2. Paul Stephen, Sagittarius Marketing
moving from b2b, customer lifecycles and conversion
Jonnie Jensen, Live + Social
social engagement and communities
Sebastian Gutierrez, ebay enterprise
digital relevance – thinking about tomorrow, today
Mark Needham, Sitecore
conversion solutions
Q&A Panel
#digitalmarketing #retail @SagittariusMktg
Sitecore has carried a number of research projects investigating the strategies organisations are applying to tune into manage the customer experience.
From the research data, we have derived an customer experience maturity model. It comprises of 3 main phases of maturity Attract, Convert and Advocate and 7 sub stages from getting started with some basics to building customer lifetime value.
Most organisations are at the Attract phase and have got to the stage of aligning their digital marketing plan, with overall marketing plan and then the overall business objectives.
Achieving each of these phases has proven to bring about some really exciting results. Companies who have set up their websites that have automated personalisation and testing have increased their ‘conversions’ by 20%, such a as Easyjet and its only taken a few months to get there. These outcomes are making a significant impact on revenue.
When organisations get to the Engage stage, then are really flying, getting that 360 degree realtime view of the customer and then engaging with them with dynamic personlised content across all channels – online and off-line thereby generating conversions.
Effective digital marketing can deliver an immediate and measureable ROI!
But for many companies they are not there yet and one of the main challenges is this.......