4. Virtual Currency example: Bubbletown
Virtual Currency is a
‘keeping score’ mechanism
within your game.
Users earn points by:
o Playing the game
o Buying points (with real
money)
Or
o Completing an
action/offer for an
advertiser who pays for
their points.
5. Virtual Currency: Direct Payments
o Collections are worldwide
o Pay with Paypal, Mobile and a
myriad of other payment options
o Fraud detection
o Gaming advisory team help on
design, features & how best to
manage your virtual economy
10. Black Listing: Our offer Management
Console
• Balance user experience vs monetization
– Restricts offers being presented to
ensure strongest user experience,
highest quality fulfillment and
Publisher brand protection
• Offers transparency and visibility into ad
inventory.
• Ability to control and select which offers
or offer categories are active and
inactive:
– Pre-filtered levels of appropriate
offers
– Full inventory classification /
categorization
– Populated list of highest revenue
generating items
11. Facebook compliance: not optional!
• White listing tool embedded within SR
management console
• Unprecedented transparency and
control to choose which offers are
shown to which user base
• Allows developer control to establish a
set of offers to run on their wall(s)
• Offers can be ranked and sorted on
various attributes – title, brand,
category etc
• Build an offer wall that suits your users’
needs
14. Don’t forget about Banner Revenue !
Revenue split
Revenue split
12% 12%
14%
56% 32%
74%
Banners Offers Direct Pay
Banners Offers Direct Pay
% of MAU That Visit Offer Wall
% of MAU That Visit Offer Wall
12%
23%
88% 77%
Offer Wall Banner Only
Offer Wall Banner Only
16. Summary:
o Brands want access to Social users - worldwide
o Virtual Currency should be at the centre of
your monetisation strategy
o Make sure you stay FB compliant!
o Display advertising – still growing. Works
better when used in conjunction with VC.
o Email – a potential new revenue stream for
social developers with US email lists.
