SlideShare a Scribd company logo
Move from generic 
media brand to 
focused gaming brand.
2007
2011
2013
• SEO Services
• SEM Services
• Game Development
• Game Customization
• Advergaming
• Games Platforms
Shifted primary focus to 
mobile game development
• Enhancements to Platform
• Positioning for Growth
• Strategic Partnerships
• International Expansion
Our Legacy
Launched GameZBoost 
[Focused Gaming Enabler]
• Wins with custom gaming 
solutions for RTL & NBC
• Deployed in 16 countries & 
translated into 12 languages
Developed 18 iOS & Android titles.
Achieved 3.5 Million+ downloads to
date. 165,000 downloads on Amazon in
a single day. Sector difficult to monetize
& achieve break‐even, with costly
development resources and exorbitant
marketing expenses.
Shareholding = Mark van Diggelen: 55,77% | 4Di Capital: 44,23%
2014
• Early traction already achieved
• Organic Growth ($0 ad spend)
What We Do
What Do We Do What Our Clients Say
Jeff Li – Corporate Development at NBC Universal
“Mark is a highly capable individual with excellent 
attention to detail. His company has consistently 
provided reliable support to NBC Universal. We 
continue to be very impressed with the 
responsiveness of Mark and his team.”
Ian McClelland – RTL Group Luxembourg
“Mark and the team were great to work with and 
exceeded our expectations.”
www.GameZBoost.cominfo@gamezboost.com
GameZBoost is a gaming industry enabler, we
offer full featured and highly customisable white
label gaming platforms (online, mobile & social), the
offering extends to include game
integration solutions to publishers across the globe,
our platforms are already running games sites for
some of the worlds top publishers, in 16
countries and have been translated into 12
languages. We have solutions for Game Studios to
integrate into our platform and tap into an instant
audience.
Who Are We
Founder & CEO 
• 14 years gaming industry experience. 
• Developed 1st game on a Commodore Vic 20 in 1982. 
• Awarded “Global Top 50 Entrepreneur 2013” by Info Dev / The World Bank.
• 18 Android / iOS titles + 35 Nokia titles + 600 online titles
• Past ventures include:
• IT hardware company in the early 1990’s 
• A web development company in the mid 1990’s
• Launched 1st online communities in South Africa, in the late 1990’s
• Early 2000’s launched Casual Gaming, Lottery, Bingo and Poker sites in UK and USA
Mark van Diggelen
www.GameZBoost.cominfo@gamezboost.com
Magnus Esterhuizen
Head of Technology 
• 11 years web platforms development experience.
• 6 years gaming platform development experience.
• Past ventures:
• Web development company in early 2000 – unable to scale up
Why We Do It
Publishers needing a proven 
user acquisition & retention 
medium – games provide this. 
Publishers needing to 
integrate game content & 
users from multiple sources.
Publishers requiring an off‐the‐
shelf gaming solution that offers 
full customization & localization.
Game developers requiring an 
audience for their premium game 
titles + unlock revenue sharing.
www.GameZBoost.cominfo@gamezboost.com
What We Offer

White Label
White label solution allowing 
for online, social & mobile 
deployments. Feature‐rich 
modular offering, that can be 
fully translated, customized 
and re‐skinned. Gives access 
to multiple revenue streams.
XML
Highly scalable XML 
framework allows for 
flexibility. You can opt for 
either a full featured white 
label games site, or a feature‐
rich XML feed. You always 
have total control.
API’s
Secure API Exchange + SSO 
integration (seamless user 
porting). Custom APIs give 
game studios access to an 
instant audience.
Content
Access to engaging premium 
games titles, from the world’s best 
games studios. A vast catalog of 
titles, across all genres. Satisfy the 
gaming needs of all your customer 
demographics.
  
Customization, Integration, Monetization
Why Us
• A games solution that can be fully skinned with your own look 
and feel.
• All the functionality that you'd expect from a games site – for 
you and your users.
• Seamless user integration with our platform ‐ they register 
once to access all the games and services.
• Flexibility to offer a full featured white label solution or an XML 
solution ‐ puts you in full control.
• Full language localization of the platform and all the games.
• Full compatibility across web, social media and mobile devices.
• Fully integrated micro‐transactions platform ‐ can be plugged 
into any payment provider.
• Full SSO (user registration platform) integration ‐ we integrate 
with the game studios, payment providers and ad serving 
solutions – completely taking the pain out of deploying a 
solution that interfaces with multiple providers.
• Various social integration and sharing options to increase your 
brand exposure.
• Multiple community features, keeping your users engaged.
• Eliminates the need for publishers and game studios to 
integrate on a 1‐to‐1 basis.
What we offer:
• Partnership with an industry leader that has a reputation 
for delivery.
• Access to 14 years of gaming experience.
• Established global network of strategic clients and game 
developers.
• A flexible approach to managing your games site ‐
manage it yourself or outsource that to us.
• Limited impact on your tech dev resources ‐ we take 
care of the bulk of the development and integration.
• Engaging premium games titles for your users.
• Cost‐effective solution, with low start‐up costs. 
• Immediate access to multiple revenue streams. 
• A proven user acquisition and retention medium.
• If you’re a game developer, you get access to an instant 
audience. 
• Constant new features and games ‐ we have an 
extensive R&D program. 
• No additional load on your hosting environment ‐ we 
offer a fully hosted solution. 
• Flexible partnering terms and business model tailoring 
based on your size, audience and existing user base.
Benefits to publishers:
www.GameZBoost.cominfo@gamezboost.com
The Market
Content and services 
for all age groups and 
genders, across  all 
gaming genre’s.
Segment Focus – 2014 Forecasts:
• Casual Games: 1.3 Bn users = $7.6 Bn
• MMO Games: 885M users = $18 Bn
• Mobile Browsers: 2.5 Bn Devices = $15.2 Bn
• Premium Offering – Large Publishers
• 60% of all  websites run on WordPress
• Target % of Top websites per region
• Increase penetration with existing clients
• Strong focus on Mobile Devices [HTML5]
• 600k registered users (current)
• 3.5M Game Plays  p/m (current)
• 150M Game Plays p/m (2016)
• Primary Audience 170M Unique Users
• Deployed in 16 Countries
• Translated to 12 Languages
Demographics
Our Market
Market Overview
Early Traction
www.GameZBoost.cominfo@gamezboost.com
Our Products
• White label & custom 
solutions
• Multiple revenue streams
• Full customization & 
translation abilities
• Seamless user integration
• Premium games content
• Feature‐rich & modular
White Label
• Layout optimized for desktop, 
social & mobile browsers
• Seamless user porting 
between versions
• Content filtered on the fly
• Sticky HTML5 gaming content
Cross Platform
• Large catalog of sticky titles
• Titles for premium games 
studios
• Multiple revenue streams
• Proven user acquisition & 
retention
Sticky Games
• Feature‐rich back office 
management console
• Browser‐based access to manage 
all aspects of your games site, 
including games, players, 
reporting, promotions, contests, 
merchandise, etc.
LaunchPad
Anywhere, Anytime, Playtime
The Platforms
Standalone
Promotions Management
3rd Party Games – from 9 developers –
API’s  Developed = full SSO & Payment 
Integration
Extensive Backoffice Management 
Features
Games Management Functionality
Fully Responsive Platform – on the fly 
formatting for mobile, switching to 
HTML5 Game Titles – “Click 2 Play”
Custom Solutions – Widget Formatting  
Full Customization & Development
Template Platform – Medium 
Publishers – Simple and Quick 
Integration
White Label – Look and Feel based on 
clients design needs
Plug n Play – Small Publishers – Instant 
Games Integration
Page Builders – Drag and Drop Page 
Building
Core Features Include:
 Game Management
 Tournaments 
 Challenges
 Contests
 Secure High Score Logging
 Friends
 Messaging
 Virtual Gifts
 Badges
 In‐game Power‐ups
 Micro Transactions
 Avatar Platform
SSO User Integration
Responsive
Bespoke Premium Solution
Core Features Include:
 Game Management
 Promotions Management
 Player Management
 Tournaments & Challenges
 Secure High Score Logging
 Friends & Messaging
 Virtual Gifts & Badges
 In‐game Power‐ups
 Micro Transactions
 Avatar Platform
 Backoffice Tools
Self Service Game Developer Portal –
Load, Integrate and Manage Game 
Titles + Reporting
Secure SSO User Integration
Platform & Game Localisation
Deploy Online, Mobile & Social
Who Uses Our Solutions
Publishers
• Early traction achieved (18 months)
• Achieved through organic growth ($0 ad spend)
• Why GameZBoost?
• We deliver on needs
• Platform flexibility
• Scope of services
• Cost effective 
• Industry experience
• Great service
Game Studios
• Premium games developers
• Why GameZBoost platform:
• Single SSO for users  
• Instant audience
• Alignment with premium publishers
www.GameZBoost.cominfo@gamezboost.com
Competitors
www.GameZBoost.cominfo@gamezboost.com
GameZBoost Zylom iWin Arkadium
White Label
   
3rd Party Titles
   
XML Feed
   
Localisation
   
Multi Platform
   
SSO API
   
Multiple Revenue 
Streams
   
Community 
Elements
   
Promotions 
Management
   
Revenue Streams
Annuity Income
Customization
Once Off
Once‐off Income  ‐ initial setup and integration fees, 3rd
party integration, including: SSO providers, payment 
gateway providers, advertising networks.
Customization Revenues ‐ game and platform 
customization, custom module and feature 
development. Custom game development, localization 
and integration. 
Annuity  ‐ monthly usage fee’s, in‐game purchases, 
virtual currency top‐up revenues, advertising revenue 
share and sponsorships – 70% of revenues derived from 
annuity income streams.
www.GameZBoost.cominfo@gamezboost.com
Where to From Here
Partner Sales & 
Marketing
Technology Capacity
Secure strategic partner, 
complementary products / 
services / audience + access to 
funding and strategic 
relationships / services  for the 
expansion & commercialization 
of the business.
Continue and increase 
business development 
activities – strengthen existing 
relationships and secure new 
deals. Exposure through SEM, 
SEO, PR, Exhibitions.
Complete the WordPress / 
HTML5 Plugin and 
Framework development, 
focus on securing small and 
medium size publishers. 
Strong focus on mobile 
formatting, with HTML5 
gaming content.
Complete the infrastructure 
upgrade to include CDN
solutions. Put core tech 
development and business 
development teams in place.
Secure additional Game 
Studio distribution rights.
www.GameZBoost.cominfo@gamezboost.com
M & A Activity
www.GameZBoost.cominfo@gamezboost.com
Why GameZBoost
www.GameZBoost.cominfo@gamezboost.com
• Established global network of strategic clients and game developers
• Strong growth trajectory coupled with rapidly improving margins (currently 
encroaching on breakeven)
• Entrenched with key customers, enhancing recurring revenue and future 
visibility
• Flexibility to offer Free2Play. Pay2Play, Subscriptions with “Wagering / 
Progressive” functionality.
• Clear business case for growth capital funding, enhance sales team, customer 
implementations, geographic expansion & product enhancement
• Lean and very cost effective development machine
• Proven business model, with low burn rate
• 14 years experience within the gaming sector (Casual, Social, Mobile, MMO, 
Bingo, Lottery, Poker, Casino) + 18 years within the online space (SEO, SEM, 
Community Building, Web Dev)
• Proven ability to execute and retain key clients
• Willingness to relocate (USA BizDev + ZA Skilled Dev Team)
Where to Find Us
prito@ gm ail.com PRITO
@
www.youtube.com/vanmark68
info@GameZBoost.com
www.facebook.com/markvandiggelen
www.twitter.com/MarkvanDiggelen
www.pinterest.com/vanmark
za.linkedin.com/in/markvandiggelen
www.GameZBoost.cominfo@gamezboost.com


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