The computer gaming industry is larger than the music and film industries combined. Online casual games have over 217 million monthly players who enjoy the games for 11-8 hours per week on average. Casual games are played globally on multiple platforms and have high player loyalty. SkillPod Media is an online gaming company with over 10 years of experience that provides a games platform and advertising solutions. Their platform allows for game management, high scores, tournaments and player profiles.

1. The
Online Gaming
Opportunity
Which is bigger – the music, film or
computer gaming industry?

2. The Casual Games Market
• 217+ Million internet users play casual games each month
• Game advertising spending in the US will grow to nearly $2.1 billion in 2012,
according to a Parks Associates forecast.
• Online casual game sites are the stickiest content on the web
• Woman Play 11.3 hrs per week
• Men Play 8.1 hrs per week
• Multiple formats available, including online, mobile & download
• High levels of loyalty, commitment and enjoyment by users
• Ability to reach users globally
• Demographics:
– Age Group - 25 to 55 (89% older than 30)
– Demographics:
– Female - 60% (75% - Europe)
– Male - 40% (25% - Europe)

3. Why Play Casual Games
Why do 217 Million people play casual games?
– Stress release
– Boredom relief
– Chill out
– Recognition
– Social Fun
– Ego
– Self development
• Casual games are fun, easy to learn and highly
addictive
• High levels of loyalty, commitment and
enjoyment

4. About SkillPod Media
• 10 Years online gaming experience (MvD)
• Established in March 2004
• Current clients include:
– M-Net – KTV & Koowee
– MyPersona (Indonesia)
– Media 24 - 24.com
– Independent Newspapers (IOL)
– EZ PhoneBill (USA)
– Gadu Gadu (Poland, Romania & Ukraine)
– Strika (South Africa & Columbia)
– RTL Netherlands, Luxembourg, Belgium & Others
– GoldFishka (Russia)
– Miway Insurance
– Amarilbatti (Turkey)
– Digital Terra (Columbia)
• Key Relationships:
– Google Gadgets
– Mochi Media
– Nokia Launchpad Partner
– Adobe

5. Our Values
SkillPod Media Primary Focus is to provide Games Platforms &
Games Advertising Solutions to the Global Market.
Vision
To create a globally competitive, best of breed online gaming platform that’s
enticing enough to attract customers, players and partners alike, whilst
providing a totally unbiased and secure playing environment.
Mission
SkillPod Media is committed to creating and maintaining a globally competitive
online gaming platform of services for online gamers, advertisers and
publishing partners alike.
Our People are Our Most Important Asset (Dream Team),
Technology is the Enabler of our Dreams and Vision.

6. History / Timeline
• March 2004 – Established Trafficonomy, focused on SEO, Online Marketing &
Games (Consulting Services)
• May 2005 – Launched 1st Casual Games Portals (SkillPod.com / AnanziGames)
• January 2006 – Moved Focus to Casual Games. Platform Developments Starts
• December 2006 – Accepted in Innovation Hub Maxum Incubator Program
• April 2007 – Brabys Financial Services takes 25.1% stake, changed to SPM
• December 2007 – Graduated from Maxum Incubator Program
• September 2008 – Convergence Partners Invests R3,5 Million for 25.1%
– Shareholding:
• Mark van Diggelen - 55.5%
• Convergence Partners (DD Chairman) – 25.1%
• Brabys Financial Services – 19.4%
• July 2009 – Focus from R & D to Commercialisation of the Products
• October 2009 – Invited into Nokia Launchpad Program
• November 2009 – 8 Million Game Loads in 1 Month
• March 2010 – Launch Mobile Games Platform

7. Integration Options
– White Labelling / Re-skinning
– Simple XML Feed
– Advanced XML Feed
– Custom Development
– Mini Sites
– Facebook Applications
– Google Gadgets
– Twitter Integration
– Apple Dashboard Widgets
– Mochi Distribution
– Games Toolbars
– Flash Lite Mobile Games
– Nokia Ovi Store

8. How Do We Make Money?
– Licensing of Platform
– Platform Customisation
– Affiliate Revenues – Google AdSense, Mochi, CommissionJunction.com
– Games Revenue:
• Custom Development
• Re-skinning of Games
• Games Translation
• Game Licensing
– Partnerships / Revenue Share
– Games Sales – Download & Mobile
– Subscription Revenues / Virtual Currency Sales
– Consulting Services
– Paid Placement, Ads on SPM Brands

9. The Solution
• Games offering:
– 780+ Games across all Genres
– 460+ Games with Source Code
– 200 High Score Games
– 230 Download Games
– 50 Mobile Game Titles
– 600 Foreign Games (Polish, Russian, Dutch)
– 14 Multiplayer Games
• Game genres include:
– Arcade Games
– Casino Games
– Puzzle Games
– Kids Games
– Strategy Games
– Sports Games
– Shooting Games
– Driving Games
– Card Games
– Multiplayer Games

10. The Game Management Platform
• Game Platform Features:
– Game Management
– Genre Management
– Player Registration
– Detailed Player Profiles
– In Game Chat
– Featured Games
– Featured Tournaments
– High Score Boards:
» Weekly
» Monthly
» All Time
» Personal
– Newsletter & FAQ Publishing
– Game Search Engine
– How to Play Guides
– Refer a Friend

11. The Game Management Platform
• Game Challenges
• Game Leagues
• Tournaments Engine:
• Prize Management
• Live Tournament Leader Boards
• Game Specific
• Time Based
• Create an Avatar
• Virtual Currency / Pods
• Game Syndication 4 Blogs
• Ad Engine / Pre-roll Ads
• Survey Engine
• Community Elements: Friends + Messaging
• Game & Player Rating
• Extensive Backend with Reporting
• API’s for Integration

13. White Label / XML Solution

14. Traditional Media / Online Media Offering

15. Product Launch/ Tournament Example

16. Promo Game Example

17. Foreign Language Games

18. Flash Lite Games

19. Custom Game Development

20. Online Games

21. Game Re-skinning
Re-

22. Facebook

23. Social Media
• Bebo • MySpace
• Digg • Zoopy
• Technorati • Live Spaces
• Mr Wong • Flickr

24. In-Game Advertising

25. Moving Forward: Mobile Focus
• Flash Lite Statistics:
• Multi Platform Support – Nokia, Sony, Motorola, etc, etc
• Currently 301 Million Flash Lite Devices Globally
• 400+ Flash Lite Enabled Handsets
• 1.4 Billion Enabled Handsets in the Next 3 Years (2008)
• 80% of Internet Video Runs on Flash
•SkillPod Mobile Platform
• 50 Titles by April 2010
• Cross Platform Access for Multiplayer Games
• Play Online Versions
• Download Sales: Try Before You Buy
• Sales: Premium SMS / Credit Card / PayPal
• Syndicate to Publishing Partners
• Syndicate to Network Operators
• Many of the Online Platform Features Available
• Convert Games to iPhone Apps with Launch of Adobe CS5

26. Moving Forward
• Deployment of New Mobile Games Platform
• Expansion into Nokia Ovi Store – with multiple language titles
• Expansion into Apple App Store for iPhone & iPod Touch
• Increased MyGamma Reach (Global)
• Deployment of Spanish Portal and/or Partner
• Deployment of Chinese Portal and/or Partner
• Continued European Expansion through RTL Group
• Setup International Presence (SA Based Limitations)
• New Premium Online, Download & Mobile Game Titles
• Self Service Game Advertising
• Cross Platform Gaming
• Further Global Expansion (100+ Million Monthly Game Loads)

27. Contact:
Mark van Diggelen
Email: Mark@SkillPodMedia.com
Web: www.SkillPodMedia.com
Tel: +27 12 664 0071