Rumble Media GmbH is a mobile game publisher and distributor based in Germany. It operates several affiliate websites and offers a Mobile Publishing Solution (Mobile-PS) to help other game publishers build their own distribution networks. Mobile-PS allows publishers to share revenues with affiliate partners and track traffic conversions in a transparent way. This helps lower customer acquisition costs compared to buying traffic directly from ad networks.

1. RUMBLE MEDIA GMBH
Presentation
David An, CEO
November 2012

2. About Rumble Media
Rumble Media GmbH
CEO: David An 안종혁
Foundation: 2007
Major Shareholder: Holtzbrinck
HQ in Karlsruhe, Germany
Number of employees: 11
Mobile
Portal
Publishing
Business
Solutions
Online Gaming Mobile Gaming Mobile SaaS Reseller
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3. Company History
Oct 2012 Start of Mobile Publishing Solution Business
Jul 2012 Re-Launch Playandroid Mobile & Fettspielen Mobile
Jun 2012 Traffic Playandroid surpassing 350k visitors in over 200 countries
May 2012 Introduction of FSK Game Rating on Fettspielen.de
Mar 2012 Launch Fettspielen.de & Girlsandgames Online Magazine
Jan 2012 Launch Playandroid Online Magazine
Oct 2011 Launch Playandroid Appstore
Aug 2011 Launch Fettspielen.de Mobile
Jul 2011 Start channel partnership with Innogames and Upjers
Feb 2011 Playandroid.com going live
Jan 2010 Start channel partnership with Goodgame Studio
Oct 2009 Girlsandgames.de going live
Jan 2009 Start channel partnership Bigpoint
May 2008 Fettspielen.de going live
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4. We help you build your own distribution eco-system
Mobile-PS allows mobile game publishers to build their own distribution eco-
system with
 Affiliate Partners (such as Playandroid.com)
 Third Party Developers
in order to drive traffic to your game portfolio and maximize revenues 4

5. Current Challenge: Customer Acquisition Costs
$2.50
$2.00
$2.00
$1.50
$1.00
$0.75
$0.50
$0.00
 According to Pocketgamer user acquisition costs have recently jumped
from 0.75$ to 2$.
 This is due to incumbent players currently buying themselves at a loss into
the future (→ Zynga, Gree, DeNA)
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6. Current CPI levels are not sustainable
Cost per User (Cost per install) $2 $1.86 $0.75 $0.75
Conversion Rate 5% 5% 5% 5%
Break-Even $40 $37 $15 $15
Target Margin 30% 30% 30% 50%
LTV Target $57 $53 $21 $30
 Buying users at 2$ equals to burning money.
 Assuming a low target margin of 30%, 0.75$ CPI seems feasible.
 But the question is: Can you get the right audience ?
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7. TinyCo goes into the right direction
 TinyCo shares up to 75% of realized revenues
 Incremental revenues for app publishers
 Drawbacks:
• Limited to apps
• SDK for app publishers needed
• No detailed reporting
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8. Mobile PS helps you build your own affiliate network
Affiliate Partners Game Publishers
 Incremental revenues  Don't waste marketing dollars & ad
 Full transparency of conversion funnel network fees
 Flexible Integration  Flexibility to mix different revenue
 Optimization of revenues models and % of net revenue shares
 True partnership  30% - 75% for example
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9. Cross promote your entire game portfolio
Cross Promotion
 Our SDK allows you to cross-promote your entire game portfolio
 This feature is optional
 If you do not have enough games, feel free to promote third party apps
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10. Full Transparency with Mobile PS
Conversion Funnel
 We will equip you with an intranet allowing you to track the entire conversion
funnel
• Per game
• Per banner
 Our solution allows affiliate partners to track non-standard banners in order to
boost incremental revenues
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11. Build your affiliate network with longterm partners
Game Publishers
 Build a longterm global network of affiliate partners
 Don't waste marketing dollars & ad network fees
 Flexibility to mix different revenue models
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12. How Mobile PS works
Game Publishers
 Register in our system
 Configure virtual items
 Download SDK
 Integrate SDK in Game Build → APK
 Upload new game build in Google Play
 Upload creative material in our system
 Contact affiliate partners
Affiliate Partners
 Register in the system
 Choose from available games
 Copy banner codes
 Start advertising
 Check statistics daily
 Run banner A/B tests (optimizing eCPM)
 Drive more traffic
 Maximize revenues
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13. Mobile PS – Summary of Advantages
– Get a free solution to manage your channel partners
– Full transparency of the entire conversion funnel
– Stable solution in the cloud for a global distribution
– Flexible assignment of commission rates per channel partner
– Platform agnostic tracking of traffic
– No change in user experience
– Ability to cross promote your entire game portfolio
– Risk-free global expansion without burning marketing dollars
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14. Mobile PS - Saas Technology
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15. Added Value – Our own affiliate websites
Our own portals are value
added to our service offering. All of our
portals have the best conversion rates.
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16. Any questions ?
Please visit our website for
further information
http://www.mobile-ps.com
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