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FUTURE TRENDS?




                 1
WHERE OPPORTUNITY LIES
 Indonesia
 Mobile
 Social
 Game




                         2
Mobile Social Game Platform

Gempon.net
                                  3
Social
                               News
                     Network



           Payment                    Community




     Games/Apps           GEMPON             User




Platform Overview
                                                    4
 Games as main content
    Target market: Indonesia
    Multiple login/sign up method using OAuth
    Discussion board/chatting
    Achievement
    Multiple payment channel(telcos, bank, voucher)
    Preload launcher




Platform Overview
                                                       5
Multi Platform(mobile browser)
                                 6
Less friction for new
                             user. Play first register
                             later




                                              Login/Sign Up



                                       Connect using popular social
                                      network or sign up with mobile
                                                 number




                           Dashboard



                Profile   Forum/Community                Friends


Platform Maps
                                                                       7
User Acquisition
     • Viral link (facebook/twitter)
     • Mobile Ads
     • SMS Blast
     • Telco Promotion
     • Brand Cross-promote
     • Game using Celebrity
     Payment method
     • Telco(XL, Telkomsel, Indosat, etc)
     • Bank(BCA KlikPay, Mandiri ClickPay, etc)
     • Voucher(Indomog, Gudang Voucher)

     Collaboration with external developer
     • API
     • Share revenue
     • Promotion(internal/external)




Extra Stuff
                                                  8
Developer   Platform
   Hassle free
   •   Easy to integrate API
   •   Works on most mobile phone(w/browser)
                                                         30%
   •   Big share percentage
   •   Analytics
                                                                     70%

   Games for everyone
   • 5 Initial game at first release
   • Big opportunity for other publisher/developer
   • Promoting new game to existing user


   Football Saga Effect
   • Huge fan base ready for transfer to the platform
   • Player have to use new platform for mobile device




Developer Benefit
                                                                                9
User Projection
         1200000
         1000000
          800000
          600000
          400000
          200000
              0




                           2012
User Projection(minimal promotion)
                                        10
 Free to Play (F2P)
    Ads
    SMS subscribe for extra feature
    In-App purchase
    Virtual Items
    Collection
    Conveniences
    Enhancement
    Time reduction
    Treasure Box/Gacha




Monetize
                                       11
Mockup & Prototype
                     12
 azrael@agatestudio.com
    Twitter: azraelee




Thank You
                              13

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Gempon presentation at Gedebuk Coy March 2012

  • 2. WHERE OPPORTUNITY LIES  Indonesia  Mobile  Social  Game 2
  • 3. Mobile Social Game Platform Gempon.net 3
  • 4. Social News Network Payment Community Games/Apps GEMPON User Platform Overview 4
  • 5.  Games as main content  Target market: Indonesia  Multiple login/sign up method using OAuth  Discussion board/chatting  Achievement  Multiple payment channel(telcos, bank, voucher)  Preload launcher Platform Overview 5
  • 7. Less friction for new user. Play first register later Login/Sign Up Connect using popular social network or sign up with mobile number Dashboard Profile Forum/Community Friends Platform Maps 7
  • 8. User Acquisition • Viral link (facebook/twitter) • Mobile Ads • SMS Blast • Telco Promotion • Brand Cross-promote • Game using Celebrity Payment method • Telco(XL, Telkomsel, Indosat, etc) • Bank(BCA KlikPay, Mandiri ClickPay, etc) • Voucher(Indomog, Gudang Voucher) Collaboration with external developer • API • Share revenue • Promotion(internal/external) Extra Stuff 8
  • 9. Developer Platform Hassle free • Easy to integrate API • Works on most mobile phone(w/browser) 30% • Big share percentage • Analytics 70% Games for everyone • 5 Initial game at first release • Big opportunity for other publisher/developer • Promoting new game to existing user Football Saga Effect • Huge fan base ready for transfer to the platform • Player have to use new platform for mobile device Developer Benefit 9
  • 10. User Projection 1200000 1000000 800000 600000 400000 200000 0 2012 User Projection(minimal promotion) 10
  • 11.  Free to Play (F2P)  Ads  SMS subscribe for extra feature  In-App purchase  Virtual Items  Collection  Conveniences  Enhancement  Time reduction  Treasure Box/Gacha Monetize 11
  • 13.  azrael@agatestudio.com  Twitter: azraelee Thank You 13