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Google Me I'm Famous
The document discusses the evolution of music and social media from 1980 to 2010, highlighting the impact of digital and mobile platforms. It emphasizes the significance of social media interactions, the shift in content strategy, and the importance of community engagement for brands. The insights indicate that brands need to enhance their responsiveness to consumers and adapt to the mobile-driven landscape.
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Google Me I'm Famous
- 1. Google Me I’m Famous by Isolde Legare October 21, 2011 @ MaMA
- 2. Music: 1980 to2010 Social Media: facts Social Media: concepts Social Media: evolution Links 02 / 14 © 2011 af83média - Tous droits réservés
- 3. Music: 1980 to2010 04 / 14 © 2011 af83média - Tous droits réservés
- 4. The shift todigital over 30 years http://www.digitalmusicnews.com/uploads/c7/54/ c754a049aa1aaa07390190e6a28865f6/30years.gif What stands out: download, digital, mobile and download 05 / 14 © 2011 af83média - Tous droits réservés
- 5. SOCIAL MEDIA facts 06 / 14 © 2011 af83média - Tous droits réservés
- 6. SOCIAL MEDIA: facts Most visited websites in France, August 2011 07 / 14 © 2011 af83média - Tous droits réservés
- 7. SOCIAL MEDIA: facts Social Media Around the World, October 2011: • awareness of Facebook is close to 100% • more than 1 billion people, 70% of Internet populaEon, uses social networks • more than 50% of social media users are connected to brands • offline experiences are the best online conversaEon starters for brands and stars 07 / 14 Study by InSites Consul0ng published in October 2011. © 2011 af83média - Tous droits réservés
- 8. SOCIAL MEDIA concepts 06 / 14 © 2011 af83média - Tous droits réservés
- 9. SOCIAL MEDIA: concepts CONTENT (USED TO BE) KING CONVERSATION IS THE NEW KING SOCIAL MEDIA ARCHITECTURE 07 / 14 © 2011 af83média - Tous droits réservés
- 10. SOCIAL MEDIA: concepts CONTENT (USED TO BE) KING Social media is not an end, it is the messenger. Strategy and content rule, social media tools obey. 07 / 14 © 2011 af83média - Tous droits réservés
- 11. SOCIAL MEDIA: concepts CONVERSATION IS THE NEW KING COMMUNITING contracEon of ‘communicaEon’ and ‘community’, defined as “communicaEon between people and companies that enable or sustain a community” COMMUNITY vs AUDIENCE differenEated by the desire for connecEon 07 / 14 © 2011 af83média - Tous droits réservés
- 12. SOCIAL MEDIA: concepts Beyond website architecture: DIGITAL ARCHITECTURE The coherence of your global digital idenEty. 08 / 14 © 2011 af83média - Tous droits réservés
- 13. SOCIAL MEDIA: concepts Is it made up of your: • Website • Facebook • Twi`er • YouTube, Vimeo, DailymoEon • Tumblr • Blog • Foursquare • Soundcloud, BandCamp • Viinyl • etc. 08 / 14 © 2011 af83média - Tous droits réservés
- 14. SOCIAL MEDIA: concepts & architecture DIGITAL ARCHITECTURE: What is my digital footprint? What is the connecEon between all my online outposts? How does my digital presence bring value to my community? How do we design lasEng foundaEons? 12 / 14 © 2011 af83média - Tous droits réservés
- 15. SOCIAL MEDIA evoluEon 06 / 14 © 2011 af83média - Tous droits réservés
- 16. SOCIAL MEDIA evoluTon Google+ Facebook Foursquare Cloning Mobility Klout 13 / 14 © 2011 af83média - Tous droits réservés
- 17. SOCIAL MEDIA evoluTon • Google’s latest venture into social networking, based on circles, and that allows to post and share all types of contents. • Will soon integrate Google Music, including a store and streaming service. © 2011 af83média - Tous droits réservés
- 18. SOCIAL MEDIA evoluTon New on the number 1 social pladorm : • Timeline • Partnership with SpoEfy and others • Apps (ConcertCrowd, etc) 12 / 14 © 2011 af83média - Tous droits réservés
- 19. SOCIAL MEDIA evoluTon Brands can do be`er: • Fans do not feel cared for, 95% of quesEons on brand pages remain unanswered • Music is the most “liked” topic (53%) • The value of fans ma`ers more than their number Social Media Conference at the Ins0tut de recherches et d’études publicitaires, 12 / 14 October 20, 2011. © 2011 af83média - Tous droits réservés
- 20. SOCIAL MEDIA evoluTon About the typical user: • young, urban, male • Interested in gaming and discovering new places • special offers are not an incenEve Study conducted by NicetoMeetYou Agency in September 2011. 12 / 14 © 2011 af83média - Tous droits réservés
- 21. SOCIAL MEDIA evoluTon • 12% of smartphone users are using locaEon based services • nearly all apps include locaEon-‐based features and usage is likely to grow • events, photos, lists: check-‐ins are morphing into content 12 / 14 © 2011 af83média - Tous droits réservés
- 22. SOCIAL MEDIA evoluTon Mobile We carry the internet everywhere with us. 12 / 14 © 2011 af83média - Tous droits réservés
- 23. SOCIAL MEDIA evoluTon Mobile • smartphone users install an average of 25 apps but use only 12 • social media apps are the most used. • 4 % of smartphone users are familiar with augmented reality • smartphone owners have a more intensive social media usage 12 / 14 © 2011 af83média - Tous droits réservés
- 24. SOCIAL MEDIA evoluTon Cloning Social media pladorms are increasingly uniform and allow to share the same formats and contents. 12 / 14 © 2011 af83média - Tous droits réservés
- 25. SOCIAL MEDIA evoluTon Cloning • Twi`er, Facebook, Fousquare, Google+, LinkedIn: all include a stream of updates, locaEon, photos, contacts or “friends” • all pladorms are moving towards visually similar designs and user experiences 12 / 14 © 2011 af83média - Tous droits réservés
- 26. SOCIAL MEDIA evoluTon • Influence ranking • Illustrates the raise of e-‐reputaEon and e-‐ influence concerns • Not a real reference, cannot evaluate quality of updates and interacEons 12 / 14 © 2011 af83média - Tous droits réservés
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- 28. thought “We’ll pay for what is real, it’s not about marke0ng, it’s about awesome music; about sharing the essence, the emo0on of it with fans. And social media is the perfect tool for that, along with mobile apps that allow your content to be part of any moment; anywhere.” Bob Lefsetz 12 / 14 © 2011 af83média - Tous droits réservés
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- 30. links There are countless great blogs and news sites, here is a selecEon: www.twisEmage.com/blog by @mitchjoel lefsetz.com/wordpress www.narominded.com (in French) sethgodin.typepad.com mashable.com 12 / 14 socialmediaclub.org © 2011 af83média - Tous droits réservés
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- 32. contact Isolde Legare / af83media isolde.legare@af83.com www.af83media.com @af83media : @iisolde 12 / 14 © 2011 af83média - Tous droits réservés
- 33. www.af83media.com af83 France 15 rue Poissonnière, 75002 Paris +33 1 40 27 83 83 contact@af83.com af83 USA 1436 A Howard St. CA 94103 San Francisco United States