The ever-changing landscape of digital marketing can make it difficult to predict your outcomes. Rising ad costs, competitive markets, platforms giving users control over how they are being tracked… are all variables that can have a negative impact on your marketing and their outcomes can be out of your control. By incorporating digital events in your digital strategy, you control who your message reaches and the outcomes of your marketing strategy. During this session, you will learn how to: 1. Increase brand awareness, establish relationships, and boost sales through events 2. Craft digital event experiences that captivate your customers and employees 3. Re-imagine virtual events to create an experience that audiences love

1. MASTER
CLASS
Lisa Schulteis
FOUNDER
ELECTRALIME MARKETING™, LLC
The Future is Digital:
Why Digital Events Must
be Part of Your Permanent Digital
Marketing Strategy
HONOLULU, HI ~ JULY 14 - 15, 2022
DIGIMARCONHAWAII.COM | #DigiMarConHawaii
DIGIMARCONPACIFIC.COM | #DigiMarConPacific

2. #DigiMarConHawaii ©2022 ElectraLime Marketing, LLC
Craft digital event experiences that
captivate your customers and
employees
Re-imagine virtual events to create an
experience that audiences love
Increase brand awareness,
establish relationships and boost
sales through events
#DigiMarConHawaii ©2022 ElectraLime Marketing, LLC

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3
LIVE
EVENTS
VIRTUAL
EVENTS
HYBRID
EVENTS

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Who should use
Virtual Events?
YOU!
#DigiMarConHawaii ©2022 ElectraLime Marketing, LLC

5. #DigiMarConHawaii ©2022 ElectraLime Marketing, LLC
Increase BRAND
AWARENESS,
Establish
RELATIONSHIPS
and BOOST SALES
through Events

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Massive increase
in reach

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BUSINESS is about
RELATIONSHIPS

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Boost Sales

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Increase your
Top of Funnel

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Events
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Only 4 percent of
iOS users in U.S.
let apps track them
Source: https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-
transparency-worldwide-us-daily-latest-update/

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This is NOT a
MARKETING
PLAN

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G e t C r e a t i v e

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Virtual Event
Formats and
Styles

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Conferences
Types of
Events
Expos/
Tradeshows
Exhibitions
Town Halls
Meetups
Product
Launches
Awards
& Recognition
Summits
Fireside Chats
Keynotes
Ask Me
Anything
Annual /
Quarterly
Meetings
VIP
Experiences
Training
User
Events
Sales &
Marketing
Meetings
Company Wide
Events
Party
Retreats
Career Fairs
Health &
Wellbeing
Sessions
Networking

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Coach /
Consultant
Scenarios

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Retail Store
Scenarios

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Craft Digital Event
EXPERIENCES
that CAPTIVATE
your Customers and
Employees

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Experience
Engagement
Excitement
The 3 E’s of Events

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Your ATTENDEES
must be EXCITED to
attend your event.

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Planning Your
Customer Journey
Why are you having the event?
What is the goal of the event?
What actions are we trying to drive?
Why should someone attend?
How will we invite them?
How will we get them excited
about coming?

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Ensure Attendance
Invitees - 987
Attended - 968
98% show rate
Case Study

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Digital Events must
ENGAGE
your ATTENDEES

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Your content must be
ENGAGING to make
them want to ATTEND
and make them want to
RETURN

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It has to do
with your
CONTENT!
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RE-IMAGINE
Virtual Events to Create
an EXPERIENCE
that Audiences LOVE

31. #DigiMarConHawaii ©2022 ElectraLime Marketing, LLC
Digital Events must
provide an
EXPERIENCE
for your ATTENDEES

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Incorporate the Senses

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Give them
an EXPERIENCE!
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Pattern
Interrupt

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When done correctly…
… digital events transform how people
interact with you
… digital events build relationships between
you and your connections
… digital events provide access to a broader
audience to build and scale your business

37. #DigiMarConHawaii ©2022 ElectraLime Marketing, LLC
Connect with Me on
LinkedIn
Want to Chat About
an Upcoming Event?
MyVirtualEvent.pro