A new set of "rules" for our daily life at work. Our goal: empower people, have them making autonomous choices + add happiness and freedom to their lives.
"With great power, comes great responsibilities" (cit. Uncle Ben - Spider Man, 2002)
A new set of "rules" for our daily life at work. Our goal: empower people + have them make autonomous choices + add happiness and freedom to their lives.
"With Great Power Comes Great Responsibility" (cit. Uncle Ben - Spider Man, 2002)
hikeTicino - Design for the hiking experienceSketchin
Discover how we have designed the most innovative tourist service / ecosystem to promote and enhance the hiking experience in Ticino, Switzerland.
Learn more at newexperience.ticino.ch/hike/en/
Viviamo nella Customer Age, un'epoca in cui il consumatore non si accontenta più di prodotti standard ma ricerca esperienze memorabili che sappiano superare le sue aspettative e continuare a farlo nel tempo. Il compito dei brand, quindi, non è più tanto quello di trovare nuove forme di "racconto dell'offerta" - diversificazione del messaggio e dei touchpoint di comunicazione - ma di progettare e offrire ai propri consumatori esperienze rilevanti, capaci di generare valore a prescindere del tipo di canale/strumento/touchpoint utilizzato per veicolarle.
Il punto non è (più): "Come i brand comunicano ai consumatori" ma "che tipo di esperienza i brand fanno vivere ai propri consumatori e come ridefiniscono i loro prodotti/servizi per rispondere a questo mutato scenario competitivo?"
A new set of "rules" for our daily life at work. Our goal: empower people + have them make autonomous choices + add happiness and freedom to their lives.
"With Great Power Comes Great Responsibility" (cit. Uncle Ben - Spider Man, 2002)
hikeTicino - Design for the hiking experienceSketchin
Discover how we have designed the most innovative tourist service / ecosystem to promote and enhance the hiking experience in Ticino, Switzerland.
Learn more at newexperience.ticino.ch/hike/en/
Viviamo nella Customer Age, un'epoca in cui il consumatore non si accontenta più di prodotti standard ma ricerca esperienze memorabili che sappiano superare le sue aspettative e continuare a farlo nel tempo. Il compito dei brand, quindi, non è più tanto quello di trovare nuove forme di "racconto dell'offerta" - diversificazione del messaggio e dei touchpoint di comunicazione - ma di progettare e offrire ai propri consumatori esperienze rilevanti, capaci di generare valore a prescindere del tipo di canale/strumento/touchpoint utilizzato per veicolarle.
Il punto non è (più): "Come i brand comunicano ai consumatori" ma "che tipo di esperienza i brand fanno vivere ai propri consumatori e come ridefiniscono i loro prodotti/servizi per rispondere a questo mutato scenario competitivo?"
Design management and agile world: fitting customer expectationsSketchin
In the Customer Age, Design has become the business most powerful ally in the challenge to create and offer products/services that can provide superior quality experiences. We are often invited to assume a partnership role with product managers/owners in most of our projects, bridging the requests coming from stakeholders and users and following the entire project life through an experience management approach. Experience Centered Design is thus becoming the new frontier that we, as designers, are called to cross.
So how design can assume the role of a strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the agile methods, tools and best practices that can be used in such a delicate process.
L'esperienza di progettare esperienze utenteSketchin
Il significato ed i benefici strategici introdotti dalla user experience come territorio comune tra discipline e professionalità diverse, verso un processo unificato adatto a progetti di ampie dimensioni. Infine una discussione degli impatti del web 2.0 e della internet of things sulla progettazione delle esperienze utente.
Ticino New Experience - Elena Zordan @Creativity Day RomeSketchin
Elena Zordan, UX Architect @Sketchin, presents the case about Ticino Turismo and explains the importance of a design-oriented, people-centered approach.
La lezione tenuta da Michela Perotti e Elena Zordan alla School of Management del Politecnico di Milano su come sia possibile progettare con le persone.
Engagement Multiplier is offering employees support to ensure the team stays engaged, healthy, focused and productive while working from home. In addition to financial support for furniture to make their at-home environment comfortable, founder Stefan Wissenbach also encourages employees to adopt healthy habits and guard against working too much.
Design management and agile world: fitting customer expectationsSketchin
In the Customer Age, Design has become the business most powerful ally in the challenge to create and offer products/services that can provide superior quality experiences. We are often invited to assume a partnership role with product managers/owners in most of our projects, bridging the requests coming from stakeholders and users and following the entire project life through an experience management approach. Experience Centered Design is thus becoming the new frontier that we, as designers, are called to cross.
So how design can assume the role of a strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the agile methods, tools and best practices that can be used in such a delicate process.
L'esperienza di progettare esperienze utenteSketchin
Il significato ed i benefici strategici introdotti dalla user experience come territorio comune tra discipline e professionalità diverse, verso un processo unificato adatto a progetti di ampie dimensioni. Infine una discussione degli impatti del web 2.0 e della internet of things sulla progettazione delle esperienze utente.
Ticino New Experience - Elena Zordan @Creativity Day RomeSketchin
Elena Zordan, UX Architect @Sketchin, presents the case about Ticino Turismo and explains the importance of a design-oriented, people-centered approach.
La lezione tenuta da Michela Perotti e Elena Zordan alla School of Management del Politecnico di Milano su come sia possibile progettare con le persone.
Engagement Multiplier is offering employees support to ensure the team stays engaged, healthy, focused and productive while working from home. In addition to financial support for furniture to make their at-home environment comfortable, founder Stefan Wissenbach also encourages employees to adopt healthy habits and guard against working too much.
How To Find and Conquer Your Niche
SCRUFF is the #1 rated gay dating app. Why should you care? Because it's a perfect example of an app that has found and conquered its niche to become a worldwide success, without raising huge amounts of capital. This talk will reveal tons of secrets that your startup can put to use today to improve your design and scalability, your community, and even your bottom line.
In these challenging times, I created this presentation with tips and trips on how to improve online and remote collaboration between (distributed) teams
This time management presentation was delivered to a group of commercial bankers. Unfortunately I'm not sure how to share the speaker's notes where all the "meat" of the message is contained.
Social Media Academy 2016 Presentation SlidesHarvardComms
Social Media Academy, November 10, 2016
This Academy event aims to empower attendees with a higher level of expertise and understanding about new multimedia methods and the art forms that populate them. With this knowledge, digital practitioners can more effectively grow their audiences and accomplish their communications goals.
Come abbiamo vissuto la quarantena - Sketchin e gli effetti del distanziament...Sketchin
Durante i mesi del lockdown, Sketchin ha promosso un’indagine interna per esplorare come le persone stessero vivendo e come fosse cambiato il loro rapporto con lo studio. L’indagine rappresenta il primo passo di un percorso di evoluzione delle abitudini con cui viviamo e lavoriamo
Design with Data: Data Analysis per la Progettazione della Customer ExperienceSketchin
This speech was given by Silvio Cioni (Sketchin) and Alessandro Volpe (Bip xTech) at Cerved Next 19.
Data analysis reveals stories, brings out values, shows connections and bonds of which one was not aware. But there is much more: one of the fascinating aspects of Data Analysis is the ability to build predictive models based on data. The use of tools that allow the analysis of historical series and integrate elements of Machine Learning can be an advantage for companies if they are used as a forecasting tool related to CX, to exploit the insights obtained to guide the design of the service and the next-to-be experience. The workshop tells how integrated design and data analysis tools, in an organic design process, represent the frontier of design and measurement of the Customer Experience.
This speech was given by Stefano Augello (Bip) and Marco Tamburlini (Sketchin) at Cerved Next 19.
More and more companies are making strategic decisions based on data. More and more companies are making mistakes. They are wrong because they treat data as if they were an oracle, in which data-driven marketing means pressing a button, letting out a number and on that build everything without if and without but. In reality, it is not the data that should guide, but people with the skills to build hypotheses and use the data to refute or confirm them. Especially at a time when many industries are facing new challenges and the most crucial ability is asking themselves what to ask themselves. To do this, you need simple, inclusive and distributed analysis tools, and you need to transform your structure to make the best use of them. The case of Repower illustrates how a proprietary design approach to data interpretation can create a successful product & service strategy.
This speech was given by Luca Mascaro at Cerved Next19. The world has been invaded by new players with whom to take part in: they have new technologies, no policy restrictions and no limits. The experience becomes the driver
of technological choices and companies are to face a life-threatening challenge: take advantage of this unexplored space of opportunity or disappear.
To face this quantum leap, firms need to design the next-to-be: a new radical experience approach and make their end-to-end service models jump to a next and further level: they have to envision the upcoming experience and validate it on the current customer base with an extreme approach made by a wise mix of Big Data analysis, rising Technologies and Design.
Solvy - a new payment experience, IxDA Milan& Turin June 2018Sketchin
Our talk at the IxDA Milan& Turin Chapter: Solvy - an end to end project of an instalment card for the European market in which we designed the value proposition, naming, branding, customer interactions, app flow and screen flow.
Oggi le persone hanno il potere di governare il mercato: non cercano più prodotti e servizi, ma scelgono di vivere esperienze arricchite che migliorano la loro vita. La tecnologia dischiude possibilità ancora inesplorate e sta innalzando le aspettative delle persone. Allo stesso tempo, le persone sono più interessate al valore che possono ricevere da un prodotto o un servizio rispetto al possesso di un bene.
Che cosa possiamo aspettarci dal futuro? Quali sono i trend che stanno dando una forma nuova all’esperienza delle persone?
Technology is forcing companies to make their service model jump to a next and further level. Trends and future scenarios in the speech that Luca Mascaro gave at the World Usability Day 2017 in Milano
What happens when a big traditional company meets the challenge of the digital transformation in the retail market, as Benetton did when asked us to redesign its e-commerce website?
In the story we shared yesterday at the @sfdesignweek, we discovered how a design process could be the spark of an actual company transformation. #SFDW17
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
18. •Your team must guarantee at least one
working pipe at each given moment.
•Your team is supposed to deliver 76
iterations each year.
•You must not unbalance the team.
•You need to advertise your holidays at
least two iterations in advance.
19. •The ops team is your friend, talk to the
about your holidays. They’ll be happy to
hear from you.
20. Those Swiss bank holidays that are
marked as ‘Sundays’ must be taken.
“Giorno parificato alla domenica”
• Capodanno
• Epifania
• San Giuseppe
• Lunedì di Pasqua
• Ascensione
• Festa Nazionale Svizzera
• Assunzione
• Ognissanti
• Natale
• Santo Stefano
24. • If you work in a team, a continuos video
conference must be open with the rest
of the team.
• If you are not part of the team you must
be constantly available on Slack.
• Remote working must be agreed during
the planning meeting.