So, Why Should We Hire You? Brian Wallace,  President, NowSourcing, Inc.
Overview <ul><li>The Hard Truth </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Do’s and Don’ts </li></ul><ul><l...
The Hard Truth <ul><li>Manpower says we are in the worst job market since 1982 </li></ul><ul><li>Unemployment: 8.1% -  hig...
 
What is Social Media? <ul><li>Rule #10: multitasking makes you stupid. Do a single task and increase quality (props  @ kat...
<ul><li>The Hard Truth </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Do’s and Don’ts </li></ul><ul><li>Know Yo...
Don’t Do This Fedex sent email to Board of Directors Cisco just offered me a job! Now I have to weigh the utility of a fat...
Do This <ul><li>“ We were able to get a good idea of Kevin's skills and interests  just by conversing over Twitter  for se...
<ul><li>The Hard Truth </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Do’s and Don’ts </li></ul><ul><li>Know Yo...
What is Twitter? <ul><li>“ Twitter  is a  social networking  and  micro- blogging  service that allows its users to send a...
Know Your Twictionary <ul><li>At Reply or @reply  - a reply to another user  </li></ul><ul><li>DM  – direct message  </li>...
The Application Landscape Hahlo Twitterific
The Application Landscape TweetDeck
<ul><li>The Hard Truth </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Do’s and Don’ts </li></ul><ul><li>Know Yo...
What is LinkedIn? <ul><li>“ LinkedIn  is a business-oriented  social networking site  founded in December 2002 and launche...
Your LinkedIn Profile <ul><li>Photo </li></ul><ul><li>Groups </li></ul><ul><li>Q&A </li></ul><ul><li>Recommendations </li>...
Your LinkedIn Profile <ul><li>Apps now supported </li></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Slideshare </...
LinkedIn Applications <ul><li>iPhone App </li></ul><ul><li>Outlook toolbar </li></ul><ul><li>3 rd  Party App integration <...
LinkedIn Groups
Secret Ninja LinkedIn Goodies <ul><li>Saved Searches </li></ul><ul><li>RSS Feeds (Group RSS) </li></ul><ul><li>Background ...
Facebook <ul><li>Recruiters spend time here </li></ul><ul><li>Hide your pics </li></ul><ul><li>Learn your settings </li></ul>
Final Thoughts <ul><li>Be original </li></ul><ul><li>Change the game, target companies </li></ul><ul><li>Be yourself </li>...
Further Reading <ul><li>17 Tips for Finding a Job with Social Media </li></ul><ul><li>7 Secrets to Getting Your Next Job U...
Questions?
Contact <ul><ul><ul><ul><ul><li>Brian Wallace </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li><...
Credits <ul><li>http://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpg </li></ul><ul><li>http://www.flickr....
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Why Should We Hire You

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Brian Wallace and Dr. Barry Miller present at Pace University on personal branding and how to market onesself through social media channels such as Twitter, LinkedIn, and Facebook. This presentation was given live 3/26/09.

Published in: Technology, Sports, Career

Why Should We Hire You

  1. 1. So, Why Should We Hire You? Brian Wallace, President, NowSourcing, Inc.
  2. 2. Overview <ul><li>The Hard Truth </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Do’s and Don’ts </li></ul><ul><li>Know Your Twictionary </li></ul><ul><li>Twitter Application Landscape </li></ul><ul><li>What is LinkedIn? </li></ul><ul><li>Your LinkedIn Profile </li></ul><ul><li>LinkedIn Groups </li></ul><ul><li>Q&A </li></ul>
  3. 3. The Hard Truth <ul><li>Manpower says we are in the worst job market since 1982 </li></ul><ul><li>Unemployment: 8.1% - highest since December 1983 </li></ul><ul><li>Financial sector is one of the hardest hit </li></ul><ul><li>Dads and Grads – both are out on the hunt </li></ul><ul><li>You need to stand out from the crowd – personal branding </li></ul>
  4. 5. What is Social Media? <ul><li>Rule #10: multitasking makes you stupid. Do a single task and increase quality (props @ kathysierra - http://bit.ly/sM8D ) </li></ul><ul><li>Rule #9: be a wellspring of thoughts and inspiration to others. On the fly. Come on, I dare ya. </li></ul><ul><li>Rule #8: be careful what you say. If you think only social media folks are watching this space, think again. </li></ul><ul><li>Rule #7: know when to take a break - and going on Twitter doesn’t count as taking a break </li></ul><ul><li>Rule #6: be adept at thought, speech, and action - and know that they are all connected. </li></ul><ul><li>Rule #5: learn to type 80+ words per minute, you’ll need it </li></ul><ul><li>Rule #4: your goal ultimately should be to help change the world. </li></ul><ul><li>Rule #3: love what you do. </li></ul><ul><li>Rule #2: more coffee (good guess, @ localseoguide ) </li></ul><ul><li>Rule #1: coffee. </li></ul>
  5. 6. <ul><li>The Hard Truth </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Do’s and Don’ts </li></ul><ul><li>Know Your Twictionary </li></ul><ul><li>Twitter Application Landscape </li></ul><ul><li>What is LinkedIn? </li></ul><ul><li>Your LinkedIn Profile </li></ul><ul><li>LinkedIn Groups </li></ul><ul><li>Q&A </li></ul>
  6. 7. Don’t Do This Fedex sent email to Board of Directors Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
  7. 8. Do This <ul><li>“ We were able to get a good idea of Kevin's skills and interests just by conversing over Twitter for several months. While it doesn't remove the need for interviews, it makes the interview process more like hiring a friend than hiring a stranger.” -Peter Waldschmidt, CEO of Gnoso </li></ul>
  8. 9. <ul><li>The Hard Truth </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Do’s and Don’ts </li></ul><ul><li>Know Your Twictionary </li></ul><ul><li>Twitter Application Landscape </li></ul><ul><li>What is LinkedIn? </li></ul><ul><li>Your LinkedIn Profile </li></ul><ul><li>LinkedIn Groups </li></ul><ul><li>Q&A </li></ul>
  9. 10. What is Twitter? <ul><li>“ Twitter is a social networking and micro- blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.” </li></ul>
  10. 11. Know Your Twictionary <ul><li>At Reply or @reply - a reply to another user </li></ul><ul><li>DM – direct message </li></ul><ul><li>Failwhale – graphic that appears when Twitter is over capacity </li></ul><ul><li>Hashtags or # – using a symbol at the end of a tweet to follow messages in a series </li></ul><ul><li>Retweet (or RT) – repeating another’s tweet </li></ul><ul><li>Tweet – sending a Twitter message </li></ul><ul><li>Tweetbacks – similar to pingbacks from blogging </li></ul><ul><li>Twitterverse – the Twitter community </li></ul>
  11. 12. The Application Landscape Hahlo Twitterific
  12. 13. The Application Landscape TweetDeck
  13. 14. <ul><li>The Hard Truth </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Do’s and Don’ts </li></ul><ul><li>Know Your Twictionary </li></ul><ul><li>Twitter Application Landscape </li></ul><ul><li>What is LinkedIn? </li></ul><ul><li>Your LinkedIn Profile </li></ul><ul><li>LinkedIn Groups </li></ul><ul><li>Q&A </li></ul>
  14. 15. What is LinkedIn? <ul><li>“ LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking . As of February 2009, it had more than 35 million registered users, spanning 170 industries. </li></ul>
  15. 16. Your LinkedIn Profile <ul><li>Photo </li></ul><ul><li>Groups </li></ul><ul><li>Q&A </li></ul><ul><li>Recommendations </li></ul><ul><li>LION </li></ul>
  16. 17. Your LinkedIn Profile <ul><li>Apps now supported </li></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>Calendar / Events </li></ul></ul><ul><ul><li>Twitter Buzz </li></ul></ul><ul><ul><li>Saved Searches </li></ul></ul>
  17. 18. LinkedIn Applications <ul><li>iPhone App </li></ul><ul><li>Outlook toolbar </li></ul><ul><li>3 rd Party App integration </li></ul>
  18. 19. LinkedIn Groups
  19. 20. Secret Ninja LinkedIn Goodies <ul><li>Saved Searches </li></ul><ul><li>RSS Feeds (Group RSS) </li></ul><ul><li>Background Checks </li></ul><ul><li>Company Overview </li></ul><ul><li>Before your meeting </li></ul>
  20. 21. Facebook <ul><li>Recruiters spend time here </li></ul><ul><li>Hide your pics </li></ul><ul><li>Learn your settings </li></ul>
  21. 22. Final Thoughts <ul><li>Be original </li></ul><ul><li>Change the game, target companies </li></ul><ul><li>Be yourself </li></ul><ul><li>Above all – Don’t Give Up! </li></ul>
  22. 23. Further Reading <ul><li>17 Tips for Finding a Job with Social Media </li></ul><ul><li>7 Secrets to Getting Your Next Job Using Social Media </li></ul><ul><li>How to Get the Most Out of LinkedIn </li></ul><ul><li>How I Got My Job Through Twitter </li></ul><ul><li>360jobinterview.com (May ’09) </li></ul>
  23. 24. Questions?
  24. 25. Contact <ul><ul><ul><ul><ul><li>Brian Wallace </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>502.442.7914 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>nowsourcing.com </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>@ nowsourcing </li></ul></ul></ul></ul></ul>
  25. 26. Credits <ul><li>http://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpg </li></ul><ul><li>http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/ </li></ul><ul><li>http://flickr.com/photos/38521378@N00/792997159/ </li></ul><ul><li>http://flickr.com/photos/intrigueimages/315265442/ </li></ul><ul><li>http://flickr.com/photos/jhhwild/1781000505/ </li></ul><ul><li>http://www.flickr.com/photos/grantp/2336898926/ </li></ul><ul><li>http://flickr.com/photos/50698336@N00/2735401175/ </li></ul><ul><li>http://www.techcrunch.com/wp-content/linkedin-iphone-1.png </li></ul><ul><li>http://www.informationweek.com/galleries/showImage.jhtml;jsessionid=X24MMM1V5MRBYQSNDLPCKH0CJUNN2JVN?galleryID=99&imageID=140&articleID=202103424 </li></ul><ul><li>http://www.portfolio.com/images/site/editorial/News/2008/11/13-nyc-job-fair-line-enlarged.jpg </li></ul>

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