The document discusses content marketing programs and strategies. It provides an overview of content types, who creates content, and what content aims to do. It also discusses leveraging owned media assets, advantages of content marketing, and differences between success and failure in content marketing programs.

1. Content Marketing Programmes Keith Feighery

2. Moodle Information contained within Admission Pack IT Services – 01-4177573 Slides – www.slideshare.net/kfeighery

5. Content Driven Marketing

9. Owned Media Solutions

13. Inbound Marketing V Content Marketing Debate – Semantics?

14. Hubspot – Inbound Marketing Company view

15. Social Media Landscape