Ama mrc sep 2010
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How to build expert networks using social media. Experts in social media can be a valuable resource for research professionals. They help you discover new sources of information, identify industry trends, highlight relevant companies and products, and provide many other benefits. See the value and learn how to get started building an expert network using social tools in the preso.
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Ama mrc sep 2010
- 1. Ken Sickles, Executive Director Product, Dow Jones Building Expert Networks Using Social Media
- 4. 1 out of 3 searches fail 2009 Outsell Inc.
- 5. 500+ Million 160+ Million 80+ Million
- 6. 500+ Million 160+ Million 80+ Million Social is about connecting people, not linking documents
- 8. 1 out of 5 mention a product/brand 1 out of 4 contain a link
- 9. * Compete.com (via Gigya’s “Social is the Next Search”)
- 10. Online Video & the Media Industry, Q2 2010 by Brightcove
- 17. It’s about who you follow Use directories and lists Directory services like Listorious & Tweetdeck Twitter Suggestions Other expert’s lists Build lists to manage large networks Getting Started: Twitter
- 18. It’s about the groups Top Influencers Managers Choice What’s being said Getting Started: LinkedIn
- 19. It’s about the Community Pages / Groups Who is commenting Who is driving the discussion Getting Started: Facebook
- 20. Start by listening Engage when you’re ready There are facilitation services out there already Aardvark (Now owned by Google) Quora (Facebook) An evolution
- 21. “It’s not what you know, but who you know.”
- 22. Expert Networks only a part of the solution
- 24. Thank you!! kensickles@gmail.com http://linkedin.com/kensickles bstg http://letstalkknowledge.com/
Editor's Notes
- If every third dial of the phone connected you to a wrong number, would you continue to use it?Would you base your entire communication strategy on it?We search because we have to, not because we want to.
- New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
- New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
- People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows