This is a music analysis of lady gaga's music video poker face this would be helpful in producing our own music video.

2. 
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The camera zooms in and out in a fast pace which
draws the audiences attention to her seductive
movements.
Tracking shot – follows Lady Gaga into the poker
game which establishes the scene.

3. 
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Wide shots are used to show the
glamorous location which reinforces
the atmosphere Lady Gaga wants to
create being luxurious and powerful.
The shot is also effective as Lady
Gaga is to the right of the frame
which effectively conveys the luxury
of the location and also make her
seem powerful as the viewers eye
draws immediately to her.

4. 
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Long shots to highlight Lady Gaga’s sexual
appeal also to show the movements she
completes.
Many close ups to promote the artist as this
was one of the first music videos she had
produced also to convey the lip syncing. It
is also a way to enhance her sex appeal
which attracts her target audience.

5. 
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To enhance the fast beat of the music the editing
is fast when she is emerging from the swimming
pool. This reinforces the image of Lady Gaga and
her music which is the weirdness and instability.
Although her movements are slow contrasting the
fast paced editing it implies a build up as it is in
the beginning of the music video.

6. 
A special effect used multiple times in this music video is a slip
screen to add to the distorted atmosphere created by the
music and also compliments the electro, techno, pop genre.

7. 
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Great Danes are a strong and powerful breed of dog which
could symbolise her power and influence however it could
also be linked to men perhaps that they are dogs or should
be treated like them. Even that they are easily manipulated
and trained.
Beaded curtains suggest a sense of privacy or intimacy. It
could also represent the distance or mask that is her poker
face.
The colours used vary the bright blue of her costume follows
the convention of a pop/electro song and the blacks and
red suggest a sexual and dangerous aspect which is strongly
conveyed in her song.
The clothes that Lady Gaga wears are very tight and show a
lot of skin which adds to the sex appeal.

8. 
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The location is very luxurious which goes hand in hand with the
lifestyle she is trying to create. It also strengthens her message
that she is dominant and powerful.
The masks and mirrors used highlight her poker face as her face
and true emotions are hidden however she peals it away from
her face which could also mean that it is easy to change and
hide her emotions if she wants. Therefore meaning that she had
the power. The glasses whilst fashionable too conceal a part of
her face which are the eyes which reveal peoples emotions
such as when they are lying.
The dancers are also commonly
found in Pop songs amplifying
the dance beat and party like
atmosphere.

9. 
The use of Lady Gaga wearing only a bra and pants could
suggest two ideas these are that it increases the sexual
appeal which suits the target audience OR it could suggest
that she uses her poker face through her seductiveness.

10. There is a recurring ideology in that she is the
dominant figure. In this still she is in a strong pose
and the male is meek and she is behind him
which can highlight her betrayal in hiding her
emotions with her poker face, he is portrayed as
passive and needy. She is in control.
 Lady Gaga is positioned as being higher up than
the male figure which could reflect her power
over him. He is being fooled and she is the one
doing the fooling.
 The mannequins could also represent her multiple
personas.
 The male isn’t the focus point Lady Gaga is the
main feature as he is being passionate with her
she is staring directly at the camera hinting at her
secret which is her poker face, making the viewer
more involved and feel as though they are aware
of her secret.


11. 
There are continuous links between the Great Danes and her
male lover which implies that he is easily manipulated and
reinforces the overall idea that she has the control. He being
oblivious to her poker face. This is dominant in the music
video and enhances the message of the song.

12. 
Bwin – world leading
gambling website which
could symbolise that Lady
Gaga wants the
best, inevitably highlighting
the luxurious lifestyle
presented. It is also
sponsoring the brand.

Beats headphones are also
expensive going with the
glamorous theme and also
the music.

13. Stuart Hall
Studied the role of audience positioning in the interpretation of
mass media texts by different social groups, creating a model
suggesting three ways in which we may interpret a media text.
 DOMINANT READING – Reader accepts the preferred reading
(audience will respond to the text the way the author
intended)
 NEGOTIATED READING – Reader partly believes the code and
broadly accepts the preferred reading but may shape it to
reflect their own position, experiences and interests.
 OPPOSITION READING – Reader’s social position means they
are in an oppositional relation to the dominant
code, rejecting the reading and disagreeing with the text.

14. The glamour, power and seduction of both
the surroundings and Lady Gaga this could
be a way of looking up to or aspiring to be
like her – Escapism and idolising.
 The up-tempo dance aspect of the video
means that it can be played at parties and
clubs which is the location suited to the
target audience. It also allows for the
audience to dance along.


15. 6 FEATURES OF A MUSIC VIDEO
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Music videos demonstrate genre characteristics (eg stage
performance in metal videos)
There is a relationship between lyrics and visuals which can be
either illustrative, amplifying or contradicting.
There is a relationship between music and visuals where the tone
and atmosphere of the visual reflects the music. (Either
illustrative, amplifying or contradicting)
The demands of the record label will include the need for many
close ups of the artist who develops a motif or a visual style
across their work.
Frequent references to the notion of looking
(mirrors, stages, screens within screens) and a voyeuristic
treatment of the female body.
Often intertexual reference for example films, TV programmes
and other music videos.

16. 
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Poker face demonstrates genre
characteristics with dancing and
bright colours often found in
dance/pop music videos.
The lyrics are often linked to the
visuals for example with the poker
face a poker game is displayed.
The visuals are distorted to match the
fragmented music but also the
visuals are contradicting when the
music is fast paced the visuals are in
slow motion at the very beginning.
Also the fast dance music is
accompanied with dancing and fast
visuals to complement each other.

17. 
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There are many close ups to promote the artist.
There are references throughout suggesting the notion of
looking also the female body is heightened to add to the sex
appeal. Which increases the idea that we are also in on her
secret and her poker face unlike her partner.
Bwin and beats headphones are advertised within this music
video.

18. Researched the representation of women in film and literature
(also society in general) as being dominated by s male point of
view.
 Arguing that the cinematic apparatus of classical Hollywood
cinema puts the spectator in a masculine subject position using
the woman as a object of desire and ‘the male gaze’ Men
having active role and women being passive.
 The male gaze occurring when the camera places the
audience into the perspective of a heterosexual man. The
camera reinforcing this by lingering on the female body. The
female is portrayed on two levels as an erotic object for both the
characters on screen and the spectators/audience watching.
 Mulvey continues by stating that in mainstream cinema the male
gaze take precedence over the female gaze which reflects the
unequal distribution of power.


19. 
Lady gaga uses her female status to show her
power and the male gaze to her advantage to
increase her control over the male. Who in this
music video is passive and she is active.

20. 
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In every media text there are binary oppositions, or conflict
between two opposites. The audience is aware of who they
should side with which can also develop a political theme
within. For example Good & Bad, Rich & Poor, Love & Hate
and many more.
There is a strong theme of Female & Male which is constantly
shown and the audience is to side with Lady Gaga as she is in
control and the glamorous protagonist.