Harness Marketing Automation for Account Based SalesDigital Reach
Marketing Automation is the most powerful business tool available to the modern B2B company, and many digital marketers are just beginning to glimpse its potential. However, marketing automation implementation can be costly, confusing, time-consuming, and error prone. What do you need to know to ensure a successful marketing automation implementation? How does marketing automation help drive account-based selling?
Let’s talk about how to integrate powerful marketing automation tools with your team’s account based marketing and sales.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Where it all starts – correct CRM usage
Basics of Marketing Automation strategy
Advanced A/B Testing
Plus, don’t miss our live SEO analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
It would not come as a surprise that like all marketing professionals, B2B marketers are also crazy about numbers and data.
For More: http://bit.ly/29CvHvJ
Inside Sales Solutions is a revenue growth agency dedicated to helping B2B technology sales and marketing teams engage, qualify, and convert more leads into sales opportunities.
Built upon the premise of encouraging effective engagement between technology brands and their target customers, Inside Sales Solutions partners with clients in the SMB, Enterprise, and Startup space to uncover new opportunities and meet the ever-changing demands of B2B sales with services like:
- Pay-Per-Click Advertising
- Ad Retargeting
- Landing Page Build
- Social Selling
- Message outreach powered by AI
Make more money by integrating your data - #BrightonSEO April 2014 - CalltracksAli White
As the web becomes more and more open, so do the tools that you use. So how can they work together to help you improve your SEO and ultimately make you more money? This covers some tips on how to get the most from Google Universal Analytics by integrating offline transaction data from your CRM. Find out what is possible.
Digital marketing includes all marketing efforts which uses an electronic device or the internet. Business firms market themselves in various channels like serch engines, social media emails and other websites to get leads and to connect with existing customers.
Harness Marketing Automation for Account Based SalesDigital Reach
Marketing Automation is the most powerful business tool available to the modern B2B company, and many digital marketers are just beginning to glimpse its potential. However, marketing automation implementation can be costly, confusing, time-consuming, and error prone. What do you need to know to ensure a successful marketing automation implementation? How does marketing automation help drive account-based selling?
Let’s talk about how to integrate powerful marketing automation tools with your team’s account based marketing and sales.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Where it all starts – correct CRM usage
Basics of Marketing Automation strategy
Advanced A/B Testing
Plus, don’t miss our live SEO analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
It would not come as a surprise that like all marketing professionals, B2B marketers are also crazy about numbers and data.
For More: http://bit.ly/29CvHvJ
Inside Sales Solutions is a revenue growth agency dedicated to helping B2B technology sales and marketing teams engage, qualify, and convert more leads into sales opportunities.
Built upon the premise of encouraging effective engagement between technology brands and their target customers, Inside Sales Solutions partners with clients in the SMB, Enterprise, and Startup space to uncover new opportunities and meet the ever-changing demands of B2B sales with services like:
- Pay-Per-Click Advertising
- Ad Retargeting
- Landing Page Build
- Social Selling
- Message outreach powered by AI
Make more money by integrating your data - #BrightonSEO April 2014 - CalltracksAli White
As the web becomes more and more open, so do the tools that you use. So how can they work together to help you improve your SEO and ultimately make you more money? This covers some tips on how to get the most from Google Universal Analytics by integrating offline transaction data from your CRM. Find out what is possible.
Digital marketing includes all marketing efforts which uses an electronic device or the internet. Business firms market themselves in various channels like serch engines, social media emails and other websites to get leads and to connect with existing customers.
Improving PPC Campaign Effectiveness Through Pipeline MeasurementJD Prater
According to Gartner's CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution.
Your PPC campaigns are driving relevant traffic and leads at a fantastic conversion rate and cheap cost per lead.
But how many of your leads are actually converting into sales?
This cost-per-lead mentality proves that marketing is a cost center rather than a pipeline driver. In this Hero Conf session, JD Prater shows how you can change that by syncing your marketing goals and business metrics across campaigns to grow your business.
Attendees will learn:
- How to improve lead quality by tracking and measuring deeper funnel metrics
- Tips on how to customize and optimize campaigns based on ROI
- How to create impactful reports to get CMO buy-in
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
Azalead provides software for Account Based Marketing. Identify and target the highest value accounts on your website. Nurture them with company-based display advertising campaigns. Receive real-time alerts when your target accounts return and are ready to engage.
How to use Google Analytics ecommerce for any website at #SMX london 2017Arnout Hellemans 📈
Learn how to use the e-commerce script that Google Analytics provides to learning where and how to become a profitable online business, for ecommerce, lead-gen, affiliate or SAAS.
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
Digital media transformation for real estate brandsi-engage
i-engage proudly offers digital transformation services to real estate clients. With an experience of working on 15+ real estate clients, we proudly claim ROI of more than 300% with our digital media marketing services.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics?
In this talk, we’ll dig into user behavior analytics - why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.
- Understanding the importance of behavioral analytics
- How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
- Key metrics and capabilities in user behavioral analytics folks should be using and why.
- How other folks have seen success using behavioral analytics
Improving PPC Campaign Effectiveness Through Pipeline MeasurementJD Prater
According to Gartner's CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution.
Your PPC campaigns are driving relevant traffic and leads at a fantastic conversion rate and cheap cost per lead.
But how many of your leads are actually converting into sales?
This cost-per-lead mentality proves that marketing is a cost center rather than a pipeline driver. In this Hero Conf session, JD Prater shows how you can change that by syncing your marketing goals and business metrics across campaigns to grow your business.
Attendees will learn:
- How to improve lead quality by tracking and measuring deeper funnel metrics
- Tips on how to customize and optimize campaigns based on ROI
- How to create impactful reports to get CMO buy-in
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
Azalead provides software for Account Based Marketing. Identify and target the highest value accounts on your website. Nurture them with company-based display advertising campaigns. Receive real-time alerts when your target accounts return and are ready to engage.
How to use Google Analytics ecommerce for any website at #SMX london 2017Arnout Hellemans 📈
Learn how to use the e-commerce script that Google Analytics provides to learning where and how to become a profitable online business, for ecommerce, lead-gen, affiliate or SAAS.
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
Digital media transformation for real estate brandsi-engage
i-engage proudly offers digital transformation services to real estate clients. With an experience of working on 15+ real estate clients, we proudly claim ROI of more than 300% with our digital media marketing services.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics?
In this talk, we’ll dig into user behavior analytics - why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.
- Understanding the importance of behavioral analytics
- How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
- Key metrics and capabilities in user behavioral analytics folks should be using and why.
- How other folks have seen success using behavioral analytics
Basic understanding google analytic by Koim Liddinilah.
You will learn about what is web analytic, how to analyze google analytic and also how to create goals / conversion on google analytic.
From Click to Customer - Back to Marketing School SeriesRollWorks
Watch the webinar on-demand here: https://www.rollworks.com/resources/webinar/from-click-to-customer/
In this class, we’ll show you best practices to optimize three of the most important stages in any sales cycle: your ads, your landing pages, and your sales outreach.
You’ll learn:
How to use customization to boost your ad click-through rates
How to optimize your landing pages using A/B testing and heatmaps
How to enable your sales team to follow up with marketing leads in under five minutes
10 strategies to double your internet sales and profitsWheel Spin Media
If doubling your internet sales is at the top of your marketing agenda, these 10 proven strategies delivered by David Kain at this year’s Australian Automobile Dealers Association National Dealer Convention (AADA) will help you achieve your goal. David is CEO of KainAutomotive.com a US based company specialising in automotive internet sales, BDCs, digital marketing and social media. To hear his presentation, click here: http://enews.ebusinessmedia.com.au/client/aada/2013/audio/AADA_Double_your_Internet_Sales.pdf
Once upon a time, you hired a digital marketing agency. Now it’s time to take a hard look.
Do you feel like your agency is reactive or proactive? Is their reporting something that you could have done yourself only in half the time (do screenshots of Google Analytics sound familiar)? Are you the one driving the strategy and they just execute what you tell them? Does your account manager sound fresh out of college? These are just a few of the grievances we hear from clients that have had bad experiences working with digital marketing agencies.
Sadly, this happens far too often and gives digital agencies a bad name. There is nothing more frustrating than feeling like your agency is underperforming.
If an agency wants to innovate continuously its service offering, the role of a product owner is essential. We shared our current knowledge of how we have implemented the role of a product owner within Digital Marketing agencies.
Hey Big Spender, We're Talking to You: Understand How to Budget for Social Me...Falcon.io
What is a good ROI from my Google Spend? How much should I spend on social this year? Should I spend money on Facebook and Instagram ads and how much should I put in? It’s every marketer's favorite time of the year – budgeting . Setting a marketing budget is tricky enough for some businesses, let alone understanding how much should be spent on digital vs. offline. If you need to establish a marketing budget to hit a particular revenue and profit goal, you can use a budgeting formula based on ROI to work toward measurable results that directly impact the bottom line. This session will give you a better understanding of how much your budget should be and how you can make better sense of where you should be spending proactively and reactively. You’ll learn:
Principles of ad budgeting
How to plan a budget-efficient strategy
Best practice tactics to optimize your social media budget
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
360 Degree View Of Customer Powerpoint Presentation SlidesSlideTeam
Increase consumer satisfaction and drive sales using these 360 Degree View Of Customer PowerPoint Presentation Slides. Take the assistance of our attention-grabbing customer mapping PowerPoint slideshow to drive ROI through various means like acquiring leads, increasing customer retention, etc. By utilizing these customer relationships PowerPoint templates you can elucidate the process of customer architecture that consists of consumer clustering, CRM analysis, real-time analytics, etc. Take advantage of these consumer lifecycle PPT visuals to reveal the components of 360 frameworks like CRM systems, DBMS, support ticketing, etc. Unveil the constituents of the customer lifecycle such as data visualization, data streaming, data integration, data science, etc. using our content-ready consumer engagement PowerPoint slide deck. Adopt a holistic customer view and interact with them through face-to-face communication, email, phone amongst others. Hence, without any further delay download this customer support PPT slide designs to engage effectively with your current as well as prospective clients. https://bit.ly/2OixhJT
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
Are you confident in your institution’s strategy for international recruitment in the upcoming (and uncertain) years? Don’t sit back passively and take a “time will tell” approach. We want you to be prepared and informed so you can implement a plan based on research and best practices.
A Common Sense Approach to Account-Based Analytics & PersonalizationSaasMQL
It’s tough to know where to start when it comes to understanding how your website experience fits within an Account Based Marketing strategy. ABM and personalization might seem like a natural fit, but how do you actually do it in a way that improves your customers’ experience and your KPIs?
Let’s end the guesswork. In this webinar Arun Sivashankaran, CEO of FunnelEnvy, will share the good, bad and ugly from years of experience helping B2B demand generation teams tackling account based analytics & personalization. Instead of ineffective “vanity experiences” that consume time and resources, we’ll share a framework and tools to develop a data-driven understanding of your customers’ revenue journey. Then we’ll address how to accelerate that journey through common-sense campaigns that actually help your customers and deliver revenue.
Evolving Beyond Analytics - Getting To Meaningful MeasurementThe Content Advisory
A presentation on content marketing measurement that I did at the #BCon Event in Toronto Canada. This presentation discusses the measurement pyramid - and how working toward a more structured series of measurements and reporting can help us drive toward meaning instead of mediocrity.
Similar to Dealmaker London: Working with Yieldify (20)
Reacting to COVID-19: Battle-tested solutions for eCommerce | YieldifyYieldify
The slides from The Tomorrow Society Digital Dinner explore the double-sided "hot and cold" effect that COVID-19 has had on different eCommerce verticals, their traffic, conversions, and retention.
The slide deck first appeared at The Tomorrow Society Digital Dinner, a virtual event hosted by Yieldify's Mick Gosset on April 29, 2020. For more virtual events and similar insights, visit www.yieldify.com.
Journey2019: Loyalty is dead, long live loyalty!Yieldify
Sam Willan of Student Universe presented these insights on how to foster loyalty in a travel e-commerce environment. First presented at Journey2019, hosted by Yieldify on March 13th 2019.
Hear the results of the first major study into Customer Journey Optimisation, conducted by Yieldify with input from over 200 marketers. First presented at Journey2019 on March 13th, 2019.
Discover the insights and tips from Yieldify's breakfast seminar on how to increase your average order value. Includes examples from retailers, travel companies and gaming sites.
Journey2018: International expansion (an agile approach) Yieldify
Forrester predicts that cross-border e-commerce will make up 20% of all e-commerce transactions by 2022 and top sales of $627 billion - but getting started on that lucrative journey can seem intimidating. This talk examines how Marks and Spencer has adopted an agile approach to allow it to quickly and effectively scale e-commerce globally.
Originally presented by Hannya Boulos of M&S at Journey2018, organised by Yieldify
CRO is good, right? It sure is - but it’s time to start looking beyond the interaction and to the journey as a whole. We’ll unveil where CRO might be limiting you and how a small shift in focus can yield even more value for you and a better experience for your customer.
Originally presented by Yieldify at Journey2018
Journey2018: Checkout optimisation power half-hourYieldify
Everyone knows the pain of an abandoned checkout funnel. All that investment that goes into acquiring your visitor, getting the right products in front of them, getting them to add to cart.
And then BANG, they’re gone. In this quick-fire session, find out how to fix checkout abandonment for good.
Originally presented by Yieldify at Journey2018
Journey2018: Let your numbers do the talking Yieldify
Customer focus starts with data focus - in a world of increasing personalisation, it’s hard to have one without the other. In this session, Mike Fisher will take you through his experience of using data to inform decision-making and the use of continuous optimisation to drive change and influence strategy.
Originally presented by Philips at Journey2018, organised by Yieldify
Journey2018: Putting bathrooms at your fingertipsYieldify
Making the customer journey continuous and consistent is one of the biggest challenges within e-commerce - and it’s even harder when your purchase cycle is a long, considered one. Find out how soak.com managed it (and the role a baby elephant had to play in it).
Originally presented by Soak.com at Journey2018, organised by Yieldify
Journey2018: Surviving and thriving under GDPR Yieldify
Whether you’re ready for battle or hiding under the covers, there’s no denying that GDPR is coming - and fast. So who better to get on board than the experts in compliance? Join UK Law Firm of the Year 2015 to help break down the complexity into the simple steps you need to take to be above board.
Originally presented by Macfarlanes at Journey2018, organised by Yieldify
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5. We deliver
customer journeys made personal
200,000 Campaigns
30 billion Interactions
Trusted by 500+ brands
73 million Sales influenced
$3bn revenue generated
21. 2. Customer Journey Benchmarking
20%
15%
10%
5%
0%
1 homepage 2 search 3 category 4 product 5 basket 6 checkout 7 sale
Abandonmentrate(%)
website abandonment
vertical abandonment
Visitor abandonment rate by funnel stage
Display the percentage of total visitors that left the website at each funnel stage.