The document discusses SkillPod Media, an online gaming company that deploys and manages game portals and provides game-focused advertising solutions. It notes that SkillPod Media has 9 years of experience in online gaming and current clients include media companies in South Africa, Poland, Romania, Ukraine, and the United States. The document also discusses casual games, gaming advertising mediums, tournament opportunities, and integration options for games.

1. The
Online Gaming
Opportunity
Which is bigger – the music, film or
computer gaming industry?

2. About Us
• SkillPod Media established March 2004
• 9 Years online gaming experience
• Current clients include:
– M-Net - KTV
– OUTsurance
– Media 24 – News24 & 24.com
– Independent Newspapers (IOL)
– Ananzi
– EZ PhoneBill (USA)
– Gadu Gadu (Poland, Romania & Ukraine)
– Strika (South Africa & Columbia)
– RTL NL
– Miway Insurance

3. The Business
• We deploy and manage games portals
• Provide game focused advertising solutions
• SkillPod Media Proprietary Game Management platform:
– Advanced game management system
– 600+ games across all genres
– 450+ games with source code
– 180 high score games
– 230 download games
– Integration into Mochi & BigFish Games
– The typical user:
• Age between 25 & 55
• 89% over 30
• 55% Female

4. Casual Games
Why do 217 Million people play casual games?
– Stress release
– Boredom relief
– Chill out
– Recognition
– Social Fun
– Ego
– Self development
• Casual games are fun, easy to learn and
addictive
• High levels of loyalty, commitment and
enjoyment
• Higher % female users

5. Motivated by Self and Others
Trophies – Badges – PowerUps
Virtual Items – Avatars
Rankings-Comments-Ratings
Message Boards and Chat
Leaderboards
Customisation
Friends Lists

7. Using Gaming
Content

8. KTV Games
KTV site offered 4 online
games, needed to enhance
offering – now 600 games
Achieved 9,500 users within
first 2 weeks of launch, KTV
website averaged less than
5,000 page views a month,
now does 150,000+ game
loads per month
Align TV themes with online
games / tournaments

9. Arcadia

10. Mini Site / Tournament Example

11. Foreign Language Games

12. Gaming Advertising
Mediums

13. Casual Games Stats
• Research firm Yankee Group estimates in-game ad
revenues will reach $732 million by 2010, and the
primary demographic audience, women over 30, holds
80 percent of decision-making buying power in the U.S.
- making advertising in the medium all the more
lucrative.
• Game advertising spending in the US will grow from
$370 million in 2006 to nearly $2.1 billion in 2012,
according to a Parks Associates forecast.

14. Traditional Banner Advertising

15. Game Pre-loaders

16. Custom Game Development

17. Game Customisation

18. In-game Advertising

19. Adver-gaming Examples

20. Tournament Opportunities
Features:
• Tournaments can be open to All Users or Members Only
• Tournaments can be setup for any time duration:
• Minutes / Hours / Days / Weeks
• Tournament Format:
• Highest Score Wins Tournament
• Lucky Draw, each score logged = entry into the draw
• Prize Format:
• Unlimited Prizes per Tournament
• Prizes – Photo, Description and Value
• Virtual Trophies
• Games – Mobile or Download
• Administration:
• SkillPod or Publisher can Administer
• Workflow for the control of Winners & Prizes

21. Integration Options
– White Labelling / Re-skinning
– Simple XML Feed
– Advanced XML Feed
– Mini Sites
– Facebook Applications
– Google Gadgets
– Twitter Integration
– Apple Dashboard Widgets
– Mochi Distribution
– Games Toolbar
– Flash Lite Mobile Games

22. Contact:
Mark van Diggelen
Email: Mark@SkillPodMedia.com
Web: www.SkillPodMedia.com
Tel: +27 12 664 0071