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IB Credentials and Capabilities

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IB Credentials and Capabilities

  1. 1. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography Business & Marketing Strategy Public Relations | Advertising Content | Blogs | Video Social Media | Web | SEO Ads | Design | Images | Film Events | Sports | Trends Friends | Fans | Likes Artists | Athletes An affiliate of French | West | Vaughan The Southeast’s Largest Marketing Communications firm, established 1997 Raleigh | Tampa | NYC | LA | Miami | Sarasota CREDENTIALS & CAPABILITIES
  2. 2. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography ABOUT US A Marketing Communications firm, retained by clients to conceive & produce campaigns that generate awareness, build brand equity & drive sustained consumer preferences for brands. AGENCY AWARDS & RECOGNITION  2014 National Consumer Agency of the Year  125 Addy’s, Silver Anvils, CIPRAs, Gold Ink, ECHO, Platinum, BullDog Reporter & PRSA Honors  2-time Florida PR Chapter Agency of the Year  BrandWeek Magazine National Marketer of the Year  Southeast’s Top Powerhouse PR Agency  6-time Mid-Size Natl. Agency of the Year Finalist  One of America’s 25 Best Agencies to Work For  5-time Top 20 Creative Agency  One of America’s 5 Best Lifestyle Agencies  One of America’s 10 Best Branding Agencies *Combined French | West | Vaughan & Ignition
  3. 3. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography OUR BRANDING EXPERTISE  We’ve developed & enhanced brands for every shape, size & industry (Fortune 500, mid-size, entrepreneurs)  Connecting these diverse companies to opportunity:  Our focus is on understanding the business model, revenue streams, products & competitive landscapes  Our emphasis is on getting inside consumers’ emotional needs & rational expectations (and on their smart phones)  Our ability is to identify appropriate promotional opportunities, both live & virtual, in which customers intersect with one another & interact with brands  We use this know-how to craft powerful brand identities & carve out market positions in creative, fun, consistent & compelling ways.
  4. 4. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography OUR JOB  To design & implement integrated marketing communications programs for our clients that heighten awareness & generate sales  To ensure our clients’brands are visible, relevant to their customer’s changing needs & competitively differentiated  To educate, influence, persuade, motivate and enable targeted customers on behalf of the brands we represent  To help our clients establish & maintain credibility by earning the implied endorsement of media influencers  To protect our client’s reputation
  5. 5. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography OUR APPROACH  To “participate in the consumer community” we usually begin marketing campaigns with “targeted content marketing” and deploy digital video for mobile search impact  To “earn consumer engagement and build an audience” we…  Find story hooks about your brand and prepare the content  Get the content in front of market influencers, gauge their interest, calibrate and repeat  Support messaging with appealing dimensional items to maintain the interest of targeted influencers  Train your spokespeople and prepare your sales team to handle inquiries
  6. 6. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography WHAT TO EXPECT FROM YOUR AGENCY  An experienced point-of-view  Spot-on creative ideas supported with research  Strategic problem solving and rapid implementation  Confidentiality, loyalty, respect  A team you genuinely enjoy working with
  7. 7. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography WHAT AN AGENCY EXPECTS FROM A CLIENT  To be provided with necessary information to make solid recommendations  To maintain realistic expectations once objectives are agreed upon (there is no magic wand)  To be considered as an extension of your marketing staff  To make timely decisions, build internal support for good ideas, and secure appropriate funding to implement the best campaigns
  8. 8. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography  Awareness  Purchase Consideration & Intent  Traffic / Inquiries / Leads / Conversions  Investor Interest & Engagement  Brand Value / Equity WHAT SHOULD WE ACHIEVE?
  9. 9. public relations marketing special events branding advertising design media web film & television celebrities speakers bureau models photography OUR FEES  We provide campaign or project-based budget recommendations based on the level of talent required and the estimated amount of time necessary to complete the objectives  Your team may be comprised of talent at various levels of seniority & experience  For example, we develop & deliver strategy with senior counselors & often execute campaigns with seasoned project managers

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