We understand that this is a stressful time because of the recent outbreak of the coronavirus. Here are 6 key digital marketing tips that will help you bounce back stronger. View more information at https://colorwhistle.com/digital-marketing-combat-coronavirus-impact/

1. 6 [FRESH] Digital Marketing Tips That Will
Help Businesses Combat Coronavirus
Impact
Created by colorwhistle.com

2. Businesses are facing challenging times as the coronavirus
pandemic is biting the global economy. Many businesses have
been impacted, grocery stores are left with empty shelves and
restaurants look like ghost towns.
As a business owner, we know that you are looking for ways to
get through this.
Try To Be Positive – It’s Going to Get Better.

3. Fortunately, staying calm under difficult situations is part
of the job description for entrepreneurs and business
leaders.
If you stay proactive now, you can put your business in a
more secure position and recover quickly once this crisis
subsides. In fact, China, the country from which the virus
originated, is already showing signs of economic recovery.

4. Do you want proof? Well, here are a few sources.
China is lifting travel restrictions and life is returning to
normal.- Source
For the first time since December, China Reports No New
Domestic Cases – Source
China’s Economy to Return Fast to Potential Growth, PBOC Says
– Source

5. So, if you work smarter, you can tackle the challenges ahead.
Here are some key strategies and insights that you must keep
in mind to help your business recover from coronavirus.

6. Top Digital Marketing Tactics to Consider
During this Coronavirus Downtime

8. An exclusive survey conducted by Marketing Week and
Econsultancy, reveals coronavirus will heavily impact
marketing activities for the first half of 2020.
We understand that you will be carefully watching your
budgets, mine every penny you made on your investment and
looking for cost-effective ways to deliver your products or
services.

9. When making budget cuts, marketing may be at the top of your
list. But, a cut on marketing activities will only be a
short-term fix and will not help you in the long run.
Maintaining visibility is essential for long-term
profitability.
In situations like this, many fail to plan. Making focused
plans is more important than ever. Here are some marketing
tactics you need to consider during this coronavirus
downtime.

10. Do Smart Work to Keep your Existing
Customer Base

11. You need to regularly keep in touch with your existing
customers or you’ll risk losing them. Keep in mind that it is
always cheaper to keep an existing customer than to gain a
new one. Here are some tips on how you can do that
effectively.

12. Marketing Automation
It is one of the easiest and most cost-effective ways of
keeping in touch with your customers. Avoid sending automated
emails, instead, send out personalized,and targeted messages
to customers who want to hear from you

13. Producing Content
This is an essential ingredient for keeping in touch with
your existing customer base. Share innovations you are making
and any other good news like awards and client wins. You can
also hire professional writers for help

14. Be More Social
Platforms like LinkedIn, Twitter, Facebook are the places
where people are discussing their purchasing decisions and
exchanging views about various businesses. So, create a
social media plan to contribute to the conversation

15. Be More Visible in Front of Your Potential
Clients

16. You have to create more awareness to get more visibility.
This means you have to drive more visitors to your website to
make sales. You need to be found at every stage of the buying
cycle from exploring to analyzing new offerings. Here’s how
to do that.

17. Exposure Effect
It is an age-old marketing phenomenon that helps consumers
develop a preference for your product or service merely
because your brand is more visible. Setting aside a budget to
keep your brand visible will have long-term benefits

18. Update Your Content
Your website must have an archive of content that will still
be useful for your customers and search engines. Update those
content with an objective of improving the search ranking

19. Concentrate on Driving Conversions

20. One of the most cost-effective digital marketing technique is
conversion rate optimization. Making small changes to the
user experience of your website will have an amazing impact.
Here are tips on how to do that.

21. Share Positive Stories
Take a look at your case studies, recommendations and reviews
at every touchpoint in your marketing. Try to add them
throughout your website and share it across your social media
channels

22. Improve User Experience
If you have been meaning to improve the user experience of
your website, optimize your site for mobile or even
redesigning your existing website, now is the time. Making
small changes will somehow have a bigger impact

23. Keep Measuring

24. If you don’t measure, you cannot manage. If you can’t manage,
you will flush money down the drain. Measuring means taking
accountability for your marketing spend. Now is the time to
measure sales, leads generated, referrals and key performance
indicators.

25. Properly configure Google Analytics
Make sure if you have set up the goals and connected properly
to the search console. Take advantage of all the free data
offered by Google Analytics to shape a strategy

26. Measure Social Media ROI
When budgets get tight, an easy option would be to put a
break on social media activity because it may appear to be
time consuming and non-essential. Before you make this
decision, check how social media is contributing in terms of
engagement and visibility

27. Learn, Unlearn and Relearn

28. Always keep this in mind, there is no one-size fits all
approach for digital marketing. You have to be quick and
creative. Always make it a point to measure your success and
learn from the experiment. Here are some tips.
● Experiments you do must always be cost-effective and easy
to deliver

29. ● If your experiment works, great, do more of it
● If the experiment doesn’t work, terminate the plan and
move on. Start testing on something new

30. Other Points to Keep in Mind

31. Here are some other points you can keep in mind while
defining your marketing strategy and action plans.
● As more people are at home in front of their screen, now
is a great opportunity to use PPC marketing to connect
with customers

32. ● Competitors may stop their SEO campaigns because of the
current situation. In SEO, the work you do today, will
take at least a few months to affect the search. So, now
is a great time to push harder to outrank your
competitors
● Use local SEO strategies to optimize your website for
‘near me’ searches

33. ● Don’t fall victim to the panic move. Such type of
reactions will not work well in digital marketing
● Whether it is website redesign or adding new graphics to
your website, create a digital to-do-list and finish the
tasks that have been overlooked. We have written a
detailed website redesign checklist, do check it out to
learn more.

34. Learn From The Experience

35. Try to keep a positive mindset and learn from the experience.
We understand that this sounds like a cliche, but it’s
actually true. As a business owner or entrepreneur, you must
be really good at beating yourself up when things go wrong.

36. But you really can’t do anything about this. Now is the
perfect time to invest in your business. Upgrade your
website, give your brand a new corporate image, invest in new
technology, do a CRO (conversion rate optimization) audit and
spend in anything else that will make your business run more
impressively.

37. There are always challenges affecting businesses. Learn to
adapt and create new opportunities. You can bounce back
stronger, even from a major pandemic like coronavirus.

38. C.A.L.L
+1 (919) 234-5140
Visit
www.colorwhistle.com
If you have any questions
about how ColorWhistle’s
digital solutions can help
your business grow during
tough situations like
this,