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Turbocharging Google Analytics
The document discusses optimizing Google Analytics for higher data accuracy and efficiency, focusing on the importance of setting clear goals and selecting relevant metrics. It covers the process of integrating data with BigQuery and customizing dimensions to derive more insights. Additionally, it highlights technical considerations like payload limits and managing hits to enhance performance.
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Turbocharging Google Analytics
- 1.
- 4. Have an extra$150k lying around?
- 7. What do youdo if you’re just over 10 million hits* a month?
- 8. Hit = Pageview, Event, Commerce, SocialAction, etc
- 9.
- 12.
- 17. All 3 ofyour GAs must be set up the same!
- 18. Now let’s getall that data back together again.
- 20. Blending can bereally slow.
- 21. Plus do youactually need everything from GA?
- 22. First, let’s figureout what you actually need.
- 23. What is yourgoal?
- 24. Phrase your goalin the form of a question.
- 25. By asking goalsin the form of a question, you’re opening yourself up to telling a story via data.
- 26. “Which platform bringsus the highest value clients?”
- 27. What data toyou need to answer this question?
- 28. What dimensions and metricsdo you need?
- 29. We’re going tostitch this data together again in BigQuery.
- 33. Sign up forGoogle Cloud Platform and make sure billing is set up!
- 42. Do this forevery GA property, pushing to the same BigQuery dataset.
- 43. If Google DataStudio still runs slow…
- 45. You can alsouse this type of setup to get more than 20 dimensions and metrics.
- 46. Speaking of customdimensions, here are some to try.
- 47. User ID Client ID SessionID Hit ID
- 48. Hit Type What typewas collected – event, pageview, timing, etc.
- 49. Full Referrer Tells youwhat the previous page was.
- 50. GTM Container ID/ Version Identify issues in containers, find spam, helps with multiple containers.
- 51. Navigation Type How didthey get to the page – navigate, reload, back/forward, or other.
- 52. Tabs Open /Tab ID Identify how bad tab hoarding is on your site.
- 54.
- 55. Experiment we’re trying– identifying if someone is using an ad blocker.
- 57. Are people actuallyreading your content?
- 58.
- 59. What else should yoube considering?
- 61.
- 62. Because customTask runs beforeeverything else, you can modify the hit that is built.
- 63.
- 64. You can onlyset customTask once per tracker/hit/tag.
- 65.
- 66. Run Google AnalyticsLocally
- 67. Make your owndemo Google Analytics account with real/fake data.
- 69.
- 71. Automatically reduce Google Analyticspayload length
- 72. GA has alimit of 8192 bytes. Go over that? The hit is gone.
- 73. Remove Personally Identifiable Datafrom all Google Analytics hits
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