This slide show was put together for the Iowa Newspaper Association's Leo Mores Leadership Institute.

1. Leo Mores Newspaper Leadership Institute Understanding the Business of News

2. The changing landscape of news

6. new technologies...

11. Stantum

13. Flexible Display Center at Arizona State

16. “ The only thing dead is the either/or nature of the musty print vs. online debate... The hybrid future is kicking down the door.”

17. Where does the revenue come from?

18. US Ad Spend By Medium

19. Revenue By Advertising Verticals

20. Media Share of US Advertising 1959-2009

21. Newspaper Ad Revenue and GDP (constant dollars)

22. Ad Revenue By Type (constant dollars)

23. Ad Revenue By Type (proportions)

24. Trends in News Access

25. Daily Newspaper Circulation (000)

26. Revenue and Circulation

27. Classified revenues moved from 18% in 1950 to 40% in 2000

29. Between 2000-2008, Craigslist had $100M in sales and evaporated $10B in classified ad revenue. They did so with 30 employees.

31. The impact of the internet

32. Mobile advertising will quadruple from $414M in ’09 to $1.6B in ’14

33. Now has nearly half as many readers in America as it does at home.

38. 25-34 year olds are the most active online readers

39. Experimentation With New Business Models

45. New Newspaper Business Model: Create Compelling Graphic, Wait For Others To Use It... And Then Sue

46. Weathering The Storm

48. Community Influence

50. Monetizing The Web