Social Media and Privacy


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Social Media is becoming commonplace in our society, both at work and at home. It's responsible for a major paradigm shift in how we communicate with each other. This presentation addresses that shift and discusses how our privacy is being eroded as a result and what you can do about it.

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Social Media and Privacy

  1. 1. Social Media and Privacy<br />Sarah Mitchell, WITWA<br />May 2011<br /><br />
  2. 2. What is Privacy?<br />Changes in social norms<br />How data is collected about you<br />What you can do to maintain your privacy<br />2<br />Goal for this morning<br />
  3. 3. Big Brother meet Mark Zuckerberg<br />Written in 1949 - pervasive government surveillance<br />Launched in 2004 - Facebook's mission is to give people the power to share and make the world more open and connected.<br />3<br />
  4. 4. Australians Online 2009<br />74.3 % use the Internet<br />24.4% subscribe to Broadband service<br />28.7% subscribe to Internet service<br />4<br />Image courtesy of courosa at<br />
  5. 5. LinkedIn: 2 million users<br />Twitter: 2.5 million users<br />Facebook: 9.5 million users<br />FourSquare: 60,000 in Sydney <br />5<br />Recent Social Media Statistics for Australia<br />
  6. 6. Paradigm Shift in Social Norms<br />We Assume:<br />Conversations are private and only made public when we take action<br />But Online:<br />Conversations are public by default and you have to work to make them private<br />6<br />Images by follystone, Jef Aerosol on<br />
  7. 7. Image courtesy of Portable Gratfiti on<br />7<br />What is Privacy?<br />“Privacy isn’t about controlling functional access to content as much as knowing what to share when and how it will flow.” <br />– Danah Boyd, 32nd International Conference of Data Protection and Privacy Commissioners<br />
  8. 8. The Pull of the Social Network<br />8<br />
  9. 9. Most social networks have no way to qualify friendships. If they do, they’re ineffective or rarely used. <br />We’re much more relaxed about strangers in an online environment than we are in person.<br />Social networks provide a game-like atmosphere where collecting friends and building big followings is desirable. <br />9<br />The Comfort of Strangers<br />Alexander Korth, <br />
  10. 10. 10<br />Be Aware<br /><ul><li>Social Media is designed to encourage people to abandon privacy. We’re MORE reserved in person.
  11. 11. We connect with people we don’t know and we do it often
  12. 12. It’s immediate; everyone has devices and networks</li></ul>Image courtesy of Miss Karen at<br />
  13. 13. Your Information is Networked<br />Social Media is considered part of the public domain<br />Over 60% of recruiters used LinkedIn and Facebook to vet candidates<br />Journalists scour Facebook whenever they need a photo<br />11<br />Image courtesy of fredcavazza at<br />
  14. 14. It’s not Big Brother you should be worrying about - It’s your family, friends, and colleagues<br />12<br />
  15. 15. You’re being exposed in new ways<br />13<br />
  16. 16. In many different forums<br />14<br />
  17. 17. There is no privacy!<br />“It’s highly likely that if you have had a public profile or website that has publicly accessible data, it’s been indexed and identified by someone.”<br />Image courtesy of Twodogz photography at<br />15<br />
  18. 18. 16<br />“We don’t have developed laws of individual privacy in Australia.” <br />– Michael Lishman, Partner at Clifford Chance, 24 May 2011, AICD Emerging Director Briefing: Risk and Reputation Management <br />
  19. 19. What on earth is WOEID?<br />17<br />
  20. 20. 18<br />WOEID<br />Where on Earth ID (WOEID) describes your location in a more friendly way than longitude/latitude coordinates<br />Image courtesy of<br />
  21. 21. How is WOEID determined?<br />19<br />GPS coordinates from your mobile phone, computer, car or any other GPS device<br />Geo tags derived from user profiles like<br />Your time zone<br />Image courtesy of Scott McLead at<br />
  22. 22. Placemaker from Yahoo – Free geoparsing Web service for feeds, web pages, news, status updates<br />Language identifier <br />Text Mining – What you’re talking about in your social media activity<br />20<br />How is WOEID determined?<br />Image courtesy of Smart Stylist on<br />
  23. 23. How is WOEID determined?<br />FourSquare and other social media tools using that auto posting feature<br />Network theory – You probably live where your network is located<br />Publically available APIs for nearly every social media site including Facebook and Twitter<br />Facebook’s ‘Social Graph’ API<br />{<br />"name": "Facebook Platform", <br />"type": "page",<br />"website": "", "username": "platform", "founded": "May 2007", "company_overview": "Facebook Platform enables anyone to build...", "mission": "To make the web moe open and social.", "products": "Facebook Application Programming Interface (API)...", "fan_count": 449921, "id": 19292868552, "category": "Technology“<br /> }<br />21<br />
  24. 24. How is WOEID determined?<br />22<br />Your extended social network:<br />Blog<br />Facebook<br />Twitter<br />LinkedIn<br />MySpace<br />Paid services (online detective agencies)<br />
  25. 25. <ul><li>Your data lives into perpetuity
  26. 26. You don’t own the data once it’s posted onto the web
  27. 27. Privacy policies change all the time</li></ul>23<br />Social Media is here to stay BUT:<br />Image courtesy of Leonid Mamchenkov on<br />
  28. 28. 24<br />How is WOEID used? <br />
  29. 29. Recommendations <br />25<br />
  30. 30. Behave as if the world is paying attention – it is<br />Turn off GEO tracking on your electronic devices (don’t forget your car)<br />Remove or deactivate social networking accounts you no longer use<br />Refrain from using auto posting features <br />Refrain from using cross channel integration<br />Become familiar with privacy settings<br />26<br />How to Stem Privacy Erosion<br />
  31. 31. Don’t post personal photos of anyone<br />Never mention the names of my family<br />Do not discuss where I’m going or advertise when I’m going to be away from home<br />Don’t reveal my birthdate<br />27<br />My Personal Rules<br />
  32. 32. 28<br />Understanding the flow of data and the integration between social networking channels is key to protecting your privacy.<br />Social Media is NOT private<br />Image courtesy of Jorge Quinteros at<br />
  33. 33. Privacy Commissioners website (Australia)<br /><br />Privacy Rights website (USA)<br /><br />Timothy Lisko (USA), @PrivacyWonk<br /><br />Vivenne Storey (Australia), @mysocialpolicy<br /><br />29<br />Good Resources<br />
  34. 34. Questions?<br /><br />