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Ryan credentials

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Ryan credentials

  1. 1. Ryan Partnership Credentials<br />06.09.10<br />
  2. 2. How Did Consumers Take Control of Brands?<br />When did every consumer get equal access to a brand? Why does an individual consumer’s opinion count so much? When did every retailer become the same size?<br />Ryan understands this new behavioral shift in consumers better than anyone. We don’t just study it, we live it daily. We actually attempt to further magnify the impact of digital in all communications, information, activation, community and relationship marketing. Because it works.<br />
  3. 3. Ryan is Multi-channel<br />Ryan employs multi-channel communications, online and offline, to motivate, inspire, excite, amuse, solve, bond…to touch emotions…to change perceptions and behavior, to create an ongoing relationship that drives sales. <br />Promotions<br />Consumer<br />Shopper<br />Shopper/Retail Marketing<br />Interactive<br />Online/CRM/Social<br />Research<br />Insights & Measurement<br />Cultural<br />Hispanic Marketing<br />Experiential<br />Event Marketing<br />
  4. 4. How do we achieve success? <br />Ryan Insights: New insights and research tools and techniques that generate sustainable competitive advantage.<br />Ryan Digital: Leading edge, platform-agnostic digital marketing, in both proven and emerging digital media.<br />Ryan Experiential: New venues, new technologies to create the most relevant consumer brand immersions.<br />Ryan Activation: Promotions that change and reinforce consumer behavior before, during and after the sale.<br />Ryan Shopper: Digital shopper technologies that change the shopper experience and reward purchase.<br />
  5. 5. What Makes Us Different<br />We are a single organization that is proven to effectively engage consumers <br />before, during and after they shop<br />wherever they are <br />with persuasive strategy, activation and relationship plans <br />they didn’t expect<br />So they open their wallets and buy<br />
  6. 6. We have four points of difference<br />
  7. 7. 1. Dark Horse: <br />A proprietary insight process guaranteed to find the hidden opportunities that will accelerate growth<br />Unsurpassed consumer and shopper knowledge and insights:<br /><ul><li>Phillips, Foster and Boucher. “The application of shopper psychology to retail.”
  8. 8. Proprietary research tools from PDI / Knowledge Networks with exclusive access to 16 million consumers’ daily shopping behaviors
  9. 9. Forrester, Mintel, Big Research, Simmons, Nielsen, IRI, etc. </li></li></ul><li>2. Every strategy, every tactic must contribute to driving sales<br />Measurable goals are established for every component <br />Every component is cost / ROI justified<br />
  10. 10. 3. Integrated senior marketing consultants:<br />Digital marketing experts from top companies and agencies<br />25 years of consumer and shopper activation successes <br />Client-side trained and proven to drive deep client relationships <br />
  11. 11. 4. Award winning digital and offline creative talent <br />2007 Agency of the Year<br /> Consumer Promotions<br />Hellmann’s: 2008 Gold Effie <br />2008-9 Top 5 Agency <br />Shopper Marketing<br />Cheesecake Factory Drive Out Hunger Tour: 2009 Golden Halo for Cause Marketing<br />Nestle Very Best Kids: 2009 Internet-based Loyalty Marketing Winner<br />Outstanding Achievement in the Lifestyle Category: 2009 Interactive Media Award <br />Lufthansa: 2009 Best Online Airline Campaign<br />
  12. 12. We Are The Largest Privately Held Marketing Company<br />Founded 1984<br />Privately Held<br />7 Offices in U.S.<br />400+ Employees<br />$148 Million+ Revenues<br />
  13. 13. We work with iconic brands.<br />
  14. 14. Success begins with a Great Idea.<br />We are dedicated to uncovering Creative Platforms and Ideas<br />It’s our mission to create ideas that become the basis for surrounding Consumers and Shoppers with a unified compelling motivation to take action.<br />
  15. 15. Promotional Marketing<br />“Activating consumers through Big Ideas that reach consumers through National, Regional, and Retail Promotional Marketing Platforms”<br />
  16. 16. Experiential Marketing<br />
  17. 17. Direct and Interactive Marketing<br />
  18. 18. Breakthrough Creative Print Campaigns<br />
  19. 19. Dramatic Presence Campaigns<br />
  20. 20. Creating Entertainment Platforms <br />
  21. 21. Hispanic Promotion Experts<br />Grass Roots <br />Launching a brand targeting Hispanic women in Neighborhood salons<br />Experiential Marketing<br />Creating the ultimate Clamato experience through a surround sound of local market efforts<br />Promotional Advertising<br />Retail Activation<br />Promotional Partnerships<br />
  22. 22. Here’s what Ryan can offer you<br />Activation Strategy Development<br />Promotional Planning / Activation<br />Digital Marketing <br />Loyalty / CRM<br />Social Marketing / Mobile<br />Integrated Extensions to Retail<br />Experiential / Presence Marketing<br />Research Services<br />Visual Identity Development<br />Hispanic Lifestyle Marketing<br />Global reach/partners<br />
  23. 23. Case Study<br />Mead Five Star<br />
  24. 24. Mead Five Star<br />
  25. 25. Challenges & Solutions<br />Challenges:<br />How do we prove price/value of a premium (commodity) product and drive incremental sales in an uncertain economic environment? <br />How should we communicate Five Star’s brand essence of product performance and durability in a way that appeals to teens?<br />Solution:<br />Develop an integrated 360º Five Star Masterbrand campaign to further drive brand preference and sales in the 2008 Back to School season<br />
  26. 26. Five Star TV<br />“FIVE STAR PERFORMANCE”:30 SECOND TV SPOT ANCHORED THE CAMPAIGN<br />http://www.youtube.com/user/MeadFiveStarBand<br />
  27. 27. Five Star Print<br />FULL PAGE PRINT ADIN TEEN GIRLS PUBS<br />
  28. 28. Five Star Online Media<br />Flash and rich media creative<br />Placement on teen-centric media properties such as MiniClip, Pandora and the Hearst Network of sites<br />
  29. 29. Five Star Experience Integrated into Mead.com<br />Media drives to Five Star branded Page on Mead.com <br />Product Reviews <br />Product Demos <br />TV Spot<br />Battle Of The Beats Online Game with Contest Overlay<br />
  30. 30. Social Networking on Facebook and YouTube<br />FACEBOOK<br />Integration of “Battle of the Beats” game<br />Bonus Mead Money Madness points<br />Downloadable wallpapers and product reviews<br />Five Star TV spot<br />YOUTUBE<br />Extended version of TV spot<br />Users can submit their own TV spot<br />Video reviews<br />
  31. 31. Five Star Results (Back-to-school 2008)<br />Sales<br />5% incremental in unit salesvs. previous year<br />Media<br />Rich media interaction rate: 7.73% website<br />Over 223,000 page views of the Battle of the Beats game<br />Average time spent on game: 2:53<br />Over 106,000 page views of the Five Star brand page on Mead.com<br />Over 7,000+ contest registrants<br />TV spot viewed over 6,000+ times on YouTube<br />Almost 3,000 Facebook fans<br />

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