This document discusses future trends in mobile social gaming in Indonesia. It outlines opportunities in Indonesia, mobile platforms, and social networks. It then describes a proposed mobile social game platform called Gempon.net that would target the Indonesian market. The platform would integrate games, social features like chat and forums, and multiple payment options. It provides mockups and outlines plans for developer tools, user acquisition, monetization through in-app purchases and ads, and projections for rapid user growth.

1. FUTURE TRENDS?
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2. WHERE OPPORTUNITY LIES
 Indonesia
 Mobile
 Social
 Game
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3. Mobile Social Game Platform
Gempon.net
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4. Social
News
Network
Payment Community
Games/Apps GEMPON User
Platform Overview
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5.  Games as main content
 Target market: Indonesia
 Multiple login/sign up method using OAuth
 Discussion board/chatting
 Achievement
 Multiple payment channel(telcos, bank, voucher)
 Preload launcher
Platform Overview
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6. Multi Platform(mobile browser)
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7. Less friction for new
user. Play first register
later
Login/Sign Up
Connect using popular social
network or sign up with mobile
number
Dashboard
Profile Forum/Community Friends
Platform Maps
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8. User Acquisition
• Viral link (facebook/twitter)
• Mobile Ads
• SMS Blast
• Telco Promotion
• Brand Cross-promote
• Game using Celebrity
Payment method
• Telco(XL, Telkomsel, Indosat, etc)
• Bank(BCA KlikPay, Mandiri ClickPay, etc)
• Voucher(Indomog, Gudang Voucher)
Collaboration with external developer
• API
• Share revenue
• Promotion(internal/external)
Extra Stuff
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9. Developer Platform
Hassle free
• Easy to integrate API
• Works on most mobile phone(w/browser)
30%
• Big share percentage
• Analytics
70%
Games for everyone
• 5 Initial game at first release
• Big opportunity for other publisher/developer
• Promoting new game to existing user
Football Saga Effect
• Huge fan base ready for transfer to the platform
• Player have to use new platform for mobile device
Developer Benefit
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10. User Projection
1200000
1000000
800000
600000
400000
200000
0
2012
User Projection(minimal promotion)
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11.  Free to Play (F2P)
 Ads
 SMS subscribe for extra feature
 In-App purchase
 Virtual Items
 Collection
 Conveniences
 Enhancement
 Time reduction
 Treasure Box/Gacha
Monetize
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12. Mockup & Prototype
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13.  azrael@agatestudio.com
 Twitter: azraelee
Thank You
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