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Technorati: A 2010 Research Paper


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This slide show talks about Technorati and its ever-increasing role in the world of PR

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Technorati: A 2010 Research Paper

  1. 1. Technorati<br />David Weil<br />
  2. 2. What is Technorati<br />Internet search engine for blogs<br />Created by David Sifry in 2002<br />San Francisco based company<br />Uses intelligent <br />open-sourced software<br />
  3. 3. How Does it Work?<br />Ranks results based on hyperlinks<br />Hyperlinks=authors popularity and authority<br />Searches based off tags or keywords<br />Scan videos, photos, news articles, games, movies, and books<br />Top 100<br />State of the Blogosphere<br />
  4. 4. Approximately 130 million registered blogs currently on the Internet<br />
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  7. 7. Technorati Users<br />6.7 million users visit the site each day<br />80% of users in the United States and 85% of users globally visit Technorati at home<br />Most active group of users is young adults aged 18-34<br />
  8. 8. Technorati Users<br />
  9. 9. Changing the Way We Communicate<br />“The hyperlink is becoming a new form of social gesture between people”<br />David Sifry, Founder of Technorati<br />Digital Communities<br />Blogs<br />Blogging Communities<br />
  10. 10. Potential Issues<br />Changing the way writers publish on-line material<br />Lack of credibility<br />Funding<br />Superficial hyperlinks<br />
  11. 11. Search Engine Optimization<br />Universities and Non-for profit organization using digital means to accomplish PR goals<br />Hiring more specialized workers to deal with <br /> on-line presence.<br />
  12. 12. Technorati and PR Professionals<br />Combination of Blogopshere and mainstream media<br />PR Newswire<br />Washington<br />Digital Media tracking<br />Categorize consumers and brand presence<br />