SkillPod Media focuses on developing online and mobile gaming platforms and solutions on a revenue sharing basis. Their turnkey solution provides publishers a white label, fully managed gaming platform and catalog of over 550 games to generate new revenue streams like microtransactions, ads, and sponsorships with minimal effort or risk to publishers. Typical platforms see monthly user and revenue growth with average user engagement of 9 minutes and retention rates over 75%.

2. Introduction
What do we do?
• We develop & provide gaming platforms & games services to publishers.
What do we offer?
• Fully managed online, social & mobile games platform.
• White Label to suite publishers brand.
• Revenue share from multiple income streams.
• Localization of site and game content.
How are revenues earned?
• Micro transactions, adver-games, site & game sponsorship, site taker-overs,
display advertising & pre-roll video ads.
Commercial Terms:
• Once-off setup fee’s and set monthly fee or;
• Revenue sharing from advertising and micro transactions.

3. Company Overview
• SkillPod Media focused on the development of online and mobile gaming platforms
and solutions.
• Key highlights
– Highly scalable, feature rich, highly interactive, online and mobile games platforms (B2B)
• Various delivery mechanisms – XML, White Label, Facebook, Custom Solutions.
– Catalogue of online and mobile games – across all genres
• Source code to 550+ = localise, reskin, translate, convert to mobile, etc
– Featured Products:
• Online and Social Games Platform – premium offering
• Mobile Skill Games Platform
• GameZBoost – self service casual games platform
• Cross platform content delivery
• Freemium games content
• Deployments in: Netherlands, South Africa, Belgium, UAE, India, Luxembourg, Nigeria, Spain, US,
Croatia, etc. Expansion plans for China, Russia, Brazil, Australia.
• Founded in 2007 by CEO Mark van Diggelen; a skilled team with > 50 years relevant experience;
based in Centurion, South Africa
• Major shareholders include Mark van Diggelen (founder, CEO and majority shareholder) and
Convergence Partners (a leading strategic, active TMT investor)

4. Platform Overview
Platform Overview
Platform Overview
Platform Overview

5. Benefits
Benefits:
• It’s an extension of your primary brand
• Increases brand awareness
• Increased user loyalty, high retention rates
• Increased traffic = increased ad revenues
• Fully managed solution
• Localisation of content
• User support managed by SkillPod
• Trial period offered:
• Review performance & metrics during this
period
• Tweak offering to demographics
• Test & review special promos performance
• Guaranteed 99.9% uptime, monitored 24/7/365
• Live revenue / income reports
• Payments made directly to your bank account
Our Solution = Zero Risk to You

6. Metrics
User Trends:
• Month on month increase in traffic
• Page views per user: 5.19
Typical User Growth • Ad Impressions per user: 15.57
• Average time on site: 9min34secs
• User retention rates: 76.12%
• Guest 2 Registered Conversion Rate: 8 to 11%
Demographics:
• 60% Female, 89% aged above 30
• Primarily playing at work
Revenue Streams:
• 20% to 30% Advertising, incl. Pre-roll video
• 50% from micro transactions
• 20% from offers e.g. Trialpay, Tapjoy
• Average spend between $1 & $5 per purchase

7. Income Streams
• Avatar Pimping
• Power-ups
Micro • Virtual Gifts
Transactions • Tournaments
Online • PayPal • In-game
• Moneybookers
Top-ups
/ • Trialpay purchases
Mobile • PlaySpan / Visa.com
Top-
• Facebook Credits
• Google Checkout
Social • iTunes • Banner
Campaigns
• Pre-roll Video
Advertising • Site Takeovers
• Sponsorship
• Adver Games
62% of users actively use their Pod accounts

8. Online Platform - Key Features
Platform Features:
• Full game selection & control
Publishers:
• Deployment Features:
• Set featured content
• XML Feed Solution
• Facebook Connect & OpenID
• Select from 4 layouts / themes
• Friends management
• Create custom layout / design
• Score logging + leaderboards
• Translate site content
• Challenge friends
• Payment gateway integration
• Tournaments platform
• SSO integration
• Player profile pages:
• % of revenue
• Fav games
• Full backend management
• Top scores
functionality
• Friends
• Pod transactions
• Social media features Games Content:
• Game info pages • SkillPod casual games
• Virtual Currency – Pods • BigPoint 3D multiplayer games
• Rate games & players • Gamepoint tournament games
• Avatar creation tool • API’s available for 3rd party game
• Advertorial & News developers
• PlaySpan Payment Integration

9. Online Platform – Template Examples

10. Facebook Platform - Key Features
• Virtual Currency (Pods) Engine
• Purchasing through Facebook Credits
• Avatar Builder
• Featured games and tournaments
• High score boards + Twitter posts
• Rewards & Recognition
• Game Challenges
• Tournaments and Prize Engine
• Most Popular Games, Top Players, Most Active
• Friends & Messaging
• Post scores to Users Wall
• Detailed Player Profile Pages
• Live Tournament Leaderboards
• Game and Player Management
• Extensive Reporting
• Full translation of site elements

11. Social Interaction - Users
• Facebook Connect for user registration
• Posting of scores to Twitter
• Inviting Facebook friends
• Challenging Friends
• Creating Contests
• Social Rank – total friends score per game
• Social Sharing – posting to social networks
• Live Chat
• Friends Messaging
• Sending Virtual Gifts
• Multiplayer Games
• Invite Friends
• Your Friends Scores
• Customise games and share with friends

13. Recap
• Fully managed solution
• Fully branded and localised
• Proven and stable platform
• Limited impact on publishers existing CMS / platforms
• Multiple game content sources, a single user interface
• Little to no tech skills required by customers
• New revenue earning opportunities
• Significant increase in advertising inventory
• Increased brand awareness
• Proven user acquisition and retention medium
• Platform focus = shared risk and upside revenue