportunities
in new markets
53%
Increased
competitive
pressure
49%
New
standards in
regulatory and
compliance
42%
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6. In 2016, we introduced the digital transformation OPPOSITE framework based on three
years of interviews with executives who are gaining traction in driving mature digital
transformation initiatives.2
OPPOSITE (see Appendix) is an acronym that represents a
step-by-step approach companies can take to accelerate and unify efforts around digital
transformation. These steps are based on a series of people-centric best practices, which
represent Orientation, People, Processes, Objectives, Structure, Insights and Intent,
Technology, and Execution. Specifically, we learned those companies that invested in
better understanding the customer experience, as well as the digital and mobile journeys,
were able to identify actionable insights and purpose. We found parallel trends and best
practices emerged in our 2016 State of Digital Transformation survey data.
MORE COMPANIES ARE MAPPING
THE DIGITAL CUSTOMER JOURNEY
In 2014, only 25% of companies undergoing digital transformation had mapped the
customer journey and had a clear understanding of new or underperforming digital
touchpoints. Yet, 88% cited CX as the driver for change. Technology was widely viewed at
the time as the solution for change. But now, businesses are investing in a customer-centric
approach that offers insights, purpose, and direction.
Today, 54% of survey respondents have completely mapped out or are in the process
of mapping out the customer journey (within the last year). That’s more than double the
figure from only two years ago. These companies do so to find the data to define and
prioritize their digital transformation roadmap.
Even though this is progress, to date only half (52%) of companies currently have a
customer research program in place to better understand digital customer behaviors.
DIGITAL TRANSFORMATION
BEST PRACTICES
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