Lia Haberman presents tips for using social media to establish authority and influence online for career purposes. She discusses aligning profiles across platforms for consistency, following industry leaders, regularly posting valuable content using hashtags sparingly, occasionally tagging others, and creating Instagram stories. The goal is to provide value to others and build your online reputation through thoughtful engagement and sharing on LinkedIn, Twitter, Instagram and other sites.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
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Are social media websites now essential for job hunters to master? What\’s the balance between "sizzle" and "substance" in terms of what these new tools offer from a career advancement and job hunting perspective?
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
How do you use social media to supplement your job search? This short presentation covers the basics!
Topics include the use of Twitter, LinkedIn, Flavours.me and About.me. We hope that this presentation shows you how you can supplement your job search with various social networking tools.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
Social Media & Your Career: Realities?MattYoungquist
Are social media websites now essential for job hunters to master? What\’s the balance between "sizzle" and "substance" in terms of what these new tools offer from a career advancement and job hunting perspective?
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
How do you use social media to supplement your job search? This short presentation covers the basics!
Topics include the use of Twitter, LinkedIn, Flavours.me and About.me. We hope that this presentation shows you how you can supplement your job search with various social networking tools.
A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.
VARI - Job Hunting 101 for Postdoctoral Fellows Eric Miller
This presentation provides an introduction for Postdoctoral Fellows/Researchers on the art of a job search. It provides an overview from using social media, appropriate CV/Resume, to actually applying to jobs.
Have an opinion about who will win the Superbowl? Put it on Facebook! What’s for lunch? Instagram it! Social media touches every aspect of our lives today. Professionally, if LinkedIn is the only career social media tool you’re using, it’s time to reconsider! I’m a big fan of using Twitter to find your next job.
A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.
VARI - Job Hunting 101 for Postdoctoral Fellows Eric Miller
This presentation provides an introduction for Postdoctoral Fellows/Researchers on the art of a job search. It provides an overview from using social media, appropriate CV/Resume, to actually applying to jobs.
Have an opinion about who will win the Superbowl? Put it on Facebook! What’s for lunch? Instagram it! Social media touches every aspect of our lives today. Professionally, if LinkedIn is the only career social media tool you’re using, it’s time to reconsider! I’m a big fan of using Twitter to find your next job.
Marketing through social media can be tricky, but at Suncoast Social, we’ve got your back. This series of guides will keep you from toppling down the hole into social media purgatory.
Social Media Basics I & II - Arkansas Society of CPAs PresentationAbbi Siler
This presentation was offered at the Arkansas Society of CPAs State Meeting on May 28, 2014. This information is tailored to the CPA professional looking to use social media to market their business.
Let's face it: social media is here to stay. Successful businesses leverage social media to grow and connect to their ideal clients. Here are a few simple social media tips to help you leverage the platforms and maximize your chances of growth.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Social Media Skills to Set You Apart | Lia Haberman
1. Social Media Skills to
Set You Apart
*Originally presented as part of UCLA Extension’s
Summer 2020 Custom Programs & Corporate Education Webinar
Presented by Lia Haberman
2. Today’s Goal:
To establish your authority and influence online.
We’ll review social media tips and tricks to develop and manage
your digital reputation, whether you’re looking to get noticed at
work or seeking new employment opportunities.
3. Hi, I’m Lia Haberman
A little bit about me…
I’m a digital media expert & UCLAx adjunct
professor who teaches social media marketing
& influencer marketing.
I create digital content strategies & lead digital
reputation management training &
development programs for creators,
entrepreneurs & enterprise teams.
4. First and
foremost…
The emphasis on social media
should be on the social. It’s a great
place to connect and
communicate.
Despite what you might have
encountered, social media is not:
• a promotional megaphone
• a tool to stalk people
• about getting the most
followers possible
Photo by Adam Solomon on Unsplash
5. Why should I worry about this?
Did you know:
of companies use social
media for hiring
of businesses have
rejected a candidate based on social
media?
Source: The Manifest and The Muse
6. Source: The Manifest, 2019 survey
What gets
flagged on
social media?
q Hate speech
q Images of heavy partying / drug use
q Illegal or illicit content
q Poor grammar
q Confidential or sensitive content about
former employers
7. Don’t get
flagged for
the wrong
reasons
• Avoid posting anything you wouldn’t wear on a
sweatshirt to brunch with family and friends. Even if
your account is set to private, the material could
surface if someone decides to take a screenshot
and release it.
• If you’re worried about problematic old posts being
found, use TweetDelete to clean up your Twitter
feed and Archive to hide posts on Instagram.
8. Be aware: It’s not just what you post online but
also what you engage with
(Source: Twitter)
10. LinkedIn: Here’s what selling donuts taught
me…
Twitter: It’s #nationaldonutday at work!
Instagram: Look at my beautifully glazed
#donut
Facebook: Tag a friend who loves donuts
YouTube: Watch my donut road trip vlog
TikTok: Take the #donutchallenge
(Photo by Isaac Quesada on Unsplash)
Social Media Explained (2020)
11. Where you
should be
as a job
seeker
• LinkedIn is the best platform to look for job opportunities,
post your resume, connect with other professionals and
keep up with industry news.
If you want to expand beyond that, these platforms are
good for networking and branding yourself as a
professional:
• Twitter is a good platform for having real-time
conversations and keeping up with the latest news, trends
and ideas.
• Instagram is the number one platform for influencer
marketing and widely considered an excellent platform
for personal branding, especially if you’re
a very visual person.
12. Your assignment:
Align your profile across all public accounts so that you’re easy to find
and your purpose on social is clear and consistent.
q Avatar
q Header Background
q Display Name / Username
q Bio / About Section
q Links
q Geo Location
13. What an aligned profile looks like
LinkedIn InstagramTwitter
14. Some suggestions on who to follow
ü Past and present colleagues
ü Executives & organizations you want to work for
ü Industry leaders and influencers
ü Industry Groups (on Facebook and LinkedIn)
ü Network accounts to keep up with the latest platform updates, including:
@InstagramforBusiness, @Creators, @TwitterSupport, /LinkedIn and /LinkedInNews
ü People with different perspectives and / or life experiences*
Resource: Twitter subculture favorite follows
15. Post or engage regularly.
You can’t walk into a
stranger’s party and
expect to be the center of
attention, just like you
can’t post something to
social and expect it to be
an immediate hit.
1
Provide value. Share
updates that inspire,
entertain or inform the
type of people you want
to attract. Give people a
reason to look forward to
your insights.
2
Be a good digital
neighbor. Follow others,
like their posts and
contribute thoughtful
comments. You need to
put in the work before
you expect a follow back.
3
Keep it short and sweet.
When you post to social
media, you need to be
succinct and figure out
how to win someone over
based on just a sentence
and/or an image.
4
Be familiar with each
platform’s quirks. Respect
that each network and
online community has its
dos, don’ts and shorthand
language for
communicating.
5
How to be someone worth following
16. Where to find content to share
Google Alerts monitors the web for content topics you select and then sends you an email recap and
Google Trends analyzes the popularity of top search queries in Google Search.
A lot of offbeat trends and or news stories break on Reddit before they filter to the other social
platforms. They have a trending tab on their homepage or you can dig into topic-specific subreddits.
Sign up for industry newsletters that curate the most interesting and noteworthy stories that you
might want to share with your perspective.
Answer the Public is a tool that lets you know what people are asking about on Google or Bing.
Follow LinkedIn News for daily business news and insights.
17. What should you share: the 3 – 2 – 1 rule
pieces of “smart” content such as industry
news, current events or your professional
insight on a relevant case study.
Pieces of “proud” content, which could be
appreciation for colleagues (past or present)
or a social-good initiative you’re involved in.
piece of “successful” content promoting
yourself and your accomplishments.
18. How often you share
depends on your goals
Daily if you want to brand yourself as a social media
pro and want to grow your online influence.
Once a week if you want to establish a presence
online and network with potential connections.
Occasionally if your off-line network is more valuable
and you just need to update your profile details.
19. Should you
use hashtags?
§ On LinkedIn: No more than 3, using a mix of broad and niche tags
(eg, #marketing vs #TED2020)
§ On Twitter: Unlimited but the platform recommends no more than
2 and you only have 280 characters per tweet so make it count.
§ On Instagram: You can use up to 30 but the average is 10. And the
more specific the better (eg, #bakersofLA rather than #bakery).
Hashtags can be a powerful way to discover people and ideas you
want to engage with and reach people who might be interested in
your insights, too. But too many hashtags can be considered spam so
use wisely and sparingly.
*Reminder: Spaces, punctuation and special
characters don’t work in a hashtag
20. § Using the @ symbol in front of someone’s name is
referred to as tagging them and officially identifies
them in your post.
§ The person tagged in your post will be able to see
the mention if your account is public.
§ Tagging someone on Twitter or LinkedIn might
increase the chances of a like, retweet, share or reply
but if you do it too often it can be considered spam.
§ Tagging other users doesn’t generate engagement on
Instagram, in fact it’s been shown to decrease
engagement.
Should you
tag people?
Rule of thumb: Only tag users when it’s relevant to the person being
tagged and make sure you have tagged the correct account.
22. Where do Instagram Stories show up
If someone has shared a story you haven't seen yet, you'll see a colorful ring
around their profile picture. You can watch their Stories by tapping their profile
picture either at the top of your feed OR on their profile page.
23. Tap the + symbol on your
profile page for this drop-
down menu
Tap the the camera icon at
the top left of your feed
Swipe right from your feed
How to reach your Instagram Stories camera
24. Tap the button to take a
photo or hold for video
Tap the screen to add text
with your keyboard
Tap Your Story to share
publicly or Close Friends to
select who gets to see it
How to create Instagram Stories