Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SEO with Shopify #SHOPIFYRETAILTOUR
Hi, I’m Rhian! ABOUT ME COO at New Leaf Labs Background in banking, offline and online retail Current obsession: direct-to...
Let’s talk SEO
So, what is SEO? Search Engine Optimization How your site ranks on search engines RankBrain
Why is it important? Search and Direct traffic account for over 74% of all traffic to your website Average user makes a se...
(Backchannel, June 18) “Type a quote here.”
–Duane Forrester, Senior Product Manager, Bing “On a broad scale, I see SEO becoming a normalized marketing tactic, the sa...
Road map Do these things Don’t do these things What’s coming in 2017
Do these things
Make sure you are keyword minded Conversational Queries Group SEO keywords into exceptional content Write for humans and h...
Implement these ASAP! Title Tags Meta Descriptions Alternative Text Content (Product Descriptions, Blogs) No broken pages ...
Let’s dissect title tag sitelinks meta description
Great content & product descriptions
Add ALT text to images
Be fast on both mobile and desktop Prevent people leaving your site by keeping it fast Most common issue is image size
LIVE DEMO
Have an outbound marketing strategy that doesn’t suck.
Don’t do these things
Don’t do these things Have a non mobile-friendly site Buy backlinks Use “meta tags” Write like a robot Create duplicate co...
2017
Death to popups…sorry.
Resources SEOManager.com SEO power tool, 27 features, more coming kraken.io Free web based image optimization keywordtool....
Free Download newleaflabs.com/freebook Shopify Empire
Thank you! Any questions?
Upcoming SlideShare
Loading in …5
×

SEO with Shopify

784 views

Published on

SEO can be tricky when you’re just starting a brand. Learn from our top marketing experts on what it takes to make sure your products are easily found on the web.

Published in: Marketing
no profile picture user
  • I'd advise you to use this service: ⇒ www.WritePaper.info ⇐ The price of your order will depend on the deadline and type of paper (e.g. bachelor, undergraduate etc). The more time you have before the deadline - the less price of the order you will have. Thus, this service offers high-quality essays at the optimal price.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

SEO with Shopify

  1. 1. SEO with Shopify #SHOPIFYRETAILTOUR
  2. 2. Hi, I’m Rhian! ABOUT ME COO at New Leaf Labs Background in banking, offline and online retail Current obsession: direct-to-consumer anything
  3. 3. Let’s talk SEO
  4. 4. So, what is SEO? Search Engine Optimization How your site ranks on search engines RankBrain
  5. 5. Why is it important? Search and Direct traffic account for over 74% of all traffic to your website Average user makes a search query 3x day on their desktop (think mobile first) 51% of all clicks on Google ( US) go to non Google affiliated sites <31% of clicks happen on page 1, 14% on page 2..
  6. 6. (Backchannel, June 18) “Type a quote here.”
  7. 7. –Duane Forrester, Senior Product Manager, Bing “On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics."
  8. 8. Road map Do these things Don’t do these things What’s coming in 2017
  9. 9. Do these things
  10. 10. Make sure you are keyword minded Conversational Queries Group SEO keywords into exceptional content Write for humans and human brains Gather keywords, group keywords, generate ideas (Dr.Pete @ Moz)
  11. 11. Implement these ASAP! Title Tags Meta Descriptions Alternative Text Content (Product Descriptions, Blogs) No broken pages Submit your sitemap Compress your images!
  12. 12. Let’s dissect title tag sitelinks meta description
  13. 13. Great content & product descriptions
  14. 14. Add ALT text to images
  15. 15. Be fast on both mobile and desktop Prevent people leaving your site by keeping it fast Most common issue is image size
  16. 16. LIVE DEMO
  17. 17. Have an outbound marketing strategy that doesn’t suck.
  18. 18. Don’t do these things
  19. 19. Don’t do these things Have a non mobile-friendly site Buy backlinks Use “meta tags” Write like a robot Create duplicate content Take short cuts
  20. 20. 2017
  21. 21. Death to popups…sorry.
  22. 22. Resources SEOManager.com SEO power tool, 27 features, more coming kraken.io Free web based image optimization keywordtool.io Free web based keyword tool moz.com Paid tools (SaaS) Amazing blog
  23. 23. Free Download newleaflabs.com/freebook Shopify Empire
  24. 24. Thank you! Any questions?

×