γ-Cyclodextrin can be used to control the orientation of alkenes and direct photodimerization reactions to form specific cyclobutane products. The study investigated the use of γ-cyclodextrin to direct the photodimerization of cinnamic acid and coumarin derivatives. Steric and electronic complementarity between the alkene guests governed the formation of hetero- versus homodimer complexes within the γ-cyclodextrin cavity. Substituents on the alkenes, like methyl and halogen groups, influenced the proportion of hetero- versus homodimers formed. The head-to-head heterodimer was generally the favored product when steric factors