20. How to ramp up the harvesting?
1. Create value for your customers
1. Built a system that identifies happy users
1. Harvest the goodwill
1. Direct the goodwill towards an online reflection
45. BRAND
“If you could give one piece of advice to your younger self
that pertains to your career in marketing, what would it be?”
“I would tell myself that a brand is the sum of every
experience a customer has with your company, and a strong
brand will always generate long-term growth and revenue.
It’s important to think about the entire customer lifecycle and
relentlessly improve the interactions customers have with
your company.”
Bill Macaitis
CMO - SLACK