The fast food industry is booming worldwide and it’s expected to grow at a higher rate in the coming years. This is because people are becoming more health conscious than ever before and they want to eat foods that are healthy but still taste good.
https://www.tycoonstory.com/resource/top-10-most-popular-fast-food-companies-in-the-world/
Get best details regarding different new and famous fast food restaurants in India and desired information about restaurants along with their location hospitality and service.
Get best details regarding different new and famous fast food restaurants in India and desired information about restaurants along with their location hospitality and service.
KENTUCKY FRIED CHICKEN CASE STUDY OF KFC .docxcroysierkathey
KENTUCKY FRIED CHICKEN
CASE STUDY OF KFC:
ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS MODEL
By the mid 1950s, fast food franchising was still in its infancy when Harland Sanders
began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.”
He had developed a secret chicken recipe with eleven herbs and spices. By 1963, the number
of KFC franchises has crossed 300. Colonel Sanders, at 74 years of age, was tired of running the
daily operations and sold the business in 1964 to two Louisville businessmen—Jack Massey and
John Young Brown, Jr.—for $2 million. Brown, who later became the governor of Kentucky,
was named president, and Massey was named chairman. Colonel Sanders stayed in a public
relations capacity.
In 1966, Massey and Brown made KFC public, and the company was enlisted on the New
York Stock Exchange. During the late 1960s, Massey and Brown turned their attention to
international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In Japan.
Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New
Zealand, and Mexico in the late 1970s. Brown’s desire to seek a political career led him to seek
a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages
with little restaurant experience and conflicts quickly arose between the Heublein management
and Colonel Sanders, who was quite concerned about the quality control issues in restaurant
cleanliness. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. New
unit construction was discontinued until existing restaurants could be upgraded and operating
problems eliminated. The overhaul emphasized cleanliness, service, profitability, and product
consistency. By 1982, KFC was again aggressively building new restaurant units.
In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay in 1965, Pizza
Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo created one of the largest
consumer companies in the United States. Marketing fast food complemented PepsiCo’s
consumer product orientation and followed much the same pattern as marketing soft drinks
and snack foods. Pepsi soft drinks and fast food products could be marketed together in the
same restaurants and through coordinated national advertising.
The Kentucky Fried Chicken acquisition gave PepsiCo the leading market share in three
of the four largest and fastest growing segments in the U.S., quick-service industry. By the end
of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza segment. Taco Bell held 75% of &5.7
billion Mexican food segment, and KFC held 49% of the $7.7 billion U.S. chicken fast food
segment.
Japan, Australia, and the United Kingdom accounted for the greatest share of the KFC’s
international expansion during the 1970s and 1980s. During the 1990s, ot ...
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These students are asked to explore a cultural artifact and determine its significance and/or role in our society. Students are encouraged to present their findings using any media they wish to implement.
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By the mid 1950s, fast food franchising was still in its infancy when Harland Sanders
began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.”
He had developed a secret chicken recipe with eleven herbs and spices. By 1963, the number
of KFC franchises has crossed 300. Colonel Sanders, at 74 years of age, was tired of running the
daily operations and sold the business in 1964 to two Louisville businessmen—Jack Massey and
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was named president, and Massey was named chairman. Colonel Sanders stayed in a public
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In 1966, Massey and Brown made KFC public, and the company was enlisted on the New
York Stock Exchange. During the late 1960s, Massey and Brown turned their attention to
international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In Japan.
Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New
Zealand, and Mexico in the late 1970s. Brown’s desire to seek a political career led him to seek
a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages
with little restaurant experience and conflicts quickly arose between the Heublein management
and Colonel Sanders, who was quite concerned about the quality control issues in restaurant
cleanliness. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. New
unit construction was discontinued until existing restaurants could be upgraded and operating
problems eliminated. The overhaul emphasized cleanliness, service, profitability, and product
consistency. By 1982, KFC was again aggressively building new restaurant units.
In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay in 1965, Pizza
Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo created one of the largest
consumer companies in the United States. Marketing fast food complemented PepsiCo’s
consumer product orientation and followed much the same pattern as marketing soft drinks
and snack foods. Pepsi soft drinks and fast food products could be marketed together in the
same restaurants and through coordinated national advertising.
The Kentucky Fried Chicken acquisition gave PepsiCo the leading market share in three
of the four largest and fastest growing segments in the U.S., quick-service industry. By the end
of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza segment. Taco Bell held 75% of &5.7
billion Mexican food segment, and KFC held 49% of the $7.7 billion U.S. chicken fast food
segment.
Japan, Australia, and the United Kingdom accounted for the greatest share of the KFC’s
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Top 10 Most Popular Fast Food Companies In The World.docx
1. Top 10 Most Popular Fast Food
Companies In The World
The fast food industry is booming worldwide and it’s expected to grow at a
higher rate in the coming years. This is because people are becoming more
health conscious than ever before and they want to eat foods that are healthy
but still taste good.
If you are considering venturing into fast food industry, you should start by
familiarizing yourself with top fast food companies and how they succeed in
staying on top of the competition. You should also learn how to create a
business plan that encompasses every aspect of your business.
Fast food companies offer consumers a wide range of products including
burgers,chickensandwiches,frenchfries and pizzas etc. Wehavecompiled a list
of top 10 most popular fast food companies in the world:
1. McDonald’s (USA)
McDonald’s is the world’s largestfastfood chain and has been in business since
1955. It was founded by Ray Kroc, who purchased the franchiserights to build
restaurants in California. McDonald’s became a household name when it was
featured in an ad campaign that began in 1971. The company has more than
35,000 restaurants worldwide and serves over 68 million customers each day.
2. 2. Wendy
Wendy’swasfounded by DaveThomas in 1969 after noticing that many families
were unable to finish their hamburgers or salads because they were too small
for children to eat them all themselves! Wendy’s now serves over 7 million
customers each day through its various locations across North America and
abroad (the United Kingdom).
3. KFC
KFC is the third most popular fast food chain in the world and was founded by
Colonel Sanders (who also served as CEO) in 1952. The restaurant chain
currently has over 22,000 locations worldwide and serves over 18 million
customers each day.
4. Subway
Subway is an American fast casual restaurant franchise that primarily sells
submarine sandwiches (submarine, submarine-style and foot-long subs), but
also offers salads, wraps and other foods. Subway has over 47,000 locations
worldwideas of December 2018. Almost all of them are Subway LLC-owned or
franchised restaurants.
5. Burger King (UK)
Burger King is a fast food restaurant chain that sells hamburgers, hot dogs,
Frenchfries andsoftdrinks.Itisoneof the largesthamburgerchainsin theworld
with more than 18,000 outlets in over 100 countries. It was founded by two
brothers, Richard and Maurice McDonald in 1940 as Insta-Burger King. It
became a public company in 1954 and listed on the NYSE as BKC, but soon
afterwards it went private again.
6. Dominos Pizza (Australia)
Dominosis a pizzachain thatwasfounded bybrothersAlfred and James Spencer
in 1960 in Melbourne, Australia. The company has grown to become one of the
largest pizza chains in the world with over 17,000 restaurants across 110
countries.
3. The companyhas been knownforits innovativeproductsand services,including
their ‘CreateYour Taste’ featurewhichallowscustomersto customizetheir pizza
by choosing different topping combinations.
7. Pizza Hut (Italy)
PizzaHutisone ofthe mostpopular brandsinthe worldandhas its headquarters
in Ypsilanti, Michigan. The company was founded in 1958 by two brothers from
Wichita, Kansas, Dan and Frank Carney. The first restaurant opened in Wichita,
Kansas. Currently, Pizza Hutoperates over 9,000 restaurantsworldwideand has
been named one of the best places to work by Forbes Magazine several times.
8. Taco Bell (Mexico)
Taco Bell was founded in 1962 by Glen Bell, and has since become one of the
most popular fast food chains in the world. The company is headquartered in
Irvine, California, with over 4,000 restaurants operating in over 35 countries.
Taco Bell is known for its tacos, burritos, and other Mexican-inspired dishes.
Taco Bell’s menu has been expanded to include items such as quesadillas and
nachos. The chain’s signature item is its “Farewell Tacos,” which are served in
an aluminum foil wrapper resembling a coffin.
9. Dunkin Donuts
DunkinDonuts is a fastfood restaurantchain in theUnited States,with locations
in all 50 states. The company sells donuts, bagels and doughnuts. Dunkin’
Donuts has over 10,000 restaurants worldwide.
10. Papa John’s Pizza (USA)
Papa John’s is a pizza delivery chain which was founded in 1984 by John
Schnatter, a former marketing executive of PepsiCo. The company operates
more than 5,000 restaurants in over 40 countries, and has an estimated sales
turnoverof $3 billion per year. Itsmenu features thin-crustand deep-dish pizzas
as well as breadsticks and garlic knots.
