Day1 0900 kai_bolik
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The document discusses the history and future of social games. It traces the rise of social games from the 1980s to today, noting that revenues have grown from $10 million to over $50 million. It also discusses how social graph and social gameplay will remain important, especially in certain genres like midcore games. The document outlines trends like the comeback of arcade-style games on mobile, the lifecycles of hit versus evergreen games, and how analytics and a focus on optimization is driving monetization in social games. It argues that accessibility across platforms improves usage and revenues, and that the future of social games involves more cross-platform, cross-device, and cross-title interactions.
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Day1 0900 kai_bolik
- 1. The Future of Social Games: ... and how to be part of it Kai Bolik, CEO GameDuell
- 6. Timeline of Social Games $50M $40M $30M $20M $10M 1980s 1990s 2000s 2010s
- 9. Social Graph “Powered“ Gameplay
- 10. Relevance of Social Graph by Genre Mainstream Niche / Core Resource + Sim Solo Social Graph
- 11. Relevance of Social Graph by Genre Mainstream Resource + Sim Midcore Niche / Core Solo Social Graph
- 12. Relevance of Social Graph by Genre Mainstream Resource + Sim Casino Midcore Niche / Core Solo Social Graph
- 13. Relevance of Social Graph by Genre Mainstream Resource + Sim Arcade Casino Midcore Niche / Core Solo Social Graph
- 14. The Comeback of Arcade Games 2009 0% 2010 10% 2011 20% 2012 50%
- 15. Well-known Game Mechanics 1986
- 16. 30 Years of Match-3 Games 1978
- 17. Lifecycle: Hit Game vs. Evergreen 70 DAU (Mio) 60 50 40 30 20 10 June 2009 June 2011 Source: http://www.voncoelln.com/eric/2011/07/06/zynga-making-4-4-cents-per-dau/
- 23. 95% of Revenues from Virtual Goods 5% • Boosts Ads • Energy • Lives 30% Consumables • Decorations 65% • Permanent Durables Boosts
- 24. 3% Whales = 80% Revenues <18 7% 19-24 9% 49+ yrs 25-36 70% 46% 19% 37-48 30% 19%
- 25. „Games as a Service“ Drive Monetization
- 28. Comeback of Advertising ? 2011 U.S. Ad Spending vs. Consumer Time Spent TV Print Web Radio Mobile
- 29. Frictionless Payment = 5x More Revenue
- 30. accessible
- 31. Accessibility Drives Game Usage Anytime + Anywhere With Friends Worldwide @Home only Arcades
- 32. Closed Portals vs. Open APIs Platforms # of Games 100 – 1,000 > 3,000 >200,000 >250,000
- 34. Shifts in User Acquisition Model Cross Cross Viral Paid Apps Platform • spam • retention • consolidation • mobile • ad-based • quality • ad networks • web (off- revenues • offerwalls • whales facebook) • niches
- 35. Off Facebook
- 36. Connected across Time and Space Brands Social Graph Game Graph Virtual Economy Marketing
- 37. Mobile facebook .com
- 38. Mobile facebook .com
- 39. Increasing +14% more +25% higher share of cross- cross- revenue retention platform users 45% remaining MAU on GD.com monthly ARPU on GD.com Cross- Cross-Platform Boosters • play 24/7 anywhere • more CRM touch points • more brand exposure • cross-promotion • more friend interactions • funneling of whales
- 41. Life should be lived as a game ☺