This document discusses using personalization and reducing friction to improve the customer experience. It mentions customer lifetime value, calculating profitability, and focusing on loyalty. Several statistics are presented showing improvements such as lower bounce rates and increased searches, sign-ups, and bookings from personalization efforts aimed at reducing customer friction. The importance of learning from customer data to personalize the experience and add value is also discussed.
The document discusses using personalization to reduce friction for customers. It mentions calculating customer lifetime value and focusing on relationships to guide marketing decisions. Personalization should consider the customer's multi-channel experiences across social media, online, mobile, and physical stores using big data and CRM systems. The goal is to make the customer experience easier by reducing clicks and friction throughout the customer journey. Examples show how personalization can lower bounce rates, increase searches and bookings, and improve sign-ups and growth. The document advocates knowing your customers, understanding their journey, and using data to reduce friction and enhance the experience.
More ‘BANG FOR YOUR BUCK’ - Let Sitecore drive your marketing ROI - WebinarSagittarius
This document provides an overview of Sagittarius Marketing's Sitecore services. It discusses how Sitecore can be used in the marketing funnel to drive conversions through tools like live chat, UX/mobile optimization, ratings and reviews. It also covers how Sitecore enables contextual intelligence, automated marketing, and more informed marketing decisions through analytics, profiles, and experience reporting. Tips are provided on preparing foundations, reducing silos, bringing in professionals, being ready to invest, and preparing to fail when implementing Sitecore personalization strategies.
Presented at UnGagged Los Angeles, November 7 2019
Google Analytics 360 is great – if you can afford it.
But what if you’re in that awkward phase where you’re a growing business who is starting to bump up on the limits of what you can do with the free version, but not yet large enough to cough up the cash for 360?
In this session, Dana will cover a plan on getting more out of Google Analytics without resorting to expensive add-ons.
View the full webcast on demand here: https://rtou.ch/2JJij8O
As the retail world continues to change consumers want a personalized experience with brands before, during and after their visit.
Schema 201: Real World Markup - SMX 2012 NYBenu Aggarwal
The document discusses Milestone Internet Marketing, a digital marketing agency. It provides an overview of the company, including that it was founded in 1998 and has 130 employees. The bulk of the document discusses how implementing schema on websites can help with search engine optimization by improving rankings, reducing bounce rates, and increasing conversions. Case studies show specific clients experienced increased revenue, unique page views, and reduced bounce rates after implementing schema on their websites.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
The document discusses using personalization to reduce friction for customers. It mentions calculating customer lifetime value and focusing on relationships to guide marketing decisions. Personalization should consider the customer's multi-channel experiences across social media, online, mobile, and physical stores using big data and CRM systems. The goal is to make the customer experience easier by reducing clicks and friction throughout the customer journey. Examples show how personalization can lower bounce rates, increase searches and bookings, and improve sign-ups and growth. The document advocates knowing your customers, understanding their journey, and using data to reduce friction and enhance the experience.
More ‘BANG FOR YOUR BUCK’ - Let Sitecore drive your marketing ROI - WebinarSagittarius
This document provides an overview of Sagittarius Marketing's Sitecore services. It discusses how Sitecore can be used in the marketing funnel to drive conversions through tools like live chat, UX/mobile optimization, ratings and reviews. It also covers how Sitecore enables contextual intelligence, automated marketing, and more informed marketing decisions through analytics, profiles, and experience reporting. Tips are provided on preparing foundations, reducing silos, bringing in professionals, being ready to invest, and preparing to fail when implementing Sitecore personalization strategies.
Presented at UnGagged Los Angeles, November 7 2019
Google Analytics 360 is great – if you can afford it.
But what if you’re in that awkward phase where you’re a growing business who is starting to bump up on the limits of what you can do with the free version, but not yet large enough to cough up the cash for 360?
In this session, Dana will cover a plan on getting more out of Google Analytics without resorting to expensive add-ons.
View the full webcast on demand here: https://rtou.ch/2JJij8O
As the retail world continues to change consumers want a personalized experience with brands before, during and after their visit.
Schema 201: Real World Markup - SMX 2012 NYBenu Aggarwal
The document discusses Milestone Internet Marketing, a digital marketing agency. It provides an overview of the company, including that it was founded in 1998 and has 130 employees. The bulk of the document discusses how implementing schema on websites can help with search engine optimization by improving rankings, reducing bounce rates, and increasing conversions. Case studies show specific clients experienced increased revenue, unique page views, and reduced bounce rates after implementing schema on their websites.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
This document discusses strategies for improving the SEO of a website called Saral Vaastu. It recommends understanding keywords, using alt tags and metadata, having an analytics tool and social media presence, and updated content. Specific tactics mentioned include using Google Analytics, social media postings, Google AdWords campaigns, YouTube videos, optimizing HTML, updating the Google index, increasing keyword density, and backlinks on social media. The next steps proposed are boosting Facebook images and paying for Google AdWords to promote keywords, creating backlinks, promoting the brand online and in malls, and boosting social awareness topics across social media.
Why Google Hates Your Website - slides 11/13/13DemandWave
The document is a presentation by Mike Turner from Webmarketing123 on how to improve a website's search engine optimization (SEO). The presentation covers building an SEO foundation by researching keywords and setting link building goals. It also discusses on-page optimization of titles, descriptions and URLs. Mike Turner recommends implementing Google Analytics and Webmaster Tools to understand how "Google likes" a website. The presentation concludes with building links from sources like press releases, guest blogging and social media as part of a three-month link building strategy.
PPC pros need to look beyond the conversion and help close the sale. Your job as a PPC marketer doesn't end when you get the lead or the sale. Andrew presented 8 ways to re-engage, nurture, and segment your traffic to find more customers at HeroConf 2015 in Portland. You have to look down the funnel, not up!
Make more money by integrating your data - #BrightonSEO April 2014 - CalltracksAli White
This document discusses how integrating customer relationship management (CRM) data into web analytics can help businesses better understand return on investment (ROI) from digital marketing efforts like search engine optimization (SEO). It notes that integrating offline sales data from a CRM system allows seeing how SEO generates offline transactions in Google Analytics. Doing so provides more transparency on ROI for businesses that are not e-commerce focused. The document also discusses how CRM data integration could improve re-marketing by allowing segmentation based on CRM fields like lead quality.
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: Advanced Audience Testing Strategies & Tactics. PRESENTATION: Create for Someone, Not Just Anyone: Adobe's Audience Audit - Given by Maria Corcoran, @mariacorcoran - Adobe Systems, Search Marketing Program Manager. #SMX #21C3
The Step-by-Step Path to a High-Converting Customer Retention Program Talia Wolf
In this webinar we discuss the step-by-step path to a high-converting customer retention program . We discuss:
1. The psychological reasons people buy the same things again and again (and how to make it work for you)
2. The 3 pillars of a successful retention strategy
3. Tested & Proven Tactics for increasing Retention
T.A. McCann is the founder of RivalIQ, a company that provides digital marketing analytics with a competitive edge. The document discusses RivalIQ's tools for enhancing social address books with social data, doing "connected customer" CRM through deep user profiling and automated personalized messages. It also mentions RivalIQ's "hot list" and how the platform can help learn about focus companies, influential content and conversations from competitors.
AdWords generates revenue both directly and by assisting other traffic sources in conversions. Looking more closely, AdWords is especially effective as an assist for non-brand traffic, where it contributes to over 1 million conversions through assistance. By developing a custom attribution model that weighs assisted conversions more heavily and adjusting AdWords bids accordingly, the company saw a 22% increase in the value of assisted conversions over 5 months. The key learnings are to understand how each channel contributes throughout the user journey, create an attribution model tailored to your needs, and use attribution insights to optimize bidding strategies.
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: "Alexa, How Do I Do SEO For You?". PRESENTATION: "Alexa, How Do I Do SEO For You?" - Given by Navneet Virk - Isobar, Vice President, Data and Optimization. #SMX #22A2
This was the preso that I did for the Avvo Webinar - focused on 20 key metrics a law firm (or frankly, most small businesses) should focus on wrt to a successful online marketing campaign.
Dealing with Google's "Not provided" & encrypted searches seoClarity
Original research into how we've seen Enterprises try and deal with "not provided" search terms in their analytics since Google launched encrypted search. Research also covers the growth of "not provided" as a percentage of total traffic to Enterprise sites. This presentation was originally made around the 1 year anniversary of the launch of Google's encrypted search.
Keyword tracking allows website owners to see which keywords are generating the most sales from search results. This data can be used to determine where to focus marketing efforts. Tracking keywords through to sales conversions allows owners to calculate the return on investment for different keywords and search engines. It provides valuable insights for optimizing marketing spending.
Rand Fishkin discusses the evolution of SEO and how search engines, algorithms, and user behavior have shifted in recent years. Some of the key changes include Google still dominating web searches but with declining organic click-through rates, the rise of intent-based optimization over keyword-focused strategies, and domains inheriting authority and semantic connections that help them rank for related queries. Successful sites are taking steps like developing brand authority in niche areas, prioritizing user intent in content and on-page optimization, and influencing searchers through listings and appearances in knowledge panels without requiring the user to click through to their site.
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
customTask: Your New Google Analytics BFFDana DiTomaso
If you’re an advanced Google Analytics and Google Tag Manager user, you might be familiar with the Measurement Protocol and how it works. But are you using it to it’s fullest potential? Introducing customTask, one of the most powerful ways to customize and control your Google Analytics implementation. In this talk you’ll learn the basics of how customTask works, along with implementation ideas and tips to get you started.
Presented at BrightonSEO, April 2019
Proven Local Marketing Strategies to Drive Customer Experience & ROISearch Engine Journal
Today's consumer is looking for more personalized, meaningful brand interactions. How can you better connect in their most receptive moments to maximize your marketing ROI?
In this webinar, Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven marketing campaigns you can use right now to run hyperpersonalized campaigns and reach high-intent audiences.
You will learn:
- Strategies to get customers back into stores.
- Top-performing CTAs for hyperpersonalized ads.
- How to implement geofencing marketing on Facebook.
- Targeting tactics to retain customers and win market share.
- How successful brands use geofencing to create exceptional experiences and drive ROI.
Dillon provides a data-rich view into how digital marketers use geofencing and location-based marketing so you can benchmark your own efforts.
Perhaps the most underused marketing tactics used by marketers these days is segmentation and CRM retargeting. Why segment? To uncover and identify numerous marketing opportunities. Why retarget through CRM data? Email only goes so far, so CRM tactics allow you to go beyond spamming inboxes.
Join us for this Kissmetrics webinar and we’ll show you:
How to uncover insights and find opportunities through segmentation
The benefits of CRM retargeting
How to create your very own CRM campaign using multiple advertising platforms
Bonus: How to use your segments to launch LookaLike campaigns
Get ready to see an increase in conversion rates. See you at the webinar!
The Hummingbird Buzz: What You Really Need to KnowDemandWave
1) The document discusses Google's Hummingbird update and Secure Search, which encrypts all search activity. It emphasizes the importance of quality content that is frequent, fresh, and unique.
2) It recommends focusing content strategies on keywords, updating stale content, and using techniques like FAQs, Google Authorship, and Publisher Markup to demonstrate content ownership.
3) While SEO reporting may change with Secure Search hiding keywords, the key factors of tracking revenue from organic search, focusing on content, and using multi-touch attribution remain the same.
This document contains a mathematics worksheet for Year 2 students. It includes exercises on number matching, writing numbers in words and numerals, ordering numbers, properties of 2D and 3D shapes, basic arithmetic including addition, subtraction, multiplication and division, and word problems involving time and money. The worksheet has multiple choice and short answer questions testing students' understanding of place value, operations, shapes, and real-world applications of mathematics.
This document discusses strategies for improving the SEO of a website called Saral Vaastu. It recommends understanding keywords, using alt tags and metadata, having an analytics tool and social media presence, and updated content. Specific tactics mentioned include using Google Analytics, social media postings, Google AdWords campaigns, YouTube videos, optimizing HTML, updating the Google index, increasing keyword density, and backlinks on social media. The next steps proposed are boosting Facebook images and paying for Google AdWords to promote keywords, creating backlinks, promoting the brand online and in malls, and boosting social awareness topics across social media.
Why Google Hates Your Website - slides 11/13/13DemandWave
The document is a presentation by Mike Turner from Webmarketing123 on how to improve a website's search engine optimization (SEO). The presentation covers building an SEO foundation by researching keywords and setting link building goals. It also discusses on-page optimization of titles, descriptions and URLs. Mike Turner recommends implementing Google Analytics and Webmaster Tools to understand how "Google likes" a website. The presentation concludes with building links from sources like press releases, guest blogging and social media as part of a three-month link building strategy.
PPC pros need to look beyond the conversion and help close the sale. Your job as a PPC marketer doesn't end when you get the lead or the sale. Andrew presented 8 ways to re-engage, nurture, and segment your traffic to find more customers at HeroConf 2015 in Portland. You have to look down the funnel, not up!
Make more money by integrating your data - #BrightonSEO April 2014 - CalltracksAli White
This document discusses how integrating customer relationship management (CRM) data into web analytics can help businesses better understand return on investment (ROI) from digital marketing efforts like search engine optimization (SEO). It notes that integrating offline sales data from a CRM system allows seeing how SEO generates offline transactions in Google Analytics. Doing so provides more transparency on ROI for businesses that are not e-commerce focused. The document also discusses how CRM data integration could improve re-marketing by allowing segmentation based on CRM fields like lead quality.
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: Advanced Audience Testing Strategies & Tactics. PRESENTATION: Create for Someone, Not Just Anyone: Adobe's Audience Audit - Given by Maria Corcoran, @mariacorcoran - Adobe Systems, Search Marketing Program Manager. #SMX #21C3
The Step-by-Step Path to a High-Converting Customer Retention Program Talia Wolf
In this webinar we discuss the step-by-step path to a high-converting customer retention program . We discuss:
1. The psychological reasons people buy the same things again and again (and how to make it work for you)
2. The 3 pillars of a successful retention strategy
3. Tested & Proven Tactics for increasing Retention
T.A. McCann is the founder of RivalIQ, a company that provides digital marketing analytics with a competitive edge. The document discusses RivalIQ's tools for enhancing social address books with social data, doing "connected customer" CRM through deep user profiling and automated personalized messages. It also mentions RivalIQ's "hot list" and how the platform can help learn about focus companies, influential content and conversations from competitors.
AdWords generates revenue both directly and by assisting other traffic sources in conversions. Looking more closely, AdWords is especially effective as an assist for non-brand traffic, where it contributes to over 1 million conversions through assistance. By developing a custom attribution model that weighs assisted conversions more heavily and adjusting AdWords bids accordingly, the company saw a 22% increase in the value of assisted conversions over 5 months. The key learnings are to understand how each channel contributes throughout the user journey, create an attribution model tailored to your needs, and use attribution insights to optimize bidding strategies.
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: "Alexa, How Do I Do SEO For You?". PRESENTATION: "Alexa, How Do I Do SEO For You?" - Given by Navneet Virk - Isobar, Vice President, Data and Optimization. #SMX #22A2
This was the preso that I did for the Avvo Webinar - focused on 20 key metrics a law firm (or frankly, most small businesses) should focus on wrt to a successful online marketing campaign.
Dealing with Google's "Not provided" & encrypted searches seoClarity
Original research into how we've seen Enterprises try and deal with "not provided" search terms in their analytics since Google launched encrypted search. Research also covers the growth of "not provided" as a percentage of total traffic to Enterprise sites. This presentation was originally made around the 1 year anniversary of the launch of Google's encrypted search.
Keyword tracking allows website owners to see which keywords are generating the most sales from search results. This data can be used to determine where to focus marketing efforts. Tracking keywords through to sales conversions allows owners to calculate the return on investment for different keywords and search engines. It provides valuable insights for optimizing marketing spending.
Rand Fishkin discusses the evolution of SEO and how search engines, algorithms, and user behavior have shifted in recent years. Some of the key changes include Google still dominating web searches but with declining organic click-through rates, the rise of intent-based optimization over keyword-focused strategies, and domains inheriting authority and semantic connections that help them rank for related queries. Successful sites are taking steps like developing brand authority in niche areas, prioritizing user intent in content and on-page optimization, and influencing searchers through listings and appearances in knowledge panels without requiring the user to click through to their site.
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
customTask: Your New Google Analytics BFFDana DiTomaso
If you’re an advanced Google Analytics and Google Tag Manager user, you might be familiar with the Measurement Protocol and how it works. But are you using it to it’s fullest potential? Introducing customTask, one of the most powerful ways to customize and control your Google Analytics implementation. In this talk you’ll learn the basics of how customTask works, along with implementation ideas and tips to get you started.
Presented at BrightonSEO, April 2019
Proven Local Marketing Strategies to Drive Customer Experience & ROISearch Engine Journal
Today's consumer is looking for more personalized, meaningful brand interactions. How can you better connect in their most receptive moments to maximize your marketing ROI?
In this webinar, Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven marketing campaigns you can use right now to run hyperpersonalized campaigns and reach high-intent audiences.
You will learn:
- Strategies to get customers back into stores.
- Top-performing CTAs for hyperpersonalized ads.
- How to implement geofencing marketing on Facebook.
- Targeting tactics to retain customers and win market share.
- How successful brands use geofencing to create exceptional experiences and drive ROI.
Dillon provides a data-rich view into how digital marketers use geofencing and location-based marketing so you can benchmark your own efforts.
Perhaps the most underused marketing tactics used by marketers these days is segmentation and CRM retargeting. Why segment? To uncover and identify numerous marketing opportunities. Why retarget through CRM data? Email only goes so far, so CRM tactics allow you to go beyond spamming inboxes.
Join us for this Kissmetrics webinar and we’ll show you:
How to uncover insights and find opportunities through segmentation
The benefits of CRM retargeting
How to create your very own CRM campaign using multiple advertising platforms
Bonus: How to use your segments to launch LookaLike campaigns
Get ready to see an increase in conversion rates. See you at the webinar!
The Hummingbird Buzz: What You Really Need to KnowDemandWave
1) The document discusses Google's Hummingbird update and Secure Search, which encrypts all search activity. It emphasizes the importance of quality content that is frequent, fresh, and unique.
2) It recommends focusing content strategies on keywords, updating stale content, and using techniques like FAQs, Google Authorship, and Publisher Markup to demonstrate content ownership.
3) While SEO reporting may change with Secure Search hiding keywords, the key factors of tracking revenue from organic search, focusing on content, and using multi-touch attribution remain the same.
This document contains a mathematics worksheet for Year 2 students. It includes exercises on number matching, writing numbers in words and numerals, ordering numbers, properties of 2D and 3D shapes, basic arithmetic including addition, subtraction, multiplication and division, and word problems involving time and money. The worksheet has multiple choice and short answer questions testing students' understanding of place value, operations, shapes, and real-world applications of mathematics.
Abstracción sobre Usos Urbanos en la Cultura RomanaDaniel711
La cultura griega antigua y la Roma antigua tenían usos urbanos similares. Ambas civilizaciones construyeron ciudades con plazas públicas, mercados y edificios gubernamentales que servían como centros de actividad social, política y económica para sus ciudadanos.
The document discusses the Big 6 model for information literacy. The Big 6 includes six steps: task definition, information seeking strategies, location and access, use of information, synthesis, and evaluation. It describes each step in the process, including defining the task, developing search strategies, locating and accessing relevant information sources, taking notes and citing sources, synthesizing the information in your own words, and evaluating your work. The goal is to provide a framework for effectively finding, analyzing, and using information to complete tasks and further learning.
United World Telecom is a leading US-based telecommunications provider that has been serving thousands of customers worldwide since 1996. It offers a range of communication solutions including call forwarding, local and toll-free numbers, international calls, and roaming to help businesses expand internationally, increase productivity, and customize their services. United World Telecom prides itself on reliability, connectivity, customization, and high levels of support.
Replacing `import` with `accio`! Compiling Pythons with Custom Grammar for the sake of a joke!
In Python, overwriting builtin functions is fairly easy. You can even do it in the interpreter! But can you overwrite a statement, like import, just as easily? Let's go on an adventure, discovering how the import statement works, and how Python statements are defined in the CPython source code. We'll face some consequences of bootstrapping, and, to get our custom Harry Potter-themed Grammar to work, we'll have to compile a Python to compile a Python.
The document provides an orientation agenda for a new employee that includes: an overview of the company's history and leadership team; a review of key policies and expectations; details about benefits packages; an explanation of the performance review process; information on additional resources; and required paperwork for new hires to complete. The agenda covers important topics to help welcome and onboard new employees.
Replacing `import` with `accio` in cpythonAmy Hanlon
Replacing `import` with `accio`: Compiling Pythons with Custom Grammar for the sake of a joke!
These are the slides from my 03/25/14 talk at NYC Hack and Tell.
This document contains 3 math problems involving beam calculations. Problem 36 involves calculating beam deflection with no temperature change. Problem 79 calculates deflection with a 10 degree temperature change. Problem 80 involves calculating beam deflection and substituting the result into an integral equation. The problems utilize concepts like beam curvature, compatibility, and macro-equilibrium to set up and solve equations for determining beam deflection.
Digital Marketing Show Nov 2014 - Using Personalisation To Reduce The FrictionSagittarius
The document discusses using personalization to reduce friction for customers. It mentions calculating customer lifetime value to guide marketing decisions and focusing on loyalty. Personalization should make it easier for customers by reducing clicks needed to complete tasks like choosing options, deleting items, or continuing through checkout. Data from multiple customer touchpoints can be used to personalize the experience. The goal is improving metrics like conversion rates, reducing bounce rates, and increasing sales.
Using Personalisation To Reduce The FrictionSagittarius
The document appears to be notes from a digital marketing conference on travel. It includes:
- Names of several speakers on topics like customer lifecycles, customer service, and the connected travel consumer.
- Hashtags around digital marketing and travel as well as the conference host @SagittariusMktg.
- Notes on concepts like customer lifetime value, calculating profitability, and reducing friction for customers.
- Statistics shared on website visits, conversions, and growth in online bookings from optimizing digital experiences.
- Mentions of learned, explicit and implied customer data, as well as the "human API".
- Closing tips around knowing your customer, understanding their journey, and reducing friction
The ever-changing landscape of digital marketing can make it difficult to predict your outcomes. Rising ad costs, competitive markets, platforms giving users control over how they are being tracked… are all variables that can have a negative impact on your marketing and their outcomes can be out of your control.
By incorporating digital events in your digital strategy, you control who your message reaches and the outcomes of your marketing strategy.
During this session, you will learn how to:
1. Increase brand awareness, establish relationships, and boost sales through events
2. Craft digital event experiences that captivate your customers and employees
3. Re-imagine virtual events to create an experience that audiences love
How to Shop for a Search Agency - SlidesDemandWave
This document discusses evaluating search marketing agencies and improving your company's digital strategy. It provides tips for assessing your current conversion rates and digital health. It also outlines key things to look for in agency offers, like whether they report on revenue generated and tie campaigns to business goals. Live site analyses are recommended to get an outside perspective on your digital marketing strategy.
CUSTOMER ENGAGEMENT: 6 STATS AND FACTS TO IMPROVE YOUR STRATEGYSaumya Maikota
The document discusses the importance of customer engagement strategies for businesses in the modern digital world. It provides statistics showing that customer experience is a key factor in retention, willingness to pay more, and overall revenue. A good customer engagement strategy can help attract new customers, convert them to leads and sales, communicate on a personal level, and turn customers into promoters. The key is to anticipate customer needs, exceed expectations, and leverage social media while maintaining a human touch.
The slides from my Chartered Institute of Marketing (CIM) talk at Hull University Business School on 2 February 2016, where we looked at social media marketing return on investment (ROI) and a seven step approach to better achieving it. Includes case studies on companies including Fisher Tank and Maersk.
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
This document summarizes the services of Growthpixel, a digital marketing agency. They believe in using intelligence to drive wins for clients. Their services include developing digital strategies and buyer personas, optimizing channels, creating actionable content mapped to customer journeys, and using analytics to enhance the user experience. They work to drive traffic, boost conversions, and increase engagement for clients across various industries. Case studies show successes in increasing social media engagement, leads, and traffic for past clients through strategies like content optimization, lead nurturing, and social advertising targeting.
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITSmsirkin
This course was delivered on March 14th in Austin, TX as part of General Assembly's education efforts around SXSW 2015.
Designed uniquely for small businesses and non-profits, this session with help you create an effective digital marketing strategy that gets results. You will learn the key tactics that separate novices from experts who are getting outsized results and will give you tips, tricks, tools and resources you can use immediately.
Whether you are a novice digital marketer or an expert, you will benefit from this session on digital strategy. No programming or coding is needed to do a better job communicating your business or nonprofit online.
This document summarizes the services offered by OSF Global to help companies optimize their ecommerce presence and grow online sales. It highlights how OSF provides expertise in areas like customer segmentation, development, marketing and analytics to help businesses achieve explosive growth. Statistics are presented showing the massive growth of internet users expected by 2020 and how most websites fail to achieve optimal user experiences. OSF's services include custom analysis, inbound marketing techniques like email campaigns and affiliate marketing, search engine optimization, and omnichannel solutions to integrate online and offline shopping. Case studies demonstrate how OSF has helped brands increase sales through approaches like migrating platforms and implementing one-page checkout.
SMART VOUCHER IS A SYSTEMS THAT COMBINES QR CODE, LOYALTY SYSTEM & SMART MESSAGING TECHNOLOGIES!
EASILY CAPTURE CUSTOMER DATABASE AND REWARD THEM MYSTERY GIFTS & INCENTIVES.
EASY : JUST SCAN & WIN.
AUTOMATED : SELF-SERVED
SECURED : ANTI-FORGERY & VERIFIABLE TIME BASED : CODES ARE TIME LIMITED
About us :
Fireworks Solutions Sdn Bhd is a powerhouse of digital marketing technologies and services. Our HQ is in Kuala Lumpur. Find us at http://fireworks.digital
Advertiser wants higher ROI. Standard retargeting wastes up to 70% of the budget not binging any ROI uplift. The answer is a Custom Retargeting. We are to solve a number of technical and Internet-scale problems to make it happen.
Basics of Internet & Social Media Marketing in the Hotel IndustryMarc Sontag
1) Imocom Hotels and Resorts implemented an internet and social media marketing strategy to promote its luxury resorts in Portugal.
2) The strategy included redesigning the company website, increasing search engine optimization, growing social media followers on Facebook and Twitter, engaging customers through blogs and contests, and integrating marketing channels.
3) The results of this strategy included a significant increase in website traffic, social media fans and followers, positive customer reviews, and conversions leading to a higher percentage of reservations.
The Inbounder London - 2. May 2017 Russell Mc Athy We Are Marketing
The document discusses using machine learning and data analytics to forecast future sales for SEO. It provides examples of analyzing Google Analytics data to understand customer journeys and attribute values to different marketing channels and pages. The author advocates this approach can help SEOs better showcase their success through understanding micro and macro conversions.
Visiblee helps B2B websites increase their conversion rates by 300% or more within a month using a unique combination of big data and machine learning to analyze website visitors. They identify anonymous website visitors in real-time and automatically engage them. Visiblee experienced 46% month-over-month growth in recurring revenue over their first 9 months of operation, reaching $42,000 per month due to their experienced founding team, proprietary technology, and strong growth.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Similar to Using Personalisation To Reduce The Friction (20)
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.
Customer Engagement Reimagined - The Future of Digital InnovationSagittarius
CEO, Paul Stephen from Sagittarius discusses the results of a white-paper produced in partnership with Travolution exploring the challenges of travel brands.
SBOS Director, Sean Rusinko from Sitecore presented how Sitecore can be used by travel brands to improve customer engagement by enhancing the customer experience.
Customer Engagement Reimagined - AI and ML SolutionSagittarius
The document is an agenda for a Travolution event featuring presentations from Microsoft, Sitecore, and Sagittarius on data, AI, and digital transformation in travel and hospitality. It includes:
1) A schedule of presentations and times from 9:30am to 12:20pm including introductions, presentations from Microsoft on data and AI, Sitecore, and Sagittarius, followed by a Q&A and closing lunch.
2) An overview of Microsoft's presentation on how data is important for AI and examples of how AI is creating opportunities in travel including increased revenue and productivity.
3) Case studies of how companies are using Microsoft AI including predictive maintenance on ships to optimize water usage, saving $
Sitecore Cortex uses machine learning to analyze the experience data collected through Sitecore platforms. It centrally manages content from different sources and measures content effectiveness. It integrates analytics data from various digital channels to power personalization, marketing automation, and predictive outcomes. The Sitecore Cortex data processing engine scales to process large amounts of structured data from Sitecore databases to train machine learning models. This helps suggest personalized experiences and predict user behavior based on patterns learned from the data.
This document discusses future technologies including artificial intelligence, machine learning, and chatbots. It provides an overview of a project called Project Hector that aims to blend these technologies to optimize the customer experience. Project Hector will develop a chatbot using tools like LUIS and integrate it with a Sitecore platform to power conversations across multiple channels using various data sources. It also discusses training chatbots and the importance of starting simple when developing conversational interfaces.
Microsoft sees huge potential for artificial intelligence (AI) and views data as critical for powering AI. Some key points:
1) Data is growing exponentially from various digital sources and AI helps make sense of this data. AI gives machines human-like abilities such as understanding language.
2) Microsoft's approach to AI includes developing frameworks and models while also providing AI services on Azure. Their goal is to make AI accessible to developers and organizations.
3) Case studies show how AI is helping companies like Carnival Cruises optimize operations through predictive analytics, and how AI helps Uber and airlines improve customer experiences and business operations.
Red Carnation Hotels - Increasing Revenues by 22% Using Personalisation in Si...Sagittarius
This document discusses increasing conversion rates through personalization. It notes that personalization can boost ROI, engagement, and relationships with customers by improving conversion rates by 19%. The document advocates understanding customer segments and journeys to truly improve experiences. Data is key to personalization efforts. Combining data, analytics, and other specialists can help drive business change through personalized marketing that makes a difference for customers.
At our recent partnership event with Bench and Microsoft, Paul Stephen (Agency CEO) discussed how 'knowing your niche' can set you apart from the competition and help you achieve a 'customer-centric' mindset.
Paul Stephen - GDPR The Opportunity & Sitecore ToolSagittarius
Agency CEO, Paul, explores GDPR and the opportunity for brands and marketers as well as how those using Sitecore can tackle the regulation in Versions 8-9.
Tackling GDPR in Sitecore Versions 8 & 9Sagittarius
Agency CEO, Paul Stephen, explores the opportunity that is GDPR and how brands and marketers alike can benefit from the regulation.
Paul also talks about the exclusive reveal of the Sagittarius Sitecore 8 GDPR Tool as well as the latest release of Sitecore (version 9) and how these features will help brands tackle GDPR where previous versions have not.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
30. top tips. know your customer
think about their journey
reduce the friction
what can you learn
what can you add?
#sitecore @SagittariusMktg
31. thank you.
Paul Stephen
paul@sagittarius-marketing.com
#sitecore @SagittariusMktg
Editor's Notes
What is customer lifetime value?
In its simplest, purest form, it is defined as the revenue that a customer generates over their lifetime with you, less the costs to acquire and then serve the customer
It’s a concept that goes right back to the late 1980’s, and brands have used CLV to calculate the profitability of their customers and to also predict profitability before a brand makes marketing investment decisions.
It’s a valuable concept because it is a metric that brands can use to measure the value of their customer relationships.
This is important but in survey conducted by Sitecore and Econsultancy, only 42% of brands actually measure this.
509 businesses. Half less than £10m
89% of them said ‘a great customer experience drives customer loyalty’
Do it properly and you can:
put a number on the value of a relationship
Calculate profitability (see what works and what doesn’t
Thus this guides intelligent marketing investment decisions
Ultimately this whole issue is focusing on your particular audience and customer loyalty
Sitecore has carried a number of research projects investigating the strategies organisations are applying to tune into manage the customer experience.
From the research data, we have derived an customer experience maturity model. It comprises of 3 main phases of maturity Attract, Convert and Advocate and 7 sub stages from getting started with some basics to building customer lifetime value.
Most organisations are at the Attract phase and have got to the stage of aligning their digital marketing plan, with overall marketing plan and then the overall business objectives.
Achieving each of these phases has proven to bring about some really exciting results. Companies who have set up their websites that have automated personalisation and testing have increased their ‘conversions’ by 20%, such a as Easyjet and its only taken a few months to get there. These outcomes are making a significant impact on revenue.
When organisations get to the Engage stage, then are really flying, getting that 360 degree realtime view of the customer and then engaging with them with dynamic personlised content across all channels – online and off-line thereby generating conversions.
Effective digital marketing can deliver an immediate and measureable ROI!
But for many companies they are not there yet and one of the main challenges is this.......
bring together your digital and off-line channels, together with your content, marketing, campaigns, with your customer intelligence – your customer insight and engagement analytics to deliver this personalised, contextual experience for your customers.
Reducing the friction
A phrase I coined in a blog article earlier this year
Or if I could summarise it another way…
Make it easy for the customer
In our experience in the Travel sector, it tends to be a complicated sale
So before we get in to the multi-channel engagement and analytic lets start simple
Firstly we have the ‘most wanted response’
Which button do I click?
In this case its obvious
Don’t lead them down dead ends
Don’t clutter up the pages with calls to action and content
In practice this means not designing by committee or dealing with competing agendas
Moving on from that the next stage is to ‘simplify the experience’
Travel is a great example of a complicated sale
This is why UX design in the travel sector often leads the way
3 years ago the ski weekends site was attracting 200,000 visits across its peak selling period
At the time the business was carrying approx 3,000pax which equalled approx 2,000 bookings
So that’s a 1% conversion
So if we could improve conversion by half a percent then what would we achieve?
So we have spent the last few years working on improving the conversion. So for example if you’ve come to the site via a pay-per-click campaign promoting our week tours by coach then the departure points and length of stay start on the right settings (no matter what page you are on). If you like us oon Facebook already then we won’t be offering you a discount for liking our fan page.
Improving conversion even goes through to asking for feedback. Our emailers ask then a simple 1-5 question first, we already know their travel details and we can capture valuable data in one click to use on our review pages. This feedback is the absolute gold dust of personalisation and improving customer service
In the last 3 years skiweekends has all but doubled in its passenger numbers yet its website visitor traffic has only grown x%
3 years ago the ski weekends site was attracting 200,000 visits across its peak selling period
At the time the business was carrying approx 3,000pax which equalled approx 2,000 bookings
So that’s a 1% conversion
So if we could improve conversion by half a percent then what would we achieve?
So we have spent the last few years working on improving the conversion. So for example if you’ve come to the site via a pay-per-click campaign promoting our week tours by coach then the departure points and length of stay start on the right settings (no matter what page you are on). If you like us oon Facebook already then we won’t be offering you a discount for liking our fan page.
Improving conversion even goes through to asking for feedback. Our emailers ask then a simple 1-5 question first, we already know their travel details and we can capture valuable data in one click to use on our review pages. This feedback is the absolute gold dust of personalisation and improving customer service
In the last 3 years skiweekends has all but doubled in its passenger numbers yet its website visitor traffic has only grown x%
3 years ago the ski weekends site was attracting 200,000 visits across its peak selling period
At the time the business was carrying approx 3,000pax which equalled approx 2,000 bookings
So that’s a 1% conversion
So if we could improve conversion by half a percent then what would we achieve?
So we have spent the last few years working on improving the conversion. So for example if you’ve come to the site via a pay-per-click campaign promoting our week tours by coach then the departure points and length of stay start on the right settings (no matter what page you are on). If you like us oon Facebook already then we won’t be offering you a discount for liking our fan page.
Improving conversion even goes through to asking for feedback. Our emailers ask then a simple 1-5 question first, we already know their travel details and we can capture valuable data in one click to use on our review pages. This feedback is the absolute gold dust of personalisation and improving customer service
In the last 3 years skiweekends has all but doubled in its passenger numbers yet its website visitor traffic has only grown x%
3 years ago the ski weekends site was attracting 200,000 visits across its peak selling period
At the time the business was carrying approx 3,000pax which equalled approx 2,000 bookings
So that’s a 1% conversion
So if we could improve conversion by half a percent then what would we achieve?
So we have spent the last few years working on improving the conversion. So for example if you’ve come to the site via a pay-per-click campaign promoting our week tours by coach then the departure points and length of stay start on the right settings (no matter what page you are on). If you like us oon Facebook already then we won’t be offering you a discount for liking our fan page.
Improving conversion even goes through to asking for feedback. Our emailers ask then a simple 1-5 question first, we already know their travel details and we can capture valuable data in one click to use on our review pages. This feedback is the absolute gold dust of personalisation and improving customer service
In the last 3 years skiweekends has all but doubled in its passenger numbers yet its website visitor traffic has only grown x%
Learned -Basic level – device
Global Mobile is now 25% - was 14%
Some of our clients more like 40%
GeoIP – google doing it for years
Whole host of detecting referrers
What site might effect how you talk to them
Search Keywords or Advertising
Where they are/What they’re doing and potentially what they are looking for before we’ve asked them anything
Explicit – interactions, e.g. Signing up, buying or downloading something
Implied – the final layer
Analyse customer behaviour and how they interact with content
Where they dwell, what journey or other properties like Facebook
Clever design – subjective categories –e.g. families / adventure helps to build profile
This level of learning is like dating
First introduced by friend or Tinder
Start with questions / understand their likes and subtlties what they mean and then finally you understand they’ll never squeeze the toothpaste from the end!
The point is you build this up over time
For example…
What holiday did they buy last year or previously
Price point / Type / Destination
When did they buy it and how long before departure?
So for 2014 we have a new feed that will give us this data
Don’t just think about the acquisition strategy
In travel nobody buys on impulse and will do their research first
Browser will look at 3 to 5 competitors before making a decision?
For example you want to buy a hotel in Barcelona for 2 nights. You can buy this hotel on any number of websites.
Hotels.com or Booking.com are offering the same hotel at the same price. They’ve killed the margin and they are no longer competing on price. So now its not what they can take away but what they can add back in.
The email that come through prior to departure
The Text message when you know they should have arrived at the destination.
The fact it remembers my payment details and makes it easy to complete the transaction on my phone/ipad
All relatively straight forward to do and don’t really cost anything.
Holidays or business travel are a big deal to our customers and every little detail counts
heading to a place where ‘what we know’ can be even more sophisticated
We already know where they are. We’ve used Foursquare on mobile optimised tourism site for enabling users to review and rate locations and visitor attractions.
But what if we knew how they felt.
Facebook is allowing you to express your feeling already.
Smart phone technology already can recognise our face.
Computer vision - Camera detecting your expression to detect your reaction
So combine that with wearable tech that can monitor our heart rate etc. Healthcare - Fit Bit
Nevermind is a biofeedback-enhanced game that requires you to manage your stress. The more stressed you feel the harder the game gets.
So if one way or another we know how they feel by some sort of wearable tech, or something more obvious like this - Tshirt os
What if we knew their mood or their state of mind.
Just as booking.com create anxiety with their little alerts to put you into a state of panic
If we knew that they were excited we might be able to put our prices up!
So what next?
You might think I’m crazy talking about this stuff but one could argue the travel industry is in another state of transformation - digitally
Nike are now all but in the healthcare business
Apple are now have taken an app that started on your desktop to organise music to the iPod, then iTunes store then the iPhone and now the iBeacon to give you contextual based info
We all like photos of our trips – what about the MemOto automatic camera that takes 2 photos a minute so you have a complete photographic memory of your trip.
Imagine hundreds of camera-pinned consumers flying an airline every day, documenting every customer service issue: dirty toilets, rude staff, delayed departures, and any other horrible condition that up to this point was merely a smartphone shot away. Whilst that might seem like a gimmick with them uploading their every move to their facebook profile this might make you think twice about your service delivery. You think its bad now with TripAdvisor.
At the moment Rolls Royce have hundreds of sensors measuring 40 times per second on nearly half of all Airliners with a plane taking of every 2.5 seconds all feeding data back to their headquarters in Derby. They go to this effort to ensure reliability and quality of service for their engines. Its not such a stretch that a hotel chain might do the same is it?
Google glass to help consumers and help them explore their destination through augmented reality
Or maybe your staff?
Virgin Atlantic Concierge is currently trialing this at the moment. Staff will be able to update passengers on their latest flight information, weather and local events at their destination and translate any foreign language information. In future, the technology could also tell Virgin Atlantic staff their passengers’ dietary and refreshment preferences.
Maybe a Downloadable app to welcome them to their accommodation and show them round – no need for the rep!
GeoIP sensors in their ticket
NFC Sensors in the tickets that open the front door of the apartment?
So what can your travel company add to the holiday experience?