The document discusses organizing models for news publishers as either aggregating content into a few daily stories or atomizing content into many short stories throughout the day. It also discusses the need for culture change at publishers to focus on growth, prioritizing digital platforms, experimenting with new products, and attracting new talent. The future will see both opportunities and challenges from declining print revenue and the rise of mobile connectivity.
Abe Peck, keynote speaker and Medill School of Journalism at Northwestern University's B2B Department chair discusses the full circle of journalism brands at the 2011 ASBPE National Conference in Chicago
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
Abe Peck, keynote speaker and Medill School of Journalism at Northwestern University's B2B Department chair discusses the full circle of journalism brands at the 2011 ASBPE National Conference in Chicago
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
PhillyTech is the #1 Resource for Tech, Digital & Social Selling. Please review this presentation to learn more about our company, service offerings, clients and value proposition to you.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
PhillyTech is the #1 Resource for Tech, Digital & Social Selling. Please review this presentation to learn more about our company, service offerings, clients and value proposition to you.
interlinkONE and Grow Socially CEO delivered this presentation at the Dscoop at drupa event in May 2012.
During this session, John presents growth strategies for printers in the labels and packaging space.
John provides ideas and tactics that printers can use to stand out from their competition.
He provides an overview of new technologies and marketing channels that can be used to make print interactive and deliver more relevant content to the consumer.
John also provides inspiration and actionable steps for printers that are looking to improve their own sales and marketing efforts.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
This presentation is based on the book Sales Growth: Five Proven Strategies from the World's Sales Leaders. Sales Growth focuses on how to drive top line growth. Through interviews with 120 sales leaders from the world’s most successful B2B and B2C companies, the authors have uncovered the stories and innovative practices that drive growth. Sales Growth distills the interviews into a set of practical, real-world insights across five major strategies: Find Growth Before Your Competitors Do; Sell the Way Your Customers Want; Soup up Your Sales Engine; Focus on Your People.
Companies that want to turn excellent customer experience into growth need to master Customer Journeys. Customer Journeys (the set of interactions a customer has with a brand to complete a task) and less moments of truth are what matter for a customer. Companies that master not only see an improvement in customer experience, loyalty, and operational productivity; they also see above-market growth.
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
This is a digital strategy brand hands-on tutorial/workshop I never ended up using. Made in 2006 for OMG.tv. I think it's a pretty good place to start when looking for an online strategy/social media play.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
The forthcoming book from author Geoffrey Colon on AMACOM Books discusses areas of importance for digital marketers. How are you using creative ways to reach disciplined and trackable results? How are you utilizing SEO, SEM, Social, Data and more to build a growth model? Learn more at http://disruptivemarketer.net
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
Similar to The New Growth Path and How to Get There (20)
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3. Encyclopedia
Britannica
1990 sales of US$650,000,000
Microsoft Encarta forces digital
encyclopedia (US$1,400 to US$40)
Digital business: libraries, schools
Revenue falls 80% to
US$130,000,000 Print edition
2/3 of revenue from online sales 1768-2012
Higher margins, smaller business
9. Organising models
Atomize Aggregate
1,440 deadlines (minutes) 1 deadline per day
5 great stories per day Hundreds of OK stories
Own 3 unique subjects Be better at 15+ subjects
Multi-media flickers Deep engagement/platform
10. Organising model
Based on how people consume us
Affects content, distribution,
marketing, advertising … everything
Can’t be both … make a choice
16. Marketing
your products
Newspaper Web site Mobile app/site iPad
Home delivery Easy access News in pocket Beautiful experience
Print packaging Infinite info Skimmable info Curated info
Shut out world Get it quick Get it anywhere Second screen
Status symbol Share with friends Fillers for your day Personal enjoyment
17. Multi-platform
subscription bundles
Overview: how to bundle print, Web, mobile, tablet
Axel Springer: + iPad2 @ €49.99 per month
L.A. Times: + membership model
Helsingin Sanomat: 33% of subscribers in bundle
New York Times: driving print sales with digital!
The Times: packs for weekday, weekend
19. Marketing newspapers
No longer destination purchase
(producing and distributing important)
Now highly discretionary purchase
(selling and marketing important)
Re-create demand for products
20. What companies sell
P&G: shampoo shine to confident and sexy
Disney entertain to make dreams come true
Apple: make products that people will love
21. What newspapers sell
Not content but convenience and delight
Not the news, we help improve people’s lives
Transport hearts, minds to world of discovery
22. What we are not
marketing
Journalism
Trust
Role in democracy
Reflection of you
23. Not about how hard we
work (not about us)
Is your writing better?
Do you care more?
Have your people been doing
this a long time?
Has your brand been around a
long time?
24. Avoid muddled brands
Let’s not be old guy trying
to act young
Nurture brands with clear
characteristics
Grow old with today’s
subscriber base
Reposition for youth
27. Pew study on
business models
Powerless to change culture
Haven’t needed innovative people
Employees operationally focused
Battling inertia
Culture: contact sport, 1 collision at time
29. Google micro-culture
Hire people smarter than you, get out of way
Hire generalists to deal with “what’s next”
Don’t reward good planning, reward results
Attending meetings not getting things done
Passion: feedback, don’t take it personally
Save staff time: food, dry-cleaning, red tape
Eat your own dogfood
30. Culture change (us)
1. Listen to the market
2. Focus relentlessly on differentiators
3. Prioritise expenditures to USPs, cut rest
4. Go where the growth is
5. Speed over perfection
6. Be willing to fail, but fail fast
7. Respect platform for its unique value
31. Culture change:
only path to growth
1. Operationally excellent
2. Raw content engine good enough
3. Structural advertising vs. order takers
4. Must change how we pursue revenue
5. Must change industry perceptions
32. VÄSTERBOTTENS-KURIREN (VK) | SWEDEN
Culture audit
Current: culture of hierarchy/clan
Future: culture of innovation, entrepreneurship
Business development fund = 5% of revenue
Cross-departmental, analytics, market focus
Seamless multi-media publishing model
Change must begin with senior management
33. DESERET MEDIA | UNITED STATES
Be true to your USPs
Family
Finance
Responsibility
Faith-based
Education
Care for the poor
Values in media
34. JOURNAL-REGISTER COMPANY | UNITED STATES
Digital first
New news ecology: prioritise platforms by
velocity (fast to slow)
Sell digital first, print a differentiating second
Cut legacy costs: infrastructure, Ben Franklin
Business plan changes valuation metrics
(25%-50% of EBITDA from digital)
35. SCHIBSTED | SWEDEN
News audiences as
lead generators
Owns 16 assets nationally
2 newspapers
Traffic aggregation, e-commerce
Blocket classifieds, Hitta search
Digital company owns newspapers
36. IDG | UNITED STATES
Print vs. digital
200 magazines, Web-centric company
Manage print for profit
Manage digital for growth
Pursue digital audiences: social, syndicated,
crowdsourcing
Cut print products by half
38. Advertising sales
Integrate at same pace as your advertising
community Why
teams“newspapers”
Keep print and digital separate, integrated
when you need them
Integrate everything, have platform
specialists
39. Audience
What we sell: bundled subscriptions across
Why
platforms (print, Web, tablet, smartphone)
“newspapers”
Selling and engaging 2 separate functions
Have to be willing not to force print
40. Marketing
Shift from pushing products to brands
Out:
Why
“newspapers”
Tactile benefits of print or shut out world
Wow of home delivery or “newspaper in digital”
In:
What associating with news brand means to you
Value proposition of bundle (portability)
41. Research
Need one over-arching metric
Why LUN)
Implement dashboard (FINN,
“newspapers”
Goal: know more about audience than your
smartest advertiser
Napkin data: advertisers, CEO, employees
42. Human resources
Can’t treat today’s young generation like recently
departed Why
“newspapers”
Training, coaching, memberships, conferences
(internal/external)
Innovation found mostly by exposing employees
to those outside company, country, industry
What to reward: over-arching metric
43. Editorial
No print or digital journalism, just journalism
Why
Platform managers looking across platforms
“newspapers”
Platform specialists for platform engagement
Social media specialists: make content social
Newspaper anywhere model
Same/similar content experiences across platforms?
Different content/experiences across platforms?
44. Management
Need brutally simple metric: rally all around
Why
In-your-face ways of communicating success
“newspapers”
Best practices to drive cross-platform growth
Reward numbers over “quality”
Make audience the rallying cry
46. Growth path
Understanding consumer behaviour
Rapid digital adoption
Product development pipeline
Smart marketing
Data analytics
Scalable transaction business
48. What’s next?
Opportunities in print
New product development strategy
Core competencies
Learning rulebook for digital advertising
Preparing for smartphone boom
The people equation
49. WHAT’S NEXT?
Future of print
Will decline as mass-market vehicle
Gradual reduction in frequency
Gradual reduction in pages + format
How to preserve print for mass market?
How much to find new opportunities?
50. What’s next?
Opportunities in print
New product development strategy
Core competencies
Learning rulebook for digital advertising
Preparing for smartphone boom
The people equation
51. WHAT’S NEXT?
New product
development
How many in pipeline at once?
1 big initiative or many small ones?
Time frame for success (print vs. digital)?
Role of editorial?
Loud vs. soft launches?
52. What’s next?
Opportunities in print
New product development strategy
Core competencies
Learning rulebook for digital advertising
Preparing for smartphone boom
The people equation
53. WHAT’S NEXT?
Core competencies
Companies that invent new markets,
shift consumer choice
Competencies engine for new business
development
Competencies spawn unanticipated
products
55. What’s next?
Opportunities in print
New product development strategy
Core competencies
Learning rulebook for digital advertising
Preparing for smartphone boom
The people equation
56. WHAT’S NEXT?
Your crossover point
If print advertising is declining, what must
digital growth rate be to run a growing
business?
Digital First Media: digital growth of 50%
57. WHAT’S NEXT?
The new solutions
Search
Social
Mobile
Geo-targeting
Behavioural targeting
58. WHAT’S NEXT?
Digital First Media
Solutions Products
Geo-target audience Web site banners
Target behaviours Yahoo inventory
based on customer mix
Facebook contextual ads
Facebook “likes”
Directory package
Improve search engine
positioning
59. WHAT’S NEXT?
1 + 1 = 3?
What do these revenue solutions add up to?
How do we structure industry re-training?
Is this 100%/80%/60% print
replacement?
Unsatisfied and nervous … and anxious to
learn
60. What’s next?
Opportunities in print
New product development strategy
Core competencies
Learning rulebook for digital advertising
Preparing for smartphone boom
The people equation
61. iPhone’s impact on
mobile pageviews
2,000,000
1,800,000
1,600,000
1,400,000
1,200,000
+1,700%
1,000,000
800,000
600,000
400,000
200,000
0
v5
v9
v13
v21
v17
v25
v29
v33
v37
v41
v45
v49
ve 5
ve 9
ve 13
ve 17
ve 21
ve 25
ve 29
ve 33
ve 37
ve 41
ve 45
ve 49
ve 1 2011
v1 2010
v1 2012
62. Putting mobile in
perspective
Phase 1: connecting people (86% penetration)
Phase 2: connecting people to Internet (33%)
Phase 3: connecting everything (5%)
Source: Otto Sjöberg
64. Impact of mobile
connectivity on you
Relevant services in embedded environment
Content with different screens
Enabling readers to access
content/services
Source: Otto Sjöberg
68. What’s next?
Opportunities in print
New product development strategy
Core competencies
Learning rulebook for digital advertising
Preparing for smartphone boom
The people equation
69. WHAT’S NEXT?
Attracting talent
Not attracting best/brightest
Creative class can’t overcome image
Nobody wants to climb the mountain
Liberate people: give time for new ideas
Newsrooms, advertising, marketing
70. WHAT’S NEXT?
Level the mountain!
Average age of newsroom: 58
Massively holding back change
Why not hire a young gun?
2 years of trying … nobody will take it
71. WHAT’S NEXT?
Employee oxygen
Internal training
External training
Access to information
Access to peers
Encouragement by you
Education about news industry
74. We need to buy time
Maintain print long enough for digital
advertising to scale
Lag between advertiser, consumer shifts to
digital
Lag between time mobile and smartphone
Need to finance transition period
76. Pegging our value
Hotel chain breaks down
pieces of hotel room
Asks guests to place financial
value on pieces
Print newspaper worth $5
If newspaper helps find
job, worth $2,000!
78. Be creative (even
with an end point)
Life cycle: born, live, die
Arrogance from idea of living forever
Live: discipline, confidence, creativity
Don’t strive for “quality”
Do strive for relevance
79. The New Growth Path
and How to Get There
Earl J. Wilkinson
Executive Director and CEO
INMA
@earljwilkinson