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SMARTPHONES, GAMES, SOCIAL NETWORKS

            An overview:
     How are they relevant to you?
Introduction
Gramble World:
                                                Gramble
JET (Joining everyone                          Changing the way
together)                                      people connect and
                                Gramble
                                               play SOCIAL GAMES
                                               (Anrdoid, iOS, Unity,
                                               Flash, HTML5)

 i-Gramble
Socially integrated
Remote/mobile                          Gramble
gambling platform –     i-Gramble
play for real money
                                      Foundation
                                                       Gramble
prizes (B2B / B2C)                                       Foundation
                                                      Playing for change



 Our Partners:
Agenda

  1      What are social games and what are the platforms?


  2      Smartphones are a key marketing tool: The facts

         Apps, social networks and casino games: An
  3      introduction and analysis
         Why are casinos and suppliers targeting social
  4      networks and platforms?
         How can casino marketers take advantage of
  5      current trends?
1   What are social games and what are the platforms?
What are social games?


A social game is a game designed to
interact with other players on any level

 If the user chooses to play a social
  game all alone, they’ll limit their
  own game experience.
What are the platforms?
Global Internet Device Sales




  Smartphones and Tablets are becoming a much
     greater proportion of total device sales.   Source: Business Insider, Gartner, Tech Crunch
Huge potential
           419m phones sold in 2012 Q2

           Apple & Samsung = 83% total smartphone sales

           Smartphone penetration in France is at 38%




           Estimated 665m tablets in use by 2016




                                          Source: Business Insider, Gartner, Tech Crunch, Think Insights, TNS Infratest
2   Smartphones are a key marketing tool: The facts
Why are smartphones so important?

   Want access to your current and future customers at any time?

                                                   don’t leave
 Smartphones are always
   on, always with you
                                          78%      home without
                                                   theirs




        Smartphone
                                  =
       penetration is
                                          More potential customers!
          rising
                                                          Source: Think Insights, TNS Infratest
Smartphones are a multi-activity
portal




                                   Source: Think Insights, TNS Infratest
Access a younger demographic:
18-24 year olds
        spend 1-5 hours on their
 89%    smartphone


        spend 5-10 hours on
 10%    their smartphone

        would like brands to
 34%    send them promotions
        on their smartphone

        only want deals relevant
 40%    to them
                                   Source: mBlox
Source: Think Insights, TNS Infratest
Mobile ads make an impression




                                Source: Think Insights, TNS Infratest
Relevance
 Mobile devices are becoming increasingly relevant
  to retailers to effectively communicate with
  customers, including casinos.
 Games = largest form of entertainment (second
  only to browsing the internet)
 Social networks are used by 80% of users

         There is a clear synergy between
      Smartphones + Games + Social networks
Apps, social networks and casino games: An
3   introduction and analysis
What are the Stats for Apps?


                 Gartner projects 45.6bn Apps will be
                  downloaded in 2012.


                 300bn App downloads per annum by
                  2016.




                                                Source: Madvertise, VentureBeat
Top Grossing Apps & Games



                                                            Significant
                                                            number of
                                                          casino Apps in
                                                              the Top
                                                             Grossing
                                                             charts…


  40% of respondents in the social games industry have
   already a SOCIAL CASINO GAME – FACT!
  Of those who haven’t, 50% are considering launching
                                                                      Source: AppData, Kontagent
EXCITING MARKET OPPORTUNITY




                               SOCIAL

                               MOBILE

                               CASINO




                                  Source: Experian-Hitwise, AppData, Kontagent
The casino suppliers



         5.2m MAUs     1.2m MAUs
         1.5m DAUs     0.3m DAUs




                                     Source: AppData
The Casinos - Caeser’s

  Harrah’s purchased Playtika last
         year for US $80m.

 • Slotomania
    – “Cutting-edge video slots,
      bringing Vegas to
      leading social networks”
 • Farkle (dice game)
                                     Facebook
                                          App Store
                                                Google +
                                                   Yahoo Japan
                                                       Vkontackte.ru
                                                                 Mail.ru
Why are casinos and suppliers targeting social
4   networks and platforms?
To access a significant and growing
communication channel
The global social casino market is thought to
have doubled in value since 2011 to $1.6bn.
Forecasted growth to $2.4bn by 2015.




                                                Source: VentureBeat
 Since 2010 the number of social gamers
playing social casino style games has doubled




                                          Source: VentureBeat
 Avg. revenue per user almost double for
         social-casino game players




        $43                      $78



   Social games ARPU       Social casino games
                                   ARPU

                                                 Source: VentureBeat
Better connect with a targeted demographic




The above is a typical split for social casino players
 Player demographics are the same as land based slots players
             Women over 43 years of age
 Of top spenders 70% are female
                                                         Source: Information Solutions Group
A standalone business model

  In July 2012, IGT said
   that revenues
   increased 13% largely
   due to the growth of
   the company’s
   interactive unit.

  This includes Double
   Down.



                            IGT’s first contribution to Double Down from its games library
No regulatory hurdles… yet!

 Calls by some including William Hill
  (UK) to regulate social casual casino
  games to create “a level playing
  field”

 It would be short sighted not to
  expect a degree of regulatory
  oversight at some point

 The Question is when….?
Huge potential pool of players
                          Social                                               Remote
Facebook App*      DAU                 MAU               Remote                        Active Players
                   (in millions)       (in millions)     Operator
Zynga Slingo       3.3                 38.4              William Hill                  1.4
Texas Holdem       6.7                 36.4              Ladbrokes                     0.95
Poker
Double Down        1.5                 5.3               PaddyPower                    0.88
Casino
Slotomania         2.1                 6.6               Victor Chandler               0.84
Bingo Blitz        0.67                2.2               Bet Fair                      0.7
Best Casino        0.35                1.9               Bet 365                       1.5
Total              14.62               89.9              Total                         6.27

Clearly the huge numbers of players on social would be
of great interest to gaming operators
                                                                 Source: AppData, Annual reports of relevant companies
How can casino marketers take advantage of
5   current trends?
If you want to…

  Engage with your existing customers
  Acquire new customers for your casino
  Provide a better service with more
   information
  Distribute appropriate offers direct to
   customers who will respond positively
  Access a younger demographic
  Access a large untapped player base
  Increase your casino revenue
You should consider

   1    Building for MOBILE


   2    Creating a MOBILE specific marketing strategy


   3    Integrating your ad campaigns with MOBILE


   4    Creating specific MOBILE focused promotions


  5    Integrate your Casino with SOCIAL & MOBILE
But essentially you should embrace…


  Smartphones + Games + Social
          Networks
Most respondents (survey by Kontagent) believe there
 is still room for new entrants
SUCCESS!
Links
•   http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-
    monthlies/
•   http://www.appdata.com/apps/facebook
•   http://www.netmarketshare.com/
•   http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1
•   http://techcrunch.com/2012/08/14/gartner-global-mobile-sales-down-2-smartphones-surge-43-apple-stalls-as-fans-hold-out-for-
    new-iphone/
•   http://www.gartner.com/DisplayDocument?ref=clientFriendlyUrl&id=2117915
•   http://techcrunch.com/2012/04/10/gartner-tablets-apple-ipad-dominate/
•   http://www.appdata.com/devs/10-zynga
•   http://ebookbrowse.com/mblox-by-invitation-only-whitepaper-uk-pdf-d324077291
•   http://148apps.biz/app-store-metrics/?mpage=catcount
•   http://abclocal.go.com/kfsn/gallery?section=news/business&id=8666112&photo=4
•   http://www.redorbit.com/news/technology/1112692717/smartphone-app-downloads-double-gartner-report-091212/
•   http://www.abiresearch.com/press/android-overtakes-apple-with-44-worldwide-share-of
•   http://madvertise.com/wp-content/uploads/downloads/2012/06/madvertise-madreport-Q2-2012-English1.pdf
•   http://www.gamesindustry.biz/articles/2012-09-12-us-leads-world-in-rising-social-casino-gaming-
    boom?goback=%2Egde_3295385_member_160730661%2Egde_3295385_member_162800972
•   http://www.infosolutionsgroup.com/pdfs/2011_Kabam_ISG_Social_Games_Research_Results.pdf
•   http://www.crowdpark.com/media-kit/crowdpark-whitepaper/crowdpark-whitepaper-socialcasinomarket.pdf
•   http://www.casinochoice.co.uk/2012/07/27/social-gaming-regulation-in-uk-%E2%80%9Codds-on%E2%80%9D-hill%E2%80%99s-
    chief-says/
•   http://www.socialgamesobserver.com/guest-post-social-casino-and-betting-games-14118

• Contact - INFO@GRAMBLE.COM

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Gramble - Slot Summit Talk

  • 1. SMARTPHONES, GAMES, SOCIAL NETWORKS An overview: How are they relevant to you?
  • 2.
  • 3. Introduction Gramble World:  Gramble JET (Joining everyone Changing the way together) people connect and Gramble play SOCIAL GAMES (Anrdoid, iOS, Unity, Flash, HTML5)  i-Gramble Socially integrated Remote/mobile Gramble gambling platform – i-Gramble play for real money Foundation  Gramble prizes (B2B / B2C) Foundation Playing for change Our Partners:
  • 4. Agenda 1 What are social games and what are the platforms? 2 Smartphones are a key marketing tool: The facts Apps, social networks and casino games: An 3 introduction and analysis Why are casinos and suppliers targeting social 4 networks and platforms? How can casino marketers take advantage of 5 current trends?
  • 5. 1 What are social games and what are the platforms?
  • 6. What are social games? A social game is a game designed to interact with other players on any level  If the user chooses to play a social game all alone, they’ll limit their own game experience.
  • 7. What are the platforms?
  • 8. Global Internet Device Sales Smartphones and Tablets are becoming a much greater proportion of total device sales. Source: Business Insider, Gartner, Tech Crunch
  • 9. Huge potential  419m phones sold in 2012 Q2  Apple & Samsung = 83% total smartphone sales  Smartphone penetration in France is at 38%  Estimated 665m tablets in use by 2016 Source: Business Insider, Gartner, Tech Crunch, Think Insights, TNS Infratest
  • 10. 2 Smartphones are a key marketing tool: The facts
  • 11. Why are smartphones so important? Want access to your current and future customers at any time? don’t leave Smartphones are always on, always with you 78% home without theirs Smartphone = penetration is More potential customers! rising Source: Think Insights, TNS Infratest
  • 12. Smartphones are a multi-activity portal Source: Think Insights, TNS Infratest
  • 13. Access a younger demographic: 18-24 year olds spend 1-5 hours on their 89% smartphone spend 5-10 hours on 10% their smartphone would like brands to 34% send them promotions on their smartphone only want deals relevant 40% to them Source: mBlox
  • 14. Source: Think Insights, TNS Infratest
  • 15. Mobile ads make an impression Source: Think Insights, TNS Infratest
  • 16. Relevance Mobile devices are becoming increasingly relevant to retailers to effectively communicate with customers, including casinos. Games = largest form of entertainment (second only to browsing the internet) Social networks are used by 80% of users There is a clear synergy between Smartphones + Games + Social networks
  • 17.
  • 18. Apps, social networks and casino games: An 3 introduction and analysis
  • 19. What are the Stats for Apps?  Gartner projects 45.6bn Apps will be downloaded in 2012.  300bn App downloads per annum by 2016. Source: Madvertise, VentureBeat
  • 20. Top Grossing Apps & Games Significant number of casino Apps in the Top Grossing charts…  40% of respondents in the social games industry have already a SOCIAL CASINO GAME – FACT!  Of those who haven’t, 50% are considering launching Source: AppData, Kontagent
  • 21. EXCITING MARKET OPPORTUNITY  SOCIAL  MOBILE  CASINO Source: Experian-Hitwise, AppData, Kontagent
  • 22. The casino suppliers  5.2m MAUs  1.2m MAUs  1.5m DAUs  0.3m DAUs Source: AppData
  • 23. The Casinos - Caeser’s Harrah’s purchased Playtika last year for US $80m. • Slotomania – “Cutting-edge video slots, bringing Vegas to leading social networks” • Farkle (dice game) Facebook App Store Google + Yahoo Japan Vkontackte.ru Mail.ru
  • 24. Why are casinos and suppliers targeting social 4 networks and platforms?
  • 25. To access a significant and growing communication channel
  • 26. The global social casino market is thought to have doubled in value since 2011 to $1.6bn. Forecasted growth to $2.4bn by 2015. Source: VentureBeat
  • 27.  Since 2010 the number of social gamers playing social casino style games has doubled Source: VentureBeat
  • 28.  Avg. revenue per user almost double for social-casino game players $43 $78 Social games ARPU Social casino games ARPU Source: VentureBeat
  • 29. Better connect with a targeted demographic The above is a typical split for social casino players  Player demographics are the same as land based slots players Women over 43 years of age  Of top spenders 70% are female Source: Information Solutions Group
  • 30. A standalone business model  In July 2012, IGT said that revenues increased 13% largely due to the growth of the company’s interactive unit.  This includes Double Down. IGT’s first contribution to Double Down from its games library
  • 31. No regulatory hurdles… yet!  Calls by some including William Hill (UK) to regulate social casual casino games to create “a level playing field”  It would be short sighted not to expect a degree of regulatory oversight at some point  The Question is when….?
  • 32. Huge potential pool of players Social Remote Facebook App* DAU MAU Remote Active Players (in millions) (in millions) Operator Zynga Slingo 3.3 38.4 William Hill 1.4 Texas Holdem 6.7 36.4 Ladbrokes 0.95 Poker Double Down 1.5 5.3 PaddyPower 0.88 Casino Slotomania 2.1 6.6 Victor Chandler 0.84 Bingo Blitz 0.67 2.2 Bet Fair 0.7 Best Casino 0.35 1.9 Bet 365 1.5 Total 14.62 89.9 Total 6.27 Clearly the huge numbers of players on social would be of great interest to gaming operators Source: AppData, Annual reports of relevant companies
  • 33. How can casino marketers take advantage of 5 current trends?
  • 34. If you want to…  Engage with your existing customers  Acquire new customers for your casino  Provide a better service with more information  Distribute appropriate offers direct to customers who will respond positively  Access a younger demographic  Access a large untapped player base  Increase your casino revenue
  • 35. You should consider 1 Building for MOBILE 2 Creating a MOBILE specific marketing strategy 3 Integrating your ad campaigns with MOBILE 4 Creating specific MOBILE focused promotions 5 Integrate your Casino with SOCIAL & MOBILE
  • 36. But essentially you should embrace… Smartphones + Games + Social Networks
  • 37. Most respondents (survey by Kontagent) believe there is still room for new entrants
  • 39. Links • http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile- monthlies/ • http://www.appdata.com/apps/facebook • http://www.netmarketshare.com/ • http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1 • http://techcrunch.com/2012/08/14/gartner-global-mobile-sales-down-2-smartphones-surge-43-apple-stalls-as-fans-hold-out-for- new-iphone/ • http://www.gartner.com/DisplayDocument?ref=clientFriendlyUrl&id=2117915 • http://techcrunch.com/2012/04/10/gartner-tablets-apple-ipad-dominate/ • http://www.appdata.com/devs/10-zynga • http://ebookbrowse.com/mblox-by-invitation-only-whitepaper-uk-pdf-d324077291 • http://148apps.biz/app-store-metrics/?mpage=catcount • http://abclocal.go.com/kfsn/gallery?section=news/business&id=8666112&photo=4 • http://www.redorbit.com/news/technology/1112692717/smartphone-app-downloads-double-gartner-report-091212/ • http://www.abiresearch.com/press/android-overtakes-apple-with-44-worldwide-share-of • http://madvertise.com/wp-content/uploads/downloads/2012/06/madvertise-madreport-Q2-2012-English1.pdf • http://www.gamesindustry.biz/articles/2012-09-12-us-leads-world-in-rising-social-casino-gaming- boom?goback=%2Egde_3295385_member_160730661%2Egde_3295385_member_162800972 • http://www.infosolutionsgroup.com/pdfs/2011_Kabam_ISG_Social_Games_Research_Results.pdf • http://www.crowdpark.com/media-kit/crowdpark-whitepaper/crowdpark-whitepaper-socialcasinomarket.pdf • http://www.casinochoice.co.uk/2012/07/27/social-gaming-regulation-in-uk-%E2%80%9Codds-on%E2%80%9D-hill%E2%80%99s- chief-says/ • http://www.socialgamesobserver.com/guest-post-social-casino-and-betting-games-14118 • Contact - INFO@GRAMBLE.COM