The document is a project proposal by Lyana Fadzila Binti Salam focusing on the effects of mobile technology on urbanization. It outlines the aims and objectives of the project, emphasizing the importance of understanding mobile technology's impact on urban areas, and includes methodologies such as surveys and interactive art installations. The project aims to raise awareness about the potential negative effects of smartphones on youth and society through an interactive experience using technology like Kinect.

1. LYANA FADZILA BINTI SALAM
1091103227
DIGITAL MEDIA DESIGN PROJECT 1
12 SEPTEMBER 2012

2. PROJECT PROPOSAL

3. TOPIC: EFFECTS OF MOBILE TECHNOLOGY TO URBANIZATION
DEFINITION: Urbanization, urbanisation or urban drift is the physical growth of
urban areas as a result of rural migration and even suburban concentration
into cities, particularly the very largest ones. The United Nations projected that
half of the world's population would live in urban areas at the end of 2008.
AIM & OBJECTIVES:
• To help human to understand the impact of technology in an urban areas .
• To enable human to know the diversity of technology in urbanization .
• To encourage an useful usage of technology in helping human throughout
urbanization .
MOTIVATION:
• Technology has helped develop more advanced economies (including
today's global economy and has allowed the rise of a leisure class.
• Technological processes produce unwanted by-products, known
as pollution, and deplete natural resources, to the detriment of the earth
and its environment.
• Various implementations of technology influence the values of a society
and new technology often raises new ethical questions. Examples include
the rise of the notion of efficiency in terms of human productivity, a term
originally applied only to machines, and the challenge of traditional norms.

4. IDEATION & CONCEPT:
• My concept in this project is to capture the technology used during
urbanization . My video art will show an useful information on what have
happen during urbanization process .
REVIEW , ANALYSIS & PRECEDENT STUDIES:
DESIGN APPROACH:
• Video Art
• Interactive application art

5. RESEARCH & ANALYSIS

6. RESEARCH MATERIAL 1.0
DEFINITION SMARTPHONES , CELL PHONES / MOBILE PHONES , & PDA
(PERSONAL DIGITAL ASSISTANT)
SMARTPHONE :
• Operating System: Operating system that allows it to run productivity applications , such as the
BlackBerry OS , the Palm OS , or Windows Mobile .
• Software: A smartphone will offer more than just an address book. It may allow you to create
and edit Microsoft Office documents or manage your finances.
• Web Access: offer some sort of access to the Internet . You can use your smartphone to
browse your favourite web sites , social networking such as twitter , facebook , tumblr.
• QWERTY Keyboard: A smartphone includes a QWERTY keyboard, so the keys are laid out in
the same manner they would be on your computer keyboard.
MOBILE PHONE :
• Frequently called cellular phone / cellphone .
• Connects to a wireless communication network through radio waves or satellite transmissions .
• Provide voice communications , short message service (SMS) , multimedia message service (MMS)
• Newer phones also provide internet services . ex : web browsing , e-mail .
PDA :
• Personal Digital Assistant
• combines computing , telephone/fax , internet & networking features .
• Can also function as cellular phone , fax sender , web browser & personal organizer .
• pen-based ; use of a stylus rather than a keyboard for input .
• available in stylus or keyboard version .

7. RESEARCH MATERIAL 1.2
CELLPHONE VS SMARTPHONE VS PDA
1. Smartphones have more advanced capabilities compared to cell phones
2. A smartphone is both a PDA and a cell phone
3. Today’s smartphones have more in common with computers than cell phones
4. Smartphones usually have a touch screen and a full QWERTY keyboard while
cell phones come with a regular small screen and a number pad
5. A smartphone uses an operating system that allows third party applications to run on it
ANALYSIS:
• Most of the correspondents uses smartphone as their primary phone .
• They use smartphone together with the technological advance in Malaysia .
• Usually they use smartphone to reach their long-distance friends . ex : overseas .
• They don't need to bring ipod , mp3 , digital camera while smartphone has all
the qualities that they need for .
• Smartphone made their life easier and better . ex : well-managed time .
• Over 60% of the correspondents are not sure with the impact / effects of mobile
technology in Malaysia.

8. METHODOLOGY:
SURVEYS / QUESTIONNAIRE
• Port Klang , Selangor
• Pavillion , Kuala Lumpur

9. PORT KLANG OBSERVATION :
- mostly BB users .
- from a middle-class families
- most of the people are unsure about the impacts of mobile technology in
Malaysia .
- mobile technology gives big impact in their lifes .
- use smartphones as their primary phone in many things .
PAVILLION KL observation :
-mostly iphone users.
-from a high class families .
-half of the audience is not sure about the bad influences of smartphones .
-half of the audience is kindly sure about the bad influences of smartphones.
-half of the audience feels that mobile phones is important in handling
important stuffs .
-most of them use smartphones to do activities such as listening to music ,
walking , etc .

10. IDEA DEVELOPMENT

11. 1 2
On the first page , the screen will start up with On the second page , when audience stand at
a scene of smartphone hanging 3D-ing with the spot and kinect will detect their existence .
a caption of "HEY ! COME NEAR !" just to By then , when kinect detected their existence ,
persuade audience to come near to the it will send information to the laptop / PC
spot so that the kinect will detect their and smartphone image on the screen will gone .
existence.

12. 3 4
The third page shows the smartphone appear After the fire burned the smartphone till nothing
with fire burning on it . This shows that left , images of friends / family [stands for SOCIAL],
when audience is in front of the screen , images of lung / brain / kidney [stands for HEALTH],
the smartphone will burn . Otherwise , and image of books and graduation hat [stands
if there is no audience in front of the screen , for KNOWLEDGE] will appear . After appear for 10
the image on the screen will show as second, it slowly fading away starting with SOCIAL,
in PICTURE 1 then HEALTH and the last one KNOWLEDGE .

13. CONTEXTUAL STUDIES

14. Involves in youth activities
SOCIAL
CONTEXTUAL
STUDIES
CULTURAL
Approaching the youth in a different
kind of ways

15. CONTENT DEVELOPMENT

16. FUNCTIONAL SPECIFICATION WORKSHEET:
Project Name : Can you save yourself
Type of Project : Installation / Interactive Art
Problem issues : Based on my research on the smartphone [today's magical
weapon] , I found out that mostly people uses smartphone and keeping it as a
need instead of desire . They only know how to use it but do not know about the
side effects will they be having in the future .
Purpose :
- Provide the ideas of smartphone's effects
- Showing an interaction between human and kinect sensor
User Interaction : Audience need to stand in front of the screen and start to see
the audio / what will happen next .
Duration :
scene 1 - scene 2 : 2sec
scene 2 - scene 3 : 3sec
scene 3 - scene 4 : 20 sec
scene 4 - scene 5 : 5 sec
scene 5 - scene 6 : 10sec
from scene 6 back to scene 1 : 1min

17. SOFTWARE:
Software is needed to generate and publish idea to form an application or
interactive medias .
In order to make my application , I would like to use these software listed :
AUDIO / ANIMATION / MONTAGE :
- Microsoft Movie Maker
- Sony Vegas
- Adobe Flash
PHOTO / IMAGES / DRAWINGS :
- Adobe Photoshop
- Adobe Illustrator
- Paint
- Microsoft PowerPoint [optional]
INTERACTIVE MEDIA :
Kinect XBOX 360

18. PROJECT VIEW:

19. PROJECT TIMELINE:

20. BUDGET:
These are the few items included in my installation piece .
1. Laptop [Personal]
- It need to be use for controlling the kinect sensor
free of charge
2. Kinect sensor
- This is to make the interactivity applies on the screen
detecting movement of human (by standing at the spot)
- Approximately around rm400 - rm500
3. Screen [monitor] with stand
- Used to triggers out images
- Displaying every audios that connect from a laptop
free maybe? :D
4. Human being
- This sounds funny but it helps to make movement to be detected by the kinect and
send the information to the laptop to be triggers on the screen .
Any extra items will be added in the future .

22. FINAL SYNOPSIS

23. “Can you save yourself” is an interactive application art in which it
concern on several images to reflect the effects of smartphones when
an audience stand in front of the screen. Smartphone have been
always be a big subject to be debate on especially when it happen
during urbanization phase. What is concern about this project is how to
send a message to the audiences telling that smartphone has gone up
high in damaging youth’s life indirectly.
In this interactive application art, audience will get a new exciting
experience in a new environment of digital media. With the help of
kinect to detect the presence of audience, a message is deliver using
several videos appearing on the big screen. It will shows the effects that
smartphone user will get when they are too obsessed with smartphone
without knowing the long-term effect of it. When there is no sense of
audience in front of the big screen, none will happen.
The audience will act as the main subject here in order to let the
application works. The application will be provided with some sound
effects and background music for the audience get to feel the
message that will be deliver during the application played.

24. VIDEO TEASER